Final Project - Hasbro by Donald Keebaugh

8/17/2019 Final Project - Hasbro by Donald Keebaugh

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Hasbro – My Final Project

DONALD K EEBAUGH THOMAS MORRISBUAD 4980-005

10 DECEMBER 2014

Table of Contents

Pg. 1 …………………………………………… Title Page

Pg. 2 …………………………………………… Table of Contents

Part I – The Intro


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[HASBRO – MY FINAL PROJECT]

Pg. 3 …………………………………………… Hasbro – My Final Project

Pg. 4 …………………………………………… Setting the Scene

Part II – The Toy Industry

Pg. …………………………………………… The !n"iron#ent of the Toy $n%&stry

Pg. ' …………………………………………… Technology of the Toy $n%&stry

Part III – About Hasbro

Pg. ( …………………………………………… Hasbro)s *%"antages an% Co#+etencies

Pg. , …………………………………………… Hasbro)s Strategies

Pg. 11 …………………………………………… Hasbro)s Mar-et Seg#ents

Pg. 12 …………………………………………… Hasbro)s e/est $n%&stry

Part IV – Graphical Information

Pg. 13 …………………………………………… Hasbro)s S0T *nalysis

Pg. 14 …………………………………………… Hasbro an% the lobal !n"iron#ent

Pg. 1 …………………………………………… Hasbro)s o"ernance C&lt&re an% !thics

Pg. 1( …………………………………………… Financial 5ata Co#+arison

Part V – The Outro

Pg. 23 …………………………………………… Final Tho&ghts

Pg. 24 …………………………………………… 0or-s Cite%

Pg. 2 …………………………………………… 0or-s Cons&lte%

Part I: The IntroHasbro - My Final Project

(WARNING: This section contains a first person point of view for the purposes of

explanation. If the thought of a first person point of view gives you a stomach cramp the

author woul! recommen! ta"ing an antaci! to #race yourself. $veryone else en%oy the

Donald Gerhard ee!a"#h I$ Pa#e %


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show&'

What you are now reading is the compilation of my work in BUAD 4980, including allhomework assignments and minipro!ects" #t is my num$er one hope, a$o%e e%erything else, thatthis pro!ect was not a waste of your time for sitting through this and my time for typing up thisBro$dingnagian monstrosity" &y num$er two hope, regardless of the first one, is that $y readingthis you understand a little more a$out 'as$ro than what you already know"

(or the purposes of this pro!ect, # ha%e split it into fi%e sections) *he Introduction, whichyou are currently reading+ #nformation on the Toy Industry, namely its en%ironment andtechnology+ #nformation About Hasbro, regarding its ad%antages and competencies, strategies,market segments, and its most current industry $ranch+ Graphical Data that is rele%ant to'as$ro, including its W-* analysis, glo$al en%ironment, go%ernance.ethics.culture, and $alance sheet+ and lastly, the Outro, featuring any final thoughts as well as the workscited.consulted pages" As e/pected, this pro!ect pulls information from each of my prior assignments, in somewhat chronological order, $ut some sections com$ine multiple assignmentsinto one, cut information entirely, and.or are mo%ed to the appropriate part"

*here are a num$er of reaffirmations in this pro!ect, things that # $elie%e to still $e truefrom when # had pre%iously of looked up data" 'owe%er, there are also a num$er of re%isions,stuff that # either no longer to $e true or new data entirely" (or the sake of clarity, sections wherereaffirmations are present will ha%e their su$title in green font+ sections where re%isions are present will ha%e their title in red font"

Setting the Scene&h' I Cho(e Ha(!ro

(WARNING: This section of the pro%ect contains a first person point of view for the sa"e of

not straining the authors sanity #y)well not saying *the author+ several times a sentence.

Those with a nervous !isposition can safely s"ip this section. $veryone else en%oy the

show&'

Donald Gerhard ee!a"#h I$ Pa#e )


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*he num$er one reason that # had chosen 'as$ro for the purposes of this semester long pro!ect is $ecause # wanted to make up for a prior failure" *wo years ago, # was in the Accounting program with a more or less promising future ahead of me until # hit accounting two" #t was saidthat accounting two was not meant to $e a weed out class, $ut as # am no longer in theaccounting program, # can say it was" egardless, there was a semester long pro!ect in that

classroom that in%ol%ed co%ering a pu$lically traded company and # wanted to co%er Wi1ards of the 2oast for the pro!ect" *he thing was, Wi1ards of the 2oast was $ought $y 'as$ro some timeago, so, # decided 3e/t $est thing"5 *o make a long story short, # did not end up passing thatclass as D6s are the new ( and my assignment was a complete waste $ecause # was not e/pectingthe large difficulty spike $etween classes" o, the reason # ha%e chosen 'as$ro was to make upfor that, if not for the grade, at least for the principle of the thing" # will now return you to your regular, neutral point of %iew"

Ha(!ro*( H+(,or'

'as$ro is a $randed play company with a 907 year history of re%olutioni1ing the toy,game, and entertainment industries" #n 9:, 'as$ro was founded $y the 'assenfeld Brothers,

'enry and 'elal, in ;ro%idence, hode #sland" (,as#ro ,istory' At first, 'as$ro was only ate/tile industry that da$$led in selling pencil $o/es and other schools supplies, $ut in the 9406s'as$ro e/panded in selling its first toys


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Competitive Forces

*here are si/ competiti%e forces) isk of Hntry, i%alry, Bargaining ;ower of Buyers+Bargaining ;ower of uppliers+ u$stitute ;roducts+ and 2omplementors"

• *he isk of Hntry in the *oy #ndustry is actually fairly low, with new mem$ers of the

industry with a solid idea or license a$le to gain new consumers fairly easy" *he author pre%iously felt that fanfollowing of franchises or $rand loyalty was a $igger factor than itactually was" Additionally, $ecause switching cost is a nonissue in regards to nonelectronic toys, it allows new entrants to get a $etter foothold into the market"

• i%alry in the *oy #ndustry, concerning the pre%ious point is a large factor" ot only is it

easy for competitors to threaten pre%iously esta$lished toy companies, $ut it is !ust aseasy for them to $e acGuired $y competitors as well"

• *he Bargaining ;ower of Buyers is a large force in the *oy #ndustry as well, $ecause)

*oys are not an essential product, so if the economy tanks parents and the like are not

going to $e rushing out to $uy toys+ *he %olatility of customer preferences in the industryforces companies to adapt to new fads, which makes them need to constantly inno%ate products instead of $uilding on the same thing o%er and o%er again"

• *he Bargaining ;ower of uppliers, in contrast, is not as $ig a deal" *here are many

different suppliers for toy companies to choose from, and it does not matter to them whoare the one who supplies material for their toys, which forces the suppliers to $end to thetoy company6s demands"

• *he threat of u$stitute ;roducts is a %ery $ig deal on the *oy #ndustry, as toys

companies not only against each other, $ut against %ideo games, electronic de%ices,

tele%ision, and computers"• 2omplementors, also called accessories, in the *oy #ndustry are a common practice+ most

companies donIt !ust try to sell a $asic toy, $ut an innumera$le num$er of things that gowith it"

(,as#ro (N34:,A5' 2'

acro !nvironment Chan"es

*here are three particular trends that are affecting the macro en%ironment in the *oy#ndustry) @o%ernment regulation, 2ounterfeiting, and the ise of nontraditional toys"

ecent e%ents in the *oy #ndustry in regards to safety concerns ha%e caused an increasedfocus on making sure that toys are safe for children" #n particular, there ha%e $een product recalls

Donald Gerhard ee!a"#h I$ Pa#e .


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due to dangerous components and chemical compositions of toys" Because of this, toy companiesha%e $egun to undergo increased scrutiny from go%ernment organi1ations, and there ha%e $eenan increase in laws to make sure that toy companies make their products up to certain safetystandards" (5tu!y on the) -'

*he 2ounterfeiting of products is another trend that is a concern for toy companies,although not recent, it is growing rapidly" ;re%iously, counterfeit toys were relati%elyunsophisticated and of a uni%ersally low Guality" 2urrently, they are still unsophisticated and of alow Guality, $ut there are now so many fakes running around it causes issues in) An increasedchance for $uyers to mistake counterfeits for the real deal+ As the creators of the fakes donIt carea$out the Guality, they are likely to not ha%e the most recent safety standards in the forefront of the design process, meaning that when and if a kid is harmed playing with it will cause moreimage pro$lems for the industry as a whole+ and, the companies themsel%es ha%e to waste moneyon cracking down against fakes that they could spend on product design or running facilities"(5tu!y on the) -'

&ore than the other two, the $iggest negati%e trend in the toy industry in%ol%es the

increase of nontraditional toys that are competing against traditional toy companies" ince thereare an increasing num$er of alternati%es for kids to turn to when it comes to entertainment, it cutsinto the market $ase for toy companies to appeal to" (,as#ro Annual Report'

#ta"e in the $ife Cycle and %ynamic&ness

*he *oy #ndustry really has two different ways of looking at the ife 2ycle) where itcurrently stands season $y season, and where it is o%erall" eason $y season, the *oy #ndustryreally does shift all o%er the spectrum from Hm$ryonic to @rowth to hakeout to &ature toDecline, depending on what the current toy trends are+ if you really think a$out, the industry goesthrough the entire cycle e%ery 'oliday season"


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(,as#ro Report 62' *he hardness of factories would $e *angi$le, as products are made inregards to a $lue print, and the le%el of sophistication for the *oy #ndustry at current is#ntermediate, as 2hinese factories currently do ha%e marginally intelligent technologycreating the product, it is still guided $y human hands"

#n regards to where the dominant product of technology is on the curse, it is still inthe increasing returns segment" 2urrently, there has not yet $een a paradigm shift leading tothe creation of a product technology that can compete with the factory system, as much asinno%ators ha%e $een looking to create such a thing" 'owe%er, la$orintensi%e factories,meaning those done $y hand, are $eing phased out $y automated factories+ from a certain point of %iew, one could say that automated factories are the paradigm shift competing withla$orintensi%e factories"

Technological 5tan!ar!s

(N7T$: 8ecause of the nature of the Toy In!ustry as not (currently' #eing as !epen!ent as

other in!ustries are on *technical stan!ar!s+ the following is #ase! purely on the authors

personal con%ecture9 apologies in a!vance for this.'

Unlike many other industries, technological standards are not important to the *oy#ndustry" *he main type of type of toy produced in the *oy #ndustry, the 3traditional toy5, is notdesigned to work with the toys of another company and the toy parts of one company are notgenerally compati$le with toys of another company" ;ut another way, you can6t fi/ your $roken&attel toy with 'as$ro parts" (rom another perspecti%e, it is of little conseGuence if a child playswith two different toys from different companies or not+ unlike how a &acintosh specific program only works on a &A2, a child can play with a &attel and 'as$ro toy together !ust fine"

'owe%er, this is really only true in regards to 3traditional toys5+ nontraditional toys, suchas %ideo games, ha%e $egun to encroach on the markets of traditional ones, and technicalstandards are %ery important to such toys" *o put it simply, there are three specific standards with

%ideo game styled toys that are important to that su$sect of the industry) J$o/, manufactured $y &icrosoft+ ;laytation, manufactured $y ony+ and Wii, manufactured $y intendo"When it comes to designing games, de%elopers usually design games to work following thespecifications that one of the three dictate, and occasionally they design similar %ersions ofthe same game to work on the other twoIs consoles"

Part III: "bout Hasbro

Hasbro#s "dantages and Co!$etencies

Co/2e,+,+3e Ad3an,a#e

Donald Gerhard ee!a"#h I$ Pa#e 4


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When it comes to the *oy #ndustry, 'as$ro possesses a competiti%e ad%antage, as defined $y De$$ie 'andcock


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Hasbro#s Strategies

B"(+ne(( Le3el S,ra,e#'

'as$ro practices a Broad Differentiation strategy, catering to se%eral different market

segments and selling speciali1ed products in each segment+ additionally, 'as$ro spends a greatdeal of money and time in an effort to differentiate itself from its competitors" 'as$ro e/ecutesits $usiness le%el strategy in this way)

• 'as$ro possesses a di%erse product offering among its segments, making sure) ;roducts

possess relia$ility in continuous function and ha%e appealing features+ @oods are sold atthe right time and place, while updating and making new products to fit with newdemand+ ;romoting their products so that consumers are aware of the e/istence of said products" (,as#ro Annual Report 01/-'

• 'as$ro puts a lot of time and effort into making sure that their products ha%e a high

Guality, good features, perform how they should and are simple to play with, and are %ery

relia$le" (,as#ro (N34:,A5' 21;'

• 'as$ro has a page on their we$site dedicated to consumer care, with (AKs, product

safety info, recall information, toy.game instructions, as well as email, phone, and li%echat to contact them directly" (,as#ro =onsumer =are'

'as$ro makes sure that its employees act in a complementary fashion with its image,

such as $y acting ethical and $eing responsi$le for personal actions" (=o!e of =on!uct'

• 'as$ro puts a strong focus on sustaina$ility for the en%ironment, corporate responsi$ility,

and taking play to the ne/t le%el $y making sure e%ery child has the chance to play"

(=orporate >act 5heet'

S,ra,e#+e( ,o S,ren#,hen +,( B"(+ne(( Model

'as$ro has formulated a num$er of strategies to strength its $usiness model" *hestrategies 'as$ro are undertaking are) e%olution in ;lay, 'uman 2apital, the *hree #6s, and(ocusing its Business"

• e%olution in ;lay) 'as$ro is creating a L$randed play worldL $y doing the following)

;ushing 'as$roIs presence glo$ally $y in%esting into emerging markets and de%elopingeconomies to $ecome more wellknown+ &aking 'as$roIs $rands $e in se%eral differentmediums, such as films, tele%ision shows, and games, allowing them to $e en!oyed

anytime, anywhere+ Applying a cohesi%e story to their $rands to create $etter immersion,fueling a desire in collectors, and increasing %alue" (,as#ro Annual Report 61'

• 'uman 2apital) 'as$ro places a lot of time and effort into hiring people who li%e up to

their standards of work ethic and are committed to furthering 'as$roIs corporate socialresponsi$ility message, with at least >,000 hours of time spent among them total andF4,000,000 spent for the sole purpose of philanthropy" (=o!e of =on!uct'



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*he *hree #Is) 'as$ro has a philosophy resulting from its $rand $lueprint of Lre

imagining, rein%enting, and reigniting its e/isting $randsL and Limagining, in%enting,and igniting new $randsL, finding ways to e/pand outward into other product categorieswhile keeping them rele%ant at the same time" *he purpose of this is to pro%ide animmersi%e


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Bo'(

'as$ro6s Boy franchises are typically marketed around action.ad%enture products andinclude the following products among its category) H(, a line of sports and action products+*ransformers, action figures and accessories that are supported $y $oth tele%ision shows andfeature films+ uper oaker, sGuirt guns+ @"#" oe action figures, accessories, and entertainmentlicensed products+ and icensed ;roducts $ased on franchises such as Bey$lade, &ar%el 2omics,and tar Wars, each of with are supported $y animated series" (,as#ro Annual Report /61/2'

G+rl(

'as$ro6s @irl franchises seek to pro%ide a traditional and wholesome play e/perience,which generally translates as meaning 3snuggle toys5" 'owe%er, 'as$ro has $egun marketingformer Boy franchises, such as H(, among this category as well" A small list of toys includedin this category include) ittlest ;et hop, which sells dolls and is supported $y entertainmentfiction and digital gaming products+ H( e$elle, the aforementioned H( line targeted atgirls


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DreamWorks ;icture, Hlectronic Arts, &ar%el tudios, ;aramount ;ictures, and Uni%ersaltudios" 'as$ro has also outsourced to animating companies, such as un$ow, in order to createcartoons $ased on their franchises" omewhat more recently, 'as$ro has created 'as$ro tudiosfor the purposes of licensing its $rands for tele%ision shows, and 'as$ro (ilms for producingfilms $ased on its products" (,as#ro ,istory -/0 6 ,as#ro Annual Report /< 1 -/'

*he strategy that 'as$ro used to sGuee1e into the Hntertainment #ndustry was a !oint%enture strategy" 'as$ro has pooled resources together with, in addition to the a$o%e companiesto produce mo%ies, with the 2ompany and Disco%ery networks to create the 'u$ channel, whichis now called Disco%ery (amily" (,as#ro Annual Report /0 1 /6' *here are two primaryreasons as to why 'as$ro chose to adopt a !oint %enture strategy) @aining access to the licensesof popular $rands so that they can help produce entertainment $ased on them+ and easing theworkload on 'as$ro for the production of said entertainment" (,as#ro >act 5heet'

*here are a few different reasons for why 'as$ro has decided to $ecome as in%ol%ed as itis with the Hntertainment #ndustry" *he first reason is that toy franchises with a companionstoryline, either done through comics or tele%ision shows or whate%er, ha%e a tendency to $e

more successful than those without"


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Internal trengths• Wide ange of ;roducts

• arge ;ortfolio

• trong 2apital ;osition

Weaknesses

• Dependence on 2hina

• o elf Distri$ution

• Bad 2oncentrationum$er

of ellers atio

$xternal -pportunities

• ew &arket H/pansion• H/clusi%eness

*hreats

• Hlectronic Alternati%es• 2ounterfeits

• ;olitical *urmoil

5trengths

A ma!or strength of 'as$ro is a %ast range of products and franchises, allowing them tosell to se%eral different demographics" (,as#ro 5W7T'

'as$ro has a large, %aried, and highGuality portfolio of su$sidiaries and $rands such as&ilton Bradley, ;arker Brothers, ;layskool, *iger Hlectronics, *onka, and Wi1ards of the 2oast"(,as#ro 5W7T'

'as$ro maintains a strong capital position, with access to a large amount of material andresources" Because of this, 'as$ro is free to acGuire other companies, e/pand into emergingmarkets, and pour resources into product de%elopment" (,as#ro (N34:,A5' //'

Wea"nesses

'as$ro is hea%ily reliant on 2hinese factories for the manufacture of their products" -nekey pro$lem with this is, due to the almost uni%ersally poor working conditions of said factoriesand $ias against o%ersea factories, it weakens 'as$ro6s $rand image" (,as#ro 5W7T'

A second weakness of 'as$ro is that the distri$ution of its products are performed primary $y other parties rather than $y itself+ as a result, this makes it highly dependent on those

companies to sell its products" (,as#ro 5W7T'

A somewhat more comple/ weakness that 'as$ro has is that half of its re%enue comesfrom three of its customers) Wal&art, *arget, and *oys O6 Us" *he pro$lem with ha%ing such alarge portion of income come from !ust these three customers is that it gi%es 'as$ro much less $argaining power in dealing with them as 'as$ro is so dependent on them" (,as#ro(N34:,A5' /-'

7pportunities

*here is an opportunity for 'as$ro to increase its presence in new markets, such as theapplication and %ideo game market" 'as$ro can accomplish this either $y ha%ing another

company create games $ased on their franchise or $y creating a new franchise wholesale for this purpose" (,as#ro (N34:,A5' /-'

Another opportunity for 'as$ro is $ecoming a onestop merchandi1er to companies like&ar%el, effecti%ely, offering e%erything that &ar%el could want in toy sales and such so that noother toy company would $e a$le to also make &ar%el $rand toys" (,as#ro 5W7T'

Threats

Donald Gerhard ee!a"#h I$ Pa#e 8)


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A recent phenomenon in%ol%es electronic products phasing out traditional toy products" Assome e/amples of this, ta$lets such as the i;ad ha%e $ecome the num$er P reGuested 3toy5among year olds+ additionally, a large num$er of kids in the current age ask for %ideo gamerelated products o%er normal toys" (,as#ro 5W7T'

Although not recent, counterfeiting is a constant threat that 'as$ro has to deal with, primarily2hinese counterfeiters" H%en though the ma!ority of cheap counterfeits e/ist outside the U"",they still saturate Asia and other o%ersea markets" (,as#ro 5W7T'

Again, $ecause 'as$ro relies a great deal on 2hinese factories for supporting the productionof its products, it is %ulnera$le to political shifts and go%ernment meddling"


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product" Eou see, children will pro$a$ly play with any %ariety of toys regardless as long as it hasGualities that interest them, and as parents are the $uyers of the product, they would ha%e a preference to $uying the cheaper product that fulfills the child interest the ma!ority of the time"Because of this, lowering the cost of making their products is a key concern"

#n regards to local responsi%eness, 'as$ro is relati%ely recently e/panding into specific

emerging markets with uniGue tastes and customer trends, so pressures are not yet as high octaneas it could $e" As 'as$ro $ecomes further entrenched in emerging markets, the pressure for localresponsi%eness will shift from -W to '#@'" (,as#ro Annual Report -/1-


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annual pro/y statement+ and ;reparing the report to $e included with the annual pro/ystatement"

• *he H/ecuti%e committee is to act as assigned $y the Board on $ehalf of the Board

$etween Board meetings, or when it is otherwise impractical for the full $oard to act, as

well as acting out any other function that is assigned to it $y the $oard"• *he (inance committee assists the $oard in o%erseeing 'as$ro6s annual and longterm

financial plans, capital structure, use of funds, in%estments, financial and risk management, and proposed significant transactions"

• *he ominating, @o%ernance, and ocial esponsi$ility committee performs the

following acti%ities) #dentifying indi%iduals Gualified to $ecome $oard mem$ers andrecommending them for Board selection+ De%eloping, recommending, and o%erseeingcorporate go%ernance principles, codes of conduct, and ethics+ -%erseeing the e%aluationof the Board+ and Analy1ing issues of corporate social and en%ironmental responsi$ilityconduct"

*he $oard of directors consists of) Brian @oldner, Alfred Qerrecchia, Basil Anderson, AlanBatkin, (rank Biondi r", Cenneth Bronfin, ohn 2onnors r", &ichael @arrett, isa @ersh, ack @reen$erg, Alan 'assenfeld, *racy ein$ach, Hdward ;hillip, ichard toddart, and indaRecher"

(8oar! of 3irectors'

Beneath the $oard of directors is 'as$roIs e/ecuti%e management, with Brian @oldner as the president of 'as$ro and the other se%en mem$ers as %icepresidents" 'as$ro6s e/ecuti%emanagement consists of)

$xecutive Title

8rian 3. Gol!ner ;resident and 2H- of 'as$ro8ar#ara >inigan 2hief egal -fficer and ecretary?artin True# *reasurer 3avi! ,argreaves 2hief trategy -fficer 3e#orah Thomas 2hief (inancial -fficer 3uncan 8illing 2hief De%elopment -fficer Wie#e Tinga 2hief 2ommercial -fficer Dohn >racotti 2hief &arketing -fficer

($xecutive ?anagment'

*he hierarchy is %isuali1ed as follows)



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Br+an GoldnerPre(+den, and CEO

Da3+d Har#rea3e(Ch+e; S,ra,e#' O


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help ensure) All $usiness is done legally+ Hmployees know a$out 'as$roIs policies and ha%e thea$ility to raise concerns+ Hthical issues can $e reported without fear" ($thics in Action'

As an e/ample of how 'as$ro has responded ethically $efore, during 00 to 008, when

a num$er of toys that were $eing made in 2hina were disco%ered to ha%e used lead paint, there

was a series of recalls and a huge $low was dealt to the image of the toy industry" Although'as$roIs toys were not affected $y this $ecause they were not using lead paint, they took action

to differentiate themsel%es from their competitors with -peration @old tandard, a marketing

plan emphasi1ing that their products were unaffected $y the recall" 'as$ro also esta$lished a

@o%ernment Affairs practice to help ad%ocate and inform issues important to 'as$ro and their

shareholders" (Bevic"'

Financial /ata Co!$arison

(WARNING: This section of the pro%ect contains a first person point of view #ecause the

alternative is using incre!i#ly clumsy !ialogue something he hates. The author apologiCes

for any inconvenience this may cause. $veryone else en%oy the show&'

As # mentioned pre%iously in this report, # spent some amount of time training to $ecomean accountant earlier in my college career" As is typical, # ha%e forgotten the entirety of it $y this point, so this section pro$a$ly won6t $e as insightful as # wanted it to $e" o, instead of meawkwardly talk a$out the differences in 'as$ro6s $alance sheets $etween multiple years, # amgoing to show you the differences in 'as$ro6s $alance sheets against two of its competitors,&attel and the ego @roupS By doing so, we can get some insight of 'as$ro6s standing in the*oy #ndustry" (or clarity6s sake and for sanity6s sake, # am not going to $e including the #ncometatement and tatement of 2ash (lows in this report+ this whole thing has gone on long enoughas is"

Ha(!ro*( Balan0e Shee,



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(,as#ro Annual Report ;0'

Ma,,el*( Balan0e Shee,



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(?attel Annual Report ;;'

Donald Gerhard ee!a"#h I$ Pa#e %9


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The Le#o Gro"2*( Balan0e Shee,

Donald Gerhard ee!a"#h I$ Pa#e %8


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(Bego Annual Report /21/;'

Tho"#h,(

ust looking as assets alone, the listing will go) 'as$ro in : rd place


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Part *: The utro

Final Thoughts

(N7TI=$: Eou have ma!e it to the en! of the pro%ect& =ongratulations& Also first personpoint of view very ic"y ya!i ya!i ya!a. $n%oy the show& 7r whats left of it)'

Well, this is the end" 'opefully $y slogging through this, and # know it wasn6t easy, youha%e learned something a$out 'as$ro that you did not already+ ord knows # ha%e" Althoughearlier in the semester # had said that 'as$ro was num$er two in the *oy #ndustry, it is moreaccurate to say that at this point they are num$er :" H%en if they can6t make it $ack to the P slot,or more prefera$ly hit P, at the %ery least they ha%e the Brony su$culture"

#n regards to the class, # did ha%e a lot of fun this semester, although this pro!ect was far more of a pain in the neck than # had intended it to $e+ this, of course, was my own fault for

starting late" e%ertheless, # finished, # am


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,or%s Cited

*1. Hill, C., !"#$, G., % S&'illi"(, M. )201+. Strategic Manage!ent Theory )11' E.+. S/!, CT C#"((# L#"i"(. 3i" S!.

2. Hasbro History . H$! I"6#$!. R#i#6# !/'7i"6#$!.'$!.&!/$!&il'i$!.&/

. Hasbro History 2345. H$!. R#i#6# !/

'7:::.'$!.&!/&!7!#-2i/(#$201;H$!Hi$!.7

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Final Project - Hasbro by Donald Keebaugh