Finance leaders’ summitFinance in a digital age

www.pwc.co.uk

17 – 18 November 2015, London

PwCNovember 2015Finance Leaders’ Summit

Slide 2

Digital – Mastering the digital challenge

PwCNovember 2015Finance Leaders’ Summit

Slide 3

Introduction

Speaker: Matthew Tod

PwC

Image credit | Jessie Edwards

Masteringthe digitalchallenge.

Matthew Tod – Partner PwC

@logantod

What is digital?

Video

Booz & Co Integration • Marketing and Sales Management

“Digital” is not about the technologies.

It’s about new ways of solvingproblems, creating unique

experiences, delivering efficiencies and accelerating business growth.

It’s not just about what is on the screen or in the thing

It’s about redefining the business model, simplifying underlying systems, empowering people,

enabling deep organizational change.

ABOVEthe glass

ONthe glass

BELOWthe glass

SolutionArchitecture

& Integration

UX & App Development

BusinessChange

What’s hard & tricky

What’s easy & exciting

Moving on from Concept to Solution

What is your definition of digital?

EngagementTrust Digitisation Disruption

Strategy

Execution

1

The components of digital success

Page 122

& Co Integration • Marketing and Sales Management

A business strategy for the digital age, not a digital strategy

Capabilities Driven Strategy

3& Co Integration • Marketing and Sales Management

Moving toward real customer centricity

Trust

Ensuring secure data, compliance and confident decision making

• Cyber security

• Data protection

• Data & analytics

• Ecosystem

• Behaviour

Digitisation

Improving employee productivity,supplier interaction, and creating efficiency

• Mobility

• Collaboration

• APIs

• Artificial Intelligence

• Robotics

Engagement

Enabling digital interactions between organisationsand customers, voters or patients in a more engaging,

seamless way

• User Experience

• Customer Experience

• Relevance

• Simplification

Disruption

Transforming business through innovative modelsthat don’t exist in the market today.

• Start-ups

• Collaboration

• Hackathons

• Acquisitions

• Lifeboat!

Executing in a different way….

TrustedEcosystem

AgileEnterprise

EmpoweredPeople

EngagementTrust Digitisation Disruption

Strategy

Execution

9

Are you prepared for digital transformation?

Booz & Co Integration • Marketing and Sales Management

PwC

Image credit | Jessie Edwards

Masteringthe digitalchallenge.

& Co Integration • Marketing and Sales Management