Bus475+final strategic plan

Final Strategic Plan 1

Final Strategic Plan

Lorren Rodriguez

BUS/475

September, 2 2013


2

Introduction

Mission, vision, and value in a business offers guidance theories to make organization’s

strategic plan. “Strategic planning is creating a vision of the future and managing toward that

expectancy. It's operating under a mission statement umbrella that focuses the organization's

effort. It's an effective process for aligning short term decisions with your long term goals”

(Develop strategic plan , 2013). Companies make their corporate, business, and tactical

strategies as well as goals. The business I chose is “L’s Shoes” and I will be going over the

mission, vision of this business. It will additionally focus key values through mission and vision

statement. All these tools put together will lead to a strategic plan for my business to succeed.

Analysis

The business plan entails establishing a small shoe store business in my neighborhood

that people will love to go to and will use as their first pick to buy their shoes. I will call it “L’s

Shoes” which a simple name. I will sell shoes for everyone and all ages. I will have a

membership card that is free and on each purchase the customer will earn points. Each quarter

customers will earn coupons and or discounts to nearby restaurants/stores and up 10 dollars

off on their next purchase at L’s Shoes. This will motivate my customers to come back.

Mission Statement

Industry: Shoe industry

Product: Shoes


3

Service: Shoes for everyone and all ages.

Customers: Offer stylish and comfortable shoes for everyone at affordable prices. Good

for the neighborhood and convenient for customers.

Mission Statement: Offering a shoe store to the community that everyone will love. Develop

strong relationships with customers to make them feel comfortable and welcomed.

Vision

The mission of L’s Shoes is to be a help to the community. Offer something that no other

local businesses do not have which is great service at a good price. Make the customers that

they are not only buying shoes but also feel appreciated.

The Vision Statement of L’s Shoes is as under:

Sell stylish and comfortable shoes at an affordable price.

Values and Guiding Principles

L’s Shoes key importance includes keeping their customers. We value them and reward

back to them with their loyalty. L’s Shoes provides a welcome atmosphere with whoever walks

in and our customers is our number one priority. Providing a shoe store in a small town nearby

everyone and make them feel they don’t need to go anywhere else. A variety selection of shoes

for all ages for female and male. Our shoes provide comfort and quality that will last for a long

time. Each purchase will give back to the customers and the neighborhood.


4

Organization’s Strategic Direction

L’s Shoes supposes to achieve growth expansions in the approaching times. L’s Shoes

desires to achieve maximum profits and establish competitive edge over competitors. Local

businesses will consider developing relationships with L’s Shoes business to benefit their

business. They desire to affiliate the name of L’s Shoes with speed, accuracy and knowledge.

Customers can have a fairly easy access to the Store and/or on the L’s shoes internet site and

can have excellent to the shoe selection they want and need.

The L’s Shoes aspires to:

Team up with local business for example local restaurants or clothing stores for the

advertising of L’s shoes.

To improve their share of the market via getting assistance from popular internet sites

and employing skilled employees with great customer services.

Carry out marketing on social networking web sites for example Twitter, Facebook, and

Instagram.

Satisfying Customer’s needs and Achieving Competitive Advantage

L’s Shoes will provide something that other businesses do not have locally. The business

will open up in a small town in the downtown area. The downtown area has small clothing

boutiques, restaurants, bakeries and ice cream shops. This will be a perfect location for the


5

business because when people walk around the area they will feel intrigued to go into L’s

Shoes. Inside of L’s Shoes will be colorful paintings of historic events that happened in the small

town. There will be a big old shoe sculpture in the middle of the store as well. The town that L’s

shoes will open up is known for their old shoe factories and the town has a lot of shoes

sculptures around to keep that historic memory alive. L’s shoes will not only provide that but it

will be a competitive advantage against others businesses because we will be only one that

provides that. When they first come in it will have that comfort and visual of shopping

something not in just any shoe store but something that is part of the town.

It will also benefit other businesses in the area because; L’s Shoes will provide discounts

and coupons to local businesses and that will motivate to go there which will earn more

business for them as well. This will develop good partnership with local business and good

marketing for L’s Shoes.

L’s shoes will also have a store website where people will have the ability to see the

selection and future shoe releases so they will have an idea what they want to buy before

arriving. L’s shoes will have social media pages to find customers not only in the town but in

surrounding areas as well to build more customers.

Conclusion

“Why is it important that your organization develops vision and mission statements like those

above? First of all, because these statements can help your organization focus on what is really

important. Although your organization knows what you are trying to do to improve your

community, it's easy to lose sight of this when dealing with the day-to-day hassles that plague


6

all organizations. Your vision and mission statements help members remember what is

important as you go about doing your daily work” (The community tool box, 2013)

Mission and vision statement of a company are reliant of company’s customized values.

To achieve success in operation L’s Shoes will need to come up with a mission and vision

declaration which is solid and long lasting. This subsequently will assist in inspiring workers and

assist company to produce and preserve a good reputation out there. The full analysis of this

document demonstrates that mission and vision statements certainly perform an important

role in the expansion and growth of a company.

Strategic Plan, Part II

Introduction

`SWOTT examination is a crucial systematic device utilized for evaluating the elements

both external as well as internal which have an influence over the company. In existing business

conditions firms use SWOTT to assess their market standing regarding share of the market,

competitive edge as well as complete feasibility. SWOTT examination offers a company with

upgraded information about its achieved and achievable weaknesses and strengths, possible

opportunities, dangers as well as risks and business trends. The main elements of SWOTT

examination can be split under the heads of external as well as internal elements.

“A SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis can help

you identify and understand key issues affecting your business, but it does not necessarily offer

solutions. You should be aware of the limitations as well as the benefits of a SWOT analysis

before you decide to conduct one. Knowing what you can reasonably expect to achieve will

make the SWOT analysis more useful for your business, and will save you time” (Benefits and

Limitations of SWOTT analysis, 2013)


7

This paper describes an in depth evaluation of elements external as well as internal

which can have an effect on the business of L’s Shoes. Because of this evaluation administration

of L’s Shoes can evaluate the main elements which can influence the feasibility, establishing

competitive advantage as well as stakeholders’ satisfaction for the company.

External Environmental Analysis

A lot of outer elements might have an influence over L’s Shoes ability to accomplish its

objectives as well as goals. To be successful, L’s Shoes will need to find out an appropriate

strategy which can maintain the business anticipations in the real situations and also to keep L’s

Shoes expectation with the provisions exterior environment can provide. The exterior factors

incorporate: legal as well as regulating elements, economic elements, sales strategy, and socio-

cultural elements.

Legal and Regulatory factors:

“The legal and regulatory environment plays an important role in the success of innovation

based economic development. The relative importance of taxes and regulations among other

regional factors, such as availability of skilled workforce, is frequently overstated. Nevertheless,

regional tax and regulatory burdens—real or perceived—can affect the location and resource

allocation decisions of companies and should be accounted for in regional economic analysis”

(Legal and regulatory environment, 2013). It is very important that L’s shoes have this in place

accordingly so the business will not be in position to put the business at risk. Legal issues is a

very delicate situation in the business world. L’s shoes will make sure that this will not happen


8

and will chose the right strategy to keep everything in line. Although, it is a small business there

is still a lot in stake and legal issues will be handled correctly.

Economic factors:

The expansion as well as progress L’s Strategy business will also get influenced with the

customer’s needs and styles that they like the most. But L’s Shoes will need to take into account

that at present world economy is experiencing a downfall, market variability as well as

downturn. The administration of the company can set strategies after watching the economical

trend as well as economical tendency for the future.

Socio-cultural factors:

The exterior element, socio -culture of targeted audience also impacts the company.

With changing styles and seasons and what the customer desires it is important that L’s Shoes

provide that. Customer wants whatever that is in style available and affordable. L’s Shoes caters

to this requirement of consumers by offering the latest shoe fashion for everyone at a good

price and a company website which provides what they want.

.

Internal Environmental Analysis

To get better understanding of the inner elements a comprehensive analysis is required

of company’s design, key skills, systems Process, as well as strategies.


9

Structure:

A shoe store business structure is usually the same as a retail store. It will include the

department heads that ultimately control their area of responsibility. The department

designations may include operations, finance, sales, marketing and human resources.

Core competencies:

Core competency of L’s shoes is related with a shoe store that the community will love

and it will keep the history alive and give a little something back for the people to enjoy. As

businesses are transforming greatly with differing market conditions L’s Shoes will have to

continuously upgrade its core competencies in order to have competitive edge over the

competitors.

Systems process:

The good point for L’s shoes is having good customer service and offering the latest shoe

style in a manner that it will create higher profits and help with other business in the

community. To accomplish this task company will need to receive products from the factory at

a timely manner, skilled staff and is well qualified in customer service. L’s Shoes can use its

procedures so it will benefit everyone. The company also requires introducing training and

development programs for the workers so they can improve their skills and well knowledge in

fashion.

Strategies:


10

The best strategy for L’s Shoes is a sales strategy. First L’s shoes should create sales plan

that will all the sales and goals documented to stay on progress with everything. Having a sales

goal that is specific and measureable based on the nature of the product. For example, selling

50 units in 30 days and sales activities which are the tactics on how to make the sale. The sales

plan will include the target account which is how to reach the customers if it is through social

media, the local restaurants or flyers in the neighborhood. It is also very important to set

timelines to meet all the goals to the sales strategy.

The company’s objective, perception, and value statements have a direct influence over

the corporate and business strategies of the shoe store. The strategy will be productive for the

company when the individual targets of workers are in line along with the general company

objectives. L’s shoes will focus on the sales, customer service, and keeping their business for a

long period of time.

Conclusion

For a good company it’s necessary to evaluate both its exterior as well as interior

elements. L’s shoes goal is to maintain their success and keep their business going long term. It

is necessary for the firms to appreciate that all these points are interconnected and can't be

evaluated on individual basis. For example the exterior regulations and rules influence the

interior organizational design as well as strategies. The assessments must be made from holistic

point of view to get better outcomes as well as advantages. Additionally the significance of

continuous evaluation of points must be understood since it helps to stay ready for suggested

or sudden alternation in surroundings.


11

Appendix 1

SWOTT ANALYSIS TABLE

Factors Strength Weakness Opportunity Threat Trend

External Factors

Economic

Small sum of starting money is required; fewer funds are needed for executing daily functions.

Unreliable

expansion of

Online

business;

Influence of

international

economic

depression.

Excellent opportunity of developing a brand name and thus higher economic development by supplying values to customers.

Present international economic slowdown.

Opening a

business in the

community.

Legal & Regulatory

Rules as well as

laws will assist in

improving

company’s

strategic plans.

Lenient rules as

well as

regulations.

Clients are

more

conscious of

the rules and

may have more

trust.

No fix/reliable

rules for

scams.

Rules may or may not become more rigid.

Internal Factors

Strategy Efficient

formulation &

execution of plan

It needs

massive capital

investment.

Big modifications to get competitive

Danger of failing is higher, in case it doesn't

Effective

formulation &

execution plan


12

is designed as the

base for the

company

accomplishment.

advantage via beneficial strategy.

examine all aspects of the company such as financial and growth.

contributes in

competitive

position, share

of the market &

development.

Structure

A well developed

design will boost

performance,

each division and

every worker will

know specifically

what is expected

from them. It will

also contribute to

swift decision

making.

Ineffective

design can

result in decline

in expansion

and

developmental

risks.

Business will

be able to

watching its

organization as

well as

operational

services.

In case

important

processes are

ignored in that

case it can

lead to loss of

business.

Increasing tendency for organizational structure in customer service and sales.

Systems/

Processes

Successful and

financially lasting

processes can

result in business

expansion.

Higher money

requirement

and regular

requirement of

training.

Excellent

chance for

increasing

company’s

business and

upgrading

operational

Prospective

opposition

from workers.

Specific

methods are on

progress.


13

procedures.

Core

Competencies

Rapid and

responsive

specialized

services that is

cost effective for

clients.

Huge

competitive

expansion from

both small as

well as big

participants can

result in swift

loss of

competitive

advantage.

Skills can be

created and

updated

regularly.

In case the

rival can

nullify

competitive

advantage.

Market is

expanding for

organizations

having a special

competitive

advantage.

Introduction

`SWOTT examination is a crucial systematic device utilized for evaluating the elements

both external as well as internal which have an influence over the company. In existing business

conditions firms use SWOTT to assess their market standing regarding share of the market,

competitive edge as well as complete feasibility. SWOTT examination offers a company with

upgraded information about its achieved and achievable weaknesses and strengths, possible

opportunities, dangers as well as risks and business trends. The main elements of SWOTT

examination can be split under the heads of external as well as internal elements.

“A SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis can help

you identify and understand key issues affecting your business, but it does not necessarily offer

solutions. You should be aware of the limitations as well as the benefits of a SWOT analysis

before you decide to conduct one. Knowing what you can reasonably expect to achieve will


14

make the SWOT analysis more useful for your business, and will save you time” (Benefits and

Limitations of SWOTT analysis, 2013)

This paper describes an in depth evaluation of elements external as well as internal

which can have an effect on the business of L’s Shoes. Because of this evaluation administration

of L’s Shoes can evaluate the main elements which can influence the feasibility, establishing

competitive advantage as well as stakeholders’ satisfaction for the company.

External Environmental Analysis

A lot of outer elements might have an influence over L’s Shoes ability to accomplish its

objectives as well as goals. To be successful, L’s Shoes will need to find out an appropriate

strategy which can maintain the business anticipations in the real situations and also to keep L’s

Shoes expectation with the provisions exterior environment can provide. The exterior factors

incorporate: legal as well as regulating elements, economic elements, sales strategy, and socio-

cultural elements.

Legal and Regulatory factors:

“The legal and regulatory environment plays an important role in the success of innovation

based economic development. The relative importance of taxes and regulations among other

regional factors, such as availability of skilled workforce, is frequently overstated. Nevertheless,

regional tax and regulatory burdens—real or perceived—can affect the location and resource

allocation decisions of companies and should be accounted for in regional economic analysis”

(Legal and regulatory environment, 2013). It is very important that L’s shoes have this in place


15

accordingly so the business will not be in position to put the business at risk. Legal issues is a

very delicate situation in the business world. L’s shoes will make sure that this will not happen

and will chose the right strategy to keep everything in line. Although, it is a small business there

is still a lot in stake and legal issues will be handled correctly.

Economic factors:

The expansion as well as progress L’s Strategy business will also get influenced with the

customer’s needs and styles that they like the most. But L’s Shoes will need to take into account

that at present world economy is experiencing a downfall, market variability as well as

downturn. The administration of the company can set strategies after watching the economical

trend as well as economical tendency for the future.

Socio-cultural factors:

The exterior element, socio -culture of targeted audience also impacts the company.

With changing styles and seasons and what the customer desires it is important that L’s Shoes

provide that. Customer wants whatever that is in style available and affordable. L’s Shoes caters

to this requirement of consumers by offering the latest shoe fashion for everyone at a good

price and a company website which provides what they want.

.

Internal Environmental Analysis


16

To get better understanding of the inner elements a comprehensive analysis is required

of company’s design, key skills, systems Process, as well as strategies.

Structure:

A shoe store business structure is usually the same as a retail store. It will include the

department heads that ultimately control their area of responsibility. The department

designations may include operations, finance, sales, marketing and human resources.

Core competencies:

Core competency of L’s shoes is related with a shoe store that the community will love

and it will keep the history alive and give a little something back for the people to enjoy. As

businesses are transforming greatly with differing market conditions L’s Shoes will have to

continuously upgrade its core competencies in order to have competitive edge over the

competitors.

Systems process:

The good point for L’s shoes is having good customer service and offering the latest shoe

style in a manner that it will create higher profits and help with other business in the

community. To accomplish this task company will need to receive products from the factory at

a timely manner, skilled staff and is well qualified in customer service. L’s Shoes can use its

procedures so it will benefit everyone. The company also requires introducing training and


17

development programs for the workers so they can improve their skills and well knowledge in

fashion.

Strategies:

The best strategy for L’s Shoes is a sales strategy. First L’s shoes should create sales plan

that will all the sales and goals documented to stay on progress with everything. Having a sales

goal that is specific and measureable based on the nature of the product. For example, selling

50 units in 30 days and sales activities which are the tactics on how to make the sale. The sales

plan will include the target account which is how to reach the customers if it is through social

media, the local restaurants or flyers in the neighborhood. It is also very important to set

timelines to meet all the goals to the sales strategy.

The company’s objective, perception, and value statements have a direct influence over

the corporate and business strategies of the shoe store. The strategy will be productive for the

company when the individual targets of workers are in line along with the general company

objectives. L’s shoes will focus on the sales, customer service, and keeping their business for a

long period of time.

Conclusion

For a good company it’s necessary to evaluate both its exterior as well as interior

elements. L’s shoes goal is to maintain their success and keep their business going long term. It

is necessary for the firms to appreciate that all these points are interconnected and can't be

evaluated on individual basis. For example the exterior regulations and rules influence the

interior organizational design as well as strategies. The assessments must be made from holistic


18

point of view to get better outcomes as well as advantages. Additionally the significance of

continuous evaluation of points must be understood since it helps to stay ready for suggested

or sudden alternation in surroundings.


19

Appendix 1

SWOTT ANALYSIS TABLE

Factors Strength Weakness Opportunity Threat Trend

External Factors

Economic

Small sum of starting money is required; fewer funds are needed for executing daily functions.

Unreliable

expansion of

Online

business;

Influence of

international

economic

depression.

Excellent opportunity of developing a brand name and thus higher economic development by supplying values to customers.

Present international economic slowdown.

Opening a

business in the

community.

Legal & Regulatory

Rules as well as

laws will assist in

improving

company’s

strategic plans.

Lenient rules as

well as

regulations.

Clients are

more

conscious of

the rules and

may have more

trust.

No fix/reliable

rules for

scams.

Rules may or may not become more rigid.

Internal Factors

Strategy Efficient

formulation &

execution of plan

It needs

massive capital

investment.

Big modifications to get competitive

Danger of failing is higher, in case it doesn't

Effective

formulation &

execution plan


20

is designed as the

base for the

company

accomplishment.

advantage via beneficial strategy.

examine all aspects of the company such as financial and growth.

contributes in

competitive

position, share

of the market &

development.

Structure

A well developed

design will boost

performance,

each division and

every worker will

know specifically

what is expected

from them. It will

also contribute to

swift decision

making.

Ineffective

design can

result in decline

in expansion

and

developmental

risks.

Business will

be able to

watching its

organization as

well as

operational

services.

In case

important

processes are

ignored in that

case it can

lead to loss of

business.

Increasing tendency for organizational structure in customer service and sales.

Systems/

Processes

Successful and

financially lasting

processes can

result in business

expansion.

Higher money

requirement

and regular

requirement of

training.

Excellent

chance for

increasing

company’s

business and

upgrading

operational

Prospective

opposition

from workers.

Specific

methods are on

progress.


21

procedures.

Core

Competencies

Rapid and

responsive

specialized

services that is

cost effective for

clients.

Huge

competitive

expansion from

both small as

well as big

participants can

result in swift

loss of

competitive

advantage.

Skills can be

created and

updated

regularly.

In case the

rival can

nullify

competitive

advantage.

Market is

expanding for

organizations

having a special

competitive

advantage.

Strategic Plan, part III

Introduction

The paper relates to the methods which organizations use in creating as well as

executing methods. Specifically this paper would discuss the method of balanced scorecard

method which is extensively getting used by big as well as small companies. To elaborate the

concept papers would cope with the use of the idea to the business design of an organization

known as L’s Shoes. As soon as the organizations’ importance, objective, perception and profits

are evaluated after that the strategic plan of balanced scorecard can be developed considering


22

them. The document would also concentrate on the contingency planning, danger elimination

and moral dimensions of the developed plans.

The Balance scorecard

The BSC (balance scorecard) method can be shown as a method which evaluates the

efficiency of the company through four main areas i.e. economical, client, inner business

procedures and research and development.

These four areas can be described keeping in consideration the organization’s objective,

perception and value declaration as:

1) Financial

L’s shoes would have to concentrate on developing a competitive edge for itself through

allocation of correct adequate sources as well as through keeping a client database so as to

decrease the element of danger by a mechanized process.

The organization would concentrate on boosting its share of the market through diverse

methods such as online promotions, advertisements on the local newspaper/magazines and

local businesses. To be able to attain the 10% quarterly rate of growth organization will

need to be creative in promoting the latest styles and offering things that other nearby shoe

stores does not offer.


23

2) Customer

In any kind of business client is respected the most in the company and achieving client

satisfaction is essential for any kind of company. Some of the L’s Shoes objectives would

concentrate at:

Strong customer relationship is essential for any kind of company success. L’s Shoes

main priorities are their customers because they are ones who will keep the business going. The

business will concentrate on building and maintaining solid relationships with its dedicated and

prospective customers. This could be achieved by solid promotional customer rewards,

promotions, and the local convenience. These methods would assist L’s Shoes in accomplishing

its goal of 18% increase of customer base.

3) Internal business processes

L’s Shoes can find out the functionality of its functions and procedures utilizing this

scoreboard. Some of the main focus goals for the shoe store would be:

In order to boost sales and enhance customer base the shoe stores would concentrate

on upgrading its marketing methods by advertising in electronic as well as print media.

Make more efficiency in the store. A way of doing this would be motivating workers to

work more and provide more customer service skills.

L’s Shoes would develop and create devices to evaluate and keep an eye on the workers

efficiency. These devices could be a combination of fiscal as well as non fiscal structure of

performance assessment.


24

4) Research and development

L’s shoes would launch employee incentive and growth programs so as to keep its

valuable workers. The main focus of goal would be to keep the turnover ratio per annum below

7%.

L’s shoes thinks that employee efficiency levels can be enhanced leading to

accomplishment of overall organizational goals in case the objectives of people are achieved.

The store will concentrate on devising SMART goals keeping equilibrium between

organizational objectives with that of personal.

Conclusion:

In conclusion, before using the above described viewpoints L’s shoes would need to

evaluate the consequences related to them for example moral viewpoints. They would also

need to concentrate on creating a contingency or a backup plan. This would assist to reduce the

danger involved with these alternatives. In case any of these flops organization would have a

backup plan to reduce the probable damages. The best alternative to select would be which

satisfy all dimensions i.e. overall organizational turnover, element of price and satisfaction for

the clients and stakeholder profit.

Final Strategic plan


25

This part of the paper consists of adding to the paper the strategic and tactics toward

implementing and realizing the strategic objectives, measures, and targets for the company. Then

mentioned for paper three methods to monitor and control the company’s proposed strategic

plan. Last in paper recommended actions needed to address the ethical, legal, and regulatory

issues facing the company and how to improve corporate citizenship within the company.

When a company wants to reach the objectives and intents a plan needs reaching through

short and long-term goals, and desired success. This sets the guidelines to accomplish a

company’s purpose for one’s business. To reach those goals an organization needs to include the

following in the strategic planning:

1.) Mission and vision statements

2.) Short and long-term goals and objectives

3.) Values

4.) Strategy

External and internal analysis needs conducting before a strategic plan for the company becomes

set. This analysis should include the following:

External Analysis

a.) Legal and Regulatory factors

b.) Economic factors

c.) Socio-cultural factors

d.) Environmental


26

Internal Analysis

a.) Structure

b.) SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)

c.) Core competencies

d.) System process

When a company needs to monitor and control the proposed strategic plan, first by

making sure the vision statement becomes set, through creating advertisement schemes for the

surrounding areas needs accomplishing. Also by putting up fliers in public areas such as local

restaurants, gas stations, and laundry mats, to name a few may help in gaining new customers.

Last by going online and creating a company web page this also may help in monitoring and

controlling some aspects of the business strategic business plan.

Next making sure the company’s mission is clearly understood and accepted by the

company and public needs accomplishing by-weekly meetings for managers to discuss new plans

created for the business and making sure everyone is focused on the customer needs. By

monitoring and controlling next the company may create monthly meetings so as to maintain

fresh new employee ideas that may help to gain public awareness for the company. Last the

company employees and managers need to remember the customer comes first in any decision

made by the business. The strategic plan for the business needed timelines handled, this requires

weekly meetings held to discuss new products, and conducting by-monthly meetings to


27

communicate to the employees any new changes made toward the company by the head of the

business.

L’s shoes will make sure that the company will be strategically prepared in sales so the

company know where is at all times. Having a sales goal that is specific and measurable will

keep things organized and intact. It is very important that employees are aware of the businesses

objectives. L’s shoes main focus is to meet the customer needs by building long lasting

relationship and be financially successful in the community.

References

(2013). Retrieved from Develop strategic plan : http://www.ustyleit.com/Strategic_Planning.htm

(2013). Retrieved from The community tool box: http://ctb.ku.edu/en/tablecontents/sub_section_main_1086.aspx