Final PPt of Sampling

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    Population & Sampling

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    Population

    Population refer to the entire groupof people,events,or things of interestthat the researcher wishes toinvestigate.

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    Element

    An element is a single member ofthe population.

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    Sampling Frame

    The population frame is a listing ofall element in the population fromwhich the sample is drawn

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    Sample

    A sample is a subset of the

    population. it comprise somemember selected from it

    Target Population

    Sample

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    UNIT

    A unit is a single member of thesample, just as an element is a singlemember of the population

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    Why Sample?

    Lower Cost.

    Greater Accuracy of result.

    Greater speed of data collection.

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    What is a Good Sample?

    Validity of a sample depends on twoconsideration

    Accuracy

    Precision

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    Steps In Sampling Design

    What Is Target Population?

    What are the parameter of interest?

    What is sampling frame? What is the appropriate sampling

    method?

    What size sample is needed?

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    Normality Of Distribution

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    Sampling Method

    Probability

    Nonprobability

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    Probability

    Simple Random

    Complex Random

    Systematic Stratified

    Cluster

    Double

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    Nonprobability

    Convenience

    Purposive

    JudgmentQuota

    Snowball

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    The Problem Of Non-Responce

    You can randomly pick elements from sampling

    frame and use them to randomly select people

    But you cannot make people respond

    Non-response destroys the generalize ability of the

    sample. You are generalizing to people who arewilling to respond to surveys

    If response is 90% or so, not so bad. But if it is

    50%, this is a serious problem

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    Errors in sample surveys

    Survey results are typically subjectto some error. Total errors can beclassified into sampling errors and

    non-sampling errors. The term"error" here includes systematicbiases as well as random errors

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    Sampling errors

    Sampling errors are induced by the sampledesign. They include:

    Selection bias

    When the true selection probabilities differfrom those assumed in calculating the results.

    Random sampling error

    Random variation in the results due to the

    elements in the sample being selected atrandom.

    http://en.wikipedia.org/wiki/Selection_biashttp://en.wikipedia.org/wiki/Sampling_errorhttp://en.wikipedia.org/wiki/Sampling_errorhttp://en.wikipedia.org/wiki/Selection_bias
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    Non-sampling error

    Non-sampling errors are caused by other problems in datacollection and processing. They include:

    Overcoverage Inclusion of data from outside of the population.

    Undercoverage

    Sampling frame does not include elements in the population. Measurement error E.g. when respondents misunderstand a question, or find it

    difficult to answer.

    Processing error Mistakes in data coding.

    Non-response Failure to obtain complete data from all selected individuals.