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Final Press Kit for Yesterday's Future

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This was a final project for my PR writing course for a faux company.

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Terez D. Baskin P: 312.806.4367

E: [email protected]

        Press Release January 20, 2011

“Yesterday’s Futures plants seeds for a new crop of conservationists”  Chicago,  Illinois    

Yesterday’s  Futures  is  partnering  with  Earth  Day  Network  (EDN)  to  use  its  five  

locations  to  expand  the  company’s  education  programs.  This  venture  will  provide  

new  items  to  be  sold  in  stores.    Thirty  percent  of  the  profits  from  educational  

programs  will  be  donated  to  EDN  to  continue  its  work  with  sustainability  and  green  

educational  programs.    

Jamie  Greene,  the  CEO  of  Yesterday’s  Future  will  be  launching  the  programs  

beginning  on  Earth  Day,  April  22,  2011.  A  rally  will  kick-­‐off  earth  friendly  activities.  

A  scavenger  hunt  will  start  the  day  at  1pm.  Followed  by  “what  can  you  recycle?”  

game.  The  game  will  test  visitors’  green  knowledge  for  fun  and  prizes.    The  fun-­‐filled  

day  of  events  will  be  capped  off  with  a  tree  planting  ceremony.    The  tree  is  being  

planted  in  honor  of  Ms.  Greene  being  named  the  WAGE  partner  of  2011.  Women  and  

the  Green  Economy  is  a  new  initiative  by  EDN.  It  includes  women  who  have  

dedicated  themselves  to  green  practices,  products,  and  efforts.    

Yesterday’s  Future  opened  in  1999  and  builds  sustainable  goods  and  housewares,  

with  locations  in  Chicago,  Seattle,  Denver,  San  Francisco,  and  San  Diego.  It  is  the  

Terez D. Baskin P: 312.806.4367

E: [email protected]

largest  seller  of  all  sustainable  goods.  People  can  find  out  more  about  products  and  

educational  course  offerings  on  the  company’s  website  www.yesterdaysfuture.com.    

Earth  Day  Network  is  the  largest  international  organization  honoring  Earth  Day.  

Earth  Day  is  recognized  every  year  on  April  22nd.  It  was  first  celebrated  in  1970  and  

was  founded  by  Senator  Gaylord  Nelson  of  Wisconsin.      

 

 

####  

Fact Sheet

-Founded by Jamie Green of Chicago in 1999

-Currently there are five locations in Chicago, Seattle, San FranciscoSan Diego and Denver

-Offers Re-purposed, recycled furniture

-Partner with Earth Day Network

-Works with several homeless and jobless career training in all cities of operationoperation

-Over half of employees were acquired from homeless/jobless programs

-Each location has individual workshops for Do-It-Yourself clients

-Recycling and Sustainable practice in every location

####

Contact: Jamie Green, Founder and CEO * 773.555.1227

5351 N. Clark Chicago, Illinois 60640

Earth  Day  Network  Speech/Earth  Day  2011  

 

Good afternoon conservationists and thank you Joe for that wonderful introduction. I

come here today to share some exciting news for Earth Day Network and Yesterday’s

Future on this High Holiday for sustainability lovers the world over it is Earth Day.

This is one of my favorite days of the year. I am excited to see so many people come out

to learn more about how we can take care of the earth and how we can continue to give

back to the planet that has given us so much. I love seeing new faces and some old

recycled ones too. Today’s events are fun, but they have a serious focus. We must

continue to highlight how far we have come from in the fight for Mother Earth. Together,

we have done a lot, but our work is never done. Planting trees is only the beginning.

There is still so much more that can do. As we see landfills grow to the point that they

have to close. And the hole in the ozone continues to grow. I have built my company

based on the love I had for the planet and its resources. I believe that everything has a

second purpose. You see an old chair and I see a new table. You see and old lamp, I see a

vase. For over twelve years Yesterday’s Future has stood on the firm principles of

sustaining what we have, preserving what we get, and not being frivolous in what we

discard. This is my life’s work. It brings me joy and purpose to share my items and do my

part on the larger scale.

I am honored to say that Yesterday’s Future is partnering with The Earth Day Network to

launch learning programs in all five of our locations. Teaching you the vital tools to

Earth  Day  Network  Speech/Earth  Day  2011  

 

become conservationists, so that the next generation will know what a tree looks like and

not just because they have seen one in a book or a movie. I want thank EDN for honoring

me. Last December, I was pleased to speak for the Women and the Green Economy

Conference. I stood next to some powerful women and was inspired by the work that they

do and I want to continue to inspire others to live a life by the old reduce, reuse, recycle

motto with a modern twist.

When asking people to reduce their carbon footprint, we do not just want it to be

catchphrase, but a way of life. Today we are going to show you some programs that will

be rolling out in our locations over the next three months. Again, I want to say thank you

to The Earth Day Network for its continued dedication to our planet. And I hope that this

will grow into a long-term partnership with you. Thank you all and Happy Earth Day!

Functional

Educational

Fun!