MASK ‘16

Business Quiz Final

Round I

Connect

2016 Jan 1. Issue 2013 April 14. Issue

• In 2015, one of the world’s largest nonprofitscientific and educational organizations, selected Jaipur Rugs, manufacturer of hand-knotted carpets, as a new licensee, to launch a line of unique and colourful rugs based on images from their photographic archive. Which organisation?

• (Image)

• It was one of the first US coins, United States inventor Benjamin Franklin designed this.

• Instead of saying In God We Trust, it carry another English phrase, usually we use to asks for a respect to our privacy. What?

Mind Your Business

• Originally called the Hansom safety cab, is a kind of horse-drawn carriage designed and patented in 1834 by Joseph Hansom, an architect from York. One among the surviving unit of this vehicle, owned and operated by a museum in London.

• What is the famous address of this museum?

• (Image)

• 221B, Baker street, London

Identify the book from the cover? What is it about?

• On 50 Years of AmulAdvertising

Connect these three entities, all of them formed for a common purpose in different countries…

• East India companies (Dutch, French and English East India company respectively)

Round II

• Coca-Cola was a pioneer in recognizing X as a key asset to be protected. But in Europe, European Union General Court recently refused the same followed by their application in 2011.

• In a similar verdict, Court of Justice of the European Union denied the application from Nestlé also on 2016 Jan 16.

• Duracell, Toblerone chocolate, Pringles Potato Crisps are the successful cases. What are we talking about?

Trademark shapes

• This technology is called next Industrial Revolution, Kevin Ashton coined the phrase “X" while working for Procter & Gamble in 1999

• Major application of this technology in various industries are as follows…

• Agriculture: Sensors placed in soil to track acidity levels, temperature etc

• Retail: Beacons, paired with mobile apps, are being used in stores to monitor customer behavior.

• Infrastructure: Monitoring and controlling operations of infrastructures like bridges, railway tracks by using sensors

• Manufacturing: Enable rapid manufacturing of new products and real-time optimization of supply chain networks, by networking machinery, sensors and control systems together

• What technology are we talking about?

• Internet of Things

• What is Moneygami or Orikane?

The art of paper money folding

Locations of new institutes serves for a particular purpose marked in the map.

Few of them are listed below. The first and the popular one is located in the Highlands of Scotland. What?

Hogwarts

• Trypophobia! (fear of small holes, circular patterns. Up to 15% of all people (18% of females and 11% of males suffer from it).

• They can’t really face small, irregularly placed holes or circular patterns. It makes them feel disgusted with shivering sensation around neck or throw up in mouth.

• In 2015 December, a series of incident happened in Kannur, when its photographs published in print medias people reported trypophobic sensation! Which incident?

Excavation of cannon balls from Kannur St. Angelos Fort

• Biscuit maker Parle Products' customer care desk has been getting at least five calls a day from irate buyers.

• The conversation usually goes like this — That person have found some sort of contaminant in the biscuit and ends with a demand for compensation ranging from Rs 5,000 to Rs 5 lakh. Some even warn the country's largest food company that if it doesn't cough up, they'll go to the media and even the regulator.

• In business point what do you call this kind of consumer behavior, a recent terminology?

• Maggi effect

Round III

Tech Trends

• It started for the first time for a malayalam movie ‘Rathrimazha’ by this person shown here.

• First successful attempt was ‘Traffic’.

• Sandeep Varma, GokulNath, KrishnabhaskarMangalasseri were the trend setters in this market segment.

• What business am I talking about?

• Online movie promotion

Cities at Night is a project lead by Scientists at the ComplutenseUniversity of Madrid to create a gallery of photos taken from the International Space Station. And they found something surprising… (Continue)

This transformation is happening through a significant growth in the market of X, it will continue to grow throughout the next decade with market share reaching about 70 percent. Identify the process by which cities around the world saves a lot of energy? What is the negative part of the story?

• Cities around the world are replacing traditional streetlights with LED

• Light Pollution

• This practise was first became prominent in the United States as a rationing tactic during World War II. It returned in the mid-1970s due to the 1973 oil crisis and the 1979 energy crisis.

• Recently, the popularity of the Internet and mobile phones has greatly helped the concept to expand. In Europe, it has become increasingly popular over the past years, because of Germany's Mitfahrgelegenheit.com, and France'sBlaBlaCar. In India, all applications providing similar service achieved a great traction during the first two weeks of 2016 at Delhi.

• What are we talking about?

• Car pooling

2 activities lead by different people for same purpose! What was the result of these activities?

Sandeep Pillai Karthik Balakrishnan• He Started a zero budget

campaign

• A campaign with an initial goal to reach 10,000 emails, which was achieved in six hours of the launch and the target was revised to one million on the second day.

• The domain is borrowed, Herokufree servers are being used for the website, Github is used for all collaboration and Slack for internal communication.

• TRAI supports Net Neutrality, effectively bans Free Basic in India

• “This was brought to you by the digital revolution. It was the first time traditional news was usurped by the Internet, a click that reverberated around the whole world…. I was Patient Zero of losing a personal reputation on a global scale almost instantaneously. When this happened to me, 17 years ago, there was no name for it. Now we call it cyber-bullying. I was the world's first cyberbullying victim.”

• Whose quotes?• Now she is a dedicated anti-cyber bullying activist, working

and campaigning against it who was once humiliated by online trolls during the early stage popularity of Google?

Monica Lewinsky

This organization in USA and military doctor in China providing same service in relation with ‘Internet’.

What?

• Treatment for Internet Addiction

Round IV

Biz Trends

Bitcoin Vs XBitcoin is a currency & X is an informal money transfer system

Similarities

• Exchanging money for lower fees than credit cards or wire transfers.

• Bitcoin and X avoid the overhead and fees of banks by not needing a trusted, central authority to mediate transactions .

Differences

• Bitcoin uses open-source code to decentralize trust among a peer-to-peer network. X relies on the honor system and the power of personal reputation.

• X go under various names—Fei-Ch'ien (China), Padala(Philippines), Hui Kuan (Hong Kong), and Phei Kwan (Thailand).

• What is X?

• Hawala

• Denmark police recently started to train eagles to take care of a special case, what might be called X abuse. A company called Guard from Above has been contracted to train the raptors, following a reported increase in the number of X incidents in Denmark. What is X?

• Drones

• During the early modern period, India was the world’s main producer of X, with a substantial export trade. Indian X were exported to Britain on a large scale from the seventeenth century.

• By the early nineteenth century, however, Britain had become the world’s most important producer of the same, dominating world export markets, and even exporting to India. This dramatic change in international competitive advantage during the Industrial Revolution was one of the key episodes in the great divergence of living standards between Europe and Asia.

• This industry was first introduced into Britain by immigrants from the European continent, and took route in the English county Lancashire. In this period Lancashire influenced Indian tariff policy to such an extent and played such a central part in Indo-British economic relations. Which industry are we talking about?

• Textile/cotton

• This was first discovered 69 years back and it can be purchased for €599.

• It is is marketed by two companies LGC Standards(headquartered in the UK) and ATCC (headquartered in the US), with royalties accruing to the Rockefeller Foundation.

• What am I trying to buy here?

Zika Virus

In April 2012, Clive Palmer, an Australian businessman/politician announced that he had signed a memorandum of understanding with CSC Jinling to construct exact replica of X built by Harland & Wolff Heavy Industries Pvt Limited, which was owned by the 2nd

personality. What?, a project postponed to launch in 2018?

Titanic II

What comes over ?

Round V

Mind Mapping Round

• A written round with questions common to all team. Each correct answer carry 5 mark.

• In the first slide, a reference image will be shown in a green circle

• Next slide will contain series of interconnected questions starting from green circle with an arrow connecting each question.

• Your ability to identify reference image in green circle is very important. Still you can expect clues in the following slide

Trial Question!

Founder of the company?

Highly controversial initiative to bring affordable access to selected Internet services

Name the app delivering these services

Name of his daughter?Movie based on the company?

Entered India's e-commerce space with 25% stake in

Founder? NYSE Ticker?

?

Biological Brother?

Company co-founded in 1976?

1984: Successful innovation?

Author

Parent Organization?

Founder?

Spouse? Founded X in Ahmedabad?

Mother?

Makers of this laptop?

In January 2014 bought X from Y for $2.91 billion

@ What price Y bought X?

What was major advantage to Y in that deal?

Largest Individual Shareholder in X

Chairman of Which Business Group?

Joint venture between Electrolux & their Forbes & Company Ltd?

Founder of X?

Chairman & MD of the world's largest producer of worsted suiting fabric. Which Group?

50:50 joint venture with Ansell Limited in 1991. Which condom brand?

Story of this group started with the establishment of the Wadia Woollen Mills in Thane. Which business family took over it in 1925 and renamed?

What was his role from 1956–1958?

Forced to resigned from the post after the Mundhrascandal when X highlighted the scam in Parliament?

First Managing Director of 'Maruti Motors Limited’? (Son of X)

Name the pressure cooker brand from the business Group he founded?

Answers

Entered India's e-commerce space with 25% stake in Paytm

Founder? Jack ma

NYSE Ticker?BABA

Biological Brother?Steve Jobs

Company co-founded in 1976?Apple

1984: Successful innovation?Macintosh

Author

Parent Organization?ISRO

Founder?Vikram Sarabhai

Spouse?Mrinalini Sarabhai

Founded X in Ahmedabad?Darpana Academy

Mother?Ammu Swaminathan

Makers of this laptop? Lenovo

In January 2014 bought X from Y for $2.91 billionMotorola Mobility, Google

@ What price Y bought X?$12.5 billion

What was major advantage to Y in that deal?Patents/Android domination

Largest Individual Shareholder in XTata sons

Chairman of Which Business Group?Shapoorji Pallonji Group

Joint venture between Electrolux & their Forbes & Company Ltd?Eureka Forbes

Founder of X?Jamsetji Tata

Chairman & MD of the world's largest producer of worsted suiting fabric. Which Group?

Raymond

50:50 joint venture with Ansell Limited in 1991. Which condom brand?

Kamasutra

Story of this group started with the establishment of the Wadia Woollen Mills in Thane. Which business family took over it in 1925 and renamed?

Sassoon family

What was his role from 1956–1958?Finance Minister of India

Forced to resigned from the post after the Mundhrascandal when X highlighted the scam in Parliament? Feroz Gandhi

First Managing Director of 'Maruti Motors Limited’? (Son of X) Sanjay Gandhi

Name the pressure cooker brand from the business Group he founded?

Prestige

• Thank You