final+zee+report+sanket+ghoble (3).pdf

8/18/2019 final+zee+report+sanket+ghoble (3).pdf

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APROJECT REPORT

ON

“GROWING THE TELEVISION ADVERTISEMENTS AMONG

THE RETAIL ADVERTISERS”

FORZEE MEDIA CORPORATION LIMITED

UNDER THE GUIDANCE OFMR. ZUBIN THAKUR

SUBMITTED TO UNIVERSITY OF MUMBAIIN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE

MASTER OF MANAGEMENT STUDIES (MMS)

SUBMITTED BYSANKET TRIMBAK GHOBLE

(BATCH 2014-16)

ATHARVA INSTITUTE OF MANAGEMENT STUDIESMUMBAI


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APROJECT REPORT

ON

“GROWING THE TELEVISION ADVERTISEMENTS AMONG

THE RETAIL ADVERTISERS”

FORZEE MEDIA CORPORATION LIMITED

UNDER THE GUIDANCE OF

MR. VIKAS SINGH

SUBMITTED TO UNIVERSITY OF MUMBAIIN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE

MASTER OF MANAGEMENT STUDIES (MMS)

SUBMITTED BYSANKET TRIMBAK GHOBLE

(BATCH 2014-16)

ATHARVA INSTITUTE OF MANAGEMENT STUDIESMUMBAI


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DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “GROWING THE

TELEVISION ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS” written and

submitted by me to the University of Mumbai, in partial fulfillment of the requirement for the

award of degree of Master of Business Administration under the guidance of ZUBIN THAKUR

is my original work and the conclusions drawn therein are based on the material collected by

myself.

Place: Date: Student Name & Signature

.


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Prof. Vikas Singh

Specialization: Marketing

CERTIFICATE

This is to certify that the project entitled GROWING THE TELEVI SION

ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS is the bonafied work

carried out by Sanket Tr imbak Ghoble student of M.M.S, Atharva institute of

Management Studies, during the year 2014-16 in the partial fulfillment of the

requirements for the Degree of Master of Management Studies and that the project

has not formed the basis for the award of any other degree, associate ship,

fellowship or any other similar titles.


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EXECUTIVE SUMMARY

The internship project to be undertaken is from the media company ZEE MEDIACORPORATION LTD in the news channel ZEE MPCG which is headquartered in Bhopal thecapital city of state Madhya Pradesh. The title of the research project is ‘GROWING THE

TELEVISION ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS’ which wasdone in Bhopal.The vision of the project is to market the news channel and to know the preference of the

local retailers for advertisements. The mission provided by the company was to bring moreadvertisements sales through the research.

ZEE MPCG is the no.1 regional news channel according to the BARC report. Thechannel is being aired all over Madhya Pradesh and Chhattisgarh. Three years ago the channelhas being opened and is doing very well in the state.

The research included questionnaire which was provided by the company. The researcherwas advised to visit retailers are willing to promote themselves through television media. Thequestionnaire also had basic questions which can be used by the organization to know the

competition, where the channel is lacking and what else the company can provide to theconsumers.

For the research the retail market was being divided in four categories as 1) Jewelers2) Restaurants 3) Healthcare 4) Electronics and Automobiles. The researcher had to visit all theretailers which were segmented according to the areas of Bhopal.

The researcher had to visit every retail outlet to know their preference towardsadvertisements with a proper training of sales and marketing training by the concerned person.A total of 180 retailers were targeted and the researcher got a chance to know their review andtheir preference for advertisements.

The project also includes the analysis of the questionnaire which was filled by theretailers for their preference for the mode of advertisements and their choice. Few questions are

being analyzed and it is being shown properly in graph format.Suggestions and recommendation for the growth of the company is being given by the

researcher on the basis of the analysis done. The researcher has also taken into account the preference the people will set according to the place.


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INDEX

Sr. No. Topic Page No.

1 Introduction to the project 7-12

1.1 Mass media 9

1.2 Advertisements 10

1.3 Company profile 11

1.4 ZEE MPCG 12

2 Research methodology 13-17

2.1 Type of Research 13

2.2 Objectives and Scope of study 14

2.3 Different sources & methods of data collection 14

2.4 Sample design 15-16

2.5 Limitation to the research 17

3 Conceptional discussions 18-19

3.1 SWOT analysis 18

3.2 Competitor regional channels 19

4 Data analysis and interpretation 20-26

5 Findings 27

6 Challenges 28

7 Suggestion and Recommendation 29

8 Appendix 30-34

9 Abbreviations 35

10 Reference 36


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INDEX OF TABLES/CHART

Sr. No. Table/chart Page No.

Figure 1 How do you promote your business? 20

Figure 2

If you advertise through radio which radio channel you prefer21

Figure 3

If you advertise through print which newspaper you prefer22

Figure 4

Why do you advertise?

23

Figure 5

Is this money investing in advertisement worth it?24

Figure 6

What is the reason to go with particular advertisement?25

Figure 7

Why don’t you spend on television advertisements? 26


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Chapter 1 - INTRODUCTION

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economyand is making high growth strides. Proving its resilience to the world, the Indian M&E sector ison the cusp of a strong phase of growth, backed by rising consumer payments and advertising

revenues across all sectors.

The industry has been largely driven by increasing digitisation and higher internet usageover the last decade. Internet has almost become a mainstream media for entertainment for mostof the people. Recent statistics and developments pertaining to the sector are discussed hereafter.

The media and entertainment industry in India consists of many different segmentsunder its folds such as television, print, and films. It also includes smaller segments like radio,music, OOH, animation, gaming and visual effects (VFX) and Internet advertising.

Entertainment industry in India has registered an explosive growth in last two decades

making it one of the fastest growing industries in India.

From a single state owned channel, Doordarshan in the 1990s there are more than 400active channels in the country. Worldwide, 2010 saw the global economy begin to recover from asteep decline in 2009.

Improved economic conditions in 2010 played a major role in a rebound in customerspend. Since the world economy begin to recover from the global financial crisis of 2008,improved economic conditions played a major role in rebound in consumer spend.

India was not critically impacted by the downturn in 2008 and 2009; it demonstrated one

of the highest growth rates this year and continued to at a healthy pace. The rising rate ofinvestments by the private sector and foreign media and entertainment (M&E) majors haveimproved India's entertainment infrastructure to a great extent.

As per the recent report by Price waterhouse Coopers (PwC), Indians are likely to spendmore on entertainment in the coming years with a steady growth in their disposable income. Andas per the combined survey report by KMPG and FICCI, the entertainment industry in India hasexpanded by 12.5% every year and has reached US$20.09 billion by the year 2013. The industry

pegged at INR 5808 billion in 2009 as compared to INR 3565 billion in 2005.

The Indian Media & Entertainment Industry grew from US$12.9 billion in 2009 toUS$14.4 billion in 2010, a growth of 11 per cent, according to a report by the Federation ofIndian Chambers of Commerce and Industry (FICCI) and research firm KPMG.

The report also states that backed by positive industry sentiment and growing mediaconsumption, the industry is estimated to achieve growth of 13 per cent in 2011 to touchUS$16.2 billion. As the industry braces for exciting times ahead, the sector is projected to growat a CAGR of 14 percent to reach US$28.1 billion by 2015.

The Government of India has supported this sector's growth by taking various initiativessuch as digitizing the cable distribution sector to attract greater institutional funding, increasing

foreign direct investment (FDI) limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional.


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The major entertainment channels in the media and entertainment sector of IndiaZeeSonyColors

StarDoordarshanSaharaUTV

The major news channels in the media and entertainment sector in IndiaZee newsABP newsAaj TakTimes nowIndia TV

NDTVIBN7

The major regional news channel in Madhya pradesh ChhattisgarhZee MPCGETV MPSadhna newsBansalSahara news MPIndia news


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1.1 Mass Media

The mass media are diversified media technologies that are intended to reach a largeaudience by mass communication. It is the primary means of communication used to reach thevast majority of the general public. The general public typically relies on the mass media to

provide information regarding political issues, social issues, entertainment, and news in popculture.

The platforms of the mass media are: Print Broadcasting Outdoor Digital

Through mass media, news outlets have a major influence on the general public and amajor impact on the public's opinion on certain topics. In many cases, the mass media is the onlysource that the general public relies on for news.For example, when Neil Armstrong landed on the moon in 1969, mass media made it possible forthe public to witness this historical event.

Mass media also plays a critical role in educating the public; there are many educational

television stations that you could learn from, like National Geographic Channel, DiscoveryChannel, and the History Channel, to name a few.

The internet also plays an essential role in educating the general public. With theinformation on the internet, one could learn anything from something as simple as how to tie atie, to the more complex like how to build a computer.

1.2 Advertisement

Advertising is at the front of delivering the proper message to customers and prospectivecustomers. The purpose of advertising is to convince customers that a company's services or

products are the best, enhance the image of the company, point out and create a need for productsor services, demonstrate new uses for established products, announce new products and

programs, reinforce the salespeople's individual messages, draw customers to the business, and tohold existing customers

Types of advertisements

1. Television advertisements

In 2014, a study conducted over 7 years found that the television commercial is still themost effective mass-market advertising format. The study's findings stated that for every £1(GBP) invested in TV advertising, it returned £1.79. This is reflected by the high prices televisionnetworks charge for commercial airtime during popular events. The annual SuperBowl football game in the United States is known as the most prominent advertising event ontelevision - with an audience of over 108 million and studies showing that 50% of those onlytuned in to see the advertisements. The average cost of a single thirty-second television spotduring this game reached US$4 million & a 60-second spot double that figure in 2014. Virtualadvertisements may be inserted into regular programming through computer graphics. It istypically inserted into otherwise blank backdrops or used to replace local billboards that are notrelevant to the remote broadcast audience. More controversially, virtual billboards may be

inserted into the background where none exist in real-life. This technique is especially used intelevised sporting events. Virtual product placement is also possible

https://en.wikipedia.org/wiki/Media_(communication)https://en.wikipedia.org/wiki/Media_(communication)https://en.wikipedia.org/wiki/Technologyhttps://en.wikipedia.org/wiki/Technologyhttps://en.wikipedia.org/wiki/Mass_communicationhttps://en.wikipedia.org/wiki/Mass_communicationhttps://en.wikipedia.org/wiki/Mass_communicationhttps://en.wikipedia.org/wiki/Technologyhttps://en.wikipedia.org/wiki/Media_(communication)


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2. Radio advertising

Radio advertisements are broadcast as radio waves to the air from a transmitter to anantenna and a thus to a receiving device. Airtime is purchased from a station or network inexchange for airing the commercials. While radio has the limitation of being restricted to sound,

proponents of radio advertising often cite this as an advantage. Radio is an expanding mediumthat can be found on air, and also online.

3. Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web forthe expressed purpose of delivering marketing messages to attract customers. Online ads aredelivered by an ad server. Examples of online advertising include contextual ads that appearon search engine results pages, banner ads, in pay per click text ads, rich media ads, advertising,online, advertising networks and e-mail marketing, including e-mail spam.

4. Press advertising

Press advertising describes advertising in a printed medium such as a newspaper,magazine, or trade journal. This encompasses everything from media with a very broadreadership base, such as a major national newspaper or magazine, to more narrowly targetedmedia such as local newspapers and trade journals on very specialized topics. A form of pressadvertising is classified advertising, which allows private individuals or companies to purchase asmall, narrowly targeted ad for a low fee advertising a product or service. Another form of pressadvertising is the display ad, which is a larger ad (which can include art) that typically runs in anarticle section of a newspaper.

5. Out of Home Advertising

Out of home is a form of advertising that reaches to its audience when they are outsidetheir home. It is focused on marketing to its target audience who are on transit or in public places.It also reaches out to the difficult to reach audience. The major forms of OOH advertising are: Billboards Street Furniture Transit- Bus branding, Metro Branding

6. Word Of Mouth

Verbal publicizing is critical for each business, as every happy client can direct many newones your way. Also, it’s a standout amongst the most trustworthy types of promoting in light of

the fact that a person puts their perception and recommendation in front of another individualwho is bound to get influenced towards a product or a service. Slightly increasing the expectationfrom the retailer can influence a person to pass on the details of a good product or a service.Organizations feel that this is the most valuable form of marketing and the one that customerstrust above any other form. They feel that it is important to unleash this form of reaching out tothe audience

https://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/Search_engine_results_pagehttps://en.wikipedia.org/wiki/Search_engine_results_pagehttps://en.wikipedia.org/wiki/Banner_adhttps://en.wikipedia.org/wiki/Pay_per_clickhttps://en.wikipedia.org/wiki/Rich_mediahttps://en.wikipedia.org/wiki/Advertising_networkhttps://en.wikipedia.org/wiki/E-mail_marketinghttps://en.wikipedia.org/wiki/E-mail_spamhttps://en.wikipedia.org/wiki/Classified_advertisinghttps://en.wikipedia.org/wiki/Classified_advertisinghttps://en.wikipedia.org/wiki/Classified_advertisinghttps://en.wikipedia.org/wiki/E-mail_spamhttps://en.wikipedia.org/wiki/E-mail_marketinghttps://en.wikipedia.org/wiki/Advertising_networkhttps://en.wikipedia.org/wiki/Rich_mediahttps://en.wikipedia.org/wiki/Pay_per_clickhttps://en.wikipedia.org/wiki/Banner_adhttps://en.wikipedia.org/wiki/Search_engine_results_pagehttps://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/Promotion_(marketing)


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Chapter 2 - COMPANY PROFILE

Essel Group

Essel Group of Companies is a vast conglomerate of Media, Technology, Entertainment,Packaging, Infrastructure, Education and Precious Metals companies. Zee Media CorporationLimited is a subsidiary of Essel Group. "Faith in innovative and organized growth" works as the

guiding principle behind every business at Essel and keeps them committed to enhancingoperational excellence through greater focus on innovation and efficient resource utilization.Essel offers a strong portfolio of numerous entertainment and news channels, reaching millionsof viewers in India and internationally. "ZEE" is considered as one of the strongest Indian Media

brands across the world. Essel’s print venture "DNA" – English daily, provides responsible journalism to its readers. Essel Group has been a leading business conglomerate having diverse business presence across media, entertainment, packaging, infrastructure, education.Essel's distribution arms – 'Dish TV' and 'WWIL' with their vast reach across the country

provides quality viewership experience to millions of subscribers and is well poised to takeadvantage of the mandatory digitization of the distribution platforms in the country.

History

Zee News is news and current affairs channel which was founded in 1999. It is theflagship property of Zee News Ltd. Initially, most of the programs were broadcasted in English.After the success of Aaj Tak during the year 2003-04, Zee News was converted into a completeHindi news channel.The company was incorporated as Zee Sports Limited on August 27, 1999. It changed its nameto Zee News Limited on May 27, 2004. Zee News Limited de-merged from Zee Tele filmslimited on March 31st 2006. Zee News Limited became a listed entity on January 10, 2007. Zee

News Limited changed its name to Zee Media Corporation Limited on July 6, 2013

2.1 Zee Media Corporation Limited

Zee Media Corporation Limited is a subsidiary of Essel Group. Dr. Subhash Chandra isthe Non-Executive Chairman and Mr. Sudhir Chaudhary is the Chief Executive Officer ofZMCL. Zee Media Corporation Limited is one of the largest news networks in India with 10channels. It has 2 National and 8 Regional Channels.

CHANNEL LANGUAGE REGION

Zee News Hindi All India

Zee Business Hindi All India

Zee 24 Ghanta Bengali West Bengal

Zee 24 Taas Marathi Maharashtra

Zee Purvaiya Hindi Bihar, Jharkhand

Zee Marudhara Hindi Rajasthan

Zee Kalinga Oriya Odisha

Zee MPCG Hindi Madhya Pradesh & Chhattisgarh

Zee Punjabi Punjabi,Hindi Punjab & Haryana

Zee Sangam Hindi Uttar Pradesh & Uttrakhand

http://en.wikipedia.org/wiki/Aaj_Takhttp://en.wikipedia.org/wiki/Aaj_Tak


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ZMCL has a viewership of approximately 150 million from its National and Regionalchannels. The viewership is measured through Broadcast Audience Research Council(BARC).BARC gives a weekly report of viewership.ZMCL also has a newspaper named Daily News and Analysis (DNA) comprising six editions inMumbai, Ahmedabad, Indore, Jaipur, Bengaluru, and Pune.

TaglineThe new tagline of the company is “VasudhaivaKutumbakam - The World is my family”

Mission“Engage. Inform. Empower”

2.2 Operations and services offered by the company

Zee Media Corporation Limited is involved in the broadcasting of news, sports, currentaffairs and other programs in India. ZMCL also provides content to the international broadcasting

business of Zee in USA, Europe, Africa, Middle East and Asia Pacific.The company also sells television programs, including program feeds; and providesadvertisement and subscription services.

In addition, the company is also involved in the publishing of Daily News and Analysis(DNA) newspaper and various supplements such as DNA after Hrs and DNA Property.

ABOUT ZEE MPCG

Awards Zee Business was awarded the Best Commodity Channel by the Commodity Participants

Association of India in 2014.

Zee 24 Taas ad titled “Every side of the story “has won Gold and a Silver Abby at GoaFest 2014.

DNA bagged 3 awards at the DainikBhaskar INK Awards 2014.

Zee 24 Taas' show 'Rokthok' has won an award at News Television Awards 2014 for Best News Debate in Marathi

Zee News creates history by winning National Award from Election Commission of Indiafor its voter awareness campaign 'Aapka Vote Aapki Taqat'

Zee Madhya Pradesh Chhattisgarh was started in April 2013. Ithas a viewership of 4000000. As per the Broadcast Audience

Research Council Report of week 18, 2015, Zee MPCG stands No.1 with a relative share of 79.3%.

http://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.htmlhttp://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.htmlhttp://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.htmlhttp://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/dna-strikes-a-hat-trick-at-the-ink-awards-20141948.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/zee-24-taas-show-rokthok-wins-award-at-news-television-awards-2014-for-best-news-debate-in-mara.htmlhttp://esselgroup.com/dna-strikes-a-hat-trick-at-the-ink-awards-20141948.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-24-taas-ad-titled-every-side-of-the-story-wins-a-gold-and-a-silver-abby-at-goafest-20141642.htmlhttp://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.htmlhttp://esselgroup.com/zee-business-awarded-as-best-commodity-channel-2014.html


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Chapter 3 - RESEARCH METHODOLOGY

Meaning

Research is searching for and gathering information, usually to answer a particularquestion or problem. IT is the ability to locate and evaluate informationResearch comprises "creative work undertaken on a systematic basis in order to increase the

stock of knowledge, including knowledge of humans, culture and society, and the use of thisstock of knowledge to devise new applications. It is used to establish or confirm facts, reaffirmthe results of previous work, solve new or existing problems, support theorems, or developnew theories. A research project may also be an expansion on past work in the field. To test thevalidity of instruments, procedures, or experiments, research may replicate elements of prior

projects, or the project as a whole.The primary purposes of basic research are documentation, discovery, interpretation, or

the research and development (R&D) of methods and systems for the advancement of humanknowledge. Approaches to research depend on epistemologies, which vary considerably bothwithin and between humanities and sciences. There are several forms of research scientific, humanities, , artistic, economic, social, business marketing, practitioner research, etc.

3.1 Type of research

Advocacy/participatory approach to research

To some degree, researchers adopting an advocacy/participatory approach feel that the

approaches to research described so far do not respond to the needs or situation of people

from marginalised or vulnerable groups. As they aim to bring about positive change in the

lives of the research subjects, their approach is sometimes described as emancipator. It is

not a neutral stance. The researchers are likely to have a political agenda and to try to give

the groups they are studying a voice. As they want their research to directly or indirectly

result in some kind of reform, it is important that they involve the group being studied in

the research, preferably at all stages so as to avoid further marginalising them.

Quantitative research

Quantitative research is generally associated with the positivist/post positivist paradigm.

It usually involves collecting and converting data into numerical form so that statisticalcalculations can be made and conclusions drawn.

Qualitative research

Qualitative research is the approach usually associated with the social constructivist paradigm which emphasises the socially constructed nature of reality. It is aboutrecording, analysing and attempting to uncover the deeper meaning and significance ofhuman behaviour and experience, including contradictory beliefs, behaviours andemotions. Researchers are interested in gaining a rich and complex understanding of

people’s experience and not in obtaining information which can be generalized to other

larger groups.

https://en.wikipedia.org/wiki/Knowledgehttps://en.wikipedia.org/wiki/Theoremhttps://en.wikipedia.org/wiki/Theoryhttps://en.wikipedia.org/wiki/Basic_researchhttps://en.wikipedia.org/wiki/Documentationhttps://en.wikipedia.org/wiki/Discovery_(observation)https://en.wikipedia.org/wiki/Interpretation_(philosophy)https://en.wikipedia.org/wiki/Research_and_developmenthttps://en.wikipedia.org/wiki/Epistemologyhttps://en.wikipedia.org/wiki/Scientifichttps://en.wikipedia.org/wiki/Humanitieshttps://en.wikipedia.org/wiki/Artistichttps://en.wikipedia.org/wiki/Economichttps://en.wikipedia.org/wiki/Social_researchhttps://en.wikipedia.org/wiki/Businesshttps://en.wikipedia.org/wiki/Marketing_researchhttps://en.wikipedia.org/wiki/Practitioner_researchhttps://en.wikipedia.org/wiki/Practitioner_researchhttps://en.wikipedia.org/wiki/Marketing_researchhttps://en.wikipedia.org/wiki/Businesshttps://en.wikipedia.org/wiki/Social_researchhttps://en.wikipedia.org/wiki/Economichttps://en.wikipedia.org/wiki/Artistichttps://en.wikipedia.org/wiki/Humanitieshttps://en.wikipedia.org/wiki/Scientifichttps://en.wikipedia.org/wiki/Epistemologyhttps://en.wikipedia.org/wiki/Research_and_developmenthttps://en.wikipedia.org/wiki/Interpretation_(philosophy)https://en.wikipedia.org/wiki/Discovery_(observation)https://en.wikipedia.org/wiki/Documentationhttps://en.wikipedia.org/wiki/Basic_researchhttps://en.wikipedia.org/wiki/Theoryhttps://en.wikipedia.org/wiki/Theoremhttps://en.wikipedia.org/wiki/Knowledge


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Pragmatic approach to research

The pragmatic approach to science involves using the method which appears best suitedto the research problem and not getting caught up in philosophical debates about which isthe best approach. Pragmatic researchers therefore grant themselves the freedom to use

any of the methods, techniques and procedures typically associated with quantitative orqualitative research. They recognise that every method has its limitations and that thedifferent approaches can be complementary

We have used the Pragmatic Research Design. We will interview the retailers in Bhopaland discuss about television as a medium of advertising. What are their perceptions abouttelevision advertising and what challenges they face in going for a television advertisementAccording to the statistics and probability the conclusion for the research can be given.

3.2 Objectives and Scope of study

Problem statement

Growing the television advertisements in the retail sector

Objectives of the study

To study the various types of advertisements being taken as mean of promotion by theretailers.

(restaurants,electronics,automobiles,healthcare and jewelers)

To study and observe the different types of challenges faced by the retailers for the

television advertisements To observe and conclude how to tackle the challenges faced by the retailers to increase

their promotion.

Scope of the project

The study of the research is mainly concerned with the local retailers of the city. Themain focus of the research is to collect information from approximately 200 retailers and to gettheir preference type of advertisements. In the research we will conduct a on field survey to knowtheir preference of advertisements and what are the challenges that are keeping them away fromtelevision advertisements and also to make them know about ZEE MPCG.

Categories of local retailers in Bhopal:1) healthcare

2) jewelers

3) restaurants

4) automobiles

5) electronics


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3.3 Different sources & methods of data collection

QuestionnaireA questionnaire was designed by the team to gauge the advertising behavior of the retailers.

Interview technique

A questionnaire was given to each of the retailer and they were interviewed accordinglyto know the basic value of their product and to know the challenges that keep them away fromadvertising.

Data collection methodThe data collection method was done in two forms i.e primary data collection method and

secondary data collection method.

Primary data is data collected specifically for the research, this data is basicallycollected through the on field interviews and it is also taken into account from the questionnairesfor the research. In the project the primary data is being collected from the retail market throughthe questionnaire and the interview from them on advertisements which gives the informationabout their behavior for television advertisements

Secondary data research is analysis and interpretation of primary data. The method ofwriting secondary data is to collect primary data that is relevant to a writing topic and interpretwhat the primary data found. For instance, secondary data often takes the form of the results fromtwo or more primary data articles and explains what the two separate findings are telling us. Thesecondary data is being collected from the print track which basically is the record of the retailersof Bhopal who advertise themselves through the print media through news paper like Dainik

bhaskar, Patrika, raj express, etc. The secondary data is also collected through the barc report

data is being used to study the behavior of the consumers and their preference towards thechannel accordingly that influences the decision making in the terms of promotions done byadvertisers (retail) on a particular channel.


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3.4 Sample design

A sample design is the selection of a survey sample from a given population.

Sample Size: The sample size that we have taken is 190. 190 retailers were interviewedacross various markets in Bhopal. Out of the total 190 retailers visited for the survey they have

been divided in to sub categories as follows

1. Healthcare (50)2.

Jewelers (50)3. Restaurants (30)4.

Automobiles and electronics (25 and 15)

Five Sampling Method

1. Probability method

Simple random sampling- the whole population is available

Stratified sampling – there are specific sub-groups to investigate

Systematic sampling- when a stram of representative are available(the n th term)

Cluster sampling-when the population of the group is separated and access to all isdifficult

2. Quota method

When you are studying a number of groups and when sub-groups are small, then youwill need equivalent numbers to enable equivalent analysis and conclusions.

3. Selective method

Study leads you to target particular groups.

4. Convenience method

Good sampling is time-consuming and expensive. Not all experimenters have the time orfunds to use more accurate methods. There is a price, of course, in the potential limited validity

of results

5. Ethnographic methods

When doing field-based observations, it is often impossible to intrude into the lives of people you are studying. Samples must thus be surreptitious and may be based more on who isavailable and willing to participate in any interviews or studies.


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3.5 Limitations to the research

Biased reply of the respondent

Respondent was busy

Time constraint ( 2 months)

The decision maker was not available so that exact details of the promotion techniques

being adopted by them can be known

Some respondents were apprehensive in filling the questionnaire

Respondents do not will to respond properly.


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Chapter 4 - CONCEPTUAL DISCUSSIONS

4.1 SWOT Analysis

Strength Recognized as a brand through ZEE news India

No 1 news channel in Madhya Pradesh and Chhattisgarh

Offices in all main cities of the state.

Proper service to the clients in a positive manner

Weakness

People don’t know the difference in the ZEE News National and ZEE MPCG

Newly launched channel just two years in the making. The audience for the channel is limited for two states only

Advertisers are not aware of promotion through regional news channel.

Opportunities

Organize talent hunt shows like Madhya bharat ki awaz , Chhattisgarh ki awaz.

Organize summits and exhibition to various other fields eg-agriculture

Targeting audience according to the age group and gender for their daily serials andshows

Threats

Other regional news channels

increase in the use of internet

use of social media

high switching rate

mushrooming of fake news channels


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4.2 Competitor regional news channels

1-Bansal news

2-ETV news

3-Samay mpcg

4-Sadhna news

5--IBC 24


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Chapter 5 - DATA ANALYSIS & INTERPRETATION

The following data was being analyzed on the review which is taken from 180 retailers onadvertisements.

1) How do you promote your business?

Form of advertisement Radio Print Outdoor

Word of

mouth Television

Jewellers 8 17 5 11 9

Restaurants 3 12 2 7 6

Healthcare 5 10 4 29 2

Electronics/Automobiles 10 12 5 5 8

Figure 1

We can see from the following figure about which are the advertising forms being preferred by the retailers for their promotion. The bar graph tells about the various forms of advertising being chosen by the retailers which the find very comfortable for advertising.

1-

The jewelers mainly advertise themselves in newspaper as they want the people to knowabout the various schemes and offers they keep during the gold festivals in India which is

being followed by the word of mouth advertising as their business is very old and theyhave their loyal customers.

2- The restaurant sector is mainly into print, television and word of mouth advertisement3-

The healthcare sector is mainly into the word of mouth advertisement as they basicallyrun the hospitals and healthcare units which is being followed by the print advertisements

by the healthcare units and corporate hospitals in the print advertisement

4-

Electronics and automobiles sector is do all round advertisements in each advertisementform as they advertise themselves during any sale or festivals.

0

5

10

15

20

25

30

35

radio print outdoor wom television

jewellers

restaurants

healthcare

electronics/automobiles


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2) If you advertise through radio which radio channel you prefer

Retailer Big fm Red fm My fm

Radio

mirchi

Jewellers 4 1 3 0

Restaurants 1 1 1

Healthcare 3 2

Electronics/Automobiles 4 2 1 3

Figure 2

We can see from the following figure about the preference of the retailers for the differentchannels of the radio advertising. Where the main preferred channel by the retailers are radiomirchi and big fm for their radio advertising.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

big fm red fm my fm radio mirchi

jewellers

restaurants

healthcare



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3) If you advertise through print which newspaper you prefer

Retailer

Times

of India

Hindusta

n times

Dainik

Bhaskar Patrika Others

Jewellers 1 2 10 4 0

Restaurants 2 2 3 5 0Healthcare 0 0 5 3 2

Electronics/Automobiles 3 2 4 1 2

Figure 3

We can see from the following figure about the preference of the retailers for the differentnewspapers for the print advertising. Where the main preferred newspapers by the retailers aredainik bhaskar and patrika. Other newspapers they chosen are jagran and raj express.

0

2

4

6

8

10

12

times of

india

hindustan

times

dainik

bhaskar

patrika others

jewellers

restaurants

healthcare



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4) Why do you advertise?

Retailer

To create

awareness

Profit

maximization

Promote new

schemes Others

Jewellers 11 29 9 1

Restaurants 13 11 6 0

Healthcare 16 13 17 4


Figure 4

We can see from the following figure about why the retailers advertise themselves

1- The jeweler section mainly advertise for the profit maximization which is followed by tocreate awareness for their brand and shop

2-

The restaurant section mainly advertise to create awareness of their restaurant as theywant to be recognized by their clientele which is being followed by profit maximization

3-

Healthcare section mainly advertise to create awareness, for profit maximization and to promote new schemes

4-

The electronics and automobiles also advertise to create awareness for them and profitmaximization mainly

5- Others being chosen by the retailers is to give a brand value for them.

0

5

10

15

20

25

30

35

to createawareness

profitmaximization

promote newschemes

others

jewellers

restaurants

healthcare



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5) Is this money investing in advertisement worth it?

Retailer Yes No

Jewellers 36 14

Restaurants 19 11

Healthcare 14 36

Electronics/Automobiles 33 7

Figure 5

The above bar graph shows that all the retail sector except healthcare believe that

advertising is not worth for them.

05

10152025303540

is this money investing inadvertisement worth it yes

is this money investing inadvertisement worth it no


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6) What is the reason to go with particular advertisement?

Retailer

Cost

effective Popularity

Easy to

Implement

Positive word of

mouth

Jewellers 18 12 11 9

Restaurants 9 8 8 5

Healthcare 15 18 12 5Electronics/Automobiles 12 14 9 4

Figure 6

The following bar graph shows that the following retailers go with their choice ofadvertisements as majority of them give us the feedback that it is more cost effective and very

popular.

0

2

4

6

8

10

12

14

16

18

20

cost effective popularity easy to

implement

positive word

of mouth

jewellers

restaurants

healthcare

electronics/auto

mobiles


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7) Why don’t you spend on television advertisements?

Retailer Cost Believe Unethical Unaware

Jewellers 14 6 13 8

Restaurants 9 4 8 9

Healthcare 15 7 11 8


7

Figure 8

The above bar graph shows the main reason for the retailers and the challenge for themwhich is faced by them not to go for television advertisements. Where the majority of theretailers say that the cost factor is very high and it is unethical for them to advertise.

0

2

46

8

10

12

14

16

cost believe unethical unaware

jewellers

restaurants

healthcare

electronics/automo biles


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Chapter 6 - FINDINGS

Q1) How do you promote your business?

From the above data analysis and interpretation we found out that the healthcare businessis totally depended on the word of mouth advertisement by their customer as they believe in the

oath taken by the doctors that not to advertise themselves due to which healthcare is the sectorwhich the television advertisers can pitch as they are totally unaware of the televisionadvertisements in their sector.

Q2) If you advertise through radio which radio channel you prefer?

In the second question we found out that the jewelers and the electronics/automobilesector are into radio advertisements and they mainly do the radio advertisements when there areany festivals or some shopping season.

Q3) If you advertise through print which newspaper you prefer

From the third question we found out that the most preferred newspaper in the printmedia by the retailers is the Dainik Bhaskar and the jeweler section is ahead in the advertisementthrough Dainik Bhaskar. After Dainik Bhaskar in the favorites is Patrika newspaper which playsa major role for the retail advertisers for their advertisements.

Q4) Why do you advertise?

The following question is asked to the retailers to know the exact reason for theadvertisement they do from this we found out that the retailers mainly advertise for the profitmaximization. They believe that if the invest in promotion they should get profit.

Q5) Is this money investing in advertisement worth it?

In the fifth question we found out that the retailers believe in advertisements and theyfound them totally worth.

Q6) What is the reason to go with particular advertisement?

In the sixth question we came to know that the preferred mediums of advertisementschosen by the retailers are cost effective or popular.

Q7) Why don’t you spend on television advertisements?

The retailers were asked about the reason for not spending on TV advertisements, fromthe data analysis and interpretation we found that the retailers take in to consideration each aspectlike cost, believe, being unaware and thinking of TV advertisements being unethical for them.


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Chapter 7 - CHALLENGES

There are various challenges which are being faced by the retailers for not doingtelevision advertisements. The challenges faced by the each sector mentioned by them are asfollows:-

1) Jewelers-

they believe in ‘Mohalle ki Grahaki’ meaning that only the people living aroundtheir area will come to the shop

they are satisfied in their old customer and they don’t want any new customer for

whom they have to spend

television advertisements are very costly

they have small business.

2) Restaurants –

There is no need for the restaurants to do television advertisements

They have their set of clientele

3) Healthcare –

Advertisements for the healthcare sector are unethical

They believe in the doctors oath of not advertising

The healthcare units and hospitals get business on the name of the doctor

4)

Electronics/Automobiles- The head office is responsible for the advertisements

There is no decision making power in the hands of the franchise store

The advertisements are made at the national level

The frsnchise store have a limited targeted audience


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Chapter 8 - SUGGESTIONS & RECOMMENDATION

1) Jewelers-

The research and survey conducted we can say that the jewelers have small business anddue to the high competition in the jewellery market there is a must for them to advertiseand make their product and shop be known.

They don’t advertise themselves throughout the year they just advertise themselvesduring the season and during festivals

We should pitch them during the festival period as they can advertise themselves duringthis period as they think it as unethical for them to advertise on off season basis.

2) Restaurants-

The restaurant section believes in advertisements but for them television advertisementsis the future not the present.

There should be some event regarding food due to which they might gain interest in the

television advertisements

They chain of restaurants eg. Narbada , Manohar, Sagar gaire should be pitched as theycome up with different concepts in food

3) Healthcare-

Healthcare units and hospitals are way behind in advertisements as there is a oath taken by the doctors not to advertise

They think the word of mouth and their name is very important for the total growth of

them Various healthcare programs should be initiated by us so that there can be advertisements

by the healthcare section

The corporate hospitals should be pitched for the advertisements as they invested a lot ofmoney in the infrastructure

4) Electronic/ Automobiles-

The electronic franchises and the automobile franchises does not have the decisionmaking power for the advertisements as it depends on the head office

We can make good relations with the franchises and let them know the importance ofadvertisements.

The other local shops of electronics do advertisements during the festivals so that theycan be pitched during the festivals

We should focus on newly opened franchise stores in the market


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Chapter 9 - APPENDIX

ZEE MEDIA CORPORATION LTD.

QUESTIONNAIRE ON INSIGHT OF TELEVISION ADVERTISEMENT

Client detailsOrganization Name-

_________________________________________________________________

Contact Person-_________________________

Designation_____________________

Ph No-___________________________________ Mobile No______________________

Email id- _________________________________________________

Address –

______________________________________________________________________________

___

City/ Location- _______________________________

Business Details – 1. Which type of business you are running?

2. If you are a service provider?

Professionals Consultatio

n

Hospitals Hotel

s

Restaura

nts

Transportati

on

Entertainme

nt

Ban

Others____________________________________________

3. If you are into Retail business?

Others_______________________________________________

4. If you are into manufacturing business?

Computer

&

electronic

Car, truck

& vans

Shoes &

clothes

Canned

goods

Soda &

beverages

Medicine

manufactu

re

Machinery

parts

Others_____________________________________________

General

merchandising

Toy

stores

Electroni

c stores

Apparel

stores

Online

st

jeweler Grocery Textile

Service Industry Manufacturing

BusinessRetail Business


33/44


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14. Why do you advertise?

To create awareness Profit maximization Promote new-schemes

Others

Others___________________________________________________

Budget:-

15. What is your Monthly/ Yearly budget for advertising on:-

Print - _______________________Radio -_______________________Outdoor-______________________Television-____________________

16. Is this money investing in advertisement worth it?

Yes No

Any Other________________________________________________

17. What is the reason to go with a particular advertisement strategy?

Cost Effective Popularity Easy to Implement Positive word ofMouth

Any Other_________________________________________________

18. Are you ready to spend on some other mode of advertisement?

Yes No

Any Other________________________________________________

Reasons of not going for TV advertisement:

19. How Impact full TV advertisements are? Very truthful Truthful Neutral Less truthful

Any Other______________________________________

20.

Do you like to watch TV ads? Yes No Sometime

21. What is the impact of television ads on the consumer?

Low Medium High

22. Do you personally feel you are influenced from TV ads?

Yes No


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23. How do you rate TV advertisement? Good Average Bad

24. When you see TV commercial ads, how well you can remember those ads? Very well Somewhat A few detail Not at all

25. Do you think TV ads are affecting consumer behaviour?

Yes No Not sure

26. When you see TV advertisement? I get involved I like to observe I like to be active I evaluate things I feel bore

27. Is it easy for TV commercials to convince you to buy certain products? Yes No

Future proposition :

28.

Why don’t you spend on television advertisement? Cost Believe Unethical Unaware

Any Other________________________________________________

29. Are you open for television advertisement through Innovative ideas?

Yes No

30. What is your expectation if you advertise your product on television?

Appeal to general public

Cost effective Easily understandable All of these

Any Other________________________________________________

31. When do you want to advertise through TV channel?

Now 15-30 days 3-6 months Not interested

Any Other_______________________________________________

32. How do you feel if your product is seen on television?

Good Better Best

33.

Do you see any challenges on doing television advertisement?

34. Do you think that making a television advertisement spot is expensive?

Yes No

35. If zee news makes spot for you free of cost will you advertise?

Yes No


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36. If zee news advertisement cost is lower than print and in comparison to radio will

you advertise?

Yes No

37. Do you have an advertising agency, if yes ?

Name of Agency__________________________ Contact

Person_____________________________Contact No_________________________

Address_______________________________________________________________________

_______________

38. How much monthly budget are you willing to give for television advertisement?

Monthly:__________________

Quarterly:____________________

Annually:_______________________

Any Other Inputs you would like to give to us for making your advertisement on channelmore effective and impactful?

________________________________________________________

________________________________________________________

________________________________________________________

Name of Intern:______________________________________

Location:____________________________________________

Date of Survey:_______________________________________

Feedbackof Intern:


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Chapter 10 – ABBREVIATIONS

1. Zee MPCG: Zee Madhya Pradesh Chhattisgarh

2.

BARC: Broadcast Audience Research Council

3. OOH: Out Of Home


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Chapter 11 - REFERENCES

www.esselgroup.com/

http://en.wikipedia.org/wiki/List_of_news_channels_in_India

http://www.ibef.org/industry/media-entertainment-india.aspx

http://www.entrepreneur.com/encyclopedia/television-advertising

http://www.managementparadise.com/

http://www.esselgroup.com/http://www.esselgroup.com/http://en.wikipedia.org/wiki/List_of_news_channels_in_Indiahttp://en.wikipedia.org/wiki/List_of_news_channels_in_Indiahttp://www.ibef.org/industry/media-entertainment-india.aspxhttp://www.ibef.org/industry/media-entertainment-india.aspxhttp://www.entrepreneur.com/encyclopedia/television-advertisinghttp://www.entrepreneur.com/encyclopedia/television-advertisinghttp://www.managementparadise.com/http://www.managementparadise.com/http://www.managementparadise.com/http://www.entrepreneur.com/encyclopedia/television-advertisinghttp://www.ibef.org/industry/media-entertainment-india.aspxhttp://en.wikipedia.org/wiki/List_of_news_channels_in_Indiahttp://www.esselgroup.com/


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FEEDBACK FROM THE CLIENT

Automobile section

Sr.

No.

Name of the

organisation Comments1 Rajpal Toyota Head office decides for the advertisements

2 Bajaj

National head office decides for the advertisements of thefollowing would like entertainment channels foradvertisements more

3 FiatThe fiat head office takes care of the following the franchiseis not responsible

4 Tvs Head office at kolar road

5 Honda

The national head office takes into account theadvertisements and all they also take care of the discountoffers and also the sale and finance

6 Active Hyundai ci builders contact

7 My Hero Asked about advertisements go to main head office

8 Maruti Suzuki Head office of Maruti is responsible for advertisements

9 Mitsubishi Motors Didn’t meet was busy

10Mp Nagar SuzukiMotors

Dainik bhaskar advertised, TV channel can’t be afforded ,the outlet is having no business

11 Rajpal HondaAll local newspaper , TV channels are being decided by thehead offices

12 Anaya motors R.e They do not advertise their products

13 Om auto They have a budget problem

14 Hotwheels Suzuki Contact the head office

15 Varenyam motors head office responsible, did advertisements in newspapers

16Mahindra twowheelers

Does national advertising don’t want to do regionaladvertisements

17 Win win automobileDoes not do regional advertisement concentrates on nationaladvertisements only

18 ci mahindra Office ci decides for the advertisements

19 Surjeet Hyundai

Do advertisement do in all regional newspapers, headoffices is responsible , no budget, not interested foradvertisements o=in TV as the reach is lesser then print TV

ad is costly20 Rmj motors Filled the questionnaire

21 Super automobiles Gave all the information

22 Yash Autocars

Does not do advertisements believe in word of mouth, sales people no print and all for regional franchisee directnational advertisement in toi

23 Sagar auto tech Only national TV channels and newspapers

24 Benchmark motors Only national magazines and auto show

25 Abhi Karan HondaHead office decide for the following nothing in the hands ofthe franchise


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Healthcare section

Healthcare

Sr.

No.

Name of the

organisation Comments

1 Sachin Mamta HospitalWord of mouth , no budget , no business , never thought ,

preferably dainik bhaskar print then radio

2 Balaji general hospital

Never did advertisement, print will be good, budget 15k to

20k per year, clentelle near sonagiri and indrapuri, all the ;local newspapers

3 Anantshree hospital

No advertisements mainly promotion through word ofmouth, due to competition would like to advertise but

bugget is less print is preferable as reach is the highest

4 Aradhana kidney hospitalDid advertisements in the print dint got the returns now notinterested

5 Mp hospital filled the questionnaire

6 Mega best care hospital Outdoor i.e word of mouth

7 Final diagnostic centre No advertisements and no need of it they are quite famousfor their work

8 Parul pathology

No advertisement being done of the pathology centre andthey think in future also they will not require the need ofadvertising

9 sv caresv eye care is very famous in old Bhopal for their servicesdue to which they don’t need any advertising

10 galaxy pathologyThey a tie up with the dr lal clinic from Delhi and theydecide upon the advertisement

11 galaxy dental clinicThey a tie up with the dr lal clinic from Delhi and theydecide upon the advertisement

12 Udit pathology

They did a advertisement in the raj newspaper then they dint

get any exposure due to which they decided not to advertise13 Skin specialist They don’t advertise themselves

14 Path care

They did advertisement in the local newspaper with a budget of 4k to 6k they won’t advertise because they haveenough clients

15 Ultrasonic No advertisement ever and not interested

16 Stri rog tadnya Why should I advertise we are not interested

17 ent specialist No advertisement but would think after a year

18 Skin hair care No advertisement not interested budget is less and not much business for it

19 Dr pk wadhwani dental Depended mainly on the word of the of the clients

20 Digital imaging centre

No needed for the advertising of the shop as it is in the corearea of the city and the area is mainly very famous for itsoperations so advertising is of no use

21 Yashoda hospitalMainly depended on the word of the mouth and nothing thehospital is new so it won’t account for the advertisement

22 lbs hospital

Does advertising in print all no scope of the tv advertisingrite now but in future budget depends upon the type ofadvertisement we doin

23 Paras hospitalDid promotion but dint get anything in return due to whichno advertisement

24 Aaram hospital No advertisement because here is less competition


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25 Silverline hospital No TV ads only print if there are any medical camps or stuff

26 bch No need we are doing good in future yes TV advertisementsenjoy TV

27 Astha hospital

Never will advertise, even though it is free we will not it’s aoath of a doctor not to advertise, it makes bore,advertisement is of no use if I advertise in future then I will

put 10 k

28 Aura diagnosticOnce advertised in dainik dint get the returns no need of TVdepended on word of mouth

29 Dr dubey allergy centre No need of advertisements as the centre works on the wordof mouth and docs oath

30 jashdeep hospitalHospitals don’t need advertisements we don’t likeadvertisements

31 Dental clinicWe have less business comparatively so no toadvertisements in future yes

32 Sigma pathologyAdvertisements no scope not even thought like TVadvertisements to watch but no budget

33 Neurocare

We are having small business it’s not as big as corporate

having but then also we do right business so no need

34Dental clinic andresearch centre

Dentist don’t earn here much there is no scheme for dentistto earn much

35 Ultrasonic centreThere is a high concentration of competition over here dueto which there is less business so we don’t do advertisement

36 Rita diagnostic centre Never advertisements never thought

37 Manoriya heart clinic Never and wont not interested

38 PhysicianThere are many physician in the market but there is no needof advertisements

39 Siddharth eye clinic

Not interested for advertisements I earn good and no

interest in investing money

40 Sudarshan eye clinicWord of mouth, never advertised , no budget also , no timeto watch TV ,no budget also for ads in future also never

41 Venus x ray and soundDid once then thought its of no use instead word of mouth isimp and basically the service is imp

42 Dr Vijaynandkishore No need many hospitals being visited everyday

43 smile and shineWe are very busy to think of ads and we don’t have timealso for the advertisements

44 gsm hospital

Word of mouth, no TV ads no news no and till coming 10yrs no such thing will be done moyh publicity is very impand budget I can allocate is 20 k for a yr

45 Surgical caseWe have thought of doing but we kept thinking it and no wewill not do its oath of a doctor not to advertise himself

46 Sai dental clinic No never will think also do budget

47 Path labsDr Lal from Delhi is responsible for ads and it’s done onlyon print

48 Kotgirwar path lab still not done but will do in print only

49 Dr Rashmi eye clinic not needed we do good business no time for any thing

50 National hospital we don’t do any advertisements as it is of no use


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Jewellery section

Jewellers

Sr.

No. Organisation Comments

1 km jewellers During diwali does but in newspaper

2 Amantran jewellers No ads word of mouth goodwill is imp in future also noadvertisements

3 Bhavna jewellers

did once in daink bhaskar spent a total of 20k in newspaper but dint got the return so no ads in future in free also wewon’t take the ads from zee

4 Jewel jewellersAds will do but in future now no business no money no expof ads how do they do and exactly what they do

5 Wrindavan jewellers Not interested for any ads in future nor past

6 Nupur jewellers not interested for any ads future nor past

7 Jewellers Old customers make our business ads will be of no use

8 Kamlakar jewellers same hi bc9 Goyal jewellers again same

10 Shri sainath art jewllery We don’t advertise our products

11 Johari gold palace No

12 Mahalaxmi jewellersWe are small business we cannot advertise as the business isvery less

13 soni jewellers Never done and will also never do not interested

14 Narmada jewellers

Did advertisement in dainik bhaskar 1k to 2 k for a day onlydint get any benefits due to which we don’t think so cantake the advertisements seriously and television has a lessreach then the newspaper soduri ng season also I will thinkof giving my advertisements in newspapers only

15 Siddhi jewellers

Cost can’t be afforded by the shop as the everyadvertisements is very costly we don’t do the right businessdue to which is unethical for us to do the advertisements

16 Siddhivinayak jewellers No never we do advertisements we don’t like to wastemoney in the advertisements

17 Riddhi jewellers no advertisements and in future also will never

18 Gahna jewellers

we do ads and input is also there seasonal ads in TV and allnewspapers 3 lacks per year yes it looks awesome willadvertise more but after some time but now busy for some

months19 Soni jewellers no ads ever and will never do we only need customer

20 nupur jewellersads make no sense for our shops we need total business thenwe can think of ads

21 Jewellery art No business so no ads if we make good business then onlywe can think of making ads

22 Johari brothersDid ads past 5 to 6 yrs ago dint do any ads after that fromthat point we are totally on good will

23 Ashirwad jewellersReach ius less did ad in bhaskar only and big fm 94.3 andno television ads in future its of no use

24 Sanskar jewellersdb, festivals, 2k per festival, local hathway cable5k, and nouse of ads


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25 Shagun jewellers No ads in future very less business so no need

26 Prem Pushpa jewellers Pradesh times Rs.500, on festivals

27 Mateshwar jewellers No ads as it is of no use

28 Kusum jewellers Never did any advertisements and no need also

29 Laxmi jewellers No need also and will never do as its unethical

30 Garg jewellers Never did and also as mahole ki grahaki it is

31 Ma ganga jewellersIt’s not easy for advertisements for us due to which no adsanywhere

32 Astha jewellersWe just did ad in the print and we dint got the output for thefollowing

33 Harihar jewellersWe are not interested for future also in the advertisements

because it is a waste

34 Maniratan jewellers We don’t do any ads as we don’t want to invest in money

35 Jariwala saraf No business no need it is unethical

36 Agarwal jewellersProfit margin is less but in the remaining profit we give adson db, Patrik and local channel and TV

37 Rashree jewellers Cable channels, fm, db, exhibition

38 Balmurad antilal sarafdb, jagran, ht, patrika 2.5 lakhs personnel relationmaintenance

39 Apsara jewellers We don’t do any ads as we don’t want to invest in money

40 Swarnpushp db, patrika, TV ..no budget only festivals

41 Jhankar jewellersMore materials and less in business less people loyaltycustomer

42 Yash jewellers Less business due to which no ads

43 Naveen jewellers db, patrika, sandhya prakash 5-6 k website 2k no input

44 Gold palace no ads

45 kl jewellers No ads

46 Krishna jewellers We don’t do ads

47 Akshay jewellers No ads

48 Prabhu shriram jewellers No ads at all

49Munshilal mannoolal

jewellers db patrika during festivals 6k

50 Gold jewellers No ads we don’t like its waste of money

Restaurant Section

restaurantsSr.

No.

Name of the

organisation Comments

1 Lunch boxWe do ads but only in print and radio TV is not needed asthe restaurant is new

2 New inn restaurant

We do ads but only in print and radio TV is not needed asthe restaurant is newspaper like bhaskar and all but no TVads had given ad in b TV with a budget of 10 k

3 Amer bakery ads done once a yr during festival for wishing

4 bake and shake We do ads through zomato, justdial and yellow pages

5 Kareems No ads no need we are old enough for the ads and all6 Hakeem No ads never in future no need of TV ads


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7 Sarthak We are a small restaurant we need no ads

8 Kwality restaurant We never did ads but in future might do ads

9 Manohars khatta meetha We did ads in newspapers

10 Gandhidham restaurant We did no ads because of cost

11 Annapurna bhojnalay

ooh, we did ads in local newspaper and tried local channels but dint get any response now will think of going othersources made pamphlets and a new restaurant so it will take

time12 Mirchi fast food No ads

13 Phind balluchi db during festivals

14 10downing street toi,ht,80 90k, 2 lakh total budget

15 Sagar ratna fm hoardings sms budget 30k

16 Coffee and tea Just in magazine and ht once

17 Padharo sa We are new and traditional so no use of ads

18 Surya grill house No ads yet

19 Riche tea Our company does national ads for the tea

20 Gossip 5k ht toi ads

21 chi kitchen Do social media ads on fb jd sulekha

22 Greek food and beyond The k sar head office decides for the ads

23 Hakeem hotel No ads

24 Shahi haveli resto We did ads in newspapers in db

25 Neelam sweets We are very old we don’t need anything

26 Reva bar We dint any but in future will do

27 Balaji We do in jd and sulekha

28 Shiva restaurant We are very old restaurant no need

29 Moon resto We do online but

30 Jharokha resto We don’t do ads

Documents

final+zee+report+sanket+ghoble (3).pdf