Krissa Jane NelsonArtisan Storyteller

I have a passion for all things delicious in life and indulge in it all! My family, advertising and design, the arts, cooking, music and

travel are the things that make me say, “I love my life!”

Telling stories through art direction and copywrting is what draws us to brands and

While studying advertising at The Art Institutes International of Min-nesota, I began to realize I have a true passion for telling brand

stories through art direction and copywriting.

I believe laughter is the best medicine and a good work ethic will get you further than any other

Table of Content

My role: Art Director, Design and post production

Photography: Danny Green

Problem: Design Vertigo offers unique boutique products but offers no outlet for consumers to purchase products online. This poses a problem because there is a strong demand for Design Vertigo

products for consumers who are unable to visit the location, and creating a website re-design is too expensive of an undertaking for

the brand at this time.

Solution: Create a branded online store “The Wilde Room” to feature different collections each season in a classic look-

book format.

Design Vertigo

Web Home Page

O.O.H. Posters

My role: Sole Creative

Problem: Ukuleles have the reputation for being a geeky less-serious instrument.

Solution: To change the aspiring and professional indie musicians perception of the ukulele by show casing the 100’s of varying Flea Market Music ukulele designs, styles and sounds that can be incor-porated into the indie musicians music.

Flea Market Music

The UkuleleThe guitars geeky little sisterOften left in the shadows and underestimatedSterotyped by Hawaiian sunsets, unrecognized for what she really could beShe is strumming her rebel against the monotony of auto-tuned mainstream Creating an unmatched sound of depth, versatility and seduction The ukulele is all grown up now And we say it’s about time her strum fills the sound waves of the streets with you.

Flea Market Music

Manifesto

New Logo Design

Before

Micro Site

Micro Site

Guerilla

Poster Triplet

Poster Triplet

Poster Triplet

Wall Scape

89.3 The Current Radio Sponsorship

“Get Your Uke On”OPENING(Mary Lucia, Host)

MUSIC FADE OUT: Spoon “Writen In Reverse”

LUCIA:Ah that was my favorite! That was Spoon, with Written In reverse. We at the current are stoked to introduce you to a new 1 hour segment of our program that we have lovingly named...Get Your Uke On. It explores the many ways the modern day ukulele has enhanced some of our favorite artists music. and showcases its may personalities. This segment will take us through a tasting plate of the ukuleles ersatility every Thursday from 4:30 to 5:30pm. It is brought to us by Flea Market Music, who encourages you to find your ukulele sounds by being matched with your ukulele soul mate at FleaMarketMusic.com.

Believe me, i know its hard for me not to groove when this little instrument gets plucking so don't be afraid to boogie down or rock out, either way enjoy while you get your uke on.

MUSIC FADE IN: Eddie Vedder “Ukulele Songs”

ìGet Your Ukeî On Flea Market Music Page

Campaign Team: Michael Fangman & Krissa Jane Nelson

Problem: Loose Leaf Apparel’s design minded audience lacks recognition of this new brand, as well as a real artisan story connection.

Solution: Create a documentary that will introduce Loose Leaf to its young creative audience by telling their artisinal story through the stories 3

other young artists.

Loose LeafApparel

Documentary

• readit• Looksielovitz blog• The Minneapolis Egotist• Off center• Minneapolis Street Art Observer• MFR (Minneapolis Fucking Rocks Blog)• Stumble upon• Dig• Perfect Porridge• The Current Music Blog

Areas of Placement

the story

Craft Fiend, exposes the truths and insights into the percpective of the young Twin Citeies creative. As Loose Leaf takes you through their humble artisianl journey interesteing connections are made between the brand and the community that supports them. The interesting and cheeky short film reminds us as artists what is to love and fiend over our crafts.

Movie Poster

Movie Poster

Movie Poster

Guerilla

Problem: Barefoot drinkers reserve sparkling wine as a beverage to accompany special occa-sions only.

Solution: In order to change the “occasion stigma” that surrounds sparkling wine and to get the consumers to drink champagne on a more often basis we will show them that everyday embodies an excuse to celebrate with the bubbly.

Barefoot Bubbly

Print Tripletat 7:30 a.m. you made the 7:30 a.m. bus

celebrate the small stuff with barefoot bubbly at www.barefoot.com

at 5:30 p.m. you toast to this accomplishment

Print Triplet

Print Triplet

Point of Purchase

Web Banner

My role: Art Director

Problem: The city of North St.Paul has encountered trouble drawing attention to their downtown shopping

area and creating a real branded look.

Solution: In order to let drivers, walkers and bikers know that they are in the North St.Paul shopping

district and historic area, we will create Informational banners that will welcome visitors and help to brand the city with

a certain look. Design inspired by North St.Paul history and

landscape.

North St.PaulBranding

Brandiong Banner

St.Paul

DowntownNorth

Event Banner

Double Banner