FaceView Mask Marketing Plan

The Marketing team

Cure sometimes, treat often, comfort always.

~ Hippocrates

Presentation Outline

I. Mission StatementII. market analysis

III. segmentation, targeting, positioningIV. marketing mixV. 1 year timeline

Mission Statement FaceView Mask™ emphasizes the POWER OF THE SMILE, enables clear communication, and makes a difference by making the healthcare world more personal.

MARKET ANALYSIS

s.w.o.t. Analysis→ INTERNAL FACTORSSTRENGTHS

● Face is visible

● Eliminates communication error

● Anti-fogging technology

● 3% safer than standard requirement

● Client’s network

WEAKNESSES

● Lacks brand awareness

● NO Social Media

● High cost (2x)

● Lacks variety in size/design

● Lacks funding

● Website needs improvement

S.W.O.T ANALYSIS→ EXTERNAL FACTORSOPPORTUNITIES● Focus on eliminating

communication error in medicine (Stanford).

● Non-hospital pediatric care on the rise (Nielsen).

● Follows trend of patient-centric healthcare (SAS).

● Spending on physician and clinical services will grow (CMS).

THREATS● Deprivatization of medicine

● Large well-resourced competitors

● Competitor products that mimic ours in the wings

● Rising healthcare costs

strategic implications

1. Product differentiation due to entrenched market

2. Focus on value to the customer

Segmentation,Targeting &positioning

(California)

SEGMENTATION & targetingTarget Segment (California Market)

Support Appro of Product

Client Strength

Product Strength

Hospitals 512 in California

+ ++ -

Health Science University Programs

Need masks for students

+ -/+ -

Private Practice Dentists(Pediatrics)

5,344 practitioners in California

++ - ++

Private Practice Physicians (Pediatrics)

4,734 practitioners in California

+ ++ ++

Private Practice Speech Pathologists

Communication centered profession

+ - ++

Positioning Caring, patient-oriented,

and effective

Reduces patient anxiety, reassures

trust

Anti-fogging, anti-microbial, superior comfort and fit, odor

eliminating, improved communication, allows lip reading

Transparent view of mouth area, durable material, double moisture barrier

“Stronger connection with better results”

Brand Essence

Emotional Benefits

Functional Benefits

Product Attributes

Objectives

Align Engage ImpactAlign marketing activities to focus on maximizing impact

Get target customers involved with the brand and product

Promote, sell, and value-add

Marketing Mix Product

Price Place

Promotion

● Customize

● Kid-friendly, colorful, fun design

● Pediatrics

● Start with Bay Area doctors with own private practice

● Extend to the rest of states

Product

● Value-added pricing strategy

Price Place

Align Engage Impact

Promotion

● Website Redesign

● Update your LinkedIn

● Logo and tagline

Website Redesign Essential Elements

FaceView Mask Video Product Endorsement Join us now!

Call Us Representative Partner

Website RedesignCreate the Right Emotion with Color

● “A bright orange logo on a vivid blue backdrop is likely to hurt our eyes and make us feel a little tense or uncomfortable, because the two colors are opposites”

--SmartBug Media Consultant

● Color combinations control the way we feel about an image

update profilePROFESSIONAL HEADSHOT + RECOMMENDATION + ENDORSEMENT

● Summary in paragraph format ● Get more connections ● Recommendation from peers● Skill Endorsement

Clinical Research

Customer Service

Team Building

Registered NurseCalifornia Pacific Health Center

Logo concept and tagline

“The power of a smile”

Promotion

● Social Media

Align Engage Impact

Social Media

● Generate Reach

● Engage your target

● Build positive W.O.M.

● Doctor to Doctor dialogue

● Patient/Parent Feedback

First Step

Social Media

● The power of smile promotion

● Post pictures of models using prototypes

● Content showing customer satisfaction

● #PoweroftheSmile + #FaceViewMask

● Coloring/design contest

Consumer Promotion

Promotion

● Direct Mail ● Launch Party ● Sales Promotion

Align Engage Impact

Making an impact

● Grab doctor’s attention

● Brochure

Direct Mail Launch Party Sales Promotion● Invite

doctors

● Invite manufacturer

● Get donations

● Fisrt Order 50% off

● Referral Reward Program

2016

March - May

One Year Timeline

June-October November-February

2017

Engage ImpactAlignEvaluate + Fundraise

They may forget your name, but they will never

forget how you made them feel.

~ Maya Angelou

Thank You

Works Cited● BCG. "Global Medical Technology Revenue in 2013 and 2020, by Region (in

Billion U.S. Dollars)*."Statista - The Statistics Portal. Statista. July 2014. Web. 28 Feb 2016.

● Digitale, Erin. "Better Communication between Caregivers Reduces Medical Errors, Study Finds." News Center. Stanford Medicine, n.d. Web. 27 Feb. 2016.

● Durante, Juli. "How to Create the Right Emotion with Color in Web Design." How to Create the Right Emotion with Color in Web Design. SmartBug Media Inc., 12 Feb. 2016. Web. 27 Feb. 2016.

● Macey, Andrew. "A Few of Our Favorite Homepage Designs (and Why)."A Few of Our Favorite Homepage Designs (and Why). SmartBug Media Inc., 9 Feb. 2016. Web. 27 Feb. 2016.

● Dulin, Michael, Dr., Charles Hugh Jones, Dr., Mark Pitts, and Graham Hughes, Dr. "Applying Data to Improve Patient-Centric and Personalized Medicine." Applying Data to Improve Patient-Centric and Personalized Medicine (2013): 1-15. SAS, 2013. Web. 28 Feb. 2016.

Works Cited (cont.)● "Medical Services: Recipients of Pediatrics Treatment at a Non-hospital

Facility (USA), 2015." Statista. N.p., n.d. Web. 27 Feb. 2016.

● "National-expenditure Accounts Projections." Multiannual Macroeconomic Programming Techniques for Developing Economies (2010): 133-57. Centers for Medicare and Medicaid. CMS.gov, 2012. Web. 27 Feb. 2016.

● Nielsen Scarborough. "Medical Services: Number of People Living in Households in Which Someone Received Pediatrics Treatment at a Non-hospital Facility within The Last 3 Years in The United States (Usa) from Spring 2008 to Spring 2015 (in Millions)." Statista - The Statistics Portal. Statista. September 2015. Web. 28 Feb 2016.

● "Dental Practice." American Dental Association. American Dental Association, Aug. 2011. Web. 20 Feb. 2016. <http://www.ada.org/~/media/ADA/Science%20and%20Research/HPI/Files/10_ped.ashx>.