Find Everything For Sale Locally

Own Your Local Market By Enabling Local Businesses To Dominate the

Web

Staff 25– Princeton, NJ – Tuxedo Park, NY Management

Andrew Wong, President, Founder, MBA/PMP. 14 years delivering digital solutions, managing/executing 4MM marketing, 10 MM technology, and 15MM portfolio budgets.

Jonathan Biggs, CTO. Innovative Mobile Development backed by 12+ years Fortune 500 Consulting and 25 years in delivering IT solutions.

Himanshu Goil, VP Architecture. Microsoft Software Development paradigm for over a decade. Various technical roles from start-ups to fortune 500 firms like Microsoft. Founded own startup to perform software development services globally.

Steve Coverdale, VP Operations, Partner, 5+ years of digital solutions and client management experience, including working on start-ups providing digital solutions and project management for clients.

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Dora Marchel, Sr. Project Manager. 10 years of client service and relationship management experience. Former Asst. VP at Merrill Lynch. Managed internal portal development, branding and multi-channel training.

Microsoft Bing Beta Partnership

The client will receive basic features of Bing Business Portal (bing.com/businessportal) with enhanced functionalities focused on the needs of the client and their market.

The solution will be white labeled with the client’s branding and site structure, have direct content feeds to major search engines, marketing creation tools for small businesses, content migration from existing systems, etc.

Focus on collecting vast amount of business content: products, services, events, specials, and jobs.

Microsoft will subsidize the start up cost if the Letter of Intent is signed during the beta period.

Microsoft will gain the understanding of the needs and goals of your business.

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Structure Content For Search Engines

Businesses Are Looking To Invest In Value Added Services

$26.8bn: Amount Chicago businesses spent in 2010 on marketing and advertising costs for their products and services.

In 1970 businesses spent .9% on advertising. They now spend 9.4%! Advertising is growing by a factor of 10.

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of desired search topics include: houses, vehicles, entertainment, events, travel and dining

These do not exist in Google or Bing in a searchable format.

Local search is needed: 92% of consumers disposable income will be spent within a 20-mile radius of where they work and live.

94%

92%

Local Information = Best Marketing

97% Look to web 1st for

information

73%Use local business if the

information is available online

Search

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The SolutionConnect potential customers to the businesses

they’re looking for.Give the ability to find EVERY product and EVERY

service sold by local businesses. Help businesses communicate what they are selling.

Collect business content and allow users to search and find products and services for sale locally, through any search engine.

Give businesses the ability to create marketing collateral, mobile websites, and more in order to collect their content.

White label solution to any group that promotes businesses to quickly acquire data.

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What Our Product Does

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• Promotes every product and every service they sell

• Creates marketing collateral — flyers, coupons, websites, mobile websites

• Makes businesses products and services searchable online

• Provides a digital infrastructure that allows Publishers, Member Organizations, Chambers and Destination Marketing Organizations groups to promote their businesses and advertisers

• Monetizes digital content via intent advertising

Intent Advertising: When someone is actively looking for a product, advertisers will pay a premium to get information about their products in front of the shopper.

For Business Owners:

For Both:

We leverage what the user is looking for to provide more relevant ads

that are sold based around vertical searches

For White Label Clients:

Value to User

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Business

Saving Time Saving Money Marketing

Ability to create

collateral in seconds

Ability to create collateral without hiring a designer

and web developer saves thousands

Can control marketing effort from laptop in

minutes across all mediums

Unique toolset

Increased revenues Value added benefits

Ability to create marketing materials

unavailable elsewhere

Toolset creates new revenue stream and

attracts new businesses/advertise

rs

Platform differentiates client from

competitors, retaining current businesses and

attracting new onesWhite Label

Owners

Website Social Networks News Portals Local Media Blogs

Email Marketing Search Engines Event Calendars National Media Document Sharing

RSS Feeds Hyper Local Coupon Sites Web Media Directories

Newspapers Location Based Bookmarks Pictures Periodicals

Your Platform to the Digital World

Save 14.75 hours per month!

That means a savings of

$805!

Get Marketing Done!

Increase Visibility

100% 300%

Value to Your Businesses

Self-service digital platform, Innovative technology allows business to publish content in an easy and efficient manner

Exposes, standardizes, and advertises content:

Location, hours, accepted forms of payment, services

Allows businesses to create instant marketing materials (currently creates 350k pieces daily)

Mobile Website, Regular Website, coupons, QR codes, coupons, flyers, group deals, business cards, posters

Exposes Business to Consumer through local search engines

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Marketing Materials

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Marketing Software – Adding Content

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Business Applications

Businesses can purchase applications to enhance their marketing materials. This gives them further opportunity to expand their consumer reach and customize their marketing approach.

You will receive a portion of the profit whenever a business purchases an application!

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Value Added Benefits Increase traffic from the significant amount of content

(products, services, events, jobs, deals, etc.) and the direct feeds to Search Engines (Become Find Engine)

Targeted advertising at increased rates via intent advertising

The capacity to allow and encourage small business to easily manage content with value added tools such as a mobile website, window stickers, and marketing collateral

Charge for enhanced listings and business tools

Attract/Acquire businesses/advertisers and their content by having a one of a kind tool

Additional Revenue Stream

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The Find Engine

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Better Search Rankings Driving Traffic to

businesses

Find Engin

e

Businesses

Products

Services

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• You have the aggregate search engine ranking of all their businesses. Driving traffic to businesses

• Searching Pizza in Hometown, USA might not bring up Adam’s Pizza, but it would bring up Adam’s Pizza on your find engine

Potential Charges to Businesses

Enhanced listing: $8/mo. Allows businesses to show richer, more detailed information

Send to search: $1.99 Businesses can send their content to Google, Yahoo, AOL, and

other search engine (Bing is free)

Website: $50/month Business can create a website with up to 20 pages for free.

Monthly fee adds 50 additional pages to site Mobile website

Online Marketing – SEO Google Page 1 Ranking $200/month

Collateral creations: $1.99 per piece Creation of business cards, flyers, postcards, etc.

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Current Client Pipeline

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Implementation Process

Estimated time required for successful implementation Phase 1: 1.5 hours, Design support and approval Phase 2: 3 hours Sales and design support

Implementation Process Step 1: Temporary site layout and design — Needed:

Subdomain or other URL address Step 2: Acquire and upload data — We upload content,

Monetization begins Step 3: We will work with you and your members to

acquire and enter new content Step 4: Launch and support Step 5: Profit

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Cost

Setup $16,500* Licensing Fee $1,500/month* Publishers / DMOs

Setup $6,500* Licensing Fee $500/month* Chambers

50% Revenue Share

myLink will build and provide technical support.

*The setup fee and licensing fee will be subsidized indefinitely by Microsoft if the Letter of Intent is signed by 5/31/12 or the end of the beta period.

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The Next Step

Signed agreement: One page agreement allows us to move forward, begin detailed design.

Design approval: Sign off on detailed design

Acquire and upload data: We will take your current business information and optimize it for the site

Implementation: Find Engine is fully integrated and launched

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