Final Presentation - WordPress.com · Final Presentation Design ﬁnalization OmegaChan 130021008 2. Opportunity Identification 3. Identifying Customer Needs 4. Market Segmentation

Final Presentation

Design finalizationOmegaChan 130021008

2. Opportunity Identification3. Identifying Customer Needs4. Market Segmentation and Target Market5. Product Positioning Map6. Product Design Specification7. Concept Generation and development8. Concept Testing9. Design Finalization10. Design for Manufacturing11. Design for Environment12. CAD Modeling and Digital Simulation 13. Establishing a brand14. Brand Identity and development 15. Project Significance and Limitation16. Conclusion and Evaluation

16年5⽉5⽇星期四

ProductionPreview


ProductionPreview



Brand Identity

Brand name: Olive-

Idea comes from: We own our planet, Our green living lifestyle.

Tagline: Connecting your lives






Product trendHair dryer design will focus on the performance. New design of hair dryer is more quiet, or soundness. On the other hand,

besides drying hair, the other function of a hair dryer is a tool to set up a stylish hair. Like strength and curly hair. In the

future, the hair dryer may combine those function in the hair dry machine.

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Market SegmentationTarget User


Geographic segmentation

Demographic segmentation

Psychographics segmentation

Behavioral segmentation

HONG KONG

Asian city with cool dry winters and hot and wet summers

Gender: FemaleState of user: Young ladyAge: user0-80 /customer 20-60Income: 100k-250k

Lifestyle: concern with beauty and environmental careSocial class: lower to middle classPersonality: pay attention to product with good appearance and looking for simplicity design.

Usage rate: usually everyday

Benefit sought: cheaper price, better sales

Occasions: home and indoor area

Attitude: cheap, good looking, high performance, must buy! environmental friendly

Market segmentationCompact hairdryer

Segmentation


Product FeaturesAppearance: Bio-morphism,simplicity

Color : Light Cyan blue tone

Design consideration


design by Omega Chan

Easy storage hook

A pleasent sound hairdryer with ionic care. Now you

can enjoy a protective and comfortable experience

everyday.For design consideration, OMG001 is a en-

vironmental friendly design hair dryer .Ideas comes

JVSQ�XLI�½WL�JVSQ�SGIER��;MXL�WMQTPMGMX]�ETTIEVERGI�and soft light cyan color tone. Bring a fresh and com-

fort feelings.

E s s e n t i a l c a r e . E c o H a i r d r y e r

Target User: Young Profession-

al

Target MarketFor the target market, the new hair dryer target to design for the young working professional who seeking a user friendly hair stylish dryer. Since young profession are the beginner in workplace, they will pay affords on making their outlook look great when going office. So, they may try to use hairdryer to create different style for daily, such as strengthen, wavy or a curly hairstyle.

Target UserYoung professional.

Market for the product


Design Concept

A environmental friendly design hair dryer .Ideas comes from the fish from ocean. With simplicity appearance and soft light cyan color tone. Bring a fresh and comfort feelings.

Soft, Clean, Organic, Comfort


Dimension


Product View


Product FeaturesProduct Features


Product Features


Product Features


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Final Presentation - WordPress.com · Final Presentation Design ﬁnalization OmegaChan 130021008 2. Opportunity Identification 3. Identifying Customer Needs 4. Market Segmentation