Final Book Chapter 4.the Redevelopment of the Pioneering Wake Park of the Philippines

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    EL NUEVO LAGO DE ORO

    THE REDEVELOPMENT OF THE PIONEERING WAKEBOARD PARK AND RECREATION CENTER

    Chapter IV PROJECT PROFILE AND ANALYSIS

    4.1 Project Background

    Sports tourism is the specific travel outside of the usual

    environment for either passive or active involvement in competitive

    sport where sports is the main or prime motivational reason for travel

    and the touristic or leisure element may act to reinforce the overall

    experience. (What is Sports Tourism, 2010) It is also the fast growing

    niche in the tourism market. Sports marketing and sports management

    has two broad categories of products namely the sports participation

    travel and sports spectatoral travel. Wakeboarding, considered to be an

    extreme water sport, played a big part in the evolution and

    development of sports tourism in the country. Lago de Oro, as the very

    first promoter of wakeboarding in the Philippines, should also lead and

    be a good example for the other wakeboarding parks that are being

    built today.

    Lago de Oro and Beach Club in Calatagan, Batangas is the

    home of the first cable wakeboarding park in the Philippines. It gives

    their customers the opportunity to try the different extreme watersports

    such as wakeboarding, knee boarding, waterskiing on their man-made

    lake. There are two lakes with two different cable systems used. The

    one is the Rixen Easy Start for the beginners and the other is the Rixen

    Cableways Systems for the professional riders. There are also other

    recreational facilities that can be enjoyed like the swimming pool,

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    playground, volleyball, basketball, billiards, and darts. People can be

    exposed to nature and animals for they have a view of the South China

    Sea where they can ride and eat on the floating huts (balsa) or go on

    fishing and site seeing on the small boats. They also have carabao

    rides, sheep farm and oyster farm. They also serve spa and sauna

    services and facilities. Balibago in Calatagan, Batangas has been the

    top tourist destination because of the famous wakeboarding park. They

    dont only boosts the tourism industry of the municipality of

    Calatagan, but also helped even the simple citizens of the place such as

    the fishermen and other to have decent jobs in a well-rounded place.

    (Lago de Oro Beach Club, 2012)

    To further improve and make the Philippines pioneering wake

    park still number one, a redevelopment of its cable wake park and

    resort has to be done. El Nuevo Lago de Oro will be an improved and

    world-class design. It will not only be a home of the first cable wake

    park but would also be the first most eco-friendly and innovative

    watersports park and resort in the Philippines. It will incorporate the

    different green technologies such as solar panels and rainwater

    collection systems to reduce the use of electricity power and water

    supply. To even more improve the existing utilities like the 2

    Caterpillar gensets and the biodiesel and continue to use the sewage

    treatment plant where everything is filtered and reused as toilet flush

    and to water the plants.

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    4.2 Profile of the Client

    The client of this project is primarily the Italian major

    shareholder of Lago de Oro, Frank and the Australian minor

    shareholder, Colin Sauvarin. He is also known as Croc by the whole

    management of Lago de Oro. Frank was also the designer of the wake

    park and resort. According to his partner, Colin, Frank was a great

    designer in the making. Frank loves Italian Cuisine thats why the

    menus of the restaurant were Italian foods, but there are also Filipino

    foods. He even bought an Italian oven for the restaurant. For him also,

    Mediterranean motif is beautiful. Their concern for the environment

    made them to consider and use the different technologies that could

    lessen the resorts energy consumption. They also promote recycling

    and reusing. During my interview with them Colin said that everything

    must be recycled, if not, it will be disposed to the junkshops.

    They have become a part of the sports tourism history in the

    country for they were the real pioneers of wakeboarding in the country.

    Their idea to bring extreme watersports in the country contributed

    much most especially to the tourism industry of Calatagan, Batangas.

    4.3 Mission and Vision

    Mission

    Lago de Oro has no formal and written mission and vision but I

    was able to ask one of the share-holder of the resort during my

    interview with them. According to him, one of their priorities is to train

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    their staff for them to be able to work overseas. He said that their

    former pastry cook was given a chance to work in Singapore and they

    were proud of it because it came from their hands. Giving job

    opportunities and well training is something that they do for their

    community.

    Another was to provide a place where families and friends can

    get together and to strengthen their bonds. He told me a story that

    theres an orphanage in Tagaytay where foreigners who wants to adopt

    usually go to. Theres a rule that anyone who will adopt will not be

    able to go out of the country for three days. Those days are allotted to

    have a quality and bonding time with the child. He said that Lago de

    Oro was one of the places where these people go to for its been a nice

    place to for families and other relationships.

    Vision

    Their vision is to be the home of the most famous eco-friendly

    wake park and resort in the Philippines that both local and international

    tourists shall go to.

    4.4 Profile of Users

    Tourists, both local and foreign, and watersports enthusiast

    are the projected users of El Nuevo Lago de Oro. Careful consideration

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    ofthe users behavioral analysis shall be in place to be able to create an

    efficient user-based design configuration.

    Tourists (Local and Foreign)

    Based from the Philippines Department of Tourism, a total of

    1,497,851 visitors came to the country from January to April 2012, an

    increase of 14.61% over the previous years volume of 1,306,944 for

    the same period. The month of April recorded 349,779 visitors, an

    increase of 10.19% against its 317,443 arrivals for the same month a

    year ago.

    Korea lead all other markets with a record of 330,343 arrivals

    with a share of 22.05% to total visitor inflow while U.S. market

    ranked second as it accounted for 16.02% of the total traffic. This

    market had an increase of 4.70% with 239,978 arrivals compared to its

    contribution of 229,200 arrivals last year.

    The visitors from Japan accounted the third biggest arrival

    count of 137,984 for a share of 9.21% to the visitor volume. The

    China market supplied 123,262 as the fourth biggest inbound visitors

    to the country and visitors from Taiwan likewise posted a two-digit

    growth of 34.51% contributing 74,871 arrivals against its volume of

    55,662 a year ago.

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    Figure 4.4.1 Top Ten Visitor Markets January to April 2012/2011

    (http://www.tourism.gov.ph/Pages/IndustryPerformance.aspx)

    Figure 4.4.2 Visitor Arrival to the Philippines January to April 2012/2011

    (http://www.tourism.gov.ph/Pages/IndustryPerformance.aspx)

    http://www.tourism.gov.ph/Pages/IndustryPerformance.aspxhttp://www.tourism.gov.ph/Pages/IndustryPerformance.aspxhttp://www.tourism.gov.ph/Pages/IndustryPerformance.aspxhttp://www.tourism.gov.ph/Pages/IndustryPerformance.aspx
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    Table 4.4.1 distribution of Regional Travelers in the Philippines (January-December

    2010)

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    Table Table 4.4.1 distribution of Regional Travelers in the Philippines (January-

    December 2010)

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    Table 4.4.2 Distribution of Regional Travelers in the Philippines (January-December

    2010)

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    Table 4.4.1 distribution of Regional Travelers in the Philippines (January-December

    2010)

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    Based from the table of Distribution of Regional Travelers in

    the Philippines, Region 4, where Batangas is a part of it, gained a total

    of 4, 533, 673 foreign, overseas and domestic travelers in the year

    2010. It was the mostly visited region followed by Region 5, Region 7

    and then NCR. Batangas contributed with a total number of 256, 759

    travelers. Refer to the table Distribution of Regional Travelers in the

    Philippines January-December.

    Table 4.4.3 Monthly Number of Guests in Lago de Oro (2001)

    Month No. Of Guests

    January 311

    February 347

    March 320

    April 442

    May 364

    June 310

    July 227

    August 199

    September 238

    October 713

    November 509

    December 683

    Source: Got a copy straight from the office of Lago de Oro

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    Figure 4.4.3 Monthly No. Of Guests in Lago de Oro (2011)

    Figure 4.4.3 presents the monthly record of the numbers of

    tourists that visited the resort. By the end of the year, from October up

    to December, were the months when they received the largest number

    of 500 to 700 guests. During these months, many holidays and

    vacations took place like the Semestral Break where people, mostly

    students, dont have classes for two weeks. Another is the Christmas

    break and New Year where many does not only prepares for Noche

    Buena and Medya Noche at their homes, but also take some time to

    travel outside of the country and have some leisure activities or just

    relax with nature. The months of April and May ranked next and these

    months belong to the summer season. people from the cities opt to go

    to Lago de Oro to spend their summer vacation there not only for the

    thrilling watersports but also because of the beach which is in demand

    0 100 200 300 400 500 600 700 800

    JANUARY

    FEBRUARY

    MARCH

    APRIL

    MAY

    JUNE

    JULY

    AUGUST

    SEPTEMBER

    OCTOBER

    NOVEMBER

    DECEMBER

    MONTHLY NO. OF GUESTS INLAGO DE ORO (2011)

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    during summer. Other months were still accommodated with number

    of people not reaching below 100. Other purposes for going to the site

    were for conventions, meetings, special events like birthdays and

    anniversaries, company outings, competitions, photography, for

    relaxation, spa, food and a lot more reasons.

    Watersports Enthusiast

    According to the World Tourism Organization, sports tourism

    has a remarkable growth and now emerging in the market. Within 20

    years, it has grown at a phenomenal rate. Sports tourism events at

    international, national and regional levels have a double-barreled

    effect. The direct effect of the attendance of the competitors and/or

    spectators and accompanying persons, and the indirect effect of the

    marketing of the destination has lead to the subsequent tourism flows.

    This indirect effect can be very largemost of the tourism benefits of

    big sporting events are expected to be of this nature.

    Philippines, being surrounded by waters, had also been known

    for its water sports destination spots. Moreover, Hong Kong-based

    Action Asia declares the Philippines as having all the ingredients to

    become one of the worlds great adventure travel destinations.

    Philippines also hosted the Southeast Asian Games in 2005, serving as

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    catalyst to the various activities that were undertaken to insure

    successful participation among our athletes and support by our people.

    Particularly in Lago de Oro, they are made famous for hosting

    annual international wakeboarding competitions. Many watersports

    riders and spectators visit the resort to witness the competition. It has

    promoted not only the resort but also the whole country and was able

    to contribute to the economic and tourism growth.

    4.5 Organizational Set-up and Personnel Functions

    Table 4.5.1 shows the organizational chart in Lago de Oro. It is

    consists of a chairman, company secretary, two directors, the

    receptionists, restaurant or bar head, kitchen head, housekeeping head,

    the water skiing head and the maintenance head. Each has different

    roles in the operations and maintenance of the wakeboard park and

    resort.

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    LAGO DE OROORGANIZATIONAL CHART

    Figure 4.5.1 Organizational Set-up Chart

    (Copy from one of the shareholders, Colin)

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    Personnel and their Position Role and Functions

    Frank Camer-Pesci

    Chairman & Share Holder

    He has the highest position and the one

    responsible for presiding over meetings

    of the company. All the decisions and

    plans are regulated by him. He is also one

    of the major share holders of the

    wakeboard park and resort.

    Ellen Camer-Pesci

    Company Secretary & Share Holder

    As a company secretary, her principal

    role is to ensure that the services and

    operations are effectively regulated in

    accordance with the rules and regulations

    of the company. She stands as a guidance

    to the implementation of every decisions

    of the Chairman; thus is also a share

    holder of the company.

    Colin Sauvarin

    Director & Share Holder

    Aside from being one of the share

    holder of the company,

    Marilyn Plata

    Director

    Bong Lomarda

    Director

    Susan & Joane

    Receptionists

    They are the first persons to guide and

    give information to people or guests.

    Usually seated at the front desk of the

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    lobby or office, doing variety of activities

    including, but not limited to, answering

    phones calls, making photocopies,

    distributing mail, signing for packages,

    and general office upkeep.

    Raymund

    Head in the Restaurant and Bar

    He is entitled to supervise or manage the

    work and services that correlates anything

    about the bar and the restaurant. He

    handles the training of the waiters and

    waitresses, thus extending his duties to

    accompany the other needs of the

    customers.

    Greg

    Head in the Kitchen

    He is the one in-charge of any activities

    in the kitchen. From the buying and

    inventory of goods, storage, preparation

    of foods, cooking, up to the serving and

    dishwashing. Managing the chef, cooks,

    and dishwashers.

    Bing

    Head in Housekeeping

    She is the one liable for the major

    housekeeping of the hotels or any

    accommodating facilities. She manages

    the preparation of the rooms, cleaning,

    changing of the beddings and other room

    services.

    http://www.businessdictionary.com/definition/limited.htmlhttp://www.businessdictionary.com/definition/maker.htmlhttp://www.businessdictionary.com/definition/mail.htmlhttp://www.businessdictionary.com/definition/package.htmlhttp://www.businessdictionary.com/definition/general.htmlhttp://www.businessdictionary.com/definition/general.htmlhttp://www.businessdictionary.com/definition/package.htmlhttp://www.businessdictionary.com/definition/mail.htmlhttp://www.businessdictionary.com/definition/maker.htmlhttp://www.businessdictionary.com/definition/limited.html
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    Brian & Obet

    Head of the Water Ski Park

    They are the ones in-charge with the

    operations and any services related in the

    cable wakeboard park or lake. They held

    regular check-ups to make sure that the

    machine and cables are safe to use and in

    good condition. They supervise the other

    wakeboard facility men and cable

    operators to ensure smooth flowing

    activity within their scope.

    Ruben

    Head in Maintenance

    He acts as the head of the maintenance

    team of the company. Their duties

    include both the corrective and preventive

    maintenance. He leads the team for

    ensuring to achieve a smooth operational

    condition.

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    4.6 Programs and Activities

    4.7 Legal Frameworks

    There are laws and provisions, codes and guidelines that are

    pertinent to the project which is a resort and wake park redevelopment.

    Considering them shall best serve the interests of both the client and

    the users. Some of them are as follows:

    Presidential Decree No. 189, which created the Department ofTourism in (DOT) in year 1973. It was reorganized structurally and

    functionally with Executive Order No. 120, Series of 1987; attaching

    the PTA as its implementing arm for infrastructure development.

    Presidential Decree No. 1463 (Revising Presidential Decree No.

    189)this is the revised Charter of The Department of Tourism. This

    is still for the development of the tourism industry and more

    appreciation of the beauty of nature the country has.

    Republic Act No. 710, the Philippine Tourist and Travel Association(PTTA) were created to bring together all organizations and entities

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    that cater to travel and tourism.

    Republic Act No. 1478, created the Board of Travel and TouristIndustry (BTTI) under the Department of Commerce and Industry

    (DCI) to serve as the policy-making body for travel and tourism, while

    the PTTA became its implementing arm. (www.tourism.gov.ph, 2009)

    Republic Act No. 9593 The National Tourism Act of 2009 Theadaptation of the implementing rules and regulations under this act to

    achieve the goal of making tourism as a tool of investment,

    employment, growth and development of the country and its tourism.

    The Philippine Environmental Code (Presidential Decree 1152):Since land is the primary resource base for sustainable development

    and human activities are closely related to it, the most common form of

    legal intervention is environmental controls.

    Philippine Clean Air Act of 1999 (R.A. 8749), which states that: TheState shall promote and protect the global environment to attain

    sustainable development while recognizing the primary responsibility

    of local government units to deal with environmental problems. The

    State recognizes that the responsibility of cleaning the habitat and

    environment is primarily area-based. Finally, the State recognizes that

    the clean and healthy environment is for the good of all and should

    therefore, be the concern of all.

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    Philippine Clean Water Act of 2004 (R.A. 9275) States that theState shall pursue a policy of economic growth in a manner consistent

    with the protection, preservation and revival of the quality of our fresh,

    brackish and marine waters. To achieve this end, the framework for

    sustainability developments shall be pursued.

    PD 1095 The National Building Code - To provide for all buildingsand structures, a framework of minimum standards and requirements to

    regulate and control their location, site, design, quality of materials,

    construction, use, occupancy and maintenance, the National Building

    Code was enacted consistent with the principles of sound

    environmental management and control.

    Fire Code - The Fire Code sets uniform fire safety standards and theincorporation of fire safety construction and provision of protective

    and safety devices in buildings and structures.

    Sanitation Code - The Sanitation Code prescribes standards onsanitation and safety of establishments and undertakings. Sanitary

    permits are required for establishments and the Department of Health

    promulgates rules and regulations for the control and prevention of

    pollution.

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    The Ecological Solid Waste Management Act of 2000 (R.A. 9003),which declares the policy of the State to adopt a systematic,

    comprehensive and ecological solid waste management program.

    National Structural Code of the Philippines This code gives thenecessary design standards to that will make building structurally

    sound and thereby, ensuring safety for the users.

    New National Accommodation Standards(DOT MemorandumCircular NO. 2012-02)-- States the rules and regulations and National

    Tourism Standards that mandates for the accreditation of hotels, resorts

    and other tourism-related accommodations.

    Executive Order No. 120Hotel Code (in relation to Republic ActNo. 7160 also known as the Local Government Code of 1991)

    The rules and regulations are for the accreditation of establishments

    and to help classify hotels and guidelines as to other recreational

    facilities.

    Executive Order No. 120TRE Code (in relation to Republic ActNo. 7160 also known as the Local Government Code of 1991)

    Here within are the rules and regulations for the accreditation of

    tourism-related establishments such as sports and recreational facilities

    and others.

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    Executive Order No. 120-- Reorganization Act of the Ministry ofTourism. This contains promulgation of laws relative to the policy,

    plans, programs and projects designed to promote and develop the

    tourism industry such as marketing programs, formulating standards,

    construction standards, maintenance, preservation, and many more that

    relates to tourism-oriented establishments.

    DOT MC No. 2006_09 -- Adoption of Safety and SecurityMeasures in Hotels, Resorts and Other Similar Accommodation

    Establishments under this are guidelines to ensure the safety and

    security of people in hotels or in any accommodation establishments.

    Omnibus Investments Code (Executive Order No. 226) - Thisauthorizes the Board of Investments to grant fiscal incentives and non-

    fiscal incentives for local and foreign investors engaged in tourism

    activities listed under the current Investments Priorities Plan (IPP).

    Build-Operate-Transfer (BOT) Law (Republic Act 6957 asAmended by Republic Act No. 7718) - The BOT Law authorizes the

    financing, construction, operation and maintenance of infrastructure

    projects by the private sector. It allows national implementing agencies

    and local government units to enter into BOT arrangement as a means

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    of encouraging the participation of foreign and local companies in the

    countrys infrastructure development program.

    Rules and Regulations on Tertiary HospitalsUnder by which arethe guidelines for the accreditation of tertiary hospitals for medical

    tourism.

    Rules and Regulations on Motorized Boats/BancaUnder by whichare the guidelines for the accreditation of using motorized boats/banca

    for tourism activities and services use.

    Local Ordinances of the Municipality of Calatagan shall also applyin this project.

    Recognizing the need for the establishment of sustainable tourism-

    related facilities in order to further uplift the countries tourism

    industry and realizing the need to rationalize the development of beach

    resorts and other recreational activities and watersports in the

    Philippines, the Executive and Legislative branches of the government

    have taken the following initiatives: (Patdu et al, 2008)

    Legislative Initiatives

    Philippines Senate 15th Congress

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    -Senate Bill No. 3092- Department of Sports Act of 2012

    introduced by Antonio "Sonny" F.Trillanes entitled An Act creating

    the Department of Sports, defining its powers and functions,

    appropriating funds therefore, and for other purposes

    -Senate Bill No. 3000- Coastal Tourism and Development Act

    introduced by Miriam Defensor Santiago entitled An Act for a

    Coastal Tourism Planning and Development Program

    Senate Bill No. 2751- Solar Roof Act of 2010introduced by Miriam

    Defensor Santiago and Francis "Chiz" G. Escuderoentitled An Act

    providing competitive grants to local governments for rebates, loans,

    and other incentives to eligible individuals or entities for the purchase

    and installations for Solar Energy Systems for properties located in the

    Philippines

    -Senate Bill No. 2793- National Sustainable Sanitation Act of 201

    introduced by Manny B. Villar entitled An Act providing a

    framework for National Sustainable Sanitation Program, providing

    funds and therefore and for other purposes

    -Senate Bill No. 2574- Green Building Code Commission

    introduced by Miriam Defensor Santiago entitled An Act to create the

    http://www.senate.gov.ph/senators/sen_bio/trillanes_antonio_bio.asphttp://www.senate.gov.ph/senators/sen_bio/trillanes_antonio_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/escudero_francisjoseph_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/escudero_francisjoseph_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/trillanes_antonio_bio.asp
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    Green Building Code Commission to draft the National Green

    Building Code

    -Senate Bill No. 2247- Pool and SPA Safety Actintroduced by

    Miriam Defensor Santiago entitled An Act to increase the Safety

    Measures for Pools and Spas

    -Senate Bill Bo. 2217- Beaches Environmental Assessment, Closure

    and Health Actintroduced by Miriam Defensor Santiago entitled

    An Act to improve the quality of Beaches and Coastal Recreation

    Water

    -Senate Bill No. 1857- Water Use Efficiency and Conservation

    Research Actintroduced by Miriam Defensor Santiago entitled An

    Act providing for research, development, education and technology

    transfer activities related to Water Use Efficiency and Conservation

    Technologies and Practices

    -Senate Bill No. 1646- Aquatic Facility Standard Establishment

    Actintroduced by Miriam Defensor Santiago entitled An Act to

    establish Standards in Aquatic Facilities

    All these bills and proposals show that even the lawmakers of the

    land are aware of the fact that the development of sustainable tourism

    http://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asphttp://www.senate.gov.ph/senators/sen_bio/santiago_bio.asp
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    and sports tourism industry entails the progress of the people and the

    locale as well. Should these bills be enacted into laws and should these

    laws be implemented, the future of the Philippine sustainability and

    tourism becomes a sure shot to national growth and development.