YCN Student Awards 2011 / 2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’1 : 4 Project Outline

Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.

Lola & GraceConcept

Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with an up and coming fashion designer as well as creating limited edition packaging.

1 : 4

In order to attract the next generation of Swarovski fans we have created a range of promotional material to boost the existing sub-brand Lola & Grace, which is aimed at 18 - 25 year old females.

The new Lola & Grace brand was launched with its first store opening in Westfield Stratford City on Thursday 8th March 2012. The new contemporary jewellery brand aims to be a vibrant and youthful younger sister to the founding company Swarovski.

YCN Student Awards 2011 / 2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’2 : 4 Packaging Concept

Working with the designs of the outfits and the jewellery from Lola & Grace to create a series of packaging inspired by repeated patterns and illustrations.

Lola & GraceLimited Edition Packaging

Gift bags and Jewellery boxes to be used for trade events, store openings and product launches. 2 : 4

YCN Student Awards 2011 / 2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’3 : 4 Fashion Collaboration

Dress Designer : Sinead O’HerlihyPhotography : Dave kai Piper / Mark Evans Models : Laura Brown / Sarah J JonesMakeup artist : Samantha Mercer

Lola & GraceHouse of Herlihy

Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy 3 : 4

YCN Student Awards 2011 / 2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’4 : 4 Store Proposal

A proposed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.

Lola & GraceShop Front

Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy. 4 : 4

Merging the Lola & Grace brand with an up and coming fashion label to compliment and boost the jewellery line makes it more accessible to a wider audience. House of Herlihy is a proposed clothing line, however the concept could work with a range of fashion labels.