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7/29/2019 Financial management - Analysis and intepretation of financial statements
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Financial statements are essentially historical and static documents.They tell us what has
happened during a particular period or seriesof periods of time. The most valuable
information to most users of financial statements orreports, however,concerns what
probably will happenin the future. In this lecture we will discuss how financial statement
analysis can assist statement users in predicting the futureby means of comparing and
evaluating financial trends and cross-sectional positions of firms.
Objectives
At the end of this lecture you should be able to:
1. Discuss the needs of the users of
financial statements.
2. Discuss the types of comparison used
in financial statement analysis
3. Compute financial ratios and use them
to evaluate financial strengths and
weaknesses
4. Use the Dupont system to carry out a
complete ratio analysis of the firm
5. Explain common size and index
analysis
6. Discuss the limitations of financial
statement analysis
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Financial analysis is the process or critically examining in detail, accounting information
given in financial statements and reports. It is a process of evaluating relationship
between component parts of financial statements to obtain a better understanding of a
firms performance. Financial statement analysis involves three basic procedures:
Selection This involves the selection from the total information available about an
enterprise, the information that is relevant to the decision under consideration.
Relation This involves arranging the information in a manner that will bring out a
significant relationship(s).
Evaluation This involves the study of the relationship and interpretation of the result
thereof.
The specific objectives of financial statement analysis are to:
(a). assess the past, present and future earnings of an enterprise,
(b). assess the operational efficiency of the firms a whole and its various divisions or
departments
(c). asses the short term and tong term solvency of the firm,
(d). assess the performance of one firm against another or the industry as whole and the
performance of one division against another.
(e) Assist in the developing of forecasts and preparing of budgets,
(f) Assess the financial stability of the business under review, and
(g) Assist in the understanding of the real meaning and significance of financial
Information.
Financial statements are essentially a record of the past. Business decisions naturally
affect the future. Analysts therefore study financial statements as evidence of past
performance that may be used in the prediction of future performance.
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The first procedure in financial statement analysis is to obtain useful information. The
main sources of financial information include, but are not limited to, the
following;
Published reports
Quoted companies normally issue both interim and annual reports, which contain
comparative financial statements and notes thereto. Supplementary financialinformationand management discussion as well as analysis of the comparative years' operations and
prospects for the future will also be available. These reports are normally made available
to the public as well as the shareholders of the company.
Registrar of Companies
Public companies are required by law to file annual reports with the registrar of
companies. These reports are available for perusal upon payment of a minimum fee.
Credit and Investment Advisory Agencies
Some firms specialize in compiling financial information for investors in annual
supplements. Many trade associations also collect and publish financial information for
enterprises in various industries. Major stock brokerage firms and investment advisory
services compile financial information about public enterprises and make it available to
their customers. Some brokerage firms maintain a staff or research analysis department
that study business conditions, review published financial statements, meet with chief
executives ofenterprises to obtain information on new products, industry trends, negative
changes and interpret the information for their clients.
Audit Reports
When an independent auditor performs an audit the audit report-is usually addressed to
the shareholders of the audited enterprise. The audit firms frequently alsoprepare a
management report, which deals with a wide varietyof Issues encounteredin the course
of the audit Such a management report is not a public document, however, it is a useful
source of financial information.
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Government Statistics and Market Research Organizations
The figures in the financial statements are rarely significantor important in themselves. It
istheir relationships to other quantities, amounts and the directionof change from onepoint in time to another point in time thatis of importance. It is only through comparison
of data that one can gain insight and make intelligent judgments. Analysis thus involves
establishing significant relationships that points to changes as well as trends.
The two comparisons widely used for analytical purpose involve trend and cross-sectional analyses.
Trend Analysis
This is also known as time series analysis, horizontal analysisor temporally analysis. It
involves the comparison of the present performance with the result of previous periods
for the same enterprise. Trend analysis is therefore usually employed when financial data
is available for three or more periods. Developing trends can be seen by using multiyear
comparisons and knowledge of these trends can assist in controlling current operations
and planning for the future. It can be carried out by computing percentages for the
element of the financial statement that is under observation. Trend percentage analysis
states several years' financial data in terms of a base year, which is set to be equal to
100%.
In conducting trend analysis the following need tobe taken into account:
(i) Accounting principles and policies employed in the preparation of financial
statement must be followed consistently for the periods for which an analysis is
being made to allow comparability.
(ii) The base year selected must be normal and a representative year.
(iii) Trend percentages should be calculated only for these items, which
have logical relationship.
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(iv) Trend percentages should be carefully studied after considering the
absolute figures, otherwise they may lead to misleading conclusions.
(v) To make meaningful comparisons, trend percentage should be
adjusted in light of price changes to the base year.
Example
Assume that the following data is extracted from the books of ABC Ltd.
2004 2003 2002 2001 2000
Sh. Million Sh. Million Sh. Million Sh. Million Sh. Million
sales 725 700 650 575 500
Net income 99 97.5 93.75 86.25 75
From the above absolute figures, there appears to be a general increase in safes and
income over the years. Whenexpressing theabove date in terms of percentages with
2000 being the base year, the following trend percentage is observed.
. 2004 2003 2002 2001 2000
Sales 145% 140% 130% 115% 100%
Net Income 132 % 130 % 125 % 115 % 100 %
Net income/Sales 13.7% 13.9% 14.4% 15% 15%
From the above table it can be observed that:
i) Sales and net income have grown over the years but at a 'increasing rate,
ii) Net income has not kept pace with growth in sates. When net income is
expressed as a percentage of rates,
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iii) It is further observed that net income as a percentage of sates is decreasing
over the years and this needs to be investigated.
Financial statement analysis is not an end by itself; rather the analyses enable the rightquestions, for which management has to look for answers.
Graph
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percentage
years
2000 2001 2002 2003 2004
150
140
130
120
110
100
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From the line graph, one can observe that the growth rate for sales has decreased. The
same applies is net income as shown by the slope of the curves. One may also conclude
from the curves that between 2001 and 2000 sales and income have grown at the same
rate. Subsequently, growth in net income failed to keep pace with the growth in sates.
Problems of Trend analysis
(a). To ensure comparability of figures, the results of each year will have to be
adjusted using consistent accounting policies. The task of adjusting statements to
bring them to a common basis could be taunting.
(b). Comparison becomes difficult when the unit of measurement changes in value
due to general inflation. Comparisons become quite difficult over time.
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percentage
years
2000 2001 2002 2003 2004
150
140
130
120
110
100
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(c). If the enterprise's environment changes over time with the result that performance
that was considered satisfactory in the past may no longer be considered so. More
specific measures rather than general trends may be preferred in such instances.
Cross Sectional Analysis
This involves the comparison of the financial performance of a company against
other companies within its industry or industry averages at the same point in time. It
may simply involve comparison of the present performance or a trend of the past
performance. The idea under this approach is to use bench-marking, whereby areas in
which the company excels benchmark companies are identified, and more
importantly areas that need improvement highlighted. The typical bench-marks used
in cross-sectional analysis may be a comparable company, a leader in the industry, an
average firm or industry norms (averages).
Problems Of Cross Sectional Analysis
(a). It is difficult to find a comparable firm within the same industry. This is because
firms may have businesses which are diversified to a greater or lesser extent.
Further, industry averages are not particularly useful when analyzing firms with
multi-product lines. The choice of the appropriate benchmark industry for such
firms is a difficult task.
(b). Businesses operating in the same Industry may be substantially different in that,
they may manufacture tile same product but one may be using rented equipment
while the another uses its own making comparison difficult .
(c). Two firms may use accounting policies, which are quite different resulting in
difference m financial statements It is usually very difficult for an external user
to identify differences in accounting policies yet one must bear them in mind
when interpreting two sets of accounts.
(d). The analyst must recognize that ratios with large deviations from the norm are
only the symptoms of a problem. Once the reason for the problem is known
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management must develop prescriptive actions for eliminating it. The point to
keep in mind is that ratio analysis merely directs attention to potential areas of
concern; it does not provide conclusive evidence as to the existence of a problem.
The most common tools of financial analysis are ratios. A ratio is simply a mathematical
expression of an amount or amounts in terms of another or others. A ratio may be
expressed as a percentage, as a fraction, or a stated comparison between two amounts.
The computation of a ratio does not add any information not already existing in the
amount or amounts under study. A useful ratio may be computed only when asignificant
relationship exists between two amounts. A ratio of two unrelated amounts is
meaningless. It should be re-emphasized that a ratio by itself is useless, unless compared
with the same ratio over a period of time and/or a similar ratio for a different company
and the industry. Ratios focus attention on relationships which are significant but the full
interpretation of a ratio usually requires, further investigation of the underlying data.
Thus ratios are an aid to analysis and interpretation and not a substitute for sound
thinking.
Financial ratios may grouped into four basic categories: liquidity ratios, debt ratios,
activity ratios and profitability and investment ratios.
Liquidity refers to an enterprise's ability to meet its short-term obligations as and when
they fall due. Liquidity ratios are used to assess the adequacy of a firms working capital.
Shortfalls in working capital may lead to inability to pay bills and disruptions in
operations, which may be the forerunner to bankruptcy. The tree basic measures of
liquidity are (1) net working capital, (2) the current ratio, and (3) the quick (acid-test)
ratio. As will become clear, for all the three measures, the higher their values the more
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liquid the firm is. It should however be emphasized that excessive liquidity sacrifices
profitability even as inadequate liquidity may lead to insolvency a trade-off exists
between profitability and liquidity (risk).
Net Working CapitalNet working capital ,although not a ratio is a common measure of
a firms overall liquidity it is calculated as follows:
Net working capital = current assets current liabilities
Net working capital represents current assets that are financed from long term capital
resources that do not require repayment in the short-run, implying that the portion is still
available for repayment of short-term debts.
Example
2004 2003
Sh.000 Sh.000
Current assets 26,400 15,600
Current liabilities (13,160) (6,400)
Net working capital 13,240 9,200.
Inthe year2003 Sh.9.2 million of working capitalis available to repay Sh.6.4 million of
current liabilities and in 2004 Sh.13.24 million is available of working capital to pay
sh.l3.16 million of current liabilities. This reflects a strong liquidity position in the years.
The figure of net working capital, being an absolute figure requires standardization
before its use for comparing performance of different firms. For example net working
capital as a percent of sales can be calculated and used for such comparison. A time-
series comparison of the firms net working capital is often helpful in evaluating its
operations.
Current ratio The current ratio is one of the most commonly cited financial ratios and
tests, in short-term, the debt-paying ability of an enterprise. A high current ratio is
assumed to indicate a strong liquidity position while a low current ratio is assumed to
indicate a relatively weak liquidity position. The RULE of the thumb is that current-assets
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should be twice current liabilities. The current ratio is expressed as follows:
Current ratio = Current assets / Current liabilities
Example
Using the data from the previous example the current ratios for the two years is arrived as
follows.
2004 2003
26400 /13,160 15600/6400
= 2: 1 = 2.4: 1
Observation
The enterprise appears to nave a strong liquidity position. There has been, however, a
slight drop from year 2003 to year 2004.
For every shilling that is owed in 2004, the firm has Sh.2 to pay the debt and for every
shilling0wed in 2003 , the firm has Sh.2.40 available to meet the liability. If the firms
current ratio is divided into 1.0 and the resulting value is subtracted from 1.0, the
difference when multiplied by 100 represents the percent by which the firms current
assets can shrink without making it impossible for the firm to cover its current liabilities.
A current ratio of 2 means that the firm can still cover its current liabilities even if its
current assets shrink by 50 percent ([1.0 (1.0/2.0)]* 100).
.
The currentratio has further been refined to Quick ratio or Acid Test Ratio. This ratio
tests the short-term debt paying ability of an enterprise without having to rely on
inventory and prepayments Inventories are generally the least liquid current asset and
prepayments are generally not convertible to cash. Therefore for a company whose
inventories include work-in-progress, and slow-moving items the quick ratio is a better
indicator of liquidity than the current ratio. The rule of the thumb is for every shilling of
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current liability owed, the enterprise should have a shilling of current quick assets
available to meet it i.e. a quick ratio of 1.0.
It is given by;
(Current assets-inventories-prepayments)/(Current liabilities)
Activity ratios measure the speed with which accounts are converted into sales or cash.
Activity ratios can be categorized into two groups: The first group measures the activity
of the most i9mportant current accounts, which include inventory, accounts receivable,
and accounts payable1.The second groupmeasures the efficiency of utilization of total
assets and fixed assets.
Inventory Ratios
Average sales period ( Age of inventory) This ratio measures the average number of
days taken to sell the average inventory carried by a firm. It is given by:
(Average inventory x 365 days )/(Cost of sales)
Where, average inventory =(Beginning inventory+ Ending inventory)/2
Inventory turnover ratio. Inventory turnover ratio measure the number of times a
company's inventory has been sold during the year.
Inventory turnover = Cost of sales/Average Inventory
Accounts Receivable Ratios
Average Collection Period (Age of accounts receivable or days sales outstanding)
The ratio measures the average number ofdays takenby an enterprise to collect its trade
receivables. The ratio is computed as follows
1 In order to calculate activity ratios using current accounts the averages of these amounts during the year
are preferred.. These averages can be approximated by summing the beginning-of-year and the-end-of year
account balances and dividing by 2. When data needed to find the averages are unavailable, year-end
values may be used to calculate activity ratios for current accounts.
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(Average trade receivables X 365 days)/ (Credit sales)
Or, 365 days/(Accounts receivable turnover ratio)
Where, average trade receivables = (Beginning + Ending trade receivables)/2
The average collection period should only be judged in relation to a firms credit terms.
Only then can one draw definitive conclusions about the effectiveness of a firms credit
and collection policies.
Accounts receivable turnover ratio The accounts receivable turnover ratio measures the
number of times an enterprise has turned accounts receivable into cash during the year.
The higher the times the more efficient a company will be assumed to be in collecting itsdebts. The ratio is computed as follows:
Accounts receivable turnover = Annual Credit sates/Average trade receivables
Trade Creditors Ratios
(vi) Average payment period (Age of trade payable) ratio. This ratio measures the
average numberof days taken to pay anaccounts payable. It is computed asfollows:-
(Average trade payables X 365 days)/Credit purchases
Or
365 days/(Accounts payable turnover ratio)
Whereaverage accounts payable=(Beginning + Ending accounts payable)/2
Accounts payable turnover ratio. The accounts payable turnover ratio measuresthe
efficiencywith which firms pay their trade creditors.The higher the number of times, the
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moreefficient the enterprise is assumed to be in paying its creditors. It is calculated as
follows;
Accounts payable turnover ratio = Annual Credit purchases/Average trade payables
A firm is said to be financially leveraged whenever it finances a portion of its assets by
debts. Debts commit a firm to payment of interest and repayment of capital. Borrowing
increasesthe riskof default and it isonly advantageous to shareholders ifthe return
earned on the fundsborrowed isgreater than the cost of the funds. There two
classifications of measures of debt: (1) Measures of the degree of indebtedness measure
the amount of debt relative to other significant balance sheet amounts. Common measure
of the degree of indebtedness include the debt ratio, the debt/equity ratio, and the debt
to-total capitalization, (2) Measures of the ability to service debtassesses a firms ability
to make the contractual payments required on a scheduled basis over the life of the debt.
Commonly referred to as coverage ratios, they include times-interest earned, and the
fixed charge coverage ratios.
Debt to equity ratio This ratiomeasures the proportion of assets provided by
providers of long-term debt funds foreach shilling of assets provided by the
shareholders. It is computed as follows:
Total long term debt/Total stockholders funds
Debt to total assets ratio (Debt ratio) Thisratio measures the proportion of assets
financed by outsiders. It is calculated as follows;
Total liabilities / Total assets
Debt/total capitalization ratio Indicates the proportion of capital provided by outsiders.
The formula for Debt/Total capitalization ratio is;
Long-term debt/(Long-term debt + Shareholders funds)
The times interest earned ratio This is also known as the interest cover ratio.This ratio
measures the ability of a firm to meet its interest payment out of the current earnings. It
reflects the likelihood that creditors will continue to receive their interest payments.
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It is It is computed as follows:-
Earning before interest and tax/Interest expense
Fixed charge coverage ratio The fixed payment coverage ratio measures the firms
ability to meet all fixed payment obligations. Loan interest, principal payments, on debt,
scheduled lease payments, and preferred stock dividends are commonly included in this
ratio. The formula for the fixed charge coverage ratio is as follows:
(Earnings before interest and tax + lease payments)/(interest + lease payments +
{(principal payments + preferred stock dividends)*[1/(1-T)]}
Where T is the corporate tax rate applicable to the firms income. The term [1/(1-T)] is
included to adjust the after tax principal and preferred stock dividend payments back to a
before-tax equivalent that is consistent with the before-tax values of all other terms.
The fixed payment coverage ratio measures the risk the firm will be unable to meet
scheduled fixed payments and thus be driven into bankruptcy. The lower the ratio the
greater the risk to both lender and owners.
Profitability ratios evaluate the firms earnings with respect to a given level of sales, a
certain level of assets, the owners investment, or share value. Evaluating the future
profitability potential of the firm is crucial since in the long run, the firm has to operate
profitably in order to survive. The ratios are of importance to long term creditors,
shareholders, suppliers, employees and their representative groups. All these parties are
interested in the financial soundnessof an enterprise. The ratios commonly used to
measure profitability include:
Gross Profit Margin
This ratio measures the percentage of each shilling of sales remaining after the firm has
paid for its goods. The higher the gross profit margin the better, and the lower the relative
cost of merchandise sold. The formula for calculating the gross profit margin is as
follows:
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Gross profit margin = (Sales cost of goods sold)/ Net Sales
= Gross profits/ Net Sales
Operating Profit Margin
This ratio measures the percentage of each shilling of sales that remains after paying of
for the goods sold and the operating expenses. This is a measure of pure profits because
they measure only the profits earned on operations ignoring any financial charges and
government taxes. The operating profit margin is calculated as follows:
Operating profit margin = Operating profits/Net Sales
= Earnings before interest and taxes/Net Sales
Net Profit Margin
The net profit margin measures the percentage of each shilling of sales remaining to the
owners of the firm after paying off all expenses, including financing
charges and taxes. The higher the firms net profit margin the better for the
owners. The ratio is calculated as follows:
Net profit margin = Profit after taxes/Net Sales
Return on Total Assets (ROA)
This ratio is also called the return on investment(ROI) and measures how well
managementhas employed availableassets in generating profits from its assets. The
return on total assets is calculated as follows:
Return on total assets = Profit after taxes/ Total assets
Return on Equity (ROE)
The return on equity measures the return earned on the owners investment in the firm.
This ratio measures the ability of an enterprise to generate income for its owners. Return
on equity is calculated as follows:
Return on equity = (Profits after taxes preference dividend)/OrdinaryShareholders funds
Where, ordinary shareholders equity =Total shareholders funds less preference share
capital.
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Investment ratios help equity shareholders and other investors to assess the value of an
investment in the ordinary shares of a company, The value of an investment in the
ordinary shares in a listed company is its market value, and so investment ratios must
have regard not only to information in the company published accounts, butalso tothe
current price. The following are the common investment ratios.
Earnings per Shape (EPS)
This ratio represents or reflects the amountof shillings or cents earnedper ordinary
share. Itis considered so critical that the accounting profession requires its disclosure on
the face of the income statement for quoted companies(IAS 33).
It is given by
EPS = (Profit after taxes -Preference dividends)/The number
of ordinary Shares outstanding
Dividend pay-out ratio.
This ratio reflects a company's dividend policy. It indicates the proportion of
earnings per share paid out to ordinary shareholders as divided. It is
computed as follows:
Dividend pay-out ratio = Dividends per ordinary share / Earnings per share
Where ordinary dividends per share = Ordinary dividends/
Number of ordinary shares
DividendYield Ratio
This shows the dividend return being provided by the share. It is given by
Dividend yield = Dividends per share / Market price per share
Price Earnings Ratio (The P/E Ratio)
This ratio is used in comparing stock investment opportunity. It is an index of
determining whether shares are relatively cheap or relatively expensive. It measures the
amount investors are willing to pay for each shilling of the firms earnings.
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It is given by
PER=Market price per ordinary share/Earnings per share
This price earnings ratio reflects the consideration that investorsare willing to pay for a
stream of a shillings of earnings in the future. The price-earnings ratio is widely used by
investorsas ageneral guideline in gauging stock values. Investors increase or decrease
the price-earnings ratio that they are willing to accept for a share of stock according to
howthey view its future prospects. Companies with ample opportunity for growth
generally have high price-earnings ratio, with the opposite being for companies with
limitedgrowth.
LIMITATIONS OF RATIOS
1. Ratios are insufficient in themselves as a basisof judgment aboutthe future. They
are simply indicators or what to investigate. Therefore, they should notbe viewed as
an end but as a starting point.
2. They are useless when used in isolation. They have tobe compared over time for the
same firm or across firms with the industry'saverage.
3. Ratios are based on financial statements. Any weaknesses of the financial statements
are also captured within the ratios.
4. Comparing ratios across firms may be difficult because the firmsmay not be
comparable. Data among companies may not provide meaningful comparisons
because of factors such as use of different accounting policies and the size of the
company.
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