Final Kanye West Presentation

8/14/2019 Final Kanye West Presentation

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Kanye WestKanye West

By:

Alex Negron

BrandyMelendez

Brittney Hurlbut

Jenna Guzman

Mark Okumori


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The Infamous Kanye

37 awards from his 105 other nominations

West beats and mixes have been used by legendary hip hop actssuch as Jay Z, Fifty Cent, and Beanie Sigel

Wests has aimed to go double platinum with this new album andhas employed Roc-A-Fella Records (RAF) to make his vision becomea reality.

Consequently RAF has devised a business plan to secure fundingfor this monumental project.

Your investment will guarantee that top line producers, mixers,sound engineers, and graphic designers are coordinated botheffectively and efficiently with the best financial, marketing,distribution, and management teams.


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The Industry Per Nielsen Company Soundscan, 2008:

Music purchases (transactions) reached 1.5 Billion.

This is the 4th consecutive year music sales have exceeded 1Billion

Digital track sales broke the $1 Billion sales mark for the first timewith more than 1,007,0000 sales in 2008

Digital album sales reached an all-time high with more than 65million in sales

Digital album sales accounted for 15% of total album sales,compared to 10% in 2007, and, 5.5% in 2006


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Why Roc-A-Fella Records? Roc-A-Fella Records (RAF) is a modern entertainment urban hip hop

record label

Established in 1999 when Universal Music Group merged two of its

daughter companies, Def Jam Recordings and Island Recordings

With over 30 combined years of professional experience, RAFdelivers complete "turn key" packages to its diverse clientele

Develops and produces original content and aggregates both in-

house, and third party rights for exploitation worldwide

With a long list of successes, we have gained critical access to themajor players in our industry

We ensure quality production and guarantee release and


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Mission & VisionMission

To produce a music album for Kanye West

To provide a bridge between investors and media & technologycompanies

VisionRAF delivers music and innovative media strategies as tools to

provide artists, clients and brands with sustainable competitive

advantage.

RAF is in the business of media and entertainment and isbecoming a leader in the production, development, financingand distribution of content using traditional models andaggressively pursuing opportunities in new media.


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Goals & Implementation


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GoalsProduce and distribute a platinum record

To obtain a return on investment that is satisfactory to theartist, label, and consulting group

To release the album on time, according to the projectedschedule

For Kanye West to be an international success

Build public awareness of artists new album and image

Increase membership of the Kanye West fan club


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Implementation Obtain Funding

Schedule recording time with Universal Mastering Studios (UMS)

Record 20 pre-written songs

Songs will be edited, mastered, and mixed by UMS

12 of 20 recorded tracks will be included on the album

A single will be selected

Schedule photo shoot for key art creation

Marketing team will create a press kit

Album single will be sent to Universal Music Label (UML) fordistribution

Analyze popularity and/or playability

Album copies sent to UML prior to release


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SecureFunding

Jan, 2010

Record 20prewritten

SongsMar, 2010

Choose 12of the 20

songs foralbum,

Choose 1-2Singles

May, 2010

ReleaseSingle

August, 2010

ReleaseThe

BeginningNov, 2010

TourBegins

May, 2011

Intense PRCampaign

TV, Print, RadioOct 2010-Jan 2011


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Gantt Chart


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Work Breakdown


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Budget


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Budget

The budget for this monumental project is spread over the

course of six quarters that consist of three months perquarter.

The first quarter will begin in January 2010 with the final

quarter concluding the project in June 2011.


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ExpensesThis project would require approximately $9.77 million in

funding with $1.97 million, $2.26 million, and $5.54 million

going to cover expenses incurred in the first three quartersrespectively

Expenses will be incurred in quarters one through six at 4%,5%, 13%, 32%, 27%, and 19% respectively

From quarter four onward, revenues are projected to besignificant enough to cover the remaining expenses


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RevenuesWe are expecting to sell 2 million albums at $15.00

We are expecting to sell 500,000 singles at $1.19

We forecast $71.60 million in net income of which $14.32million will be distributed to investors

70% of our revenues and will be recognized in quarter fourwith 20% and 10% following in quarters five and sixrespectively


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Investment & Return Investors will receive 20% of net profits from album sales by the

end of quarter six

20% of projected net income will be distributed to investors

Net profit is defined as the total revenue less total expenses

This makes for a projected 46.58% return on investment over aneighteen month period


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Marketing


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Marketing ContractsTV Interviews: Oprah Winfrey, SNL, Ellen, VH1, MTV, Regis

and Kelly

Print: The Source, VIBE, Cosmo, New Musical

Special Events: Autograph/

Album release part in NYC

the day of the album release


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Press KitFolder with logoPitch LetterFact Sheet Single and Album InfoBiography on Kanye WestMagazine ArticlePhotograph

Copy of the Single & AlbumInvitation to Kanye Wests website for further

information and updates about the single andalbum


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The Release PartyThe party will hold anywhere from 500-1,000 guests in

a location in the Los Angeles area, including suchcelebrities as Jay-Z and Jimmy Fallon.

: 500-1,000 Guests

Los Angeles

It will be held nearly two weeks before the release ofthe album, in order to entice a promotional hype

It will add to the availability of press and knowledgebeing passed through the media and to the targetmarket


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Tour Schedule 4/16 - Seattle, WA @ Key Arena 4/18 - Sacramento, CA @ ARCO Arena 4/19 - San Jose, CA @ HP Pavilion 4/20 - San Diego, CA @ Sports Arena

4/21 - Los Angeles, CA @ Nokia Theatre 4/25 - Las Vegas, NV @ Red Rock Casino Resort Spa 4/26 - Albuquerque, NM @ Journal Pavilion 4/27 - Denver, CO @ Pepsi Center 4/29 - Oklahoma City, OK @ Ford Center

4/30 - Austin, TX @ Frank Irwin Center 5/1 - Dallas, TX @ SuperPages.com Center 5/2 - Houston, TX @ Cynthia Woods Mitchell Pavilion 5/4 - Atlanta, GA @ Gwinette Arena 5/5 - Tampa, FL @ Ford Amphitheatre 5/6 - Miami, FL American Airlines Arena


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Post Production


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UML Vault Services Our studio services provide a high-quality, cost-efficient solution

that is well integrated with UMLs other digital services

UML Vault Services provides an environmentally safe and securelocation for all types of digital assets, utilizing a convenient web-based database system

Our asset managers coordinate a team of archival specialists whocan provide immediate access to requested content

An aggressive preservation program ensures functionality of all ofyour assets indefinitely


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Universal Music ServicesUMS will provide:

Mastering, mixing, editing, and watermarkingas well as secure electronic delivery of songs

through the worldCreate a digital booklet for album , upload

artwork to the B2B site for delivery to thedigital partners

Optimization the quality of the files and achievethe assets to a storage vault


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Universal MusicPortal Distribution will be done through UML. They will electronically

distribute albums to electronic markets such as iTunes andAmazon, and physical markets such as Wal-Mart and Target

We will also be able to utilize the powerful UMG MusicPortal. Thisintuitive online resource allows for the scheduling of releases,tracking of e-product delivery, setting up of digital rights, andaddition and removal of users

UML e-Commerce Operations has established relationships with

most major internet e-commerce content sites. Those relationshipsare leveraged every day to provide an unparalleled level of serviceand expediency for our clients.

Our staff of seasoned professionals can help guarantee accuracyand swift delivery in a digital environment where every secondcounts.


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Contingency


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Evaluation and ControlTeam Level:Job Responsibilities

Empowerment

Daily Time Reports

What got done

What show have gotten done

What events took place that prevented things from getting done

What action was taken to correct the problem

Weekly Status Report Meetings

Discussion of project status Managers will address Daily Time Reports

Quality Control 2 Months to Record 20 Songs

10,000 CDs manufactured each day


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Why?

Cos were the BEST!

Documents

Final Kanye West Presentation