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Johnathan Hernandez

W i n t e r 2 0 1 1JPortfolio

Graphic Design

M y name is

Johnathan Her-nandez; I’ve been an athlete all my life up

to this point. I played everything from football to soccer. Art has always been second nature

to me. it was just something I did as a kid to get away or keep busy when I was board. Now I’m going to FIDM one of the best schools to show whatever talent I might have in art and master

it. I love this school and can’t wait to be in the field showing the world my talents.

Business card+Resume

Bueamont, California92223, 909-389-8455hernanjogg@aol.com

SUMMARY Computer literate in: Adobe Photoshop, Illustrator, and Logo and Symbol Design. Major: Graphic Design. - Sketching - design skills -Digital photography Currently attending FIDM ( Fashion Institute of Design and Merchandise), majoring in Graphic Design.

EDUCATION

FIDM / Fashion Institute of Design & Merchandising Los Angeles, California. Associate of Arts Degree Major: Graphic Design, third quarter, 1st year.

EXPERIENCE

I’ve taken art cp classes and i have been in AP art all four years of highschool

Johnathan Hernandez

JOHNATHAN HERNANDEZ909-389-8455

hernanjogg@aol.com

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BEIJING HOTEL AND RESTAURANT

Graphic Design

PosterDesign

swappin' I-don't-cares

Talking politics,

blonde and redhead chicks

We talked about God’s grace, and all the hell we raisedThen I heard the ol’ man say God is great, beer is good,

and people are

and habits we ain’t kicked

and me, were at the bar and we...This old man

Were having us some beers and

Old dogs and new tricks,

c r a z y

BEIJING HOTEL AND RESTAURANT

Spend your vacation wisley

But with whiskey and many words

of praise at the end, we all finished

[Johnathan Hernandez]

" There are five virtues: accuracy, literacy, a strong hand, industriousness,and the perfect writing utensils. "

Herm

an Zapf

Hermann Zapf, born in Nurem-berg, Germany, in 1918 and now living in Darmstadt, taught himself calligraphy

from the books of Rudolf Koch and Ed-ward Johnston. He has had a distinguished career in type design and typography which stretches over fifty years. His Zap-fino typeface, originally released in 1998, was an amazing success that has since worked its way into designs produced all around the world. Hermann Zapf ’s artistic and technical masterpiece is both tradi-tional and modern at the same time. Used with popular layout software applications, Zapfino can help create breathtakingly calligraphic layouts.In 2003, Hermann Zapf reengineered his design, imbuing it with the new OpenType technology. Even though the resulting font, Zapfino Extra, has significantly more characters, Open-Type technology makes the face drastically simpler to use.Hermann Zapf is recog-nised as one of the world’s leading type de-signers and typographers, having designed Roman, Greek and Arabic faces. He has been made an Honorary Designer for In-dustry by the Royal Society of Arts and has won innumerable awards. He is an hon-orary member of over twenty-four socie-ties across the globe and is also Honorary President of the Edward Johnston Founda-tion.Given the new political circumstanc-es, I was not allowed to attend the Ohm Polytechnical Institute in Nuremberg. It

was not until 30 years later in the United States that I was able to fulfill the dreams of my youth with computer technology. This meant that I had to find an appren-ticeship. Since I was good at drawing, my teachers – who were aware of our political problems suggested that I should become a lithographer. Ten months passed before I found an apprenticeship in 1934. Every time I went for an interview, I was asked eringpolitical questions. I was told that they liked my work, but couldn’t take me on. The last company in the telephone di-rectory was the only one that didn’t ask me any political questions. They also agreed that my work was good,but they didn’t do lithography and didn’t need an apprentice lithographer. Instead, they said I could be-come a retoucher, and could start the fol-lowing Monday. I accepted straight away, and rushed home on my bike to consult the dictionary to find out what a retoucher was. And so I became a photo- retoucher, starting my 4-year apprenticeship in Feb-ruary 1934.In 1935 there was an exhibition in the Norishalle in Nuremberg in memo-ry of the Nuremberger Rudolf Koch (1876-1934). He passed away on the 9th April 1934. It was at this exhibition that I first became interested in lettering. I bought Koch’s book »Das Schreiben als Kunstfer-tigkeit« (The Art of Writing) and a text-book about lettering by Edward Johnston, »Writing and Illuminating and Lettering«. Using these two books, I taught myself cal-

ligraphy at home using a broad-edged pen. I also studied historical examples in the Nuremberg city library. It didn’t take long before my master discovered that I was good at calligraphy. After that I was mainly given lettering retouching work to do and often had to work overtime to improve my colleagues’ retouching work. I rarely got home before 8 p.m. My parents were an-gry but of course they couldn’t do anything about it.When it came to taking the jour-neyman’s examination at the trade cor-poration in 1938, my father said I should refuse to sit it because I was made to do so many other tasks during my apprentice-ship. In a time when absolute obedience was paramount, to act in such a way would have caused a lot of problems. It was un-thinkable to do otherwise. I was sitting at a slanted glass table with a hot spotlight in my neck. Frank Robinson was lying on the floor with the camera ready for a frog-view shot. My task was to write beautiful let-ters with ink which dried as soon the pen touched the slippery surface of an astralon sheet. Not an easy job at all with a nervous cameraman at your feet. But with whiskey and many words of praise at the end, we all finished the film. It was a painful experi-ence and I swore never to burn my fingers as a pseudo Hollywood production man-ager again, but to stay with my humble pen and design alphabets.

Johnathan Hernandez