1. The Detroit Pistons:The Detroit Pistons: Digital Marketing
StrategyDigital Marketing Strategy By: Daniel EmmerichBy: Daniel
Emmerich Main Goal: INCREASE TICKET SALES -2013-2014 has been
another down season for the team -We have seen a rapid loss in
ticket sales -People are losing interest with our organization
2. Building A Target AudienceBuilding A Target Audience Target
Location: 2 Hour parameter around The Palace Sub groups: Parents
who enjoy sports, and have small children. High School Basketball
Players (or team alumni) College Basketball Players (or team
alumni)
3. The StrategyThe Strategy $15,000 budget 3 components: 1)
Generate leads and create customers through inbound marketing 2)
Build customers and inform by using social media resources 3)
Implement a mobile strategy by using Phone Apps to give
updates
4. Inbound MarketingInbound Marketing Inbound marketing is the
most effective way to create customers using the internet. Keywords
Detroit Pistons Tickets, Josh Smith, Pistons Tickets on sale, etc.
Landing pages Description on Next Slide Social Media Customers
become informal promoters at the end of the inbound marketing
process
5. Landing PagesLanding Pages A landing page is where customers
get directed when they click on a keyword link. It makes the
customers fill out personal contact information before they make
the purchase. Benefits: Organizes all the customers into a customer
relationship management system Sales team can contact, build valued
relationships. Help customers become promoters!
6. Social MediaSocial Media EVERYONE uses Social Media Used
during the process of inbound marketing Main resources for our
digital strategy: Facebook Twitter
7. Facebook PageFacebook Page Consist of specific ticket deals,
links, and any other information that would be useful to selling
tickets. Links to landing pages* Sales team will recruit customers
by doing research, and inviting them to like the page.
8. Twitter AccountTwitter Account Tweet same information
provided on the Facebook Page Links to landing pages*
9. Mobile Strategy: Phone AppsMobile Strategy: Phone Apps Name:
Detroit Pistons Event and Ticket Information Instant notifications
of event and ticket information. Links to landing pages
Consideration of teaming up with the App TeamStream
10. ConclusionConclusion Implementaion of this digital strategy
will create more customers, and promoters. More customers/promoters
created=More Profit, and a packed arena!
