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Acharya institute of graduation studies Page 1

1INTRODUCTION

Water is the most important liquid in the world. Without water there would be

no life. We know today living condition the need of pure drinking water isbecoming a issue of a common man.80 percent of the human metabolism

consists of water. There are three types of water impurities caused for water

bornediseases.1}microbiological bacteria/virus,2}chemical 3}imbalance of

mineral content. Cause of air and water pollution there will be rapid changes

taking place in our environment, the main source of drinking water is river and

downstream which also not been able to escaped the pollution, when aconsumer become a aware of problems caused by water pollution then they give

importance for pure mineral water

1980s witnessed more changes by a tap attachment where in Iodine resin is

used to filter the water. It deactivates microbiological impurities to an extent but

has side effects due to iodine and it does not take care of dissolved impurities

mineral balance Late 1980s witnessed Ultra Violent based purifier, which filters

dust and deactivates bacteria to a great extent. It maintains the cooler of water

but does not clear out the dissolved impurities and mineral particles. Thus came

advent of mineral water. Historically the need for purified water within Indian

homes had been kept down to a minimum. Essentially, there were three types of

water that was used for different purposes. The first type was used for rinsing.

The second type which was used for cooking was cleaner and kept covered. Thethird type was the cleanest drinking waterand was very often boiled before

use. Since an average family needed a small quantity, not more than five or six

liters a day, boiled and filtered water had been a convenient solution for some

time .The fallouts were obvious. It was very difficult to convince the people that

purification system was worth the price


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1.1 Objective of the study

The main objective of the study is to have the exposure to a live organization

environment and to understand how the organization works as a system and

gain experience in handling a real project to understand the functioning of

the different departments. Co-ordinate their functions attain a common goal

relating the concepts learn to working the organization with help us to learn

things and also:

To understanding the organizational structure.

To study the function of various Department.

To study the Profile of the company.

To know the current position of the company.

1.2 Methodology

The required information and data was assimilated through two sources:

1.2.a Primary data

By observing the various departments of the organization.

By interacting with various employees working with the companies.

1.2.b Secondary data

From the company manual and journals.

By the various management books.

Websites.

www.bisleri.com.

www.Wikipedia.com.
http://www.bisleri.com/http://www.bisleri.com/http://www.bisleri.com/


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2INDUSTRY PROFILE

2.1 OVERVIEW OF AN INDUSTRY

2.1.a Introduction

Water is the most important necessity for life. The drinking-water needs for

individuals vary depending on the climate, physical activity and the

body culture. but for average consumers it is estimated to be about two to four

litres per day. The growing number of cases of water borne diseases increasing

water pollution. increasing urbanization increasing scarcity of pure and safe

water etc. have made the bottled water business just like other consumer items.

Scarcity of potable and wholesome water at railway stations, tourists spots, and

role of tourism corp. etc. has also added to the growth

2.1.b Bottled Water Industry in India

The overall packaged bottled water in India is estimated to touch the Rs 10,000

crore mark in the 2012-13 fiscal, growing at a compound annual growth rate

(CAGR) of 19%, says a new report by Ikon Marketing Consultants. Presently,

this market is estimated at Rs 8,000 crore, and could touch Rs15000 crore by

2015, the report adds. While Bisleri continues as the top brand with a 36% share

among national players, Coca-Cola's Kinley follows with 25% share, followed

by Aquafina at 15%. Other smaller brands include Parle Agro's Bailley,Kingfisher and McDowells No. 1, according to the report. The global bottled

water market, which saw an increase of 40-45% over the past five years, is

currently valued at close to US$ 85-90 billion, the report adds.


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2.1.c Bottled water top players in India

The market leader is Bisleri International, which boasts a 40 per cent share. It

is followed by Coca- Cocas Kinley (around 25 per cent) and PepsiCosAquafina (around 10 per cent). The top players in bottled water industry in India

are the major international giants like Coca cola, Pepsi, Nestle and noticeable

presence of national players like Mount Everest, Manikchand, Kingfisher,

Mohan Meakins, SKN Breweries , Indian Railways so on. With increasing

competition, this sector will register a robust growth in 2010, predict industry

analysts.

Top multinational players such as Coca-Cola and PepsiCo have been trying for

the past decade to capture the Indian bottled water market. Today they have

captured a significant portion of it. However, Parle Bisleri continues to hold 40

per cent of the market share. Kinley and Aquafina are fast catching up, with

Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per

cent. The rest, including the smaller players, have 20-25 % of the market share.

2.2 WATER INDUSTRY ANALYSIS

India is the tenth largest bottled water consumer in the world. In 2002, the

industry had an estimated turnover of Rs.10 billion (Rs.1, 000 crores). Today it

is one of India's fastest growing industrial sectors. Between 1999 and 2004, theIndian bottled water market grew at a compound annual growth rate (CAGR) of

25 per cent - the highest in the world With over a thousand bottled water

producers, the Indian bottled water industry is big by even international

standards. There are more than 200 brands, nearly 80 per cent of which are

local. Most of the small-scale producers sell non-branded products and serve

small markets.


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In fact, making bottled water is today a cottage industry in the country. Leave

alone the metros, where a bottled-water manufacturer can be found even in a

one-room shop, in every medium and small city and even some prosperous rural

areas there are bottled water manufacturers. Despite the large number of small

producers, this industry is dominated by the big players.

Bisleri has been the first to introduce mineral water to India. For over 30 years,

it remains the pioneers in the bottled water industry with its ever-evolving

innovations and product offerings.

Parle was the first major Indian company to enter the bottled water market in

the country when it introduced Bisleri in India 25 years ago. Parle Bisleri and

later on Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries

enter into the bottled water market in the country,

The total annual bottled water consumption in India had tripled to 5 billion litres

in 2004 from 1.5 billion litres in 1999. Global consumption of bottled water was

nearing 200 billion litres in 2006.now it is more then 240 billion.

2.2.a Bottled water companies earn high profits

What is amazing is that people are prepared to pay Rs. 12 for a liter of water-

in India especially when the cost of material input (0.25 paisa per liter excluding

labours cost) pales into insignificance before the price of the product.

Up to 40% of bottled water comes from the same source as tap water, but is

sold back to consumers at hundreds of times the cost, says the website of the

North American "Think Outside the Bottle" campaign. Not only the Coca-Cola

but there are thousands of brands in India's $445 million packaged water

industry.

Not just bottlers are involved. In south India, thousands of fuel trucks converted

to be water carriers sell ground water to households and establishments at

about $10 for 5,000 liters. More than 13,000 tankers carry water drawn


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from farmland surrounding Chennai, according a social activist R Srinivasan.

He estimates a $148 million tanker industry is cashing in on Chennai's

acute water scarcity. The story is replicated across India, including in New

Delhi.


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2.3INDUSTRY AND MARKET ANALYSIS

ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER`

2.3.a Indian Bottled Water Market Showing Substantial Growth

Drinking water is undoubtedly a good thing, far better than buying soft

drinks or liquid candy, as nutritionists like to call it. The bottled water industry

in India has shown strong growth over the last five years. Recent market figures

suggest that the market grew from USD 189 million in 2003 to USD 599

million in 2008. This is tantamount to a growth rate of 216 percent. It has been

estimated that over the next 5 years, the industry will grow two fold. The Indian

market is one of the fastest growing markets across the world. One of the

primary reasons stated for such high growth has been the rise in the level of

disposable income among consumers. This coupled with poor water

infrastructure has boosted the market. Players are trying to capitalize their

position in the market via large scale investments. PepsiCo forwarded that they

plan on investing USD 220 million in the Indian beverages industry

The bottled water business in India is also growing fast, but the supplies are

erratic and the quality of water delivered is unreliable too. No wonder consumer

preference for bottled water has spurred a billion-dollar industry during the last

decade. From less than 2 million cases in the early-90s, the current

consumption of bottled water is well over 90 million cases in India and

growing.

With a little over 5 billion litres of bottled water being consumed in a year, the

bottled water industry has been growing at a compound growth rate of

anywhere between 25-40 percent. This is the highest amongst the world's

leading bottled water consuming countries. Industry pundits believe that the


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boom time for the Indian bottled water industry is to continue more so because

the economics are sound, the bottom line flat and the government uncaring

about what happens to the nation's water resources.

With the growing market size, one can imagine the employment opportunities

being created with the surge in bottled water industry. Its just not

manufacturing of bottled water any more. Professionals required in this industry

are engineers with mechanical, electrical and chemical background.

The rise of the Indian bottled water industry began with the economic

liberalisation process in 1991. The market was virtually stagnant until 1991,

when the demand for bottled water was less than two million cases a year.

However, since 1991-1992 it has not looked back, and the demand in 2004-05

was a staggering 82 million cases.

2.3.b Growth Rate of Packaged drinking water

Water is the most important liquid in the world. Without water, there would be

no life, at least not the way we know it. In todays living condition, the need forPure Drinking Water is becoming the issue for the common Man. Eighty

percent of the human metabolism consists of water. This is the reason why 90%

of human diseases are water borne.

A few years back, the mineral water market had been crawling at the rate of 3-

4%, or even a lower figure. Indians carried drinking water in earthen pitchers,

plastic or PUF bottles. But increasing cases of typhoid and other water borne

diseases began to be reported. In addition to this, liberalization happened and

the mineral water industry began to be stirred and shaken. The market started

growing an astounding rate of over 100% per annum. The fact that there were

very few players in the market meant that their business grew by leaps and

bounds. The market today has grown to Rs11bn. The organized sector branded

mineral water has only Rs5bn of market share. The rest is accounted for by the
http://www.merinews.com/topic/business-news-articles.shtmlhttp://www.merinews.com/topic/business-news-articles.shtmlhttp://www.merinews.com/topic/business-news-articles.shtml


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unorganized sector, which is dominated by small regional players. The market

is still growingat a rate greater than80% per annum. In the branded segment,

Parles Bisleri is the market leader with ashare of more than 45%. Parle Agros

Bailley comes a close second with market share of 15%. Other major players in

the market are

Kotharis, Ganga of T-Series, Himalayan, Hello, Nestls Pure Life,Pepsis

Aquafina, Coca-Colas -Kinley Prime, and Florida etc. Sensing the opportunity

that this segment holds, MNCs began to draw up plans to enter the market.

Today the market is proving to be yet another battle field for an ongoing battle

between the Desis andMNCs. Last year the industry had around 170 brands.

This figure is over 300 presently. The major foreign players are Coca-Cola

promoted Kinley, Pepsis Aquafina, Britannias Evian, NestlsPerrier, Herbert

sons and Danone International.

2.3.c PARTICIPANTS IN WATER BOTTLER INDUSTRY

Major brands.

Kinley prime

Aquafina

Nestles Pure life

Himalayan

Kingfisher

LOCAL BRANDS

Bailey

Nature aqua

Jaladhara

Aqua pure


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2.3.d Eureka Forbes to enter packaged drinking water market

Water purification appliances-maker Eureka Forbes is making a ride in the

packaged water segment and will roll out the bottled water product on a pan-

India basis by next year, a top company official said The company will sell the

product under the brand name 'AquaSure', in 20-litre and one-litre bottles, but

has not disclose the prices.

2.3.e Bisleri looking to enter Middle East countries

Bottled water major Bisleri International said it is looking at entering Middle

East countries as part of its strategy to expand its overseas presence As part ofthe plan, the company said it will consider setting up more manufacturing

facilities outside India.

A joint Indian-Egyptian venture will see the construction of a polyethylene

terephthalate (PET) plant in Ain Sokhna at a cost of $160 million, officials said.

The factorys production capacity will reach 1,200 metric tons per day

producing about 420,000 metric tons of PET plastic chips per year. These

plastic products will include bottles, food containers, bottled water, bottled

drinks, shampoos and cosmetics.

2.3.f Railways hikes capacity of Rail Neer plant at Khagau

The Rail Neer (mineral water) plant at Khagaul has proved to be a good

revenue earner for the railways. The railways has increased its production

capacity to one lakh bottles daily to cope with the growing

demand in other zones.

2.3.g Coca-Cola Company looking ahead for water

Coca-Cola uses 309 billion liters of water annually to produce its beverages.

That's about what Atlanta uses in five months, according to the city's

Department of Watershed Management. In 2008, the company said, Coca-Cola

used 2.43 liters of water to produce an average one-liter beverage. One liter


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goes into the beverage itself, and 1.43 liters are used for manufacturing

processes such as rinsing, cleaning and cooling. The company says its global

system of about 1,000 bottling plants is on track to improve water efficiency by

20 percent between 2004 and 2012.

2.4 INDUSTRY SWOT ANALYSIS

2.4.a STRENTH

Having huge number of consumer

Water is a basic need of every person

superior packaging and effective distribution

Standard quality

Huge availability of water sources with less cost

Well equipped infrastructure

2.4.b WEEKNESS

Pressure by Government Authority due to change in government policy.

Labour problem and more training expenditure

Changes of technology fall to attract the consumers.

Water availability problem in summer time.


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2.4.c OPPORTUNITIES

Fast growing Industry

Better utilization of Distribution channel

Expansion globally

Incresing demand for packaging water day to day

Rapidly Growing in urban and rural market

2.4.d THREATES

More competition

Duplicability

Changes in Tax rates


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3 COMPANY PROFILE

HISTORY OF BISLERI INTERNATIONAL PVT.LTD

3.1 INTRODUCTION

Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass

bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of

Italian origin. This company was started by Signor Felice Bisleri who first

brought the idea of selling bottled water in India. Parle bought over Bisleri

(India) Ltd. in 1969 & started bottling Mineral water in glass bottles under thebrand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles &

finally advanced to PET containers.


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[Ramesh.J. Chauhan]

Since 1995 Mr. Ramesh.J. Chauhan has started expanding Bisleri operations

substantially and the turnover has multiplied more than 20 times over a period

of 10 years and the average growth rate has been around 40% over this period.

Presently Bisleri have 13 plants & 9 franchisees all over India. Bisleri have their

presence covering the entire span of India. Bisleri has a command of 60%market share of the organized market. Overwhelming popularity of ''Bisleri' &

the fact that Bisleri pioneered bottled water in India, has made us synonymous

to Mineral water & a household name. When you think of bottled water, you

think Bisleri.

3.2 Expansion of Bislere industry

Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has

undergone significant expansion in their operations. The company has

witnessed an exponential growth with their turnover multiplying more than

twenty times in a short span of 10 years. The average growth rate over this

period has been around 40% with Bisleri enjoying more than 60% of the market

share in the organized mineral water segment.


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Currently Bisleri has 11 franchisees and 8 plants across India, with plans of

setting up 4 new plants on the anvil. The overwhelming popularity of 'Bisleri'

and the fact that it was the pioneers of the bottled water industry in India has

made it synonymous to Mineral water and a household name. So naturally

'When you think of bottled water, you think Bisleri'.

3.3 Commitment of Bislere

It is the commitment of Bisleri to offer every Individual pure & clean drinking

water. Rigorous Research and Development and stringent quality controls have

made it market leaders in the bottled water segment. Bisleri has always been

committed to offering every Individual pure and clean drinking water. Hence

Bisleri water is put through multiple stages of purification, ozonisation and is

hygienically packed for final consumption

To maintain strict quality controls in every unit, we not only purchase caps from

approved vendors, it also manufactures its own bottles, in-house. To be at par

with International standards, it has recently procured the latest state-of-the-artmachinery which has not only helped it improve packaging quality but has also

reduced raw material wastage and doubled production capacity.

3.4 Present situation of bislere industry

The consumer today enjoys the sweet and pure taste of Bisleri mineral water.

However in an effort to offer something special to its loyal consumers it has

recently introduced Bisleri Natural Mountain Water - water brought to you from

the foothills of the mountains situated in Himachal Pradesh. This newly

launched offering has widened its product range to two variants: Bisleri with

added minerals and Bisleri Mountain Water.


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3.5 Bisleri looking to enter Middle East countries

Bottled water major Bisleri International said it is looking at entering Middle

East countries as part of its strategy to expand its overseas presence As part of

the plan, the company said it will consider setting up more manufacturing

facilities outside India.

3.6 NATURE OF BUSINESS

Bisleri values their customers & therefore have developed 8 unique pack sizes

to suit the need of every individual. Bisleri Products are present in 250ml cups,

250ml bottles, 500ml, 1L, 1.5L, and 2L which are the non-returnable packs &

5L, 20L which are the returnable packs. Till date the Indian consumer has been

offered Bisleri water, however in the effort to bring something refreshingly new

to the consumer, Bisleri have introduced Bisleri Natural Mountain Water -

water brought to you from the foothills of the mountains situated in Himachal

Pradesh. Hence Bisleris product range now comprises of two variants: Bisleri

with added minerals & Bisleri Mountain Water.

Bisleri commitment is to maintain strict quality controls in every unit. Bisleri

will not only purchase caps from approved vendors, also manufacture their own

bottles in-house. To be at par with International standards, Bisleri have recently

procured the latest state-of-the-art machinery which has not only helped us

improve packaging quality but has also reduced raw material wastage and


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doubled production capacity and you can rest assured that you are drinking safe

and pure water when you consume Bisleri. Bisleri is free of impurities and is

100% safe.

Bisleri constantly endures to reach higher levels of performance for which

Jayantilal Mohanlal Chauhan has already bagged the excellence award for their

service. Bisleri ranks higher than many iconic brands, and has recently received

2nd

most trusted brand award in cold beverages after GLUCON-D. In the past

year Bisleri was ranked at 80 thposition but in the current year it is ranked at 23 rd

position

It is Bisleri commitment to offer every Indian pure & clean drinking water.

Bisleri Water is put through multiple stages of purification, ionized & finally

packed for consumption. . Rigorous R&D & stringent quality controls has made

us a market leader in the bottled water segment. Strict hygiene conditions are

maintained in all plants.

The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral

water. However in an effort to offer something special to their loyal consumers

they have recently introduced Bisleri Natural Mountain Water- water brought

to you from the foothills of the mountains situated in Himachal Pradesh. This

newly launched offering has widened our product range to two variants: Bisleri

with added minerals and Bisleri Mountain Water.
http://www.bisleri.com/mountain_water.htmlhttp://www.bisleri.com/mountain_water.htmlhttp://www.bisleri.com/mountain_water.html


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3.7 VISION

Our vision is to be the dominant player in the branded water business where the

second player is less than 20% of our business.

3.8 MISSION

We are in the business to serve the customer. He is the most important person.

He is the only one who pays. He deserves the best quality and presentation at a

worth of the lowest production &distribution cost. This will make us an

unbeatable leader and will have satisfied loyal customer.

3.9 VALUES

Integrity, Leadership, Team work, Co-operation, Quality, Openness and

Transparency.

3.10 GOALS

Bisleri International industry aims at total customer satisfaction.

To become No 1 company in India by 2011

To be USD 100 million company by 2011

To expand bottled water market in India and across global


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minerals such as magnesium sulphate and potassium bicarbonate which are

essential minerals for healthy living. They not only maintain the pH balance of

the body but also help in keeping you fit and energetic at all times.

Bisleri with added minerals is also put through multiple stages of purification to

ensure the elimination of all forms of bacteria. This makes the water you drink

completely safe to consume. Bisleri with added minerals is available in 250ml

cups, 250ml bottles, 500ml bottles, 1 liter bottles, 1.5 liter bottles, 2 liter bottles

and 5 and 20 liter cans.

3.11.b Mountain Water

For over 30 years, Bisleri has been the pioneer in the bottled water industry with

its innovations and an eye for perfection. And ever since it was established in

1969, Bisleri has constantly searched for inspiration in nature.

This search has now led bisleri to the new Natural Mountain Water. Inspired by

nature, it comes to you from a pristine source situated in the beautiful and

scenic mountains of Northern India.

Natural Mountain Water resonates with the energy and vibrancy of health and

well-being. It is packed with the goodness of nature's minerals which will

refresh your senses and rejuvenate you.


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3.12 Company at glance

Name of the company : Bisleri international Pvt. Ltd

Chairman : RAMESH J.CHAUHANAddress : No.29/33,udayagiri village, devanahalli

Bangalore-562110.

Year of Established : 1969

Type of Industry : Bottled mineral water industry

Bisleri International Private Limited of Bangalore branch located at Udayagiri

village, Devanahalli Taluk Bangalore -562 110. Bisleri Company of Bangalore

covers around 12 acres of land.

3.13 Branches and Plant of Bisleri

Bisleri have Branches in the following states

Jammu and Kashmir. Chandigarh.

Delhi.

Sharhihabad.

Jaipur.

Rudrapur.

Jharkhand. Orissa.

Mumbai.

Hyderabad.

Bangalore.

Chennai


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Each and everyone in the organization is responsible for quality. The unit

head is accountable for implementation of the quality policy and

guidelines.

The quality policy is implemented uniformly across all manufacturing

units. The corporate quality assurance will provide necessary support and

guidance for the up gradation of the procedure and standards.

3.16 MCKINSEY 7S` FRAME WORK in BISLERI

There are many management approaches which talk about managing the things

and operation in an organization. One of the famous modes to analyze the

pattern of management is Mc 7s` frame work. The 7s` model is better known as

Mc Kinseys, this is because the two persons who developed this module.

Tompetus & Robert waterman has been consultant at Mc Kinseys and co.

They described that an organization is not that just structured but consist of 7s`

elements. This can be distinguished into so called Hard Ss &soft Ss. The

model is very much helpful in viewing the interrelationship of strategy

formation and interpretation it focus manger attention to a verification of

activities.

That may affect the implementation of any strategy as the model originally

developed as a way of thinking more broadly about the problems of organizingeffectively. It is a judge tool for the implementation of the strategy.

The hardest elements are visible and easy to identify as they can be found in a

strategy elements, corporate plans, organization charts and other documentation

of the company. They are.

Strategy

System


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Structure.

The soft element involves difficulty in describing their capabilities, values, and

elements of corporate culture. They are.

Style

Staff

Skills

Shared values.

According to Mc Kinseys strategy means the action, this company in

response or anticipation of change in its external environment. In other

words it is the sources of action and allocation of resources to achieve the

organization goal.

3.16.a Strategy

Bisleri International industry aims at total customer satisfaction.

To become No 1 company in India by by using the market information

To expand market in India and in global before getting the more

competition.

To become one of the leading industry in India.

3.16.b System

Bisleri follows various systems

Inventory control system

Order execution system

Merit rating system

Process and quality control system


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The casing tube itself is protected with stainless steel to give

preliminary filtration to the water.

Ultra filtration gives reduction in turbidity and ads sparkle

Activate carbon purifier to remove colour and odour in water.

Reverse osmosis membranes has porosity of less than 0.01 micron.

This process renders water free micro organisms.

Having a participative kind of leadership the top management of bisleri

international private limited encourage the initiative from employee and tries to

implement them. Interactive section is conducted at regular intervals. Company

has free up ward communication channel.

3.16.c Skill

Skill refers to the ability to perform certain task without any difficulty.

The organization is fully dependent on its staff.

The management of the organization has got the capacity of achieving the

targets through various skills. They are.

Skill to keep the morale of the employee at high level by suggestion,

quality circle etc, which require employee involvement.

Skill to achieve daily target for monthly profits.

Skill to achieve employee satisfaction by proper performance appraisal

and effective administration.

Training is imparted continuously to employees depending on the requirement.

The training can be of two types on-the time& of-the time training.


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3.16.d Staff

The Bisleri international (p) ltd hired people and they train them well and they

assign job to right person at right time.

There are around 250 employees working in the organization.

75-staff

175-casuals

3.16.e Shared Values

The Bisleri international (p) ltd gives importance to both its customer and

employees and mission statement reflects it. The motto of the company is to

satisfy its customer quality products.


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ORGANISATION STRUCTURE

NOTE

DGM stands Deputy General Manager.

AGM stands Assistant General Manager.

EXCE stands Executive.

Regional

Director

Sales Dept

South/North

Sales DGM

South/North

Shipping DGM

South/North

Sales AGM

Sales

Manager

Logistic

Manager

Asst

Logistic

Shipping

Supervisor

Regional

Director

HR Dept

South/North

HR DGM

H R

Manager

Admin

exce

H R

Exce

Regional

Director

finance Dept

South/North

Finance DGM

Finance

Manager

Asst

Finance

Manager

Asst area

Manager

Regional

Director

Prod Dept

South/North

Plant DGM

Plant

Manager

Quality

Manager

Chairman


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4FUNCTIONAL DEPARTMENTS

Bisleri has 6 main functional departments they are-

Production Department.

Quality Department.

Shipping Department.

Human resource Department.

Marketing Department.

Finance Department.

Water purification stages


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4.1 PRODUCTION DEPARTMENT

Production Department is the main center in the organization. Production is the

conversion of raw material into the end product by using processes, machines,men, tools and so on. It is the process by which goods and services are created.

Production management has become one of the important concepts in the

organization. It means application of management principles to the production

function in the factory. It involves the application of planning, organizing,

directing and controlling to the production process. The 5S` in the production

management are product-plant-process-programmes- and people.

4.1.a Functions

To follow up the daily production schedule.

To upgrade technical efficiency of production.

To maintain coordinated relationship with all other key

department.

Making the working place pleasant.

To perform the function of production department managers are appointed.

Plant manager is Head of the production department. He looks after the

activities of production.


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The Hierarchy of Production Department

PLANT MANAGER

PRODUCTION MANAGER

PRODUCTION EXECUTIVE

SUPERVISOR

OPERATOR or CASUAL/CONTRACT LABOURES

Hierarchy of Production Department

4.1.b Raw Material

The raw material used in Bisleri International Pvt is ground water (natural

resource).


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4.1.c Product Produced

The products are produced according to the monthly plan. Monthly product to

be produced depends on demand. Then purchase order is placed. Order will bebreak down in 4 weeks. Before 25

th of every month order are delivered.

Produced quantity should be informed to the government, if they cross the

capacity, they should intimate the government.

To produce the product they should get the license from the government.

Types of License they have are

Labour license,

Gauges,

Thermometer.

This license should be renewed monthly.

4.1.d Types of Product Produced at Bisleri

Mineral water,

Himalaya mountain water/ natural water,

The department turnover is 4-5 cores annually. The type of plant layout Bisleri

International Private Ltd follows is process layout. The machines are placed oneafter other. They have two processing areas one for one way pack and second

for the two way pack

4.1.e One Way Pack

It includes 250ml, 500ml, 1ltr, 1.5ltr,& 2ltr which is non returnable bottles once

it is sold it will not come back. This is known as one way pack.


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4.1.f Two Way Pack

It includes 5ltr, &a 20ltr jar which is returnable jars. Once it is sold, the empty

jars are collected from the distributors &distributors collect from the customer&it is sent to the factory, it is again rinsed and washed, it is used for filling

water, where it is cleaned and UV test is done for 100% purity. Moving trolley

with wooden shelfs is usedto shift the jars and bottle to the vehicle.

They have both automated and semi-automated machines.

Blowing- Automated and Semi Automated

FillingFully Automated

4.1.g Total Number of Employees

Total number of employee in the production department is 102 out of which

32 employees of staff

70 employees are contract laborers.

After hiring people in production department training is provided for about 6

months which includes probationary period of about 3 months and then

confirmation letter is given.


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4.2 QUALITY DEPARTMENT

Bisleri international private limited has given more importance to the quality.

They follow the quality assurance or in the broader sense it can be termed asquality control. It refers to the any activity that is concerned with maintaining

quality at the desired level. It deals equally with detection of the quality

problem if they occur.

The reason why the Bisleri is following this quality assurance or quality control

is because it provides the necessary confidence to the customer as well as to the

top management that all concerned carry out their job effectively and that the

product quality is as per customers satisfaction. Now a days customer demand

high quality and reliable products. Any defect is loss for the company.

Standard or Norms of Bisleri

ISO 9000 (International Organization for Standardization)

BIS (Bureau of Indian Standards) WHO (World Health Organization)

Bisleri commits itself to produce and market a world class product to satify

the consumer present and future needs. As Bisleri is given more importance to

the quality, they follow water treatment in which the some steps are involved.

This is because to sell pure water to the customer. And it has 60%of packed

water market


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TDS Controller in purification process

Water purifying Ros


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4.2.a Process Involved in Manufacturing a Bisleri Water Bottle

Water Process Consists of Following Steps

Raw water disinfection by ozone

Pressure and filter

Activated carbon purifier

Reverse osmosis

Micron filtration

Final ozonation

4.2.b Raw Water Disinfection by Ozone.

Earlier chlorination was the common method of pretreatment for raw water.

Today because of the harmful effects of chlorine, Bisleri has started

pretreatment of raw water with ozone.

Ozone is a colorless gas with very strong oxidative and disincentive power. In

comparison with chlorine it is over 3000 times more powerful disinfectant and

over 50% more powerful in its oxidative power. These properties of ozone

make it deal for disinfection of drinking water. Ozone is an efficient broad-

spectrum microbiological control gas, an environment friendly safe and very

reliable disinfectant. It destroys all bacteria yeast, moulds, viruses and cysts in

very short duration when it comes into contact with water

4.2.c Pressure and Filter.

Sand filtration is commonly used as a pre -treatment to remove suspended

particles from water. The filtration medium consists of a multiple layers of sand

and gravel.


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4.2.d Activated Carbon Purifier.

Activated carbon purifier is used for de-chlorination or de-ozonation, colour and

odor removal, removal of heavy metals BOD/COD reduction and a number of

other applications

4.2.e Reverse Osmosis.

This technique is used to reduce the total dissolved solids and make the water

palatable. This process removes the excess quantity of unwanted salts, minerals.

4.2.f Micron Filtration.

There are used mainly to ascertain the effectiveness of the system.

4.2.g Final Ozonation.

Ozone is a powerful disinfectant and used at final stage of treatment. It is used

mainly to disinfect empty containers, especially returnable jars. The ozone in

the sealed both ensures the bottle cap as well the head space (the air above the

water in the bottle) gets sterilized. Ozone helps maintain the sterility of the

water during filling and the shelf life of the product.


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4.2.h Production Process

After packaging two tests are conducted by taking the samples of water i.e.

4.2.h.i Chemical test: In this test 3-4 liters of bottled water are taken as a

sample and for that samples 26 parameters are checked to know the water is

pure and it is safe to drink.


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4.2.h.ii Biological test: In this test required samples are taken & for that 6

micro biological parameter used to check the sample to know whether it is pure

and safe to drink.

4.2.i WORK FLOW MODEL

The group of Bisleri international private limited has following model

FIRST RECEIPT OF RAW MATERIAL

RAW MATERIAL RECEIVED ARE SUBJECT TO

QUALITY CONTROL ANALYSIS

STORED IN STORE DEPARTMENT

ISSUE OF RAW MATERIAL BY FIFO METHOD

PACKAGING OF PRODUCT

FINISHED GOODS STORAGE

DISPATCH OF PRODUCT FOR SALE

Work Flow Model


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4.3 SHIPPING DEPARTMENT

Shipping department is another functional department in the Bisleri

International Private Limited. Shipping is carried through two ways i.e. throughOne way pack and another through two way pack.

Steps Which Is Followed In One Way Pack

In one way pack the order are received from sales co-ordination.

After receiving order from sales coordinator, shipping plan will be

prepared.

The stock is sent, delivered at distributors spot.

Steps Which Is Followed In Two Way Pack

In two ways pack order are received from distributors, executives &

customer.

After receiving order from the distributors and from customer shippingplan will be prepared. This plan with regard to which vehicle to be sent and

its route.

It is delivered to the customer place.

After delivery, the empty jars are collected back for refilling


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4.4 HUMAN RESOURCE DEPARTMENT

HR department is responsible for employing people, developing their resources,

utilizing, maintaining and compensating their services in tune with the job andorganizational requirements with view to contribute to the goals of organization,

individual and the society.

4.4.a Functions

An effective utilization of human resource in the achievement of

organization goals. Maintains a desirable working relationship among all the members of

the organization

Generate maximum individual and group development within in the

organization.

Develops the human resource and their knowledge, skills and

potentialities Creating the right attitude among the employees through effective

motivation.

Regional head is head of HR Department. He looks after the activities of HR.


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The Hierarchy of HR Department is shown

Regional Head

HR Manager

Executive Senior

Officer/ clerk

Hierarchy of HR Department

4.4.b Human Resource Planning

COLEMAN has defined human resource planning as the process of

determining man power requirement in order to carry out the integrated plan of

the organization

It is projecting future manpower requirements and developing manpower plans

for the implementation of the projection. Human Resource Planning is carried

out in Bisleri Company. Need to carry out the Human Resource Planning are

Carry out the work, each organization needs personnel with thenecessary qualification, skills, knowledge, and work experience. These

are provided through effective human resource planning.

Human resource planning is essential because of frequent labour turn

over which is unavoidable.

For Expansion and Growth programmes of the organization human

resource planning are required.


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Human resource planning is important in order to identify areas of

surplus personnel or areas in which there is shortage of personnel.

Changing technology and new techniques of production, existing

employees need to be trained, so that they can meet the challenge

Steps they follow for the Human Resource Planning

Requisition of employee would be given by every department

representatives

Human resource planning is done based on approved budget

This approval is taken from top management.

Internal &external plans are prepared by executives for human

resource based on requisition.

4.4.c Recruitment

According to Flippo Recruitment is the process of searching for prospective

employees and stimulating and encouraging them to apply for the jobs in an

organization

Corporate officer looks after the recruitment process.

Based on job description recruitment is done.

The sources of recruitment they follow are internal and external recruitment

Internal recruitment: when any vacancy occurs, some body within the

organization is upgraded, transferred promoted or sometimes demoted. This isinternal source of recruitment.

Internal source of recruitment of Bisleri

Employee reference

Present permanent employee

Temporary / casuals employee.


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External recruitment: under external source of recruitment personnel needs are

filled by advertisement, personnel consultant, and employment exchange,

educational institution, waiting list, jobbers and contractors leasing.

4.4.d External source of recruitment of Bisleri

Advertisement

Head hunters

Campus interview

Consultants

4.4.d.i Selection

Selection is the process to choose the individual who can most successfully

perform the job from the pool of qualified candidates.

Selection procedure which the company follows:

Receipt of application

Screening /scrutinizing

Interview

Medical examination

Reference checks

Manager/regional head decision

Offer letter


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4.4.e Training and Development

Training is the short term process utilizing systematic and organized procedure

by which non managerial personnel learn technical knowledge and skills fordefinite purpose.

In Bisleri internal and external training is carried out.

They use both the method of training i.e. on the job and off the job training.

In the on the job the training is given based on skill matrix-where certain

parameter are set to perform the actual job

In the off job the training is given to the employees by hiring trainers from

outside and they also approach some consultant to provide efficient training to

their employees from professional trainers.

Training calendar is also prepared based on monthly/quarterly/annually.

4.4.f Performance Appraisal

According to Edwin Flippo Performance appraisal is a systematic, periodic and

so far as humanly possible, an impartial rating of employees excellence in

matters pertaining to his present job and to his potentialities for better job.

4.4.f.i Performance appraisal followed by bisleri:

KRAkey result area method of performance appraisal is used

It is based on departmental objectives

Every employee of concerned department is assessed &rating are given by the

concerned HOD (head of the department)

In the end every HOD is rated &assessed by the mangers.


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4.4.f.ii Motivation for Employees

In Bisleri International Private Limited the employees are motivated by

providing monetary and non monetary benefits

Monetary bonus, incentives

Non monetary -motivation, appraisal, award (Good employee of the year

award.

4.4.g Industrial Relation and Grievance Handling

Industrial relation in Bisleri is good, because of which they have good

and effective team

Shop floor committee is appointed to handle the grievances

Initially grievances are handled/resolved by the concerned department

heads

If it is not resolved, it is resolved by the management

There is no trade union; but the management is taking steps for meeting

the needs of the employees.

4.4.h Salary, Compensation and Retirement Benefits

Salary is paid according to the grading from clerical class to manager.

Gratuity is paid at the time of retirement; minimum 5 years service is required

to get gratuity.

Employees are covered under the following acts

ESI - Employee State Insurance

PF - Provident Fund

Bonus Act

Industrial standing orders


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Payment of wages Act

Minimum wages Act

4.4.i Working shift in Bisleri

Shifts

Timings

From To

Shift 6.30 AM 2.30 PM

Shift 2.30 PM 10.30 PM

Officers working

time.

9.30 AM 6.30 PM

Half an hour is for lunch break in every shift

Food is provided for employees in the premises

And beverages are provided two times a day 10.30 am & 3.30pm


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4.4.j DATE OF PAYMENT OF WAGES IS 7TH

OF EVERY MONTH

Bisleri International Private limited

SL no DATE

NAME OF THE VISITOR

NAME OF THE COMPANY

ADDRESS

VEHICLE NO

REASON FOR VISIT

PERSON TO SEE

TIME IN TIMEOUT

Security Sign visitor person you

met

Note: For visitor please obtain signature from the person met and handover

pass to security.


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4.5 MARKETING DEPARTMENT

Marketing is a total system of business activities designed to plan, price,

promote, and distribute goods and services to present and potential consumers.

Marketing is the principal revenue generating activity. All other functions of the

firm are revenue consuming. If marketing fails to generate sufficient revenues

for meeting all expenses, and producing profit, the firm will be unable to

survive and grow.

4.5.a Functions

Increase sales volume.

Carry out the Promotional activities.

Increases profitability.

Train and motivate the work force.

Motivates distributor, retailers, and other middlemen.

Carry out sales promotion activities.

4.5.b Objectives

Attracts the consumers to buy the products.

Marketing Department helps in promoting the product

Generates more number of salesAssistant manager is the head of Marketing Department. He looks after the

Marketing Department.


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4.6 Sales Department

This is the department where the revenue is generated other department are

revenue consuming. This Department helps the organization for the survival forlong term.

4.6.a Number of Personnel

In marketing department total number of personnel is 50. Out of which

20 executive

20 sales representatives.

5 assistant sales managers.

1 assistant sales manager for whole market.

2 assistant sales managers in Bangalore city for north and south.

1 assistant sales manager for Karnataka south

1 assistant sales manager in Hubli

4.6.b Promotion Department of Bisleri

4.6.b.i Advertising

Advertising can be defined as mass, paid communication of goods and services

or ideas by an identified sponsor. Advertising appears in the recognized media,

such as news papers, magazines, radio, television, cinema, outdoor hoarding

and posters, direct mail and transit.


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Importance of advertisement

Advertising stimulates production, employment and income leading to

rising purchasing power and better living standards

Commercialization of invention, accelerated public acceptance of

innovation, new product etc.

Advertising enables consumer to secure relevant and adequate

information about all rival product and their relative merits.

Advertising builds up brand preference and brand loyalty.

Advertising has educative value also. It teaches us to adopt new ways of

life and higher standard of living.

Bisleri advertise in

Magazines,

Television

Television they advertise in sport channel, & in regional channel.

4.6.b.ii Sales Promotion

Bisleri dont offer any discount. They participate in exhibition, and in mela

4.6.b.iii Distribution

Once the product is produced it should be available to the consumer.

Distribution helps in distributing the products to final consumer.

Bisleri follows two ways of distribution

Direct Distribution: This is the way where Bisleri directly distribute to the

consumer. Where consumer call Bisleri, place an order and they drop their

address to them and home delivery is made. This is usually for 20 ltrs jar. No

middlemen are used in this way of distribution.


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Indirect Distribution: In indirect distribution they distribute to the retail shop

were consumer buy from retail shop. This is usually done for 250ml, 500ml, l

liter, 2ltr, 5ltr.

Product ready to distribution


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4.7 FINANCE DEPARTMENT

In finance department all the department accounts are maintained & it is sent to

Mumbai head office. Where consolidated accounts are prepared which iscomputerized. Balance sheet and profit and loss account are prepared at the end

of each year.

Functions

To ascertain the expenses incurred in producing a product.

To find the cost per unit that is by taking into the account the total cost

and production of a particular product.

To allocate the costs incurred into 3 main categories namely factory,

office, and selling overhead.

To compare budgeted cost with actual cost and calculate the variances if

any.

To advice the production department to decrease the cost, minimize

wastage and idle time.

To implement cost control technique and methods.

4.7.a DUTIES OF FINANCE MANAGER:

1.

Keep the books of accounts of the company up-to-date.

2. To inspect the accounts of the company.

3. To monitor all the financial transactions of the company.

4. To arrange the reconciliation of the book of accounts of the company

with the book of accounts of the company

Finance manager is the head of Finance Department. He looks after the Finance

Department.


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The Hierarchy of Finance Department

FINANCE MANAGER.

ACCOUNT MANAGER

ASSISTANT ACCOUNT MANAGER

ACCOUNTANT

OFFICERS

Hierarchy of Finance Department

4.7.b problems in all functional departments in a company.

1. Scarcity of raw water though it has bore well but there is a shortage of

water in summer

2. There is no clear marketing strategy.

3.

In HR department employees do not actively participate in training

programmers.

4. In organization there are both skilled and unskilled employees so HR

should look after unskilled employees.

4. Damages/rejection take place while production.


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4.8 Safety Programs of Bisleri

First aid kits are provided to the employees for the safety from mis-happening,

accidents, and sudden break down problems.

They have some security measures for the employees

4.8.a Security Measures

Please Wear the Following and Enter

Cap

Mask

Apron

Gloves

4.8.b Hygiene Practices in processing area

Do not wear un-secured jewellery.

Do not spilt, chew, tobacco or eat. Do not cough or sneeze.

Do not enter process area if you have cuts, wounds &other

injuries.

Do wear your apron, head wear, gloves, mouth piece & shoe.

Do wash your hands frequently.

Do report to the supervisor if suffering from skin infection,diarrhea


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5 SWOT ANALYSIS

SWOT ANALYSIS

Swot Analysis means, the study of Strength, Weakness, Opportunities,

Threats of an organisation. The study helps us to know the market

position of the firm and it helps survive in todays competitive world.


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5.1 STRENTH

Being initiate Bisleri is the first to introduce mineral water.

Maintaining standard Quality methods.

Trust for Brand. Public prefers bisleri mineral water rather than other

brand.

Providing quality product.

Team work is the main strength of the company.

Good employee and employer relation in organization as a result it

reduces grievance.

Bisleri controls 60% of market share.

Automated and uniform production throughout year.

5.2Weaknesses

Minor problems such as seal breakage in production lead to quality

problem.

Location of the manufacturing plant is outside the city.

Changing in government policies.

Transportation problems.

Shortage of water. Since water is the main component. shortage of watereffects the organization or the entire department


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5.3 Opportunities

Fast Growing Industry.

Bisleri Utilize its Distribution Chain more effectually. spreading out in Europe countries.

Scope for Diversification of business.

High media coverage. Advertisement on health, fitness, Beauty and

life style via increasing trusted Brand which complements health.

With a better service transportation cost reduced.

Tie up with event organiser enhance the brand image.

5.4 Threats

Strong Distribution Channel of the other Manufacture Frequent changes

in government regulation.

Stiff competition by various competitors.

Ground water usage controls from government authority.

Competitors occupy the market with selling the product low price.

Change in technology


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6FINDING, SUGGESTIONS AND CONCLUSION

6.1 FINDING

The study reveals that the company places quality as the top among thevarious aspects the quality department is dedicated to conducting quality

test and the water process , the purification filtration and other process are

supervised carefully by qualified supervisor

The facilities layout is well organized and arranged in a sequential

manner to facilitate the smooth flow of the various activities.

Well qualified personal are placed among the entire impartment centre in

the layout to check the activities.

Bisleri is located outside of the city and maintains a clean environment in

its factory premises, the employer and worker are provided with uniforms

and suitable gear to work in all departments, it is a compulsory to wear a

head cap by all the people working in the plant and also the people

visiting the facilities.

Bisleri has recently entered in the European market and as set up a major

plant in France which caters to needs of the European market.

Bisleri has huge market in India, it is also has its plant in Andaman and

Nicobar Islands this shows that the operation of the company is huge

compared to other packaged drinking water companies.

Through the company follow an authoritarian style of hierarchy bisleri

cares for its employers it rewards the performances and provides good

training facilities and infrastructural facilities for the employer.

Most positive aspects of bisleri in market that people believe that bisleri

is best quality packaged drinking water.

Apart formal issues overall bisleri still holds it position as a market

leader.

The consumer of bisleri purchased the product due to the quality and

brand name.

Bisleri advertisement provides complete information about their product


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6.2 Suggestion

The company should invest more in advertising.

It should also come up with more variants and different sizes of itsproducts and more affordable prices.

It should set up customer care centre and grievance redressal offices in

all major cities.

Shift the plant location closer to the city which helps in easy access to

the market and the company.

The company should also provide the education to most of its

unskilled worker and try to improve their efficiency.

The company can also endorse its product with collaborating with the

celebrities and other famous facilities which would increase the brand

image of the product.

It can increase the brand image through sponsor ship, the company

can sponsor big commercial events and especially sporting events

around the world.

The company can also take several Social responsibilities for improve

the society and environment.


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6.3CONCLUSION

From the above study we can conclude that the packaged drinking

water industry is right now the most rapidly growing industries andBisleri is the pioneer of the packaged drinking water industry in India

is one of the border of becoming the world most known industries.

The organization study in the industry has helped me to understand

and experience firsthand functioning of an organization and gain

knowledge about the various aspects and principal governing an

organisation.

The organization study was successfully identifying the process and

sub process existing in the plant with reference to there, inter

functional implication and dependencies. The organization study also

bought into light the working methodology of some key function like

finance HRM marketing production quality.

The study has ascertained that the organization is functioning

successfully because of its management principals.


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BIBLIOGRAPHY

Primary data

By observing the various departments of the organization.

By interacting with various employees working with the companies.

Secondary data

From the company manual and journals.

By the various management books.

Websites.

www.bisleri.com.

www.bisleriinternational Pvt ltd.com

www.Wikipedia.com.

BOOKS

Ashwathappa K : Introduction of Organizational

Behavior,

SUBBA RAO: Human resource management
http://www.bisleri.com/http://www.bisleri.com/http://www.bisleri/http://www.bisleri/http://www.wikipedia.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.bisleri/http://www.bisleri.com/

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