PowerPoint Presentation

What make your life easy, exciting & wonderful?????

Are you having a time of your life ?????

Are you having a time of your life ?????

Its time to choose your life!!!!!

Lets make it FUN..

Lets be "STYLISH

Lets be COOL

Lets make it cool

Lets be POPULAR

Lets make it Hi tech

Popularity with mhawk engine & latest technology with a power of 120 BHP giving a new sophisticated transmission

lasting experience!!!!

Its time to go for cool ride

Mahindra Xylo U216 Consumer Connect Activation PlanPresenting.Background InformationMahindra Xylo launched the MHawk engine on Xylo under the badging of H-Series in May 2013. The introduction of mHawk engine on Xylo helped us with

Devise an activation plan for Mahindra Xylo to announce the makeover and technological modifications the vehicle has undergone recently and thereby impact the overall sales

Reach the TGWHEREVER HE ISSTRONG CONNECTBetween Mahindra Xylo & TGSLEEK STYLED SPIRITEDShow Mahindra XYLO focus as OUR APPROACHTOM BRAND RECALL & THEREFORE SALESon across channels

KEY IMAGERIES TO BE COMMUNICATED

Right from the moment od owning a Xylo to the period one retains it is like, 'the time of your life,' where the owner experiences best of comfort and luxury

Highlight the upgradation of engine from MEagle to MHawk which yields better mileage and more powerACTIVATION TOUCH POINTS

What are those things that contributes to the time of your life? Something that we would love to cherish in our entire lifetime. Here's typically how things take place in a person's life

For a toddler it's like owning the first three tyred scooter, for a secondary kid, it's like wearing that first set of full trousers at school and college days by default stands as the best days of our lives.

OUR INTERPRETATION FOR TIME OF YOUR LIFE

Citing the need of the hour, we aim to devise an on ground plan to reach out to prospective customers who are either first time buyers or planning to upgrade their vehicles, rope in them through an empathetic form of interaction leading them to choose the vehicles at the dealer's outlets.

CONCEPT PEG

We ask a simple question to our targeted group of prospective car buyers - 'Be it the best days of your college or the mellow whisperings of your first love, you experienced moments where you had THE TIME OF YOUR LIFE. Now if you're given a chance to experience comfort and luxury to the fullest, what would it be? With such a premise we intend to provide a gist of things that a TG can avail on purchasing the all new Xylo. It could be anything ranging from a fabulous tour abroad, configuration of a television set in the vehicle or something that defines comfort and luxury. A wish fulfilment box would be the central driving force of the whole campaign.

EXECUTION MECHANICS

CONSUMERSIDEA 1DISRUPTIVE ENGAGEMENT AT CORPORATE PARKS & OFFICESExperience Mahindra XYLO using the Magic Book Magic book merges technology with digital texts and images, challenging the traditional act of reading and driving users to new interaction boundaries.

A different approach to reading that uses hand gestures to explore a virtual book.

Simply move your hand over the pages and watch as text, image and audio content comes alive.The Magic Book is simple and intuitive to use.

Our idea is to create a customize magic book where the TG can flip the pages of the experience of existing customers & features of the XYLO

Catchment Areas : Corporate Parks, IT Parks Time of the activity : Weekdays(office Hours)

Video Linkhttp://www.youtube.com/watch?v=2kSw_reYhTMACTIVITY 1 - MAGIC BOOKHousing societies across the city will be shortlisted basis presence of consumers using 2 Wheelers & 4 Wheelers

Posters talking about the campaign will be put up at the society notice board and circulars announcing the campaign will be sent to the residents. These will be designed to give out safety tips for the consumers which are simple and can be easily implemented.

Permission will be taken to be a part of the monthly society meeting where a special capsule of 15-20 minutes will be created to disseminate information on the features for all residents. As part of this session, we will try and involve the local commissioner of traffic or a relevant public / government personnel to make the entire initiative more credible and authentic.

As part of this meeting, Mahindra Xylo branding and a product information kiosk will be placed for the residents to peruse. Next to this kiosk will be a provision for them to also directly tweet as a society and take their pledge. RESIDENT WELFARE ASSOCIATIONS(RWA)

CONSUMERSIDEA 2DISRUPTIVE ENGAGEMENT AT RESIDENTIAL AREASExperience Mahindra XYLO using the Invisible View Technology At public locations in the city a special installation will be set up. This will be made to resemble a race track / normal road. Designed with LCDs as part of it, to the naked eye, this will not show anything but on wearing special glasses, the consumer can experience the Mahindra Xylo Experience!

Never done before WOW effect Curious consumers keen to participate - WOW Viral

Catchment Area : RWA A , A+, B & B+ societies This technology can be used in the pre decided societies in each locations

Activity Day : Friday , Saturday or Sunday

Target Group : Residents(Families,Bachelors,Working Class

http://www.youtube.com/watch?v=cDwyia2MM5o

ACTIVITY 1 - ACTIVITY 2 INVISIBLE VIEW TECHNOLOGY

CONSUMERSIDEA 3ENGAGEMENT AT PARKING LOTS, AUTOMOBILE NAGARS,MECHANICS ETCExperience Mahindra XYLO through On Ground Euphoria

MECHANICSThey shall showcase a customized brand video to the TG through a LED screen configured inside the vehicle and ask them to pick and choose a card kept inside a wish fulfilment box.

A vibrantly decked up Xylo will be taken on the street with a couple of brand representatives attired in blazers and tie.

ACTIVITY 3 - ON GROUND EUPHORIA WITH THE NEW XYLO:

Every card reads a token of gratification that a person stands to win if he/she takes a test drive at the nearest dealer point.

TG will be informed that on taking a test drive and fulfilling a purchase he would be entitled to enter a lucky draw which reads the 'time of your life' gratification on the wish fulfilment card

Targeted Catchments: Parking lot of hyper markets and corporate parks, RWAs and automobile nagars where cluster of mechanics and service station hubs

CONSUMERSIDEA 4ENGAGEMENT AT PARKING LOTS, AUTOMOBILE NAGARS ETCExperience Mahindra XYLO Using Crystal Gazers

ACTIVITY 4 - CRYSTAL GAZERS

Premises : People are busy & 80% of the consumers come in vehicle to the malls.

To portray the larger than life imagery of the all new Xylo, crystal gazers would be utilized at strategic catchments

Prop: a small screen or tablet placed inside a crystal maze will be utilized to showcase the brand AV. Our crystal gazer attired in gypsy attire will be seated on a table and chair with the whole unit

Again TG would be handed over with wish fulfilment card to avail a test drive at the nearest dealer point

Targeted Catchments: Parking lot of malls and multiplexes

CONSUMERSIDEA 5ENGAGEMENT AT TRAFFIC SIGNALS & JUNCTION POINTSExperience Mahindra XYLO Through Flash Mob

ACTIVITY 5: FLASH MOB

Concept: At a mega signal terminal (where four to five signals meet, classical example would be Fountain at South Mumbai) a group of men would essay a dance skit where they would be seen complaining about life. All of them would be wearing lapel mics

With a lyrical rhythm they would be singing on how life takes a toll, be it work pressure or nagging boss, be it giving time to family or enjoying a quite weekend, nightmares of traffic and other agonies that they complain saying how they miss those fun filled days of college and early days of work. A 15 second dance performance is neatly essayedVoiceover says, now it's time to enjoy the time of your life and the all New Xylo makes a heroic entry and takes in all the men inside the vehicle. A group of two promoters flung a banner that reads Mahindra Xylo the time of your life. Estimated time: 20-23 seconds

CONSUMERSIDEA 6ENGAGEMENT AT MALLS Experience Mahindra XYLO Using Interactive Gaming Experience

An LED Screen will be placed in 15 x15 space of the designated mall in a particular city.The LED will be installed with a customized video specially designed for Mahindra Xylo.

ACTIVITY 6: INTERACTIVE GAMING EXPERIENCE

A Promoters dressed in Mahindra Xylo Branded attire will interact with the TG.They will invite to participate in the Mahindra Xylo Interactive zone. The Promoters will encourage the TG by communicating them of Time of their life they get through this activity.

A driver seat with Xylo Windscreen with driving seatwill be created as a setup so that the TG have a driving experience. Emcee will call the TG to experience the drive of the new Mahindra Xylo.through an innovative and interactive medium.

A particular time will be set to reach the finish line. The participant reaching the set time to reach the Finish line will be given a free test ride of the New Mahindra Xylo.The Particpant through QR code on small key chain which will be shown on the screen in Facebook .The lucky draw winner gets a free pick up & drop from his/her home to office & back in New Mahindra Xylo

The TG can look through windscreen as if they are driving in new Mahindra Xylo on the roads.

CONSUMERSIDEA 7ENGAGEMENT AT PARKING AREAS & TRAFFIC SIGNALSExperience Mahindra XYLO Augumented Reality Premises : Targeting the sports enthusiastic towards FIFA World Cupo, Youngsters ,Couples etcIts Fifa World Cup Round the corner & this will be the best time target many consumers through an augmented reality activity

Prop: a small screen will be installed in the Kiaosk where a customized branded xyle augmented technology will be installed.Again TG would be handed over with wish fulfilment card to avail a test drive at the nearest dealer point

Targeted Catchments: Malls,Pubs,Lounges (Manchester United Club) will be an apt catchment area.

ACTIVITY 7: FOOTBALL FEVER AUGMENTED REALITY

CONSUMERSIDEA 8ENGAGEMENT AT PARKING AREAS & TRAFFIC SIGNALSExperience Mahindra XYLO Through Car Tagging Activity

ACTIVITY 8: CAR TAGGING EXERCISE

On the same lines of wish fulfilment card, a Car tag will be affixed onto vehicles that reads the glory time spent by our TG in the yesteryears

The tag possesses a scratch zone which neatly reads the 'time of your life' gratification and call to action to visit the nearest dealer point for a test drive

Tagging promoters will be instructed to affix tags on cars which are around 3 to 5 years old

CONSUMERSIDEA 9ENGAGEMENT AT AIRPORT LOBBY,SERVICE ROADS & CORPORATE SUITS Experience Mahindra XYLO Vehicle Display

ACTIVITY 9: VEHICLE DISPLAY

Permissions will be procured to display vehicle across unconventional catchments

Catchments: Airport lobby, service roads of express ways and reception of corporate suite hotels,Fuel Stations etc

Interaction Capsule: Same wish fulfilment card that entitles for a test drive

IDEA 10

ENGAGEMENT AT Two Tier & Three Tier Cities Road Show Activation For DealersExperience Mahindra XYLO by UNLOCKING A TREASURE!

DEALERS48ACTIVITY 10 - UNLOCK A TREASURE!

DEALERSA branded Mahindra Xylo Treasure chest will be placed at every Mahindra dealers store. Every consumer who purchases a Mahindra Xylo within the duration of this activity gets to unlock a special treasure for himself!On purchase, the dealer offers the consumer 5 keys to choose from to open the treasure chest. If the consumer can open the treasure chest in the first 3 tries then he can choose any one of the prizes from the treasure chest as his own. Prizes here will comprise of branded utility items like keychains, etc.

CONSUMERSIDEA 11ENGAGEMENT AT TWO Tier & Three Tier Cities Road Show ActivationExperience Mahindra XYLO through Road Show

Chabbi Ghumao Kismat Ajmao!Mahindra Xylo Presents..Brand communication tools will be organized which will act as a hook to engage the consumersBest branded prizes and return gifts will be rewarded to participants through the medium of Chabbi Gumao Kismat AjmaoPost the interactive session free test drives shall be given to the target customers.This will give the audience an opportunity to experience the Mahindra XYLO first handMahindra sales team will explain the product features to customers. Consumer feels that they have connected with the brand through a multi-dimensional experience that triggers their senses.Daily Reporting to be shared with Mahindra of the activity.

ACTIVITY 11:Chabbi Gumao Kismat Ajmao

CONSUMERSIDEA 12ENGAGEMENT AT METROS,TIER 1 & TIER 2 CITIESExperience Mahindra XYLO through TEST DRIVE showA ground will be pre booked for the test drive activity. Consumers will be invited for the test drive activity.

The ground will be prepared in such a way that it will have damp, rough roads etc. This will help the consumers understanding the efficiency & greatness of Mahindra XYLO.

Emcee will interact with various engagement activities related to brand XYLO.

Sales representatives along with the help of promoters will explain the features of XYLO which will lead to sales generation.

ACTIVITY 12: MAHINDRA XYLO TEST DRIVE SHOW

The promoters attire will be like race track pit stop men to give a stylish & racy feeling.

Branding of Mahindra Xylo all round the venue. The walls to have graffiti painting to give a cool look.

Entries will be registered through social networking sites like Facebook etc. A page will be open with the call of entries & registration process.

Catchment Areas : Open Parking Areas, Cricket ground or football ground, Gymkhanas etc.

Media Amplification

Thank You An Jagran Solutions Presentation