Financial Statement Analysis[1]

FINANCIAL STATEMENT ANALYSIS

Financial statement analysis is an information processing system designed to

provide data for people concerned with the economic situation of a firm and

predicting its future course.

Definition

In the words of John N. Myers, “Financial statement analysis is largely a study

of the relationships among the various financial factors in a business as disclosed

by a single set of statements and a study of the trends of these factors as shown in a

series of statements.”

The major groups of users are:-

1. Investors for making portfolio decisions

2. Managers, for evaluating the operational and financial efficiency of the firm.

3. Lenders for determining the credit worthiness of the loan applicants

4. Labour unions, for establishing an economic basis for collective bargaining.

5. Regulatory agencies for controlling the activities of companies under the

jurisdictions.

6. Researchers, for studying firm and individual behavior.

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The ability to analyze and understand a financial statement is as much an art

form as it is and application of several techniques. The technical side of financial

analysis is straightforward. We calculate a variety of common financial ratios to

provide insight into the financial condition of a company. The artistic dimension

of financial analysis is important because the accounting process relies to a great

extent upon the application of judgment, which introduces subjectivity and values.

Different, yet valid views and interpretations of the economic consequences of a

specific transaction often exist.

Significance and purposes of financial statement analysis

1. Judging profitability

Profitability is a measure of the efficiency and success of a business

enterprise. A company which earns profits at a higher rate is definitely

considered a good company by the potential investors. The potential

investors analyze the financial statements to judge the profitability and

earning capacity of a company so as to decide whether to invest in a

company or not.

2. Judging liquidity

Liquidity of a business refers to the ability of a company to pay off its short-

term liabilities when these become due. Short-term creditors like trade

creditors and bankers make an assessment of liquidity before granting credit

to the company




3. Judging solvency

Solvency refers to the ability o a company to meet its long-term debts. Long-

term creditors like debenture-holders and financial institutions judge the

solvency of a company before any lending decisions. They analyze

company’s profitability over a number of years and its ability to generate

sufficient cash to be able to repay their claims

4. Judging the efficiency of management

Performance and efficiency of management of a company can be easily

judged by analyzing it s financial statements. Profitability of a company is

not the only measure of company’s managerial efficiency. There are a

number of other ways to judge the operational efficiency of management.

Financial analysis tells whether the resources of the business are being used

in the most effective and efficient way

5. Inter-firm comparison

A comparative study of financial and operating efficiency of different firms

is possible only after proper analysis of their financial statements. For this

purpose it is also necessary that the financial statements are kept on a

uniform basis so that the financial data of various firms are comparable

6. Forecasting and budgeting

Financial analysis is the starting point for making plans by forecasting and

preparing budgets. Analysis of the financial statements of the past years

helps a great deal in forecasting for the future.




Limitations of financial statements.

1. Effect of accounting concepts and conventions

Various concepts and conventions of accounting affect the values of assets

and liabilities as shown in the balance sheet. Similarly, profit or loss

disclosed by profit and loss account is also affected by these concepts and

conventions. For example, on account of the going concern concept and

also the convention of conservatism, the balance sheet does not show current

economic values of various assets and liabilities

2. Effect of personal judgments

The financial statements are influenced, to a certain extent, by the personal

judgements of the accountant. For example, the amount of provision for bad

and doubtful debts depends entirely on the judgment and past experience of

the accountant. Similarly, an accountant has also to make a judgement about

the method and rate of depreciation for fixed assets. There are numerous

instances when an accountant has to exercise his personal judgement in

which there is an element of subjectivity. The quality of the financial

statements thus depends upon the competence and integrity of those who are

responsible for preparing these statements.




3. Recording only monetary transactions

Financial statements record only those transactions and events which can be

expressed in terms of money. But there are many factors which are

qualitative in nature and cannot be expressed in monetary terms. These non-

monetary factors do not find any place in the financial statements. For

example, efficiency of workers, personal reputation and integrity of the

managing director of the company, advertisement policy of the company etc.

are not capable of being expressed in money terms and thus find no place in

financial statements even though they materially affect the profitability of a

business

4. Historical in nature

Financial statements disclose date which is basically historical in nature i.e it

tells what has happened in the past. These statements do not give future

projections.

5. Ignores human resources.

No business can prosper without an efficient work force. But financial

statements do not include human resources which is very important asset for

a business

6. Ignores social costs

Apart from earning a fair return on investments, a business has certain social

responsibilities. Financial statements do not make any attempt to show the

social costs of its activities. Examples of social cost of a manufacturing

company are air pollution, water pollution, occupational diseases, work

injuries etc




I. COMMON SIZE ANALYSIS AND TRENDS

Common size analysis is a technique that enables us to determine the makeup

and patterns of a company’s balance sheet and income statement. The analysis can

be either horizontal (across years) or vertical (within years). In a financial

statement, common-size analysis reduces absolute numbers to percentages of

components at one point in time or the percentages of change in components

overtime, thereby revealing possible trends.

a. Horizontal Analysis.

Common-size analysis that compares the same accounts from year to year.

When we arrange several annual balance sheets and income statements in

vertical columns we can horizontally compare the annual charges in related

items.

This comparison or horizontal analysis of the accounts reveals a pattern

that may suggest managements underlying philosophy, policies and

motivations. Also called comparative analysis.

b. Vertical Analysis.

Common-size analysis that compares accounts in the income statement to

net sales and amounts in the balance sheet to total assets.

When we analyze the financial statements for one period, we often use

vertical analysis. It is the process of finding the proportion that an item, such

as inventory, represents of a total group.

A vertical analysis of annual balance sheets reveals how the mix of assets

and financing is changing over time.




II. RATIO ANALYSIS

Common size analysis provides some insight to the financial condition of the

firm. Financial ratio’s analysis is the next step in the process. Ratios are among the

widely used tools of the financial analysis. They are helpful in providing clues and

spotting patterns in the direction of better or poorer performance.

Important points to keep in mind when doing ratio analysis are:-

1. We calculate ratios for specific dates: - If management issues financial

statements infrequently, we may not uncover any seasonal characteristics

of the business.

2. Financial statements show what has happened in the past: - An Important

purpose for calculating ratios is to uncover clues to the futures so that we

can prepare for the problems and opportunities that lie ahead. When we

use ratio’s we must consider our knowledge of judgement about the

future.

3. Ratios are not ends in themselves: - They are tools that can help answer

some of our financial questions, but we must interpret them with care.

For example, it is possible to improve the ratio of operating expenses to

sales by reducing costs that act to stimulate sales. However, if the cost

reduction results in loss of sales or market share, any profit improvement

may have an overall detrimental effect.

4. Businesses are not exactly comparable: - There are different ways of

computing and recording some of the items on financial statements.

Because the figures for one business may not correspond exactly to those

of another firm, good comparisons require reasoned judgment.




Four Categories:-

1. Efficiency Ratios

Efficiency ratios are used to indicate the

efficiency with which assets and resources

of the firm are being utilized.

These ratios are called turnover ratios

because they indicate the speed with

Which assets are being converted or

turned over into sales. These ratios,

thus express the relationship between

sales and various assets. A higher turnover ratio generally indicates better

use of capital resources which in turn has a favorable effect on the

profitability of the firm.

2. Liquidity Ratios

Liquidity means ability of a firm to meet its current

Liabilities. The liquidity ratios, therefore, try

to establish a relationship between current liabilities,

which are the obligations soon becoming due and

current assets, which presumably provide the source from which these

obligations will be met.


1. Current ratio2. Quick ratio3. Absolute quick

ratio

1. Inventory turnover ratio2. Debtor’s turnover ratio3. Fixed assets turnover

ratio4. Working capital turnover

ratio5. Capital turnover ratio



3. Leverage Ratios

Leverage ratios are used to analyze the long term

Solvency of any particular business concern.

There are two aspects of long term solvency of a

Firm (a) ability to repay the principal amount when

Due and (b) regular payment of interest.

In other words, long term creditors like debenture holders, financial

institution etc, are interested in the security of their loan amount as well as

the ability of the company to meet interest costs. They, therefore, also

consider the earning capacity of the company to know whether it will be able

to pay off interest on loan amount. Liquidity ratios discussed earlier indicate

short term financial strength whereas solvency ratios judge the ability of a

firm to pay off its long term liabilities.

4. Profitability Ratios

Every business should earn sufficient profits to

Survive and grow over a long period of time.

Infact efficiency of a business is measured in

Terms of profits. Profitability ratios are cal-

culated to measure the efficiency of the business

Profitability of a business may be measured in two ways:

1. Profitability in relation to sales

2. Profitability in relation to investments


1. Debt equity ratio

2. Proprietary ratio

3. Interest coverage ratio

1. Gross profit ratio2. Net profit ratio3. Operating ratio and

expense ratio4. Return on equity5. Earning per share



Importance of Ratio Analysis

1. Liquidity Position: with the help of ratio analysis can know the liquidity

position of the firm. We can know whether it is able to meet its short term

liabilities. This ability is reflected in the liquidity ratios of the firm.

2. Long Term Solvency: ratio analysis is useful to assessing the long term

financial viability of the firm. This aspect of the financial position is

concerned to the long term creditors, security analyst and present and

potential owners of a business. The long term solvency is measured by

leverage ratios.

3. Operating Efficiency: it throws light on the degree of efficiency in the

management and utilization of assets. The activity ratios measure the

efficiency of the management.

4. Over-All Profitability: the management is constantly concerned about the

overall growth in the enterprise. It to meet short and long term obligations to

creditors

5. Trend Analysis: It shows whether the financial position of the firm is

improving or deteriorating over the years. Significance of trend analysis

ratios lies in the fact to know the direction of the financial position.




Limitations of Ratio Analysis

1. Difficulty in Comparison: One serious limitation of ratio analysis arises out

of the difficulty associated with their comparability.

The differences may relate to:

A) Differences in the basis of inventory valuation

B) Different depreciation methods.

C) Estimated life of assets

D) Amortization of intangible assets like goodwill, Patents.

E) Amortization of deferred revenue expenditure such as preliminary

expenditure and discount on issue of shares.

2. Impact of Inflation: weaken ss of traditional finance statements which are

based on historical costs. Assets are acquired at different prices and shown

in the balance sheet. These prices may over value or under value. It enters

the balance sheet at different book value affect the profitability ratio of the

firm.

3. Conceptual Diversity: yet another factor influences the ratios is that there is

a difference of opinion regarding the various concepts used to compute the

ratios. There is always room for diversity of opinion as to what constitutes

shareholders equity, debt, assts, profit, and so on different firms may use

these terms in different senses or the same firm may use them to different

mean different things and different times.

Ratios are relative figures reflecting the relationship between variables.

Comparison with related facts is the basis of ratio analysis.




III. STATEMENT OF CASH FLOWS

Accrual accounting concepts recognize that it is the economic substance of a

transaction that determines the timing of accounting recognition rather than the

activity of receipt or payment of cash. However, investors use cash flows and

not accrual accounting numbers to value the firm.

The statement of cash flows (SCF) is important for understanding the true

cash flows of the business. The SCF restates the firm’s flow of funds from an

accrual accounting basis to a cash accounting basis. As such, it eliminates all non

cash revenues and expenses recorded by accrual accounting. The cash flow

statement shows the true cash inflows and outflows of the firm. We can see how

management has employed resources during the period.

An analysis of cash flow is useful for short run planning. A firm needs sufficient

cash to pay debts maturing in the near future, to pay interest and other expenses

and to pay dividends to shareholders. The cash balance can be matched with the

firm’s needs for cash during the year, and accordingly, arrangements can be made

to meet the deficit or invest the surplus cash temporarily. A statement of changes in

financial position on cash basis, commonly known as the cash flow statement,

summarizes the causes of changes in cash position between two balance sheets.




Components of cash flow

Initial investment

Annual net cash flows

Terminal cash flows

Sources and uses of cash

Sources Applications

Profitable operation Loss from operations

Decrease in assets Increase in assets

Increase in liabilities Decrease in liabilities

Sales proceeds Redemption of preference

shares, and

Cash Dividends

Cash flow versus profit




Cash flow should not be confused with the profit for 2 reasons.

Profit measured by accountant, is based on accrual concept- revenue is considered

when it is earned, rather than when cash received. Expenses are recognized when it

is incurred, rather than when cash paid.

Profit involves the entire revenue expenditure and while capital expenditure are

not. Profit calculation charged capital expenditure which does not involves cash

flow.

Profit = revenues- expenses- depreciation

Cash flow = revenues- expenses- capital expenditure

AS-3 describes cash equivalent as an item which is of short term nature, highly

liquid, and is readily convertible into known amount of cash with insignificant risk

of change in value.

Objectives and uses of cash flow statement

1. Useful in cash planning




A cash flow statement proves very useful to management by providing a

basis to evaluate the ability of a company to generate cash. A cash flow

statement prepared on an estimated basis for the next accounting period

enables the management to know how much cash can be generated

internally and how much it should arrange from outside. Such estimated

amounts are used for preparing cash budget.

2. Assesses cash flow from operating activities

Cash flow statement provides information about cash generated from

operating activities. It provides explanation for the difference net profit and

cash from operations. Cash provided by operating activities is very

important to assess the cash generated by internal sources.

3. Payment of dividends.

Decisions to pay dividends cannot be based on net profit only. Availability

of profit in the form of cash is also important for dividend disbursement.

Thus cash provided by operating activities assumes importance for

declaration of dividend.

4. Cash from investing and financing activities




Cash flow statement provides information not only about cash provided by

operating activities but also by non-operating activities under two heads,

namely investing activities and financing activities. This helps to explain

the overall liquidity position of the enterprise and its ability to meet its cash

commitments.

5. Explains reasons for surplus or shortage of cash.

A business may have made profit and yet running short of cash. Similarly a

business may have suffered a loss and still has sufficient cash at the bank. A

cash flow statement discloses reasons for such increases or decreases of cash

balance.

ACCOUNTING FOR LIFE INSURNCE COMPANIES.

ACCOUNTING FUNCTION

The Accounting function of the life insurance companies is quite different from that of other companies. The major reasons for this are due to:

Ascertainment of liability in respect of insurance policies issued by the company

The concept of Policyholders’ Fund and Shareholders’ Fund The unit linked business and the related investment valuations involved in

the same and Segmental reporting in respect of all the funds maintained by the company

The financial statements of insurance company consist of:




Revenue account (policy holders account). Profit and loss account (share holders account) Balance sheet. Receipts and payment account (cash flow statement) The segmental reports relating to funds (revenue account and balance sheet)

The above statements are to be in conformity with the Accounting Standards issued by ICAI, to the extent applicable to the life insurance business except that

Cash Flow Statement needs to be prepared under Direct Method and Segmental Reporting shall apply to all insurers irrespective of listing and

turnover mentioned in AS 17.Insurance Regulatory and Development Authority (IRDA) has prescribed specified formats for the preparation of Financial Statements. These formats are in Part V of Schedule A of IRDA (Preparation of Financial Statements and Auditors Report of Insurance Companies

1) Revenue Account (Policyholders’ Account – Technical Account) The Revenue Account sets out all income and expenses relating to the insurance business. Income:The income of the technical account comprises of:

Premium after adjusting reinsurance ceded and reinsurance accepted Income from investments which needs to be shown under different heads

like:1. Interest, Dividend and Rents

2. Profit on sale redemption of investments 3. Loss on sale redemption of investments

4 Transfer gain on revaluation of change in fair value and.5 Amortization charge




Under the Income head, there will also be Other Income, Foreign exchange gain / Loss and other items. The transfer of funds from Shareholders’ Fund to Policyholders’ Account is shown separately in the Revenue Account.

Expenses Expenses include:

1. Commission2. Operating Expenses3. Benefits paid4. Interim bonus paid and5. Change in valuation of liability against life policies in force.

2) Profit and Loss Account (Shareholders’ Account –Non-Technical Account)This Account represents all income and expenses relating to Shareholders’ Account (Those not relating to insurance business).

Income The income comprises mainly of investment or other income created out of Shareholders’ Fund.

ExpensesThe major components of expenses are:

1. Depreciation relating to assets held by shareholders’ fund, investment expenses, Directors Fees etc.

2. Transfer of funds to Policyholders’ Fund and3. Preliminary Expenses written off

The profit or loss as per the Account is carried to the Balance Sheet as usual.




3) Balance Sheet

The items in the Balance Sheet of a Life Insurance Company includes, other than the normalItems –1. Shareholders’ Fund2. Policy Holders Fund3. Investments related to Policyholders’ Fund, Shareholders’ Fund and Assets held to cover linked liabilities Shareholders’ Fund includes share capital less preliminary expenses, reserves and surplus and fair value change account. Policyholders’ Fund consists of Policy liabilities, Fair value change relating to policy fund investments, insurance reserves, provision for linked liabilities, Funds for future appropriations, Surplus allocated to shareholders etc. The balance in the Funds for future appropriations represents funds, the allocation of which, either to participating policyholders or to shareholders has not been determined at the balance sheet date. Transfers to and from the fund reflect the excess or deficiency of income over expenses and appropriations in each accounting period arising in the Company’s policyholder fund.

4) Receipts and Payments account (Cash Flow Statement)The cash flow statement of the insurance company needs to be worked out as per Direct Method as per the IRDA requirement. The statement depicts the receipts and payments from various business activities. The major items are: Operating Activities

1. Receipts and Payments from policyholders2. Payments to Re insurers3. Payments to Agents, Employee expenses, investment income




Investing Activities1. Purchase and sale of investments2. Purchase of fixed assets

Financing ActivitiesThis refers to the issue of share capital or raising of funds from other sources.

5) Segmental Reporting As per the regulations, every insurance company has to prepare segment wise Revenue Account and Balance Sheet of the business it has done. Accordingly, the company is required to report segment results separately for Participating, Non-Participating, Pension, Annuity business and Unit Linked business (Group, Individual – Life and Individual Pension). For the purpose of working out results of such segments, company will decide on the bases on which revenue, expenses, assets and liabilities are to be allocated. The accounting policies used in the segmental reporting are to be disclosed in the Financial Disclosures.

The IRDA Rules also specify the disclosure requirements, general instructions for preparation of financial statements, and also the contents of the Management Report.

Financial summary and Ratios IRDA has also specified the format for Financial Statement summary for the previous financial years and the relevant ratios to be worked out. The summary and the ratios form part of the financial disclosures.




TITLE OF THE STUDY

“FINANCIAL STATEMENT ANALYSIS” OF HDFC STANDARD LIFE

INSURANCE.

STATEMENT OF PROBLEM

Financial statement analysis of HDFC life is done to know the financial

growth in market. To know the investment plans of organization’s funds. Financial

analysis is the technique which helps to know the financial position of the

company. There is rising competition between HDFC Standard Life and other

companies.

OBJECTIVES OF THE STUDY

To analyze the financial statement.

To simplify and summarize a long array of accounting data and make them

understandable.

To forecast and prepare the plans for the future.

To reveal the trend of costs, sales, profits and other important facts.

To establish ideal standards of the different items of the business.

To provide useful information to the management.

SCOPE OF THE STUDY




It is useful for the management.

It gives information to the investors about the earning capacity of the

business.

With the help of Ratio Analysis comparison of profitability and financial

soundness can be made.

Current year's ratios are compared with those of previous years and if some

weak spots are located remedial measures are taken to correct them.

It gives information to the financial institution for providing the finance to

the company

It gives information to the taxation authorities.

It gives information to the researchers for conducting research in respect of

profitability, efficiency, financial soundness and growth of that company.

METHODOLOGY OF STUDY

Research methodology is the study of research method and rules for doing

research work. To do a research it is necessary to anticipate all the steps, which

must be undertaken. If the project is to be completed successfully proper steps in

research process has to be followed. It consists of interrelated activities such as

identifying the research problems, description of research design, sources of

collecting data etc.

DATA COLLECTION:




The data can be of two types:

Primary Data :

o Primary data was collected with the help of an interview scheduled

with the managers of HDFC Standard life.

Secondary Data:

Secondary Data are those data which are already collected and stored and which

has been passed through statistical research. In this project, secondary data has

been collected from following sources:-

Annual Report

Articles in Journal, Magazines.

Books

Other material and report published by company

RESEARCH DESIGN

Research Design is the way in which the research is carried out. It works as a blue

print. Research Design is the arrangement of conditions for the collection and

analysis of data in a manner that aims to combine relevance to the research purpose

with economy in procedure.

The present project is descriptive in nature. In Descriptive Research Design, those

studies are taken which are concerned with describing the characteristics of a




particular group. The major purpose of descriptive research is the description of

state of affairs, as it exists at present.

Exploratory Research - an exploratory research focuses on the delivery of ideas

and is generally based on secondary data. It is a preliminary investigation a

preliminary investigation which does not have a rigid design. This is because a

researcher engaged in exploratory study may have to change his focus as a result of

new ideas and relation among the variables.

The study conducted through exploratory research is with the help of data obtained

from the secondary data, there is no specific sample design made or questionnaire

used to obtain information

Data Type:

The data used for the study is secondary data

Source of data

Insurance company broacher

IRDA web site

Companies web sites

Annual report of company

Limitations of the study.

Study is largely based on secondary published information.




Insufficient time available for the study and submission of the report.

It depends on past information.

Only the last 5 years data is considered for the study

Only limited sample size had been considered for the study and therefore,

the conclusions drawn based on this may not be a reflection of the entire

industry.

OVERVIEW OF THE CHAPTER SCHEME

CHAPTER 1: INTRODUCTION

It includes subject back ground of the research topic and covers the meaning,

methods of financial statement analysis.

CHAPTER 2: RESEARCH DESIGN

This chapter consists the Title of the study, statement of the problem, objectives

of the study. Limitations of the study, research methodology and chapter scheme.

CHAPTER 3: COMPANY PROFILE

It includes introduction and incorporation of HDFC life insurance, its vision and

values, awards and accolades, work culture, swot analysis, financial highlights etc.,

CHAPTER 4: DATA ANALYSIS AND INTERPRETATION

This chapter includes a brief explanation of the ratio’s, their calculations along

with respective tables, interpretation and charts.

CHAPTER 5: SUMMARY OF FINDINGS, CONCLUSION AND

SUGGESTION




CHAPTER 6: BIBLIOGRAPHY AND ANNEXURE.

INDUSTRY PROFILE

Introduction to insurance




Insurance is a system of spreading the risk of one onto the shoulders of many.

While it becomes somewhat impossible for a man to bear by himself 100% loss to

his own property or interest arising out of an unforeseen contingency, insurance is

a method or process which distributes the burden of the loss on a number of

persons within the group formed for this particular purpose. Basic human trait is to

be averse to the idea of risk taking. Insurance, whether life or non-life, provides

people with a reasonable degree of security and assurance that they will be

protected in the event of a calamity or failure of any sort. Insurance may be

described as a social device to reduce or eliminate risk of loss to life and property.

Under the plan of insurance, a large number of people associate themselves by

sharing risks attached to individuals. The risks, which can be insured against,

include fire, the perils of sea, death and accidents and burglary. Any risk

contingent upon these, may be insured against at a premium commensurate with

the risk involved. Thus collective bearing of risk is insurance.

History of Indian Insurance

The history of life insurance in India dates back to 1818 when it was conceived as

a means to provide for English Widows. Interestingly in those days a higher




premium was charged for Indian lives than the non-Indian lives as Indian lives

were considered more risky for coverage. The Bombay Mutual Life Insurance

Society started its business in 1870. It was the first company to charge same

premium for both Indian and non-Indian lives. The Oriental Assurance Company

was established in 1880. The General insurance business in India, on the other

hand, can trace its Roots to the Triton (Tital) Insurance Company Limited, the first

general insurance company established in the year 1850 in Calcutta by the British.

Till the end of nineteenth century insurance business was almost entirely in the

hands of overseas companies. Insurance..

Insurance can be defined as assurance for uncertainty. Insurance is about

something going wrong. Its’ often about things going right. One of the Wonders of

human nature is that we never believe anything can actually go wrong.

The insurance sector in India has come a full circle from being an open

competitive market to nationalization and back to liberalized market again.

Tracking the development in Indian insurance sector reveals the 360 degree turn

witnessed over a period of almost two centuries.

The business of life insurance in Indian in its existing form started in India in the

year 1818 with the establishment of Oriental Life. Insurance Company in Calcutta

KEY MILESTONES

1912: The Indian Life insurance Companies Act enacted as first statue to regulate

the life insurance business.




1928: The Indian Insurance Companies Act enacted to enable the government to

collect statistical information about life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended to by the insurance Act with

the objective of protecting the interests of the insuring public.

1965: 245 Indian and foreign insurers and provident societies take over by the

central government and nationalized. LIC formed by an act of parliament viz. LIC.

Act. 1956, with a capital contribution of Rs.5 Crores from the government of India.

Indian Insurance: Sector Reform

Formation of the Malhotra Committee in 1993 initiated reforms in the Indian

insurance sector. The aim of the Malhotra Committee was to assess the

functionality of the Indian insurance sector. This committee was also in charge of

recommending the future path of insurance in India. The Malhotra Committee

attempted to improve various aspects of the insurance sector, making them more

appropriate and effective for the Indian market. The recommendations of the

committee put stress on offering operational autonomy to the insurance service

providers and also suggested forming an independent regulatory body.

The Insurance Regulatory and Development Authority Act of 1999 brought about

several crucial policy changes in the insurance sector of India. It led to the

formation of the Insurance Regulatory and Development Authority (IRDA) in

2000. The goals of the IRDA are to safeguard the interests of insurance




policyholders, as well as to initiate different policy measures to help sustain growth

in the Indian insurance sector.

SNAP SHOT OF INDIAN LIFE INSURANCE

10 years of liberalization of the Indian life insurance industry

23 players of which 20 are Joint Ventures with global insurers – a high

capital intensive industry Rs. 304 billion deployed (as on 30th September

2010)

Wide reach through branch network and individual agents

Parameters 1999-00 2007-08 2008-09 2009-10 2010-11*

No. of players 1 18 22 23 23

Capital deployed ( Rs

in billions)

0 167 250 289 304

No. of branches 2048 8913 11,815 12,018 11,837

Employees (in ‘000) 123 254 285 270 262

Individual agents(in

‘000)

Total premium (Rs in

billions)

263 2014 2218 2655 1253

Note: * Apr-Sep 2010 numbers are provisional

INDIAN LIFE INSURANCE GROWTH STANDS OUT AMONG GLOBAL

REGIONS/ COUNTRIES




Parameters 1999-00 2007-08 2008-09 2009-10

India’s share of world

premium(life)

0.5% 1.8% 2.0% 2.5%

Penetration as % of

GDP

1.8% 4.0% 4.0% 4.6%

Regions / countries Real growth in life insurance

premium in 2009

Industrialized countries -2.8%

Emerging markets 4.2%

Asia 1.80%

India (2009-10) 10.1%

World -2%

In 66% of the countries, insurance grew faster than GDP, which shows the

robustness of the industry

India has continuously outpaced global growth in life insurance premiums

The 8.9% GDP growth of the Indian economy is the first half of 2010-11

suggests that the economy is operating close to its trend growth rate,

powered mainly by domestic consumption factors.

AN ONGOING GROWTH STORY

India’s population to increase from 1029 million to 1400 million between

2001-26(as per UN population division) – largest in the world




DEMOGRAPHIC TRANSITION

With the fall in youth dependency ratio, gross domestic savings will rise

Participation of women in the workforce is also likely to improve, creating

further wealth

Larger population with more adults is positive for savings, investment and

overall GDP

ECONOMIC GROWTH WILL PUSH HOUSEHOLD INCOMES HIGHER

While life expectancy creates opportunities in pensions, and protection

against lifestyle health disorders can also increase.

HDFC LIFE INSURANCE




Introduction

HDFC Standard Life, one of India's leading private life insurance companies,

offers a range of individual and group insurance solutions. It is a joint venture

between Housing Development Finance Corporation Limited (HDFC), India's

leading housing finance institution and Standard Life plc, the leading provider of

financial services in the United Kingdom.

HDFC Ltd. holds 72.43% and Standard Life (Mauritius Holding) Ltd. holds

26.00% of equity in the joint venture, while the rest is held by others.

HDFC Standard Life's product portfolio comprises solutions, which meet various

customer needs such as Protection, Pension, Savings, Investment and Health.

Customers have the added advantage of customizing the plans, by adding optional

benefits called riders, at a nominal price. The company currently has 32 retail and

4 group products in its portfolio, along with five optional rider benefits catering to

the savings, investment, protection and retirement needs of customers.

HDFC Standard Life continues to have one of the widest reaches among new

insurance companies with 568 branches servicing customer needs in over 700

cities and towns. The company has a strong presence in its existing markets with a

base of 2,00,000 Financial Consultants.

WHY HDFC LIFE?




Introduction

HDFC Standard Life believes that establishing a strong and ethical foundation is

an essential prerequisite for long-term sustainable growth. To ensure this, we have

concentrated our focus on expansion of branch network, organizing an efficient

and well trained sales force, and setting up appropriate systems and processes with

optimum use of technology. As all these areas form the basic infrastructure for

establishing the highest possible customer service standards.

Our core values are drilled down to all levels of employees, as these are inviolable.

We continue to promote high integrity in business practices and shun short cuts

and unethical practices, as we wish to be perceived as an institution with high

moral standing. Since our inception in 2000, when the Indian insurance space was

opened for private participation, we have consistently focused on setting

benchmarks in all aspect on insurance business. Being the first private player to be

registered with the IRDA and the first to issue a policy on December 12, 2000, our

differentiators are:

Strong Promoter

HDFC Standard Life is a strong, financially secure business supported by two

strong and secure promoters - HDFC Ltd and Standard Life. HDFC Ltd's excellent

brand strength emerges from its unrelenting focus on corporate governance, high

standards of ethics and clarity of vision. Standard Life is a strong, financially

secure business and a market leader in the UK Life & Pensions sector.

Preferred and trusted brand




Our brand has managed to set a new standard in the Indian life insurance

communication space. We were the first private life insurer to break the ice using

the idea of self-respect instead of 'death' to convey our brand proposition (Sar Utha

Ke Jiyo). Today, we are one of the few brands that customers recognize, like and

prefer to do business. Moreover, our brand thought, Sar Utha Ke Jiyo, is the most

recalled campaign in its category.

Investment Policy

We follow a conservative investment management philosophy to ensure that our

customer's money is looked after well. The investment policies and actions are

regularly monitored by a formal Investment Committee comprising non-executive

directors and the Principal Officer & Executive Director.

As a life insurance company, we understand that customers have invested their

savings with us for the long term, with specific objectives in mind. Thus, our

investment focus is based on the primary objective of protecting and generating

good, consistent, and stable investment returns to match the investor's long-term

objective and return expectations, irrespective of the market condition.

Need Based Selling Approach




Despite the criticality of life insurance, sales in the industry have been

characterized by over reliance on tax benefits and limited advice-based selling. Our

eight-step structured sales process 'Disha' however, helps customers understand

their latent needs at the first instance itself without focusing on product features or

tax benefits. Need-based selling process, 'Disha', the first of its kinds in the

industry, looks at the whole financial picture. Customers see a plan not piecemeal

product selling.

Risk Control Framework

HDFC Standard Life has fully implemented a risk control framework to ensure that

all types of risks (not just financial) are identified and measured. These are

regularly reported to the board and this ensures that the company management and

board members are fully aware of any risks and the actions taken to ensure they are

mitigated

Focus on Training

Training is an integral part of our business strategy. Almost all employees have

undergone training to enhance their technical skills or the softer behavioral skills to

be able to deliver the service standards that our company has set for itself. Besides

the mandatory training that Financial Consultants have to undergo prior to being

licensed, we have developed and implemented various training modules covering

various aspects including product knowledge, selling skills, objection handling

skills and so on.

Focus On Long Term Value




HDFC Standard Life does not focus in the business of ramping up the top line

only, but to create maximization of stakeholder's value. Today, we are extremely

satisfied with the base that we have created for the long-term success of this

company.

Transparent Dealing

We are one of the few companies whose product details, pricing, clauses are

clearly communicated to help customers take the right decision.

Strict Compliance with Regulations

We have initiated and implemented many new processes, some of which were

found useful by the IRDA and later made mandatory for the entire industry. The

agents who successfully completed this training only, were authorized by the

company to sell ULIPs. This has now been made compulsory by IRDA for all

insurance companies under the new Unit Linked Guidelines.

Diversified Product Portfolio

HDFC Standard Life's wide and diversified product portfolio help individuals meet

their various needs, be it:

Protection: Need for a sound income protection in case of your unfortunate

demise

Investment: Need to ensure long-term real growth of your money

Savings: Save for the milestones and protect your savings too

Pension: Need to save for a comfortable life post retirement

Our Parentage




HDFC Standard Life

HDFC Limited, India's premier housing finance institution has assisted more than

3.4 million families own a home, since its inception in 1977 across 2400 cities and

towns through its network of over 271 offices. It has international offices in Dubai,

London and Singapore with service associates in Saudi Arabia, Qatar, Kuwait and

Oman to assist NRI's and PIO's to own a home back in India. As of December

2009, the total asset size has crossed more than Rs. 104,560 crores including the

mortgage loan assets of more than Rs.90,400 crores. The corporation has a deposit

base of over Rs. 23,000 crores, earning the trust of nearly one million depositors.

Customer Service and satisfaction has been the mainstay of the organization.

HDFC has set benchmarks for the Indian housing finance industry. Recognition for

the service to the sector has come from several national and international entities

including the World Bank that has lauded HDFC as a model housing finance

company for the developing countries. HDFC has undertaken a lot of consultancies

abroad assisting different countries including Egypt, Maldives, and Bangladesh in

the setting up of housing finance companies .

Standard Life

Standard Life is one of the UK's leading long term savings and investments

companies headquartered in Edinburgh and operating internationally. Established




in 1825, Standard Life provides life assurance, pensions and investment

management propositions to over 6 million customers worldwide. The Standard

Life Group has around 10,000 employees across the UK, Canada, Ireland,

Germany, Austria, India, USA, Hong Kong and mainland China. At the end of

December 2010 the Group had total assets under administration of £170.1bn.

Standard Life's diverse business includes one of the largest life and pensions

businesses in the UK with more than 4 million customers and Standard Life

Investments, currently manages assets of over £138.7bn globally. On 10 July 2006,

after 80 years as a mutual company, Standard Life Assurance Company

demutualised and Standard Life plc was listed on the London Stock Exchange.

Standard Life now has approximately 1.5 million individual shareholders in over

50 countries around the world.

Incorporation of HDFC Standard Life Insurance Co. Ltd.:

The company was incorporated on 14th August 2000 under the name of HDFC

Standard Life Insurance Company Limited. Their ambition from the beginning was

to be the first private company to re-enter the life insurance market in India. On the

23rd of October 2000, this Ambition was realized when HDFC Standard Life was

the first life company to be granted a Certificate of registration. HDFC are the

main shareholders in HDFC Standard Life, with 81.4%, while Standard Life owns

18.6%.HDFC Standard Life Insurance Company Ltd. is one of India’s leading

private life insurance companies, which offers a range of individual and group

insurance solutions. It is a joint venture between Housing Development Finance

Corporation Limited (HDFC Ltd.), India’s leading housing finance institution and

one of the subsidiaries of Standard Life plc, leading providers of financial services

in the United Kingdom.




HDFC Incorporated in 1977 with a share capital of Rs 10 Crores, HDFC has since

emerged as the largest residential mortgage finance institution in the country. The

corporation has had a series of share issues raising its capital to Rs. 119 crores.

HDFC operates through almost 450 locations throughout the country with its

corporate head quarters in Mumbai, India. HDFC also has an International Office

in Dubai, UAE, with service associates in Kuwait, Oman and Qatar.

Our Vision & Values

Our Vision

'The most successful and admired life insurance company, which means that we

are the most trusted company, the easiest to deal with, offer the best value for

money, and set the standards in the industry'.

'The most obvious choice for all'.

Our Values

Values that we observe while we work:

Integrity

Innovation




Customer centric

People Care "One for all and all for one"

Team work

Joy and Simplicity

Awards and Accolades

2009

Received CIO 'The Ingenious 100 2009' Award

HDFC Standard Life has received the CIO 'The Ingenious 100 - 2009 Award,' for

ATLAS (Agency Training Licensing and Servicing System). Additionally, the

company has received the CIO 100 'Security Award 2009' for pioneering

LANDesk Management and Security Suite security implementation and taking its

security to a higher level of technological excellence

HDFC Standard has received the CIO 100 Award for the third consecutive year. It

had received the 2008 CIO Bold Award for Consultant Corner and CIO Security

Award for our initiatives for a secure computing environment, including Sesame -

Identity and Access Management. In 2007, the company received CIO 100 award

for Wonders and a Special Award in Storage category.




CIO magazine has a long tradition of honoring leading companies for business and

technology leadership and innovations through its flagship award program - CIO

100. It's a celebration of 100 organizations (and the people within them) that are

using IT in innovative ways to deliver business value, whether by creating

competitive advantage, optimizing business processes, enabling growth or

improving relationships with customers.

Received Diamond EDGE Award 2009

HDFC Standard Life has received the Diamond EDGE Award 2009 for its mobile

workforce portal - Consultant Corner. EDGE - Enterprises Driving Growth and

Excellence (using IT) is an initiative by the ,Network Computing magazine to

identify, recognize, and honor end-user companies in India that have demonstrated

the best use of technology to solve a business problem, improve business

competitiveness, and deliver quantifiable ROI to stakeholders.

Network Computing magazine is part of CMP Technology, which brings more

than 100 IT media brands to more than 18 million technology and business

decision makers worldwide.

2010




Best Companies to Work for in India in 2010

HDFC Standard Life has been adjudged one of the Best Companies to Work for in

India in 2010. The company participated in the Great Places to Work study for the

first time and ranked first in the insurance category. It ranked 34th on the Top 50

Best Companies to Work for, in India 2010 list. The company was also awarded

for its unique employee initiative - Mission â€“in-Genius national quiz. The study

has shown that HDFC Standard Life conscientiously develops employee talent

programmes to keep engaging and motivating its employees. The company

provides some unique platforms such as 'Mission in Genius' national quiz. The

management is accessible to all at all times and sincerely seeks feedback from its

employees through programmes such as 'Sparsh', the study said.

The Best Companies to Work in India is a study conducted by the Great Place to

Work Institute, India in partnership with The Economic Times. The 2010 edition is

the seventh study in India, which received overwhelming response from more than

400 companies, making it the largest such study in India. And only 50 companies

made it to the Best Companies to Work list!




Young Star Super' Voted 'Product of the Year 2010'

HDFC Standard Life’s Young Star Super has been voted Product of the Year 2010

in the 'Insurance' category by more than 30,000 consumers nationwide across 36

markets. Young Star Super is an unit linked Children Plan with unique benefits

such as bumper additions, double and triple benefits, attractive allocations rates,

and seven different funds.

The consumer study on product innovation in India was conducted by A C Nielsen,

the leading global research firm. Entries were accepted from products that

demonstrate innovation in their product function, design, packaging or process or

any other specified form. Entries were then filtered by a jury of distinguished

industry professionals to ensure that the products meet the innovation criteria

before they were passed on to the consumer votes/survey round.

Product of the Year is an Internationally Recognized Standard that celebrates and

rewards the best innovations in consumer products and services. The Product of the

Year is selected through an independent consumer survey across the country in 26

countries for the past 20 years.




BOARD MEMBERS.

1. Mr. Deepak S.Parekh – Chairman.

2. Mr. Keki M.Mistry – Vice Chairman and CEO.

3. Ms. Renu S.Karnad – Managing Director.

4. Mr. David Nish – Executive, Europe.

5. Mr. Nathan Paranaby – Chief Executive, Europe and Asia.

6. Mr. Norman K.Skeoch – Chief executive (standard life investments).

7. Mr. Gautam R.Divan – Practising C.A and is a fellow of the institute of

Chartered Accountants in India.

8. Mr. Ranjan Pant – Global Management Consultant.

9. Mr. Ravi Narain – Managing Director and CEO of NSE of India ltd.

10.Mr. A. K. T. Chari – Director.

11.Mr. Gerald E.Grimstone – chairman of Standard life.

12.Mr. Michael G. Connarty – Responsible for standard life’s investments in

life assurance joint ventures in India and China.

13.Mr. Amitabh Chaudhry – MD and CEO of HDFC standard life.

14.Mr. Paresh Parasnis – Executive Director and chief operating officer of the

company.

MANAGEMENT TEAM

1. Mr. Amitabh Chaudhry – MD and CEO

2. Mr. Paresh Parasnis – Executive Director and Chief Operating Officer

3. Ms. Vibha Padalkar – Chief Financial Officer




4. Mr. Ashely Rebello – Chief Actuary and Appointed Actuary

5. Mr. Vikram Mehta – General Manager, sales and marketing

Associate Companies

HDFC Limited HDFC Bank HDFC Mutual

Fun

HDFC Sales HDFC ERGO General Insurance HDB

Financial Services

HDFC Securities

Other Companies

HDFC Trustee Company Ltd.

GRUH Finance Ltd.

HDFC Developers Ltd.


http://www.hdfc.com/

http://www.hdfcbank.com/personal/default.htm

http://www.hdfcfund.com/

http://www.hdfc.com/others/popup/about_us/hlsil.htm

http://www.hdfcergo.com/

http://www.hdbfs.com/

http://www.hdfcsec.com/



HDFC Property Ventures Ltd.

HDFC Ventures Trustee Company Ltd.

HDFC Investments Ltd.

HDFC Holdings Ltd.

Credit Information Bureau (India) Ltd

HDFC Securities

HDB Financial Services

Banc assurance Partners

HDFC Bank Saraswat Bank Indian

Bank

Corporate Agents

HDFC Bank

Indian Bank

Housing Development Finance Corporation Limited




The Saraswat co-operative bank limited

HDFC sales Private limited

HDFC securities Limited

HDB Financial Services limited

Gulf Employees Charitable Trust

COMPETITORS







HDFCSL Milestone

Received the PCQuest Best IT Implementation Award 2008 for Consultant

Corner, the applications for its financial consultants, providing centralized

control over a vast geographical spread for key business units such as

inventory, training, licensing, etc.

Received the 2008 CIO Bold 100 Award for its mobile workforce portal and

the Special 2008 CIO Security Award for a secure computing environment,

including identity management respectively.

Mr. Deepak M Satwalekar Awarded QIMPRO Gold Standard Award.

HDFCSL expanded its reach in the Banc assurance channel by arrangements

with co-operative banks in the rural areas.

Continued to increase its focus on quality service, by putting in place a

robust mechanism to capture 'Voice of the Customer' through service audits

across its offices. This was complemented by use of technology that enabled

capture of all interactions with customers across all touch points

Sar Utha Ke Jiyo was honoured as 'Among India's 60 Glorious Advertising

Moments. The advertisements of the company were ranked 6 th amongst 'The

10 most effective Advertisements' in September 2007.

Received the PCQuest Best IT Implementation Award 2007 for Wonders, its

path-breaking implementation of an enterprise-wide workflow system. In




addition the company also bagged the EMC storage award for being the

most innovative users of storage and storage management.

Pension Plan Tops Mint's Survey of Best TV Ads.

HDFC Standard Life's advertising created high awareness for the brand and

bagged 2 silver and 1 bronze awards at the ADFEST 2007 National Awards

organised by the Advertising Agencies Association of India (AAAI). The 3

awards are the highest won by any single brand in the financial services

business (including banking, mutual fund, insurance and other financial

services).

Ranked 29th most trusted Indian Brands amongst the Top 50 Service Brands

of 2006 according to a study conducted by the Brand Equity – Economic

Times, the leading business publication of India.

FUNCTIONAL DEPARTMANT OF THE ORGANIZATION

1. Human resource department:

The HR department performs the role of recruiting the efficient employees and

financial consultants for the company. It also takes care of their appraisal to track

their performance and contribution to the company. It gets the resume of applicants




and processes it to check for its eligibility criteria, after that put that resume for the

further processing of selection.

2. Marketing department:

Marketing department takes care of the marketing of all the products of the

company. It helps in the increase of the business. It plays the major role in making

the people aware of their product. It concentrates on making the strategies of how

to increase the sales of the products. How they can segment the market to tap out

its maximum potential profits. It also works on sales promotion to increase the

sales of company.

3. Sales department:

Controlling the sales force that brings the business to the company. Maintain the

regular flow of information about the product. These are sales manager only who

see after the acquiring and maintaining their agents.

The sales manager goes to different places and acquires the sales agents who are

IRDA certified.

4. Finance department:

This department keeps the proper track record of all the transactions taking place.

It maintains the record of all the insurance policies being issued and their premium

payments.




The finance department of HDFC Standard Life Insurance is headed by the

General Manager (Finance), who reports to the MD and CEO. There are four other

departments under the Finance Departments. These are:

1. Accounts Department

2. Actuary Department

3. Investment Department

4. Underwriting Department

The Accounts Department:

The Accounts Department functions like any other Accounts department. It is

concerned with the disbursement of salaries, reimbursements, incentives,

commissions to agents. It also handles the payments due to other agencies with

which the Company interacts, viz. event management companies etc. The work of

an Accounts department assumes much importance in an insurance company

because it has to be able to pay the claims arising time to time.

The Actuary Department:

The Actuary Department is the “Pricing Department” of an insurance company. It

must be understood that the basic premise on which the insurance companies work

is “use the corpus of policy holders for disbursement for any claim”. Based on this

principle, this department decides the amount of premium to be charged from a

client for a particular policy. This is normally done with the help of Mortality

Tables, which can either be prepared by the company itself, or the company can




use the existing tables available for its use. The IRDA (Insurance Regulation

Development Authority) has prescribed the use of the mortality tables used by LIC

for all other companies. The Actuary Department is also responsible for Asset-

Liability Management of the insurance company. It must ensure that the Solvency

margin (Assets-Liabilities) must be at least Rs 50 crores, as prescribed by IRDA.

95% of the surplus above this has to be distributed to the investors a bonus. HDFC

Standard Life has till now declared three bonuses to its policyholders

The Investment Department:

The Investment Department is responsible for the investment of the money of the

investors. Since the basic reason for the investors investing their money in Life

Insurance is security, IRDA has put certain regulations on such companies for

investments so that the money of investors is safe.

These guidelines are:

1. Not less than 50% of the corpus will be invested in Government Securities (G-

Sec)

2. Up to15% of the corpus will be invested in infrastructure, social and rural

sectors.

3. Not less than 20% can be invested in government and other equities.




4. Remaining 15% can be invested in “unapproved” equities. Till recent time,

HDFC has not been investing in equities. But now it has decided to follow the

footsteps of its Joint-Venture partner Standard Life, which invests around 75% of

its corpus in equities. The Investment

Department is also responsible for calculating the returns of the investment to the

investors. Here also the insurance companies are bound by regulations and

guidelines. According to IRDA, the returns have to be in the range of 6 %-9 %.

The Underwriting Department

This department is responsible for taking the decision on whether to insure a

person or not. For this it must take into account the risk premium associated, the

reinsurance opportunities etc. normally, there are charts available with the people

of this department on the basis of which they can come to a viable decision.

Work Culture

The company attributes its success to the contributions made by its employees. We

believe that our strength is our people, so our endeavor is to surpass their

expectations and give them the best possible work environment and benefits that

match the best in the industry.

Talent management initiatives in HDFC Standard Life are driven by a set of

organizational core competencies (Mantra 10) as well as position-specific

competencies. The competency set includes knowledge, skills, experience, and

personal traits (demonstrated through defined behaviors) based on the bedrock of

sharp vision and strong values of HDFC Standard Life.




In this endeavor of shaping and nurturing our talent pool, HDFC Standard Life

adopts a four-step model:

Acquiring and Retaining Talent

HDFC Standard Life believes in building capability for superior performance

leading to a superior shareholder value. We have a bouquet of people processes

like Assessments, Potential Review, Defined Career plans that identify and invest

to create effective leaders.

Our path breaking career progression programme -- Frontline Assessment and

Growth Program (FLAG) -- for the retail channel is designed towards achievement

orientation. It recognizes achievers through fast track career progression coupled

with attractive remuneration. The above is true for all levels as we believe that

providing opportunity to employees is the key to motivate them to aspire for higher

responsibility. As HDFC Standard Life is a performance-driven organization,

achievers move up the career ladder, effortlessly.

Competency Mapping and Developing Capability

Competencies are the desired business behaviors, which enable an individual to

contribute towards organizational growth. We have a set of identified core




competencies, which help employees to imbibe and achieve a consistent business

performance. We have branded our competency model as 'Mantra 10.'

We believe in integrating our HR processes on the basis of 'Mantra 10', to create a

competency driven culture.

Engaging Talent

In today's environment, employee engagement has become a business imperative.

Capturing employee insights as to the strengths and concerns of the organization is

the starting point of the Engagement journey.

HDFC Standard Life partners with reputed global organization such as Gallup to

assess employee perception on critical engagement dimensions that consistently

correlates to business outcomes. These findings help us to prioritize areas for

employee engagement action across the organization and specific to various

departments. Through concerted efforts at the organizational, functional and work

group level, together we strive towards attaining the goal of making HDFC

Standard Life 'a great workplace.'

Rewarding and Nurturing




We believe that raising the bar of performance keeps employee challenged and the

generation enjoys the stretch. We have robust employee recognition programs in

place for employees who achieve 'above & beyond.'

We take pride when we talk about learning opportunities we offer to employees.

We have set the trend in Learning & Development in the Insurance space. We have

training plans for employees at all levels and for our financial consultants, we have

created a training infrastructure with 3 training centers of our own at Delhi,

Bangalore and Lonavala (Mumbai). These temples of learning provide a unique

learning environment to employees to hone their skills & capabilities through our

internal trainers in Sales, Behavioral Sciences and E- Learning.

PRODUCTS

Protection Plans.

o HDFC Term Assurance Plan

o HDFC Premium Guarantee Plan

o HDFC Loan Cover Term Assurance Plan

o HDFC Home Loan Protection Plan

Children’s Plans

o HDFC Children Plan

o HDFC SL Young Star Super II

o HDFC SL young Star Super Premium

Retirement Plans




o HDFC Personal Pension Plan

o HDFC Immediate Annuity

o HDFC SL Pension Maximus

Savings and Investment Plans

o HDFC Endowment Assurance Plan

o HDFC SL Crest

o HDFC SL Pro growth Super II

o HDFC SL Pro growth flexi

o HDFC SL Pro growth Maxi miser

o HDFC SL New Money Back Plan

o HDFC Single Premium Whole Life Insurance Plan

o HDFC Assurance Plan

o HDFC Savings Assurance Plan

o Endowment Gain Insurance Plan

o Classic Assure Insurance Plan.

Health Plan

o HDFC Critical Care Plan

o HDFC Surgicare Plan




SWOT ANALYSIS

STRENGTH

1. Domestic image of HDFC supported by Standard Life’s international image is

strength of the company.

2. Strong and well spread network of qualified intermediaries and sales person.

3. Strong capital and reserve base.

4. The company provides customer service of the highest order.

5. Huge basket of product range which are suitable to all age and income groups.

6. Large pool of technically skilled manpower with in depth knowledge and

understanding of the market.

7. The company also provides innovative products to cater to different needs of

different customers.

WEAKNESS

1. Heavy management expenses and administrative costs.

2. Low customer confidence on the private players.

3. Vertical hierarchical reporting structure with many designations and cadres

leading to power politics at all levels without any exception.

4. Poor retention percentage of tied up agents.




OPPORTUNITIES

1. Insurable population: According to IRDA only 10% of the population is insured

which represents around 30% of the insurable population. This suggests more than

300m people, with the potential to buy insurance, remain uninsured.

2. There will be inflow of managerial and financial expertise from the world’s

leading insurance markets. Further the burden of educating consumers will also be

shared among many players.

3. International companies will help in building world class expertise in local

market by introducing the best global practices.

THREATS

1. Other private insurance companies also vying for the same uninsured

population.

2. Big public sector insurance companies like Life Insurance Corporation (LIC) of

India, National Insurance Company Limited, Oriental Insurance Limited, New

India Assurance Company Limited and United India Insurance Company Limited.

People trust and go to them more.

3. Poaching of customer base by other companies.

4. Most people don’t understand the need or are not willing to take insurance

policies in general.




FINANCIAL HIGHLIGHTS (nine months ended Dec 2010)

Premium income

• A robust 25% growth in individual new business (regular premium)

• Focus on single premium polices in Q3 results in growth of 435%

• High quality of existing policies & continuous focus on persistency lead to 40%

increase in renewal premium

• A growth of 31% in total premium

Chart showing premium income




MARKET SHARE

•Ranked # 3 in private sector; # 5 during same period last year.

•Strongest market share gain of 3.3% in private space in 9 months FY11 over same

period last year.

•Early signs of adapting well to post September 1, 2010 regime. Ranked # 1 in Q3

FY 11 in among private insurance companies

Chart showing market share




GROWTH

New business growth in 9 months FY11

One of the very few private insurer to achieve positive growth

in 9M FY11

We are fastest growing among top 10 private life insurers.

New ULIP regulations have negatively impacted the growth in

Q3 FY11.

Similar trends exist in total WRP (including group business

Chart showing the growth




I. Liquidity Ratios

The adequate liquidity in the sense of the ability of a firm to meet current/short

term obligations when they become due for payment can hardly be overstressed.

1. Net working capital

It represents the excess of current assets over current liabilities. An enterprise

should have sufficient NWC in order to be able to meet the claims of the creditors

and the day to day needs of the business. NWC measures the firm’s reservoir of

funds. The greater is the amount of Net Working capital, greater is the liquidity

position of the firm.


Net working capital = current assets – current liabilities



Table 4.1: Net working capital

Particulars 2006 2007 2008 2009 2010

Total Current

assets

38,69,728 53,25,536 87,57,727 9,537,359 77,44,120

Total current

liabilities

26,87,296 39,05,497 62,51,168 90,29,038 1,24,69,202

Net working

capital

11,82,432 14,20,039 25,06,559 508321 (4,725,082)

Figure 4.1: Net working capital

2006 2007 2008 2009 2010

-6000000

-5000000

-4000000

-3000000

-2000000

-1000000

0

1000000

2000000

3000000

Net working capital

Net working capital




Analysis :

From the above table , shows that the net working capital in the year 2006 having 1182432 was increased in the year 2009 to 1420039 and in 2008 to 2506559 but in 2009 there is a fall in the networking capital and in 2010 there is an adverse balance.

Interpretation:

Here NWC for the year 2010 is negative. There is in reality deterioration in

liquidity position.

2.Current ratio

It is the ratio of total current assets to total current liabilities. Short-term creditors

prefer a high current ratio since it reduces their risk. Shareholders may prefer a

lower current ratio so that more of the firm's assets are working to grow the

business. Typical values for the current ratio vary by firm and industry. For

example, firms in cyclical industries may maintain a higher current ratio in order to

remain solvent during downturns.


Current ratio = current assets

Current liabilities



Table 4.2: Current ratio

Particulars 2006 2007 2008 2009 2010

Current assets 38,69,728 53,25,536 87,57,727 9,537,359 77,44,120

Current liabilities 26,87,296 39,05,497 62,51,168 90,29,038 1,24,69,202

Current ratio 1.44:1 1.36:1 1.4:1 1.05:1 0.62:1

Figure 4.2:Current ratio

2006 2007 2008 2009 20100

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

current ratio

current ratio

Analysis:

From the above table the current ratio in the year 2006 was 1.4:1 in the year 2007

it decreased to 1.36:1 and there was an increase of 1.4:1 in2008 and 1.05:1 in

1009 also there was a fall of 0.62:1 in 2010.




Interpretation:

It shows rupee value of current asset for each rupee of current liabilities. The

higher the current ratio, the larger is the amount of rupees available per rupee of

current liability and therefore more is the firm’s ability to meet current obligations

and greater is the safety of funds of short term liabilities. Current assets of 0.62 are

available to meet the current liabilities. In the previous year current ratio is 1.07:1

signifies that current assets are 1.07 times its short term obligations. The liquidity

position is better in previous year as compared to current year.

II. Turnover ratio

Another way of examining the liquidity is to determine how quickly certain

current assets are converted into cash. The different turnover ratios are as follows

1. Debtors turnover ratio.

2. Creditors turnover ratio.

3. Inventory turnover ratio.

4. Fixed asset turnover ratio.

Debtor’s turnover ratio is determined by dividing the net credit sales by

average debtors outstanding during the year. Debtors turnover ratio = net credit

sales/average debtors. Since its insurance company turnover ratio’s are not

applicable.




III. Leverage ratio/ capital structure ratio

It is the ratio to calculate the long term liquidity position of the firm. There are

thus 2 aspects of the long term solvency of the firm.

Ability to repay principle when due.Regular payment of the interest.

There are 2 different types of leverage ratios

I. Ratios which are based on relationship between borrowed funds and owners

capital.

1. Debt-equity ratio

2. Debt-asset / capital ratio

II. Ratio which are based on profit and loss account (coverage ratios)

1. Interest coverage ratio

2. Dividend coverage ratio

3. Total fixed coverage ratio

4. Cash flow coverage ratio

1. Debt equity ratio

It indicates the relative proportions of debt and equity in financing the asset of the

firm. There 2 approaches in calculating debt equity ratio. The debt equity ratio is

the relationship between borrowed funds and owner’s capital is a popular measure

of the long term financial solvency of the firm. Total long term debt does not

include current liabilities like sundry creditors banks credit etc, which are

ostensibly short term, are renewed year by year and remain by and large

permanently in the business.




The debt equity ratio shows the safety margin of the firm. This is an important tool

of financial analysis to appraise the financial structure of a firm. It has important

implications from the view point of creditors, owners and the firm by itself. High

ratio shows a large share of financing by outsider which implies that the owners

are putting up relatively less money of their own. It is danger signal for the

creditors. A lower debt equity ratio has just the opposite implications to the

creditors. The relatively high stake of the owners implies sufficiently safety margin

and substantial protection against shrinkage in assets.

Table 4.3: Debt equity ratio

Particulars 2006 2007 2008 2009 2010

Long Term

Debts

23,633,655 45,999,541 84,012,076 97,578,470 193,089,795

Shareholder’s

equity

6,331,725 8,360,441 13,263,132 18,433,462 20,417,327

Debt equity

ratio

3.73% 5.50% 6.33% 5.29% 9.45%


Debt equity ratio = long term debts

Shareholder’s equity



Figure 4.3:Debt equity ratio

2006 2007 2008 2009 20100123456789

10

debt-equity ratio

debt-equity ratio

Analysis:

From the above table the debt equity ratio in the year 2006 was increase to 6.33

compared to the previous 2 years and there is an immediate fall in 2007 which

was increased to 9.45 in 2010

Interpretation:

The debt equity ratio for the year 2010 is high. This leads to inflexibility in the

operations of the firm as creditors would exercise pressure and interfere in

management. Therefore firm would able to borrow only under restrictive terms

and conditions.




1. Proprietary ratio

It is a variant of debt equity ratio. It measures the relationship between

shareholder’s funds and total assets. Proprietary ratio shows the extent to which

shareholders own the business and thus indicates the general financial strength of

the business. The higher the proprietary ratio, the greater the long term stability of

the company and consequently greater protection to creditors. However, a very

high proprietary ratio may not necessarily be good because if funds of outsiders are

not used for long term financing, a firm may not be able to take advantage of

trading on equity.

1. Table 4.4: Proprietary ratio

Particulars 2006 2007 2008 2009 2010

Shareholder’s

equity

6,331,725 8,360,441 13,263,132 18,433,462 20,417,327

Total assets 44,71,073 60,61,590 99,07,527 10,988,705 8,887,897

Proprietary ratio 1.416 1.3792 1.3387 1.6775 2.2972

Figure 4.4:Propreitory Ratio


Proprietary ratio = shareholder’s equity

Total assets



2006 2007 2008 2009 20100

0.5

1

1.5

2

2.5

propreitory ratio

propreitory ratio

Analysis:

From the above table the proprietary ratio was decreased in the year 2007 and

2008 and further it increased to 1.6775 in the year 2009 and 2.2972 in 2010.

Interpretation:

The proprietary ratio for the year 2010 is higher compared to the year 2009 which

shows that the creditors are protected. We can see the ratio has been increasing

from the last three years, showing that the company is on the path of becoming

stable.

2. Total debt to equity.




Indicates what proportion of equity and debt that the company is using to finance

its assets. A ratio greater than one means assets are mainly financed with debt, less

than one means equity provides a majority of the financing.

Table 4.5: Total debt to equity

Particulars 2006 2007 2008 2009 2010

Total debts 26,292,222 49,874,19

3

90,141,225 106,398,695 205,371,380

Shareholder’s

equity

6,331,725 8,360,441 13,263,132 18,433,462 20,417,327

Total debt to

equity

4.1524 5.9655 6.7963 5.7720 10.0587

Figure 4.5: Total debt to equity


Total debt to equity = current liabilities + long term debts

Share holder’s equity



2006 2007 2008 2009 20100

2

4

6

8

10

12

total debt to equity

total debt to equity

Analysis:

From the above table the debt equity ratio in the year 2006 was increase to 6.33 compared to the previous 2 years and there is an immediate fall in 2007 which was increased to 9.45 in 2010.

Interpretation:

Here the total debt equity ratio is quite high which indicates that assets are mainly

financed with debt and therefore the company is in a risky position.

IV. Profitability ratios




Apart from the creditors both short term and long term, also interested in the

financial soundness of a firm are the owners and management. The management of

the firm is naturally eager to measure its operating efficiency. The operating

efficiency depends ultimately on the profit earned by it. The profitability ratios are

designed to provide answers to questions such as

Is the profit earn by the firm adequate?

What rate of return does it represent?

What is the rate of profit for various divisions and segments of the firm?

What are the earnings per share?

What is the rate of return to equity holders etc?

Profitability ratios are

Profit margin ratio

Expenses ratio

Return on assets

Return on shareholder’s equity

1. Profit margin ratio




Net profit margin ratio measures the relation between profit and revenues of a firm.

The net profit margin is indicative of management’s ability to operate the business

with sufficient success and better control over its costs.

A high return margin would ensure adequate return to the owners as well as enable

a firm to withstand adverse economic conditions when revenues is declining and

demand for the product is falling.

Table 4.6: Profit margin ratio

Particulars 2006 2007 2008 2009 2010

Profit/ loss after

interest and tax

(1,287,57

2)

(1,255,61

1)

(2,435,094

)

(5,029,631

)

(2,751,844

)

Revenues 15,469,50

1

28,226,24

8

48,176,16

6

55,183,763 69,556,324

NET profit Ratio -.0832329 -.0444838 -

0.0505456

-0.0911433 -0.0395628

Figure 4.6: Profit margin ratio


Net profit margin ratio = earnings after tax and interest

Revenues



2006 2007 2008 2009 2010

-0.1

-0.09

-0.08

-0.07

-0.06

-0.05

-0.04

-0.03

-0.02

-0.01

0

profit margin ratio

profit margin ratio

Analysis:

From the above table the loss was decreased in 2007 and 2008 and there was an increase in 2009 which was again decreased in 2010.

Interpretation:

Here the profit and loss account shows negative balance. So the ratio of net loss to

the revenues is (0.0395628). But we can notice that the quantum of losses has

decreased in the current year when compared to the last four years.

2. Return on equity (ROE)




It is one of the profitability ratios which show the relationship between the profit

and loss account and the equity (Net Worth) of the firm. Common or ordinary

share holders are entitled to residual profit. Rate of dividend is not fixed; the

earnings may be distributed to shareholders. Never the less, the profits after taxes

represent their returns. A return on shareholder’s equity is calculated to see the

profitability of owner’s investment. The shareholders equity or net worth will

include paid up capital, share premium and reserves and surplus less accumulated

losses. Net worth can also be found by subtracting total liabilities from total assets.

The ROE indicates how well the firm has used the resources of owners. In fact this

ratio is one of the most important relationships in financial analysis. The earning of

a satisfactory return is the most desirable objective of a business. The ratio of net

profit to owner’s equity reflects the extent to which this objective has been

accomplished. This will reveal the relative performance and strength of the

company’s in attracting future investments.

Table 4.7: Return on equity


Return on equity = profit/ (loss) after tax

Net worth



Particulars 2006 2007 2008 2009 2010

Profit/( loss after tax)

(12,87,572) (12,55,611)

(2,435,094) (5,029,631) (2,751,844)

Net worth 3,165,972 3,939,077 6,379,641 6,520,340 5,752,361

(Return on equity)

-0.4066 -0.31875 -0.3817 -0.7714 -0.4783

Figure 4.7; Return on equity

2006 2007 2008 2009 2010

-0.9

-0.8

-0.7

-0.6

-0.5

-0.4

-0.3

-0.2

-0.1

0

return on equity

return on equity

Analysis:

The above table shows that the Return on equity is totally negative in all the years, compared to 2009 the previous years has a better negative rates.

Interpretation:




Here the current years ratio is -0.4783 which is more than previous year’s ratio is -

0.7714, comparatively current year relative performance of the company in

attracting future investment is quite good.

3. Management expenses ratio

It is another ratio which shows the relationship between expenses and gross

premium of the business. The management ratio explains the changes in the profit

margin. This ratio is computed by dividing management expenses viz, operating

expenses relating to insurance business excluding interest.

A higher management expenses ratio is unfavorable since it will leave a small

amount of operating income to meet interest dividend etc. To get a comprehensive

idea of the behavior of operating expenses, variations in the ratio over a number of

years should be analyzed. The year to year variation in the management expenses

ratio is temporary in nature arising due to some temporary condition. This ration is

a yard stick of operating efficiency of the firm.

Table 4.8: Management expenses ratio


Management expenses ratio = management expenses

Total gross premium



Particulars 2006 2007 2008 2009 2010

Management

Expenses

5,214,991 7,902,455 13,704,94

6

21,915,90

7

20,345,37

6

Total Gross Premium 15,699,12

6

28,558,65

6

48,585,61

6

55,646,93

7

70,051,04

4

Ratio .3321 .2767 .2820 .3938 .2904

4. Figure 4.8: Management expenses ratio

2006 2007 2008 2009 20100

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

manangement expenses ratio

manangement expenses ra-tio

Analysis:

The above table shows that the expenses have been maintained in 2007 and 2008 when compared to 2006 which increased in 2009 and it was maintained in the year 2010.

Interpretation:




Here the management expenses ratio is 29.04% which is lower compared to

previous year’s ratio which is 39.38%. This indicates company is efficient to meet

other obligations

1. Administrative expenses ratio

It is another profitability ratio related to revenue. It is computed by dividing

expenses by revenue.

Table 4.9 : Administrative expenses ratio

Particulars 2006 2007 2008 2009 2010

Administrative

expenses

18,251 8,252 12,596 5,307 3,981

Net revenue 15,469,501 28,226,248 48,176,166 55,183,763 69,556,324

Administrative

expenses ratio

0.11798% 0.02923% 0.02614% 0.00961% 0.00572%


Administrative expenses ratio = administrative expenses



1. Figure 4.9: Administrative expenses ratio

2006 2007 2008 2009 20100

0.02

0.04

0.06

0.08

0.1

0.12

0.14

administration expenses ratio

administration expenses ratio

Analysis:

The above table shows that the administration expenses have been increasing year by year while comparing to the year 2006.

Interpretation:

Here we can notice that the administrative expenses ratio is decreasing from year

to year. This shows that the company is managing its funds in a better manner.




2. Earnings per share

Measures the profit available to the equity shareholders on a per share basis, is the

share they can get on every share held. Earnings per share serve as an indicator

of a company's profitability.

When calculating, it is more accurate to use a weighted average number of shares

outstanding over the reporting term, because the number of shares outstanding can

change over time. However, data sources sometimes simplify the calculation by

using the number of shares outstanding at the end of the period.

Diluted EPS expands on basic EPS by including the shares of convertibles or

warrants outstanding in the outstanding shares number.




Table 4.10: Earnings per share

Particulars 2006 2007 2008 2009 2010

Net profit/(loss) as per profit and loss account

(1,287,572)

(1,255,611)

(2,435,094) (5,029,631) (2,751,544)

Weighted average number of equity shares for basic EPS

440,287,672

687,450,109

1,004,398,904

1,534,219,718

1,819,347,945

Basic Earning per share

(2.92) (1.83) (2.42) (3.28) (1.51)

Weighted average number of equity shares for diluted EPS

440,287,672

693,229,422

1,004,398,904

1,534,219,178

1,819,347,945

Diluted earnings per share

(2.92) (1.81) (2.42) (3.28) (1.52)

Figure 4.10: Earnings per share




2006 2007 2008 2009 2010

-3.5

-3

-2.5

-2

-1.5

-1

-0.5

0

Basic EPSDiluted EPS

Analysis:

The Earning per share is decreased in the year 2007 and 2008 while compare to 2006 which increased in 2009 and again there is a fall in 2010.

Interpretation:

Here we can notice that the EPS of company is negative, this indicates the

company is not profitable.

OTHER IMPORTNANT RATIOS

1. Net Retention ratio




Net retention ratio is the relationship between net premium and gross premium.

This measures the ability of the insurer to retain investment made by the insured

(policyholder). The difference between net premium and gross premium is

reinsurance ceded.

Reinsurance plays an important role in the insurance business of virtually every

type. The service provided by the reinsurer is similar to that provided by the

insurance company to their policyholders. In general insurance there are risks,

which because of their magnitude or nature, one insurance company cannot afford

to cover, in such cases, an insurance company insures the whole risk itself and

lays off the amount it has accepted to other insurance or reinsurance companies,

retaining only that much risk which it can absorb.

Table 4.11: Net Retention ratio

Particulars 2006 2007 2008 2009 2010


Retention ratio = net premium income

Gross premium income



Net Premium 15,469,50

1

28,226,248 48,176,166 55,183,763 69,556,324

Gross

Premium

15,699,12

6

28,558,656 48,585,616 55,646,937 70,051,044

Retention

ratio

.98537 .98836 0.99157 0.99167 0.99293

Figure: Net Retention ratio

2006 2007 2008 2009 20100.98

0.982

0.984

0.986

0.988

0.99

0.992

0.994

Net Retention Ratio

Net Retention Ratio

Analysis:

From the above table it shows that there is a continuous increase in the net retention ratio in all the years.




Interpretation:

Here the current year’s retention ratio is 0.99293. Company is retaining 99.29% of

risk with itself. In the previous year retention ratio is 0.99167. This shows

company has taken high risk compared to previous year.

1. Commission Ratio

This ratio indicates the amount of commission that is paid out of the gross

premium.

Table 4.12: Commission Ratio

Particulars 2006 2007 2008 2009 2010

Gross

commission

1,203,252 2,099,268 3,512,586 4,248,904 5,254,973

Gross

premium

15,699,12

6

28,558,656 48,585,616 55,646,937 70,051,044

Ratio 7.66% 7.35% 7.23% 7.64% 7.50%


Commission ratio = gross commission

Gross premium



Figure 4.12: Commission Ratio

2006 2007 2008 2009 20107

7.1

7.2

7.3

7.4

7.5

7.6

7.7

Commission ratio

Commission ratio

Analysis:

The above table shows that there is a fall in the commission ratio in the years 2007, 2008, 2009 and 2010 while comparing the ratio of 2006.

Interpretation:

Here we can notice that the commission ratio has decreased from 7.64% to 7.50%

in the current year, though there was an increase in the commission paid, this is

because the premium s received increased at a higher rate.

Table 4.13: Growth rate of shareholder’s fund

Particulars 2006 2007 2008 2009 2010




Shareholder’s

fund

3,165,972 3,939,077 6,379,640 6,520,340 5,752,361

Growth rate 140.53% 24.42% 61.96% 2.21% (11.78%)

Figure 4.13: Growth rate of shareholder’s fund

2006 2007 2008 2009 2010-20

0

20

40

60

80

100

120

140

160

Growth Rate

Growth Rate

Analysis:

The table shows that the growth rate is consistently decreasing in all the years while comparing to the year 2006 also there is a negative rate of (11.78%) in the year 2010.

Interpretation:




Growth rate of shareholder’s fund has decreased in the current year. In fact the

growth rate is negative indicating that there was a decrease in the shareholder’s

fund

1. Change in net worth

Table 4.14: Change in net worth

Particulars 2006 2007 2008 2009 2010

Net worth 3,165,972 3,939,077 6,379,640 6,520,340 5,752,361

Change 1,849,703 773,105 2,440,563 140,699 (767,980)

Figure 4.14: Change in net worth

2006 2007 2008 2009 2010

-1,000,000

-500,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Change in Net worth

Change in Net worth

Analysis:




The above table shows the net worth of the company is having Rs1849703 in 2006 but in 2007 it is decreased to Rs 773105 later in this period it increased, Compared to the last 2 years and also there is a negative figure shown in the year 2010

Interpretation:

The net worth of the company has also decreased considerably.

CASH FLOW STATEMENT




Table 4.15 - RECEIPTS AND PAYMENTS ACOUNT FOR THE YEAR

ENDED 31 ST MARCH 2010

2010 2009

CASH FLOW FROM

OPERATING

ACITIVITIES

Amounts received from

policy holders

Amounts paid to policy

holders

Amounts

received/(paid) to

Reinsurers

Amounts paid as

commission

Payments to employees

and suppliers

Deposit with RBI

Income Tax paid

Other Income

Net cash from

operating activities

70,817,804

(12,053,422)

(312,168)

(5,417,619)

(13,207,483)

_

(309,142)

303,213

39,821,183

54,747,190

(5,414,218)

(384,636)

(4,136,736)

(15,583,363

)

100,004

(230,833)

355,744 29,453,152

CASH FLOW FROM

INVESTING

ACTIVITIES (2,177,582) (581,822)




Purchase of fixed assets

Sale of fixed assets

Investments (net)

Interest income

Dividend income

Net cash flow from

investing activities

5,444

(48,767,468)

4,817,558

1,338,737

(42,823,481)

319

(39,057,231

)

3,805,029

745,975

(35,087,730)

CASH FLOW FROM

FINANCING

ACTIVITIES

Issue of shares during

the year

Net cash flow from

financing activities

Net increase in cash

and cash equivalents

Cash and cash

equivalents at the

beginning of the year

Cash and cash

equivalents at the end

of the year

1,720,000

1,720,000

(1,282,298)

4,108,660

2,826,362

5,250,000

5,250,000

(384,578)

4,493,238

4,108,660

NOTE:




CASH AND CASH

EQUIVALENTS AT END OF THE

PERIOD INCLUDE:

2010 2009

Cash and cheques in hand

Bank balances

Fixed deposit

299,148

1,206,633

1,340,581

668,726

1,653,161

1,786,773

Total cash and cash equivalents 2,826,362 4,108,660

Analysis of cash flow statement

Operating activities

Here high profitable operation shows the firm’s cash inflow. A huge amount of

inflow received from policyholders remains positive after deducting all operating

expenses. The operating expenses are, amounts paid to Policyholders, amounts

received / (paid) to Reinsurers, amounts paid as Commission, taxes paid etc. these

expenses paid reduces the current liabilities of the firm. Reduction in current

liability shows cash outflow of the firm. Comparative analysis of cash flow

statement shows that the amount received from policyholders is increased by

16,070,614 and the amount paid to employees and suppliers is reduced by

2,375,880.

Investment activities




Here the purchase of fixed assets is more than the sale of fixed assets. There is

increase in investments by 9,710,237. There is also increase in return on

investment, dividend income. The investment activities show negative balance due

to huge increase in investment.

Financial activities

This year the cash inflow is increased by 897,720. It increases the cash inflow of

the firm. The overall net cash inflow is reduced due to over investment. The cash

flow carry to the balance sheet is reduced to 2,826,362 from 4,108,660.

COMPARATIVE FINANCIAL STATEMENTS




Table 4.16 - Comparative Balance Sheet

Item 31st march

2009

31st march

2010

Absolute

increase

Percentage

SOURCES OF FUNDS

Share capital

Reserves and surplus

Credit/(Debit) fair value

change account

POLICY HOLDER’s

FUNDS

Credit/(debit) fair value

change account

Policy liabilities

Total Provision for linked

liabilities

Fund for future

appropriations

Fund for future

appropriations-

Provision for lapsed

policies

17,958,180

552,892

(77,610)

(296,885)

29,092,419

68,782,936

586,395

531,970

19,680,000

552,892

184,435

205,087

37,666,908

155,217,800

1,490,013

1,064,831

1,721,820

-

262,045

-91,798

8,574,489

86,343,864

903,618

532,861

9.5

-

337.64

(30.92)

29.47

88.57

154.10

100.10

Total 117,130,29

7

216,061,966

APPLICATION OF

FUNDS




INVESTMENTS

Shareholder’s

Policy holder’s

Assets held to cover linked

liabilities

Loans

Fixed assets

Current assets

Cash and bank balances

Advances and other assets

Sub total A

Current liabilities

Provisions

Sub total B

Net current assets C= A-

B

Debit balance in profit

and loss account

4,291,597

30,152,727

68,782,936

30,248

1,451,346

4,108,660

5,428,699

9,537,359

8,820,225

208,813

9,029,038

508,321

11,913,122

6,304,757

43,415,382

155,217,800

40,366

1,143,777

2,826,362

4,917,758

7,744,120

12,281,585

187,617

12,469,202

(4,725,082)

14,664,966

2,010,160

13,262,655

86,434,864

10,118

(307,569)

(1,282,298)

(510,941)

3,461,360

(21,196)

46.84

43.98

125.66

33.45

(21.19)

(31.21)

(9.41)

39.24

10.15

Total 117,130,29

7

216,061,966




Table 4.17 - Comparative profit and loss account

Particulars 31st march

2009

31st march

2010

Absolute

increase/decrease

Percentage

Amounts transferred

from the policy

holders

account(technical

account)

Income from

investments

a. Interest, dividends

and rent - gross

b. Profit on

sale/redemption of

investments.

c. (Loss on

sale/redemption of

investments.)

d. Transfer/gain on

revaluation/ change

in fair value

e. Amortization of

(premium)/ discount

on investments

Sub Total

794,984

302,367

13,924

(35,870)

51,887

(2,965)

329,343

300

472,930

289,102

49,152

(487)

-

(2,634)

335,133

3,522

(322,054)

(13,625)

35,228

(35,383)

51,887

331

3,222

(40.5)

(4.39)

253.00

(98.64)

100

11.16

1074




Other income

Total A 1,124,627 811,585

Expenses other than

those directly related

to the insurance

business

Contribution to

policy holder’s fund

5,307

6,148,951

3,981

3,559,448

(1326)

(2,589,503)

(24.98)

(42.11)

Total B 6,154,258 3,563,429

Profit/loss before tax

Provision for taxation

Profit/loss after tax

(5,029,631)

-

(5,029,631)

(2,751,844

)

-

(2,751,844

)

(2,277,787)

-

(2,277,787)

(45.29)

-

(45.29)




FINDINGS

After analyzing the financial statements of the firm, following are the findings

during the course of study.

1. Net working capital of the firm for the year ended march 2010 is negative

i.e. (4,725,082)

2. The liquidity position of the firm has deteriorated which is significant from

the decrease in current ratio.

3. Debt equity ratio is high indicating increased pressure from creditors.

4. The company is on the path of becoming stable and this is evident from the

increase in the proprietary ratio.

5. Assets are being financed to a greater extent by debt and this is indicated by

the high total debt to equity ratio.

6. Profit margin ratio is negative, as the company is undergoing loss, but the

quantum of losses has decreased.

7. ROE has improved when compared to previous year and this is due to

reduction in the amount of losses in the current year.

8. Management expenses ratio has decreased indicates that the company will

be capable of meeting other obligations.

9. Administrative expenses are also decreasing and this shows the increasing

efficiency of the firm.

10.EPS of the firm is negative, but when compared to previous year it seems to

be better.

11.The company is retaining a higher portion of the risk.

12.There is decrease in the shareholders fund of the company.

13.Net worth of the company has also declined.




14.Amount received from policyholders is increased by 16,070,614 and amount

paid to employees and suppliers is reduced by 2,375,880.

15.Since the inflow from policyholders was huge it remained positive after

deducting all operating expenses and also operating expenses have reduced

during the current financial year.

16.The investment activities show negative balance due to huge increase in

investment.

17.Cash flow is increased by 897,720.

18.Overall net cash inflow is reduced due to over investment.




CONCLUSION :

A study on financial statement analysis was carried out in HDFC STANDARD

LIFE. Financial Statement Analysis is one of the important factors in analyzing

company’s performance hence while knowing the company’s growth and

profitability financial analysis would be helpful.

The data was collected from various sources and also through

tools like company’s annual report and relevant transactions with the company

staffs. The were identified in the form of findings and suitable suggestions were

put forth to the concerned authorities for further discussion.




SUGGESSIONS:

1) Company’s working capital for 2010 is showing a negative balance, there

fore company should increase its working capital or else there are chances of

losing its reputation.

2) Company’s liquidity position is not good according to the analysis, company

should increase its liquidity position because customers can anytime come to

collect their funds.

3) Company should reduce its debt equity ratio.

4) Company should increase its profit margins, last year profits margin increase

in its value basis but still it is not covered in percentage basis compared to

the competitors.

5) Company’s managerial expenses is decreased, it shows good control on

managerial cost but still company should adopt more techniques to control

the managerial cost to increase the company’s profit.

6) Company should look forward to increase the EPS or else it will lose its

Finance.

7) Risk management techniques should be adopted in order to avoid investing

in risky projects.

8) Found there was a decrease in shareholder’s founds comparing to the

previous years may be because of loss in those years so company should

increase its profits to retain its investors.




9) The company should take steps in training and development program in

upgrading the technological knowledge for their employees.

10) Company should also follow some qualitative techniques in order to

overcome the future risk.

11) If the company is not able to satisfy the appraisals of their employees,

at least should look forward for a “Rewards and Recognitions” program to

motivate the employees.




Documents

Financial Statement Analysis[1]