Final Amit Kumar New Report

8/13/2019 Final Amit Kumar New Report

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SUMMER TRAINING PROJECT REPORT

ON

CUSTOMER AND POTENTIAL CUSTOMER

PERCEPTION & MARKET SURVEY OF REAL

ESTATE BUYERS

Prepared and Preen!ed !"

Under !#e $%dan'e "(

Mr. Ashish Kumar MishraAssistant General Manager

Shri Group

S%)*!!ed n par!a+ (%+(++*en! ("r !#e a,ard "(

de$ree "( Ma!er "( B%ne Ad*n!ra!"n(r"* U!!ar Prade# Te'#n'a+ Un-er!./ L%'0n",

BY

Amit Kumar1212470013


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INSTITUTE OF CO1OPERATIVE & CORPORATE

MANAGEMENT/ RESEARC2 AND TRAINING345678/ RING ROAD/ INDIRA NAGAR/ LUCKNO91337:47

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PREFACE

he Summer Internship ,rogram !orms an important #omponent o! eu#ation at

IM$- 6u#know. It is an attempt to :rige the gap :etween the a#aemi# institution

an the #orporate worl. It pro*ies us an opportunity to apply the #on#epts learnt in real

li!e situations.

he summer internship helps us in e+ploring our skills an #apa:ilities. his internship

program makes a mark o! har work- sin#erity- knowlege an ethi#s on the host

organi


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TABLE OF CONTENT

S;N"; Par!'%+ar PAGE NO

1 ompany pro!ile 7 3>

2 /:"e#ti*e o! stuy 37 3?

3 Introu#tion o! topi# 40 47

4 $e*iew o! literature 4@ >@

$esear#h methoology >? 7?

> 5ata Analysis an interpretation @0 104

7 $esults an inings 10 107

@ SuggestionB$e#ommenation 10@ 110

? on#lusions 111 112

10 6imitation o! stuy 113 114

11 Appeni+B Anne+ure 8Cuestionnaire9 11 11>

12 Di:liography 117 11?

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C2APTER 4

COMPANY PROFILE

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C"*pan.

ra#ing :a#k to the sans o! time- in 1?31- the !ouners o! S'$I Group 6t. S'$I Shri

)ath ,rasa S'$I %amuna ,rasa starte with #ommoity traing e*entually

e+paning :y setting up petrolpumps an manu!a#turing pa#kage rinking water 8a


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has taken a :ig leap :y #oming up with a sel!su!!i#ient township in Greater )oia

whi#h in

turn has !et#he positi*e limelight to the enterprise. e :ring a:out uni!ormity in all our

*entures through means o! lans#aping an inno*ation makes them uni=ue.

S'$I Group was laun#he with the esire to #reate E,rosperity !or allE. &*er sin#e- all

our enea*ours aim at !ul!illing our goal :y means o! a!!ora:le housing yet la*ish

en*irons. S'$I Group is the most an#ient real estate #ompany in Mathura an has

emerge as the :ran name !or #ontemporary Mathura 8E)ew MathuraE9 o*er the past

e#ae

V"n and M"n

M"n

e !ollow a traition o! personal an pro!essional integrity to pro*ie people with the

:est o! !a#ilities- lu+urious amenities an salu:rious en*ironments. lawless esigning-

=uality #onstru#tion an superior spe#i!i#ations are the ma"or thrusts !or this real estate

in*estment #ompany.

V"n

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/ur *ision is to gain the loyalty o! our #ustomers :y eli*ering more #ost e!!e#ti*e

pro"e#ts. /ur *ision is to gain #omplete #ustomer satis!a#tion. e !ollowe this thum:

rule !rom the :eginning an !or this reason- our *irtues ha*e tra*ele through

generations an we ha*e esta:lishe a giganti# #orporate image.

G"a+

At S'$I Group- we !ollow a traition o! personal an pro!essional integrity. e ha*e

set high stanars !or oursel*es an are etermine to rea#h our goals without

#ompromising our *alues an :elie!s.

he main o:"e#ti*e o! S'$I Group is to pro*ie more an more inno*ati*e as well as

eye#at#hing pro"e#ts with magni!i#ent an moern li!estyle amenities.

P#+""p#.

F/ur philosophy is to ser*e prosperity !or allF. At S'$I Group- we are guie :y the

philosophy o! #olle#ti*e growth. As a #orporate entity- all our a#tions an thoughts are

ire#te towars our #ustomers- our asso#iates- our employees an the #ommunity at

large ensure prosperity !or all o! those who are tou#he :y our enea*ors.

e work to :uil a :etter tomorrow !or all. e work to :ring prosperity !or all.

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MANAGEMENT

Mana$e*en! !ea*

Mr. ,raeep Kumar Agrawal- Managing 5ire#tor

'e is a *isionary in the true sense o! the wor with a *ision that trans#ens all

:ounaries an all #on*entional :usiness prin#iples. 'e is #arrying !orwar the lega#y o!

his an#estors :y truly upholing the #ore *alues o! the !amily :usiness. (ner his astute

leaership- this @0 years ol Group has emerge as a i*ersi!ie #onglomerate with the

interests in housing- in!rastru#ture e*elopment- petroleum traing- pa#kage rinking

water et#. 'e :uilt his :usiness moel on the prin#iples o! ethi#s- spirituality an

transparen#y. 'e is a leaing light to the inustrialists in an aroun AgraMathura

region to whom others look up to. 'e is also asso#iate with num:er o! so#ial-

eu#ational an religious :oies an #ontinues to ser*e the so#iety in his inimita:le

style.

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Mr.Sueep Kumar Agrawal- 5ire#tor

'e is asso#iate with the Group !or the last 2 years an #urrently 6ooks a!ter

#on#eptuali


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'e 'ols a Da#helorEs 5egree in ommer#e an has o*er 30 years o! su##ess!ul

e+perien#e in trae an $eal &state Dusiness. 'is areas o! interest are ,u:li# $elations

an Marketing Management. 5e*eloping relationships with #ustomers an senior stake

holers with e=ual ease with his own a!!a:le style- is his main strength. 'e is well

known person in the real estate #ir#les in )orth Inia.

Mr. $am Agrawal- 5ire#tor Sales Marketing

'e 'ols a :a#helorEs egree in #ommer#e an 6aw has o*er 1 years o! e+perien#e in

$eal &state Inustry. 'e in*ol*es himsel! in the areas o! ienti!i#ation o! lan- lan

a#=uisition- Go*ernment appro*al an Marketing. 'e is ha*ing e+#ellent pu:li# relation

skills an is a leaing personality in the real estate :usiness.

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Mr. Shekhar Agrawal- 5ire#tor

'ols MasterEs egree in Dusiness Aministration an looks a!ter Sales an Marketing

a#ti*ities o! group. 'e :rings in his inno*ati*e ieas an e+u:eran#e to the Group.

Mr. 'arish Arora- 5ire#tor ,ro"e#t Aministration

'arish- 4- is a #o*ete &ngineer with se*eral years o! e+perien#e ha*ing hel *arious

positions in i!!erent inustries among whi#h is one o! the most istinguishe ,u:li#

Se#tor (nertaking- ',6. 'e has more than 2 e#aes o! e+perien#e in the areas o!

/perations- Marketing- Draning an Dusiness 5e*elopment. 'e :rings in his uni=ue

=ualities o! Eeye !or the etailsE an Era


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Mr. Amit 'ana- &+e#uti*e 5ire#tor

'e is a young an &nergeti# Marketing e+pert an a wellknown name in the real estate

se#tor. 'is 12 years o! e+perien#e in#lues stints as , 8Sales Marketing9 with one o!

the leaing names in $eal &state Se#tor an ha a signi!i#ant #ontri:ution in in#reasing

market share there. 'e has e+#ellent #ommuni#ation skills an he :rings in inno*ati*e

ieas in marketing an takes !ull responsi:ility o! sales !un#tion.

Amit has a MDA egree an is also a re#ipient o! ,restigious Gallantry Awar 8%ee*an

$akshak ,aak 9- whi#h was aware :y ,resient o! Inia !or sa*ing li*es o! 30

stuents.

Mr. 5.K. Mahle- , Amin. '$

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'e is ha*ing more than 40 years o! e+perien#e. 'e worke at Senior le*el in (ttar

,raesh inan#e orporation 8(,9 looking a!ter inan#e- )ew ,ro"e#ts- 6egal an

o*erall 'uman $esour#es Aministration issues. 'e retire as one o! the op

Management team mem:er o! (, in 2004 an sin#e then he ha *ery a#ti*e #orporate

li!e in senior positions in *arious institutions su#h S G 5ental ollege- Gurgaon- South

Asian &nterprises 6t )ew Mathura8as a $esient 5ire#tor9 !or !i*e years looking a!ter

their ma"or pro"e#ts an prou#t promotion.

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RESIDENTIAL

S#r Ja*%na d#a*; *a!#%ra

A resiential #omple+ sprawling o*er 4.@3 a#res @> 'ouses Situate at the main

Go*erhan rossing- >@ inepenent single an ou:le storeye *illas MathuraEs !irst

Gate omple+ with 100H power :a#kup MathuraEs !irst a:oe o! organise li*ing

ata.

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S2RI Rad#a P%ra*/ N213 Ma!#%ra

S'$I $aha ,uram- #omplete in 2003- is an integrate township o! inepenent !lats

with all ne#essary moern amenities. It is strategi#ally lo#ate on )'2.

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S2RI Rad#a Or'#d/ Ma!#%ra

he magni!i#ent resiential township sprawling o*er 2> a#res o! greens where li!e

:lossoms Situate in the heart o! Mathura 311 no. o! plotte e*elopment Gate

#omple+ with all moern !a#ilities #atering ini*iual pre!eren#es

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S2RI Rad#a P%ra* E!a!e/ Ma!#%ra

S'$I $aha ,uram &state has opene the gates o! ne*er :e!ore opulen#e in Mathura.

he #iti


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COMMERCIAL

S2RI Gr"%p


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S2RI Rad#a Br> Va%nd#ara/ G"-erd#an

ItEs not "ust a:out E5arshanE or E,arikramaE- itEs a:out the i*ine e+perien#e o! spening

moments with the 6or. S'$I $aha Dri" asunhara- sprea at the !eet o! FGo*erhan

,ar*atF is !urnishe with all these e+perien#es an more.

5e*out en*irons- lu+urious #ottages- high en re#reational estressing !a#ilities- lush

green set ups- yoga an meitation ser*i#es !or physi#al as well as spiritual

enlightenment- a gol! #ourse- #lu:- re!reshing swimming pool- well e=uippe gym- multi

#uisine restaurant- et#. !ill your senses with pleasure an grant in#rei:le #ontentment-

a:solute e#stasy enless serenity.

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S2RI RAD2A FLORENCE IS READY TO BE OCCUPIED

/#to:er 1?- 2013A!!ora:le 'ousing- Go*erhan- Italian Ar#hite#ture-$eal &state-Shri

Group-S'$I $aha loren#e

rina*an- known as the lan o! 6or Krishna- :ears massi*e worth !or the tourists as

well as !or the inha:itants in terms o! :elie! an spirituality. here are *arious pla#es in

an near:y rina*an where the i*ine resonan#e o! 6or Krishna #an :e !elt. Dut the

a:sen#e o! superior re#reational spots or resiential pro"e#ts has always :een an eyesore.

o surmount this- Mathura rina*an 5e*elopment Authority as well as pri*ate

e*elopers are eagerly intereste in the in!rastru#tural !a#eli!t o! the region. heir ma"or

goal is to in!use !er*or in the *isitors an en#ourage them to make in*estments in the

:uing pro"e#ts aroun the region.

S'$I Group- one o! the most truste names in real estate s#enario- is :a#k with another

remarka:le pro"e#t :y the name o! S'$I $aha loren#e in rina*an. S'$I $aha

loren#e o!!ers spa#ious simple+ an uple+ *illas an plots !or those who esire a little

more !reeom an little more spa#e to themsel*es.

,eople who a#=uire properties here are sure to e+perien#e the worl o! inepenent

li*ing- that too at Jown to earth pri#es. Also- e*elopers are taking #are o! the e#o

e*elopment that #onsists o! water har*esting- greener an #leaner surrounings-

prohi:ition o! automo:iles within the #omple+ an making use o! :attery operate #arts.

ith these e*elopments taking pla#e at a =ui#k rate- prospe#ti*e resients are a:le to

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:ene!it !rom the =uality o! li!e li!e that is e+tremely #ontente. hie! highlights o! this

outstaning pro"e#t :y S'$I group are;

$oun the #lo#k se#urity

$elia:le ,ower Da#kup

Swimming ,ool

lu: 'ouse

Gymnasium

Lea-e a '"**en!

S'$I $aha )$I Greens; 'oliay in the lapse o! )atureL

/#to:er 17- 20133Deroom-A!!ora:le 'ousing- Italian 6i!estyle- ,roperty

In*estment- $eal &state-S'$I $aha )$I Greens

A!ter the glorious laun#h o! S'$I $aha ,uram- S'$I %amuna 5ham- S'$I $aha

/r#his- S'$I $aha ,uram &state an S'$I $aha own- we are now laun#hing our

new pro"e#t; S'$I $aha )$I Greens at rina*an. S'$I $aha )$I Greens is the

iylli# #hoi#e pro*iing an e+#eptional #om:ination o! opulen#e- leisure an i*inity

along with an ela:orate array o! ser*i#es an amenities to please the tra*elers with e+oti#

taste.

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S'$I Group has a *ast e+perien#e in the real estate inustry an *ery skill!ully utili


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7. ar room- Dilliars or Snooker room.

@. 6ounge with home theatre

?. S#hool- primary health #are #entre- :eauty salon- renowne epartmental stores-

internet #a!e- #o!!ee shop et#.

Lea-e a '"**en!

S'$I $aha Gol!; Nours 5ream- Nour 'omeL

/#to:er 13- 2013A!!ora:le 'ousing-holiay estination-holiay home-Italian

6i!estyle-Krishna $aha- ,roperty In*estment- $eal &state- S'$I $aha Gol!

I! your heart is wren#hing to go :a#k home- its time to return to a pla#e o! sola#e not to

a swarming- pollute metropolis- where all !a#ilities #ome at a premium or are saly

none+istent- :ut to a #alming- inspiring pla#e. he twin #ities o! Mathura an rina*an

not only attra#t e*otees in large num:er :ut are now rawing home seekers who want

to possess a welling in serene surrounings without #ompromising on the nee !or

moern !a#ilities.

De#ause o! the saturation in Mathura an )$- people now wish to set !oot on Mathura

an rina*an in the sear#h o! harmony an grati!i#ation. he e+isten#e o! numerous

Jghats along the Namuna with striking temples makes it a goo holiay estination.

An to satis!y the esires o! the home seekers- S'$I Group is #oming up with *arious

resiential pro"e#ts.

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Situate strategi#ally- "ust a !ew kilometers away !rom rina*an town an out!itte

with in#on#ei*a:le amenities !or moern li*ing- S'$I $aha Gol! is the ieal spot !or a

spiritual retreat- or a se#on home- where #oming :a#k seems to :e an appealing iea.

he most noti#ing !eature o! this pro"e#t initiate :y S'$I Group is that it is the !irst

e*er resiential theme #omple+ in the Dri" region with a gol! #ourse within the

#ompoun.

hough material gain may not :e on your min- it may :e moti*ating !or you to know

the !a#t that that the *alue o! your home is appre#iating an is e+pe#te to rise at rates-

signi!i#antly higher than metro #ities. S'$I $aha Gol! is like a mini township

in#orporating all the moern amenities an a##essories like e+oti# !looring- generously

esigne interiors- worl#lass atta#hments an !ittings- se#urity #amera s#ans et#. he

propose township will :e a merge o! moern an spiritual li*ing where people #an

e+perien#e pro+imity to the 6or.

Lea-e a '"**en!

S'$I Group; he truste name in $eal &state Dusiness

/#to:er ?- 2013A!!ora:le 'ousing-Go*erhan- 'ighway ,la


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grown to :e#ome a leaing pro*ier o! premier li!estyles. Steere :y the :elie! o!

#ommunal growth- S'$I Group has :een shaping lans#apes an li*es in the Mathura

region sin#e its inauguration. S'$I group has su##ess!ully a##omplishe !i*e resiential

an one #ommer#ial pro"e#t #o*ering o*er 112 a#res o! lan in Mathura- )oia- 5elhi-

Gurgaon- ,une an Daroa et# an has se*eral resiential ongoing pro"e#ts #o*ering

roughly 171 a#res o! lan.

S'$I group :elie*es in #ra!ting ultimate resiential #omple+es through no*elty-

pro!essional #onstru#tion te#hni=ues- an !inest materials without #ompromising on

=uality. he #ompanys groun:reaking ieas with aapta:ility to shi!ting market

trens eli*er supreme resiential #omple+. S'$I Group :e

li*es in o!!ering li*ing #onitions whi#h are outstaning in nature an yet reasona:ly

pri#e. he group employs the most sophisti#ate te#hnologies to present all the moern

ay !a#ilities an !inest #onstru#tion =ualities. S'$I Group is shaping li*es through its

pioneering- stateo!theart ar#hite#ture an latest te#hnology in the real estate Inustry.

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S'$I Group has prou#ti*ely #omplete a *ariety o! #ommer#ial an resiential pro"e#ts

with a *iew to set a spe#ial tren in pro*iing integrate real estate pro"e#ts. Moreo*er-

its #urrent pro"e#ts *isi:ly speak o! style- #lass an #om!ort. hus- the :asi# notion o!

S'$I Group is mainly a:out #reating a i!!eren#e to the li*ing styles o! the popula#e.B@

he group :oasts o! a team o! e+tremely e+perien#e engineers- wellknown ar#hite#ts-

an #ompetent management pro!essionals. he group has :een aroun !or almost eight

e#aes an :elie*es in superior =uality ser*i#es an timely possession to #ustomers.

he #ompany has :uilt an unsurpasse reputation o! eli*ering inimita:le in!rastru#ture

!a#ilities at reasona:le pri#es- there:y sti#king to its philosophy o! :uiling a :etter

tomorrow an prosperity !or all.

Lea-e a '"**en!

S2OP TILL YOU DROP? 2IG29AY PLA@A MAT2URA

/#to:er - 2013:a#hoomal-:uying-a!e o!!ee 5ay-ominos- e#o

!rienly- en*ironment-!oo "oints- gol #inema- re#reational a#ti*ities in

Mathura-restaurant- sale

S'$I Groups'ighway ,la


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Go*erhan- Mathura- an rina*an an raws the e*otees an tra*elers either *isiting

the #ity or passing through )'2.

/pene in 200- this is the only mall on )'2 that is operational as o! now. 'ighway

,la- 2013e#o!rienly-en*ironment- holiay estination- holiay home-Shri

Group-S'$I raha :ri" *asunhra-illas- rina*an

More a:out S'$I $aha Dri" asunhra

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Situate amist the une+plore wilerness- we in*ite you to #ome an e+plore S'$I

$aha Dri" asunhra. he resort is in #lose pro+imity to ,arikrama Marg- Go*erhan.

he approa#h to S'$I Dri" asunhra in*ol*es a ri*e along the #ountrysie. /nes

personal *ehi#le are not permitte :eyon the entran#e gate. A!ter a manatory se#urity

#he#k is per!orme :y the guars- pollution!ree polo #ars are use to take the *isitors

aroun the #ampus.

/n#e you enter the premises- the green #olour preominates. $ight away- the

lans#aping will lure you into the temptation to e+plore more. he #ontemporary style

an planning o! this resort will !or sure lea*e you in awe.he *ery sight o! the e+oti#

#ottages will sweep you o!! your !eet. he gol! #ourse is enthralling. he inoor

swimming pool with temperature regulation instills a sense o! elight. he in#ampus

multi#uisine restaurant is e!initely a treat to the taste :us.

he main oor o! the *illa opens into the spa#ious li*ing room. Dulletproo! glass sheets

ser*e as the !ourth wall o! #ommon rooms in ea#h #ottage. Nou #an en"oy :eing in the

lap o! nature :y simply stret#hing an rela+ing your :oy unerneath the sun. Nou nee

not worry a:out the sun tan :e#ause its the in thing. 'igh temperature is also not a

#on#ern :e#ause the pla#e is a:out !our !i*e egrees less hot than the #ity. &*en then i!

you o not wish to e+pose your skin- you #an always sit :a#k in the air #onitione

li*ing room an em:ra#e natural :eauty.

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I! youre not mu#h o! an en*ironment enthusiast- you #an always en"oy the lu+ury

aroun. ree '5 ser*i#e- #lean linens- stylish !urnishings- launry ser*i#es an the

generous sta!! ea#h o! them make you !eel at home.

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T2E PERFECT DESTINATION TO GET A9AY FROM T2E MONTONY OF

LIFE

A##reite with 7 star status :y the $ISI6 $eal &state Star $atings agen#y- the

!ounation o! this pro"e#t was lai in April- 2004. In re#ent years- the pro"e#t sought

popularity not only amongst the elite :usiness #lass :ut also ser*e as a holiay home to

many nonresients o! Inia an nature lo*ers. o #omplement the lo#ation- S'$I

$aha Dri" asunhra has a green #o*er o! more than eighty per#ent. he *illas in#lue

a lan #o*er as little as thirteen per#ent o! the total area.

he resort has goo #onne#ti*ity :y welllai out roas- the railway station an the

airport are not too !ar. (tmost #are has :een taken to a*oi any in#on*enien#e to the

*isitors.

Lea-e a '"**en!

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Septem:er 17- 2013#ottage-e#o!rienly- Go*erhan-holiay estination-holiay

home-resort- Shri Group-S'$I raha :ri" *asunhra-illas

S'$I $aha Dri" asunhra

'ighway pla


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/nly i! one int plan to walk through the winter #hills while he shoppe- he neee to

step out in the summer heat an :uy stu!! uner the s#or#hing sun that is how teious a

task shopping was- in Mathura. I! it was not !or 'ighway ,la


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C2APTER 3

OBJECTIVE OF T2E STUDY

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OBJECTIVES OF T2E STUDY

,ro"e#t has mainly three !ollowing o:"e#ti*e

1. o etermine the #ustomers per#eption a:out ha*ing resiential units.

2. o etermine the #ustomers e+pe#tations !rom real estate #ompanies.

3.o etermine the pro:lems !a#e :y the #ustomers while :uying a house.

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SCOPE OF T2E STUDY

he pro"e#t unertaken makes me a:le to impro*e my pro!essional skills an e+pertise.

It helps me in getting an iea o! $eal &state inustry an its importan#e in our li!e. It

in#reases my #on!ien#e on pro!essional groun :y ealing with high pro!ile #orporate

that are *ery har to #on*in#e. As a #ompanys :ene!it is #on#erne- this pro"e#t helps

#ompany to know its market #onition an le*el o! #ompetition. Also it helps in #reating

awareness to #onsumers regaring property o#uments an in promotion o! their

ser*i#es.

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C2APTER

INTRODUCTION OF TOPIC

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OVER VIE9 OF REAL ESTATE INDUSTRY IN INDIA

Rea+ E!a!e Ind%!r. n Inda?

he si


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with ta+es any !urther imposition o! ta+es in any !orm woul a*ersely a!!e#t the

growth o! this se#tor o! the e#onomy.

he importan#e o! the $eal &state se#tor- as an engine o! the nations growth- #an :e

gauge !rom the !a#t that it is the se#on largest employer ne+t only to agri#ulture an

its siH. he $eal &state Inustry

has signi!i#ant linkages with se*eral other se#tors o! the e#onomy an o*er 20

asso#iate inustries. /ne $upee in*este in this se#tor results in 7@ paisa :eing ae

to the G5, o! the State. A unit in#rease in e+peniture in this se#tor has a multiplier

e!!e#t an the #apa#ity to generate in#ome as high as !i*e times. I! the e#onomy grows at

the rate o! 10H the housing se#tor has the #apa#ity to grow at 14H an generate 3.2

million new "o:s o*er a e#ae.

urthermore- this se#tor has witnesse a spurt in eman not "ust in resiential property

:ut also in #ommer#ial property. A !ast growing area is the I.. an I..ena:le ser*i#es

along with the D,/ :oom. &stimates worke out show that 42 million s=. !t. o! spa#e

will :e re=uire e*ery year till 200@- only in I.. an I..ena:le ser*i#es espe#ially in

the #ities like Dangalore- hennai- 'yera:a an ,une- whi#h is also now graually

shi!ting to )orth Inia.

o a#hie*e the mu#h esire growth an e*elopment in the $eal &state Segment-

II woul like to su:mit the !ollowing 10 points !or #onsieration;

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In!rastru#ture Status to 'ousing; In!rastru#ture status shoul :e pro*ie to housing

se#tor. his will ena:le easier a##ess to low #ost institutional !uns as also allow the

se#tor to tap long term !uns.

$eal &state Mutual uns; he Go*ernment shoul #onsier setting up o! $eal &state

Mutual unsB In*estment rusts to pro*ie the mu#h neee support to the #ash star*e

housing se#tor- similar to the stru#tures aopte !or &state Mutual unsB In*estment

rusts in e*elope real estate markets su#h as- (SA- Singapore. 'ong Kong et#. $eal

&state Mutual unsB In*estment rusts woul :e an e!!i#ient moe !or pro*iing e=uity

!inan#ing as against e:t- whi#h is #urrently the norm !or !inan#ing real estate

e*elopments in Inia.

Stamp 5uty; In some States the Stamp 5uty is as high as 14 1 H o! the *alue o! the

transa#tion. Astonishingly in the Inian #onte+t- not only are the rates high- :ut also the

le*y o! Stamp 5uty is appli#a:le in e*ery su:se=uent transa#tion- :e it the initial trans!er

pur#hase o! lan or on !urther sale o! the same lan a!ter e*elopment or any other

su##eeing transa#tion. /pportunely some states ha*e :rought the Stamp 5uty own to

:etween >@ H- this shoul ieally :e !urther :rought own to 23 H an mae

uni!ormly appli#a:le a#ross all states. 'owe*er- i! the a:o*e suggestion is not a##epta:le

then i! stamp uty has alreay :een pai on one transa#tion- there shoul :e a

me#hanism in the law- where:y there is a pro*ision !or #on#ession or a system o! #reit

!or any su:se=uent transa#tions. his woul a*oi the resultant #as#aing e!!e#t o!

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Stamp 5uty- there:y reu#ing the #ost o! a property. he #on#ept o! #reit !or ta+es pai

on su:se=uent

transa#tions alreay e+ists in other statutes su#h as &)A- A- Minimum Alternate

a+ 8MA9- et#.

,u:li# ,ri*ate ,artnership; here is a nee to e*ol*e a regulatory !ramework that

en#ourages parti#ipation o! the pri*ate se#tor in :ringing te#hni#al an managerial

e+pertise in !ormulating an eli*ery o! :asi# amenities like water- sanitation- sewerage-

transport an ele#tri#ity.

Ar#hai# 6aws; A*aila:ility o! lan !or housing pro"e#ts has :een #onstraine :y a

*ariety o! laws like the $ent ontrol A#t an (r:an 6an eiling an $egulation A#t-

whi#h must :e repeale in all the States. A ne#essary legal an poli#y !ramework has to

:e put in pla#e to restri#t growth o! slums an at the same time to ree*elop the slums

into hygieni# an li*a:le.

ore#losure 6aws; he e+isting !ore#losure laws are #um:ersome as well as time

#onsuming an make it pra#ti#ally impossi:le !or 'ousing inan#e Institutions 8'Is9 to

repossess a welling unit !inan#e. 'Is are relu#tant to take risk an #ontinue to lan

primarily on salarie ur:an :orrowers. Amenment o! 8)ational 'ousing Doar9 )'D

A#t has alreay :een initiate. he implementation pro#ess nees to :e e+peite to

:ring in the re=uire #hanges.

&n*ironmental Impa#t Assessment )oti!i#ation; he noti!i#ation spe#i!ies that no

#onstru#tion a#ti*ity to :e taken up- inspite o! the appro*al o! plans :y the ompetent

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oreign 5ire#t In*estment 85I9; Suita:le moi!i#ations in the 5I guielines are

re=uire- parti#ularly in repatriation o! !uns- #lari!i#ation on the :asi# e!inition o!

:uiltup areaT- streamlining o! learan#e pro#eures as well as the opening up o! the

$eal estate Segment to 5I. his aspe#t has :een is#usse in etail in Se#tion II o! this

paper.

Ser*i#e a+; Ser*i#e ta+ in relation to #onstru#tion o! resiential #omple+es ha*ing more

than 12 houses ha*e :een propose to :e introu#e as a new ser*i#e. 'owe*er- no

rationale has :een pro*ie !or e+#lusion o! ser*i#es in relation to #onstru#tion o!

resiential :ungalows- whi#h may not !orm part o! Jresiential #omple+es.

SUBJECT MATTER OF T2E PROJECT

C9 hat is the meaning o! #ustomers per#eption e+pe#tations while :uying a houseQ

hene*er a person goes to :uy a house- he is *ery #on!use. At that time he oesnt

ha*e a #lear #ut *ision o!- whether to go !or this :uiler- that :uiler- whi#h pla#e-

genuine pri#e an *arious other !a#tors. So at that time what is there in the min o! the

#onsumer an what all things he is e+pe#ting !rom the :uilers- et#.

C9 hy stuy o! #onsumer per#eption an e+pe#tationsQ

$eal estate se#tor is a *ital se#tion o! Inian market stru#ture. Sin#e a lot o!

opportunities are a*aila:le in the real estate se#tor so there are a lot o! #ompanies an

,ro"e#t e*eloper are operating in Inian real estate se#tor. hen at this "un#tion the

unerstaning o! per#eption an knowing the e+pe#tations :e#ome *ery mu#h important.

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So a!ter !ining the reason o! all these we #an pro*ie ma+imum satis!a#tion to

#ustomer.

C9 hy i I #hoose S'$I G$/(,Q

he work #ulture at S'$I G$/(, is :ase on the !unamental :elie! that employees

are its most important asset. $espe#t an genuine #on#ern !or ea#h employee in the

organi


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C2APTER 6

RIVE9 OF LITERATURE

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#ountry- they ha*e9. A:out home....... a ream o! e*ery man whether ri#hBpoor

:la#kB!air.... it takes whole li!e to get a home.

>H o! Inians ha*e their own home at age o! >2. omparing with a shirt or a

:urger........... his is really DIG. It oesnEt mean that earlier two is less important.......

what I mean to say is that MAKAA) is no lesser important. Nou in*est on#e an thats

huge.

Go*t. a*ertises a:out #he#king !oo =uality- pri#es o! a #ommoity- an pro:lems with

auto- ele#tri#al e=uipments- an #reit #ars an........... Dut I ha*enEt seen this e!!ort to

eu#ate people a:out realestate aggressi*ely.

hat to o i! you are at pro:lem with your :uiler- what is map appro*al- how #an a

#ommon man get it- what is mutation- why is it important- really more important to any

man than running a!ter some #reit #ar in!late :ill or some in!late #harges taken :y

Dig Da


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se#tor #omes ne+t in terms o! people employe. he *alue o! stake holers in this se#tor

is no lesser than ?0H.

he in*ol*ement o! more than 0H o! the population 8pu:li# representati*es9 makes a

go*t. hy not a inustry. ,eople within 8i.e. employees9 an outsie 8in*estors- :uyers-

an shareholers9 i! moerate :y a #entral agen#y like $DI 8I name it $&$DI $eal

&state $egulatory Doy o! Inia9- then li!e !or e*ery:oy in I)5IA might :e sa!er.

Fa++"%! "( rea+ e!a!e )""*?

he :oom in the real estate saw emergen#e o! many :uilers- who playe upon the

emotional sie o! human nature to own oneEs own ream house- #ommer#ial spa#e et#.

Desies the e*er rising pri#es o! the housesB!lats et# attra#te many to in*est in the real

estate with a hope that their money will gi*e the :est returns i! in*este in the real estate

se#tor. he interest o! the #onsumer in the real estate lea to hea*y :ookings o! the

:uilings- inno*ation o! the #on#ept o! prelaun#h :ookings- the !latsB#ommer#ial spa#e

were sol while at the rawing :oar stage. he #onsumer ne*er :othere to #he#k the

#reentials o! the :uiler- san#tions :y the #ompetent o!!i#es et#. Instea the #onsumers

were le :y alluring a*ertisements issue :y the :uilers- promising eli*ery o!

possession o! #onstru#te :uilingB!lat within the stipulate time. he :uilers promise

re!un o! money immeiately on #an#ellation- some o! them also promise assure

returns :y way o! rent.

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A!ter the :u::le has :urst- neeless to say- the promises o! the :uilers ha*e gone !or

si+. he pur#haserB#onsumers ha*e pai the entire sale pri#eBma"or #onsieration an

they are uner e:t o! :ankB!inan#ial institutions- sa*ings ha*e e*aporate an there is

no sight o! #omplete :uiling. he promising :uiler has *anishe or has starte

a*oiing #alls re=uest !or re!uns- eli*ery o! possession is unheee. Instea some

:uilers ha*e the aua#ity to eman more money on a##ount o! allege es#alation #ost

with a remote possi:ility o! possession :eing hane o*er to them. hat o poor an

harasse #onsumers o in su#h #ir#umstan#es.

I nee to emphasi


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namely- istri#t !orum- state #ommission an )ational ommission. here the *alue o!

the property is less than twenty lakhs- the #omplaint will :e !ile in the 5istri#t orum.

here the *alue o! the property is more than twenty lakhs :ut less than /ne rore the

#omplaint will :e !ile :e!ore the State ommission an where the *alue o! the property

is in e+#ess o! $s. /ne rore the #omplaint will ha*e to :e !ile in the )ational

ommission.

In the matter o! 56 (ni*ersal 6t s Drig 8$et9Kamal Soo- the )ational

ommission- reporte as MA)(BB00>?B2007 was !a#e with a situation- wherein the

#onsumer was le :y the a*ertisement o! the :uiler o! eli*ery within stipulate time

an #onse=uently on the !ailure to eli*er- the :uiler #ontene that go*ernment

permissions- su#h as appro*al o!


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at the pre*ailing market rate. Mere payment o! interest is not an ae=uate #ompensation.

8Sour#e ; http://business.fiu.edu/realestate/journals-JREL.cfm 9

omplete in!ormation o! how to :uy a home or property;

1. 'ow o I :uy a houseQ

De an in!orme #onsumer :uying a house is one o! the most #ompli#ate an e+pensi*e

pur#hases you will e*er make. As with most other things- you get what you pay !or.

6ook at an #ompare many houses in i!!erent areas. /n#e you ha*e seen something you

like- assess its lo#ation. 'ow !ar will you ha*e to #ommuteQ hat is the tra!!i# likeQ

'ow oes the neigh:orhoo lookQ hat ser*i#es are a*aila:leQ 'ow goo are the lo#al

s#hoolsQ ill you :e a:le to get your #hilren into themQ hat is the #rime rate in the

area- an what types o! #rimes ha*e o##urre in the past #ouple o! yearsQ isit the home

on multiple o##asions an at i!!erent times o! the ay. $emem:er; lo#ation- lo#ation-

lo#ation. ItEs one o! the :iggest !a#tors in setting the pri#e o! the home.

De!ore you make a written o!!er- know e+a#tly what you are :uying an what the #osts will :e

a!ter you own it. or e+ample- in aition to the monthly prin#ipal an interest payments that

you will ha*e to !inan#e the pur#hase o! your home- you will nee to :uget !or utility :ills-

property ta+es- an insuran#e an maintenan#e #osts. I! you :uy a home that has a

homeownerEs asso#iation- you will also ha*e to pay asso#iation !ees. Some homes ha*e

spe#ial assessments in aition to the regular property ta+es. Make sure that you ask the

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seller !or #opies o! the past yearsF :ills !or these ser*i#es- an that you in=uire as to whether

there are any assessments s#heule to :e pla#e on the property in the !uture.

Also- #he#k the #onition o! the house an any applian#es- winow #o*erings an other

items that you want in#lue in the sale. onsier pur#hasing a home warranty. or a

minimum !ee- the home warranty #ompany will insure that the house an the applian#es

are in working #onition. Many #ompanies will pro*ie #o*erage !or washers- ryers-

pools an pool e=uipment- air #onitioning- an some roo! repairs. Nour agent or es#row

holer #an pro*ie you with in!ormation on these poli#ies.

2. 5o I nee a real estate agent or an attorneyQ

An e+perien#e lo#al real estate agent #an assist you in !ining a home that meets your

parti#ular nees. 'e or she will also ha*e in!ormation a:out the home an area that an

outsier woul ne*er !in "ust :y looking at the parti#ular home. Most homes are liste

!or sale :y a real estate :roker who is re!erre to as the sellerEs agent. he sellerEs agent

represents the seller. he agent who helps you !in the home is #alle the :uyerEs agent.

(sually you will not ha*e to pay your agent a !ee !or the time an energy he or she

spens in !ining the home an assisting you in #losing the sale. he :uyerEs agentEs !ee

will :e pai :y the seller when you #omplete the pur#hase o! the home.

Nour real estate agent will also assist you in negotiating the pri#e- learning a:out the

#ommunity- o:taining a loan- inspe#ting the home- an in #losing the es#row. In some

instan#es- a real estate agent #an represent :oth the :uyer an the seller. his is re!erre

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to as a ual agen#y. his must :e is#lose to you :e!ore you make an o!!er. It is a*ise

that you pro#ee #are!ully in this situation- sin#e your agent will :e working !or :oth the

seller an you at the same time.

I! you are not sure that you unerstan all o! your rights an responsi:ilities- it is

a*isa:le to see an attorney who is e+perien#e in the pur#hase o! resiential real estate.

An attorney #an help you with legal an ta+ =uestions that #ome up uring the pur#hase

o! the home- an #an assist you in re*iewing all o! the o#uments an reports that will :e

pro*ie to you in the pro#ess o! pur#hasing the home. or more in!ormation on how to

lo#ate a =uali!ie attorney- orer a !ree #opy o! the State Dar pamphlet 'ow an I in

an 'ire the $ight 6awyerQ o !in out how to orer a !ree #opy o! this pamphlet an

other State Dar #onsumer eu#ation pamphlets- #all 413@22@0. /r *isit the State

DarEs we: site8www.#al:ar.#a.go*9 where youEll !in the :arEs #onsumer eu#ation

pamphlets- as well as in!ormation on orering them. he pamphlets also #an :e orere

in :ulk.

3. hat in!ormation must the seller pro*ie usQ

In most #ases- when you are preparing to :uy a home- the seller must pro*ie you with a

$eal &state rans!er 5is#losure Statement. his is a preprinte !orm that lists many

!eatures or #onitions a:out the home- the lan- an the area where the home is lo#ate.

he seller must list on this !orm any possi:le pro:lems he or she is aware o! that might

a!!e#t your willingness to pur#hase the home. his in#lues- !or e+ample- easements-

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rights o! others to #ontrol how you use the property- en*ironmental pro:lems-

non!un#tioning e=uipment-


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kins o! inspe#tions you nee epen on the lo#ation an #onition o! the property. or

e+ample- in a hillsie area- you might want a soil sta:ility inspe#tion. I! you are :uying a

home :uilt :e!ore 1?7@- you shoul seriously #onsier an inspe#tion !or lea:ase paint.

At a minimum- you shoul ha*e the home inspe#te to etermine i! it is stru#turally

soun- a pest #ontrol inspe#tion to see i! the house has :een in!e#te :y termites or ry

rot- an a natural ha


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in#rease your eposit or in#rease your o!!er- espe#ially i! there are multiple o!!ers on the

home.

he eposit is usually eposite in es#row upon the a##eptan#e o! your o!!er. Nou su:mit

a written o!!er on a !orm known as the $esiential ,ur#hase Agreement an $e#eipt !or

5eposit. his !orm sets out the terms upon whi#h you are willing to pur#hase the

property. he pri#e you o!!er on a home will- in most #ases- :e less than the amount you

will nee to pur#hase the home. here will :e e+penses in#urre in pur#hasing the home

that will ha*e to :e pai :y either the :uyer or the seller. hese in#lue- !or e+ample- title

reports- o#ument preparation- re#oring !ees- lo#al ta+es- !ees !or inspe#tions- es#row

!ees- homeownerEs insuran#e- an notary !ees. Ask your agent or es#row o!!i#er to

pro*ie you with an estimate #losing statement. his will gi*e you an iea o! some o!

the aitional #osts you will in#ur in pur#hasing your home. Nou o not want any

surprises.

>. hat is a $esiential ,ur#hase Agreement an $e#eipt !or 5epositQ

his agreement is an o!!er whi#h- upon a##eptan#e :y the seller- results in a :ining

#ontra#t. It shoul #o*er all o! the important terms o! the sale. or e+ample- it shoul

in#lue a #omplete es#ription o! the property an o! any personal property that will :e

sol with the house- su#h as winow #o*erings- kit#hen applian#es- washers an ryers.

It shoul state the e+a#t pur#hase pri#e- in#luing the amount o! your initial eposit- any

in#reases in that eposit- the amount you will pay in #ash- #he#k or wire trans!eran the

amount you will nee to !inan#e to #omplete the pur#hase pri#e. his agreement shoul

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also list any #onitions that may allow you to :a#k out o! the #ontra#t. Nou will want a

#onition that allows you to #an#el the #ontra#t i! you #annot o:tain a loan on !a*ora:le

terms or i! the inspe#tions re*eal su:stantial e!e#ts or pro:lems with the home. Nou may

also nee a #onition that allows you to #an#el the sale i! you #annot sell your #urrent

home. ,lease unerstan- howe*er- the more #onitions you ha*e- the less likely the

seller is to a##ept your o!!er.

his agreement shoul also set !orth what will happen to your eposit i! you #an#el the

sale- what will happen i! you an the seller ha*e a isagreement o*er the terms o! the

sale- an how the :rokers will :e pai. he agreement shoul also ini#ate whether you

are pur#hasing the property in Fas is #onitionF or the seller is warranting the #onition o!

the property. ake the time to go o*er ea#h an e*ery term o! the agreement with your

agent :e!ore you sign the agreement.

7. an I #hange my minQ

Nou shoul not make an o!!er to pur#hase a house unless you are serious a:out :uying it.

Nou #an- howe*erre*oke your o!!er :e!ore it is a##epte :y the seller. his re*o#ation

shoul :e in writing. I! your o!!er has alreay :een a##epte :y the seller- you may :e

a:le to terminate or re*ise your o!!er i! you are unhappy with what your inspe#tions

re*eal or i! other #onitions o! the o!!er are not met.

he $esiential ,ur#hase Agreement an $e#eipt !or 5eposit #ontains se*eral pro*isions

that is#uss what will happen in the e*ent the sale oes not go through. here is a

meiation pro*ision- an ar:itration pro*ision an a li=uiate amages pro*ision. he

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li=uiate amages pro*ision #an result in you losing most i! not all o! your eposit 8up

to 3 per#ent o! the #ontra#t pri#e9 in the e*ent you ele#t not to #omplete the pur#hase

pri#e- an your ele#tion is without goo #ause. here is no pro*ision in the stanar

#ontra#t !or li=uiate amages in !a*or o! the :uyer in the e*ent the seller wrong!ully

re!uses to go through with the sale. Nou o not ha*e to agree to this pro*ision. are!ully

is#uss the pros an #ons o! initialing this pro*ision with your agent or attorney.

@. 'ow #an I get a loanQ

Most home loans are mae :y !inan#ial institutions su#h as :anks- sa*ings an loan

asso#iations- an #reit unions. /ther sour#es o! loans are insuran#e #ompanies-

mortgage :ankers- !inan#e leners- mortgage loan :rokers- pension !uns an in*estment

trusts. 6eners #harge i!!erent !ees an o!!er i!!erent interest rates so it pays to shop

aroun. Nour agent will :e a:le to re#ommen leners in your area.

hen you apply !or a home loan- the lener will #he#k your #reit rating an re*iew

your past employment- in#ome history- an #reit an e:t o:ligations. It will also o:tain

in!ormation a:out the property that will :e se#urity !or the loan. his will in#lue

an appraisal or estimate o! the !air market *alue o! the home- a re*iew o! the preliminary

report prepare :y the title insuran#e #ompany to etermine what liens- easements an

other #onitions will :e superior to its loan- an a re*iew o! any ta+es- assessments an


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#lose the sale. Nou shoul is#uss these !ees with your lener :e!ore you su:mit your

appli#ation.

?. hat types o! home loans are a*aila:leQ

In e+#hange !or #ash !rom the lener- you agree to pay interest an to make payments

o*er a perio o! time. In most instan#es- the property you pur#hase will :e se#urity !or

repayment o! the loan.

Sometimes a seller will o!!er a seller!inan#e or #arry :a#k ee o! trust. his !inan#ing

metho is o!ten use when a seller wants to re#ei*e in#ome o*er a perio o! time or when

leners are stringent in their loan re=uirements. he terms o! these loans shoul :e

is#usse with your agent or attorney. 'e or she is :est =uali!ie to etermine i! the loan

o#uments an agreement meet all legal re=uirements.

/##asionally- you #an Fassume a loan or take o*er a loan that the seller has :een paying

o!!. Nou shoul :e #are!ul in assuming any loan. Most loans ha*e an a##eleration or ue

on sale #lause. his means that the lener #an eman that the sellerEs loan :e pai in !ull

when the property is sol. I! you wish to assume a loan- you shoul ha*e your agent or

attorney re*iew all o! the sellerEs loan o#uments an make appro*al :y the lener a

#onition to your o!!er.

Most home loans that are a*aila:le to ali!ornians o!!er one o! two interest rate

stru#tures. A !i+e rate loan o!!ers a set interest rate- so that your monthly payment ne*er

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#hanges. Some !i+e rate loans are !eerally insure or guarantee- su#h as a eteranEs

loan or an 'A loan. hese loans usually ha*e a lower interest rate an re=uire smaller

own payments. or more in!ormation on these loans- get in tou#h with a lo#al o!!i#e o!

the ali!ornia 5epartment o! eterans A!!airs- the (.S. eterans Aministration or the

(.S. 5epartment o! 'ousing an (r:an 5e*elopment 8'(59.

Another type o! loan that is a*aila:le is an a"usta:le rate mortgage loan- sometimes

#alle an A$M. An A$M is a mortgage loan whi#h pro*ies !or a"ustment o! its interest

rate as market rate interest rates #hange. he A$MEs interest rate is tie to an ine+ that

re!le#ts #hanges in the market rates o! interest. Some ine+es use are the osto!uns

Ine+ pu:lishe :y the /!!i#e o! hri!t Super*ision- an the eeral $eser*e 5is#ount

$ate. hese loans usually ha*e interest rates that are lower than the !i+e rate loan

interest. A$Ms #an :e #ompli#ate. Make sure that you unerstan all o! the terms o!

these loans :e!ore you agree to a##ept one.

/##asionally- new mortgage plans :e#ome a*aila:le that are intene to meet spe#i!i#

nees o! a #ommunity. hese in#lue loans !or !irsttime home:uyers- an loans !or

tea#hers. he#k with your lo#al #onsumer a!!airs o!!i#e an housing epartments !or up

toate in!ormation on these types o! loans.

10. hat o##urs when I F#loseF on a homeQ

or the prote#tion o! the seller an the :uyer- a person or #ompany that has no #onne#tion

with you or the seller hols the money an papers in*ol*e in the pur#hase. his

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pro#eure is #alle es#row. he es#row holerEs "o: is to make sure that all o! the terms

an #onitions o! the agreement are met. 'e or she will also #oorinate all o! the

a#ti*ities o! the :roker- the lener an the title insuran#e #ompany. he es#row holer

will eli*er the ee to the #ounty !or re#oring when it #an pay the seller the money.

&s#row ser*i#es #an :e pro*ie :y title #ompanies- :anks- sa*ings an loan

asso#iations- inepenent es#row #ompanies- realtors or lawyers.

he es#row holer oes not a#t as a meiator- a lawyer or an a*isor. he es#row holer

is re=uire :y law to remain neutral. Its only "o: is to #arry out the terms o! the es#row

instru#tions. In Southern ali!ornia- es#row instru#tions are signe when the es#row is

opene. hey are moi!ie throughout the #ourse o! the es#row as the agreement

:etween the :uyer an seller #hange. In )orthern ali!ornia- es#row instru#tions are

e+e#ute "ust prior to the #lose o! es#row. hese instru#tions shoul :e #lear an #ertain

as to the intentions o! the parties an the uties o! the es#row holer. Make sure your

,ur#hase Agreement oes not #on!li#t with your es#row instru#tions. I! they o #on!li#t-

the es#row instru#tions may :e #onsiere your !inal agreement as to the terms o! the

pur#hase. I! you are un#ertain as to what the instru#tions say- is#uss them with your

agent- your lawyer- an the es#row holer.

A!ter the #lose o! es#row- the es#row holer will pro*ie you with a Settlement

Statement. his o#ument will show you- as the :uyer- all o! the #osts in#urre :y you in

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pur#hasing the property. Nou shoul re*iew this o#ument #are!ully an sa*e this

statement !or later. Many o! these #osts may :e eu#ti:le !rom either your state or

!eeral ta+es. I! you ha*e any =uestions or #on#erns a:out the #harges you in#urre-

#onta#t the es#row holer immeiately an ask !or an e+planation.

11. 'ow shoul the title to the home :e helQ

,rior to the #lose o! es#row- the es#row holer will ask you how you wish to hol title to

your new home. 'ow someone hols title will a!!e#t what will happen to the property in

the e*ent o! the eath o! one o! the owners. It also will a!!e#t whether #ertain ta+es will

:e in#urre or whether a pro:ate o! the estate will :e ne#essary. Nou shoul is#uss your

options with a ta+ spe#ialist an your agent :e!ore you make your sele#tion.

Nou #an hol title to the home :y yoursel!- as separate property- with your spouse- as

#ommunity property- or with your spouse or a thir party- as "oint tenants or tenants in

#ommon. Nou #an also hol title to the property in a !amily trust. or more in!ormation

on the i!!erent !orms o! ownership- see the State Dar pamphlet 5o I )ee &state

,lanningQ o o:tain a #omplimentary #opy o! this pamphlet- mail a sel!aresse

en*elope 8with #ents in postage9 to the &state ,lanning- rust an ,ro:ate 6aw

Se#tion- he State Dar o! ali!ornia- 1@0 'owar Street- San ran#is#o- ali!ornia-

?4101>3?. or in!ormation on orering multiple #opies- #all 1@@@4>073>4.

12. 5o I nee title insuran#eQ

itle insuran#e is ne#essary !or your prote#tion when you :uy a home. It is- howe*er- not

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a guarantee that pro:lems will not arise a!ter the #lose o! es#row. hen you make an

o!!er to :uy a home- you- as the :uyer- ha*e the right to #hoose the title #ompany. his

e#ision shoul :e :ase on the lo#al o!!i#eEs e+pertise- an the #ompanyEs re#or !or

!airly hanling #laims uner its poli#ies. Nou shoul is#uss these issues with your agent.

/n#e you ha*e #hosen a #ompany- you shoul make one o! the #onitions o! the #lose o!

es#row #lear title to the property. Flear titleF means that when the sale to you is

#omplete- the title to the property will :e !ree !rom liens- "ugments an other #laims

that you ha*e not agree to a##ept. Nou shoul also is#uss with your agent the nee !or

a sur*ey o! the property an title insuran#e #o*erage !or :ounary line isputes. In many

instan#es- espe#ially in rural areas- :ounary lines are not where they shoul :e. A

sur*ey an sur*ey #o*erage #an help eliminate !uture isputes with your new neigh:ors.

De!ore a title #ompany issues an insuran#e poli#y- it will make an in*estigation to !in

out i! anyone :esies the seller #laims to own the property. It will also sear#h the pu:li#

re#ors !or #laims against the property. he title #ompany will pro*ie you with a report-

#alle preliminary report. Nou shoul #are!ully re*iew this report to etermine i! it

es#ri:es all o! the property you are intereste in :uying. Nou shoul also re*iew this

report an etermine what items you are willing to a##ept when you pur#hase the

property an what items you wish remo*e or taken #are o! as a #onition o! the #lose o!

es#row. I! you are un#ertain as to what the report says- you shoul is#uss the matter

with your agent- the es#row holer anBor your attorney.

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here are i!!erent kins o! title insuran#e a*aila:le. /!ten the i!!eren#e in #ost !or the

:etter poli#ies is nominal. FDasi#F or FStanarF #o*erage is- in most instan#es- not the

:est poli#y a*aila:le. or an aitional onetime #ost or no #harge at all- you #an o:tain

prote#tion !or losses resulting !rom illegal #onstru#tion-


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C2APTER

RESEARC2 MET2ODOLOGY

71


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73/127


74/127

74

!he "ppropriate data collection

T#e n("r*a!"n re%red ). ea'# ")>e'!-e )en$ de!er*ned;

#pecific $uestions/#cale

$uestion/#cale %easurements is


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75

Research objectives are bein

transformed into information objectives.

!he number of information needed

!he &uestionnaire and la'out is

Revise the &uestionnaire la'out if


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3. C%!"*er S%r-e.?

he people play an important part as a #lear per#eption o! people a:out the

prou#t #an :e estimate an known. Stuying the nee le*els o! the people

regaring the prou#ts #an :e o:ser*e. It was *ery use!ul in knowing a:out the

re=uirements o! the people.

Reear'# De$n?

A two stage $esear#h was #onu#te;

4; Pr*ar. Reear'#?

A ,rimary $esear#h was #onu#te;

he =uestionnaire was prepare !or the #ompanies an !ollowing areas #o*ere;

#ompeting real estate #ompany

eatures o!!ere :y i!!erent #ompany

onsumer pro!ile

76

T#e %e!"nnare ("r*a! )en$ (na+=ed;


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Satis!a#tion le*el

$easons !or their pur#hase.

5esira:le !eatures o! the prou#t an ser*i#e.

3; Se'"ndar. Reear'#?

5ata was #olle#te !rom we:sites an #atalogues to unerstan the prou#t o! the

i!!erent players

Sa*p+n$ P+an E+e*en!? he target population o! the stuy in#lue the general

population o! e*ery age who enters to the Shri Group

Sa*p+e =e?300 ,eople 8,ri*ate employee- Go*t. employee- Dusiness owner 9

#amplin !echni&ue

Sampling methos are #lassi!ie as either probabilityor nonprobability. In pro:a:ility

samples- ea#h mem:er o! the population has a known non


78/127

sample might i!!er !rom the population. hen in!erring to the population- results are

reporte plus or minus the sampling error. In nonpro:a:ility sampling- the egree to

whi#h the sample i!!ers !rom the population remains unknown.

Rand"* a*p+n$ is the purest !orm o! pro:a:ility sampling. &a#h mem:er o! the

population has an e=ual an known #han#e o! :eing sele#te. hen there are *ery large

populations- it is o!ten i!!i#ult or impossi:le to ienti!y e*ery mem:er o! the population-

so the pool o! a*aila:le su:"e#ts :e#omes :iase.

S.!e*a!' a*p+n$is o!ten use instea o! ranom sampling. It is also #alle an )th

name sele#tion te#hni=ue. A!ter the re=uire sample si


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population ha*e a low in#ien#e relati*e to the other stratums.

C"n-enen'e a*p+n$is use in e+ploratory resear#h where the resear#her is intereste

in getting an ine+pensi*e appro+imation o! the truth. As the name implies- the sample is

sele#te :e#ause they are #on*enient. his nonpro:a:ility metho is o!ten use uring

preliminary resear#h e!!orts to get a gross estimate o! the results- without in#urring the

#ost or time re=uire to sele#t a ranom sample.

J%d$*en! a*p+n$ is a #ommon nonpro:a:ility metho. he resear#her sele#ts the

sample :ase on "ugment. his is usually an e+tension o! #on*enien#e sampling. or

e+ample- a resear#her may e#ie to raw the entire sample !rom one Frepresentati*eF

#ity- e*en though the population in#lues all #ities. hen using this metho- the

resear#her must :e #on!ient that the #hosen sample is truly representati*e o! the entire

population.

%"!a a*p+n$is the nonpro:a:ility e=ui*alent o! strati!ie sampling. 6ike strati!ie

sampling- the resear#her !irst ienti!ies the stratums an their proportions as they are

represente in the population. hen #on*enien#e or "ugment sampling is use to sele#t

the re=uire num:er o! su:"e#ts !rom ea#h stratum. his i!!ers !rom strati!ie sampling-

where the stratums are !ille :y ranom sampling.

Sn",)a++ a*p+n$is a spe#ial nonpro:a:ility metho use when the esire sample

#hara#teristi# is rare. It may :e e+tremely i!!i#ult or #ost prohi:iti*e to lo#ate

responents in these situations. Snow:all sampling relies on re!errals !rom initial su:"e#ts

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to generate aitional su:"e#ts. hile this te#hni=ue #an ramati#ally lower sear#h #osts-

it #omes at the e+pense o! introu#ing :ias :e#ause the te#hni=ue itsel! reu#es the

likelihoo that the sample will represent a goo #ross se#tion !rom the population.

Da!a C"++e'!"n

he !inal ra!t o! the =uestionnaire 8see Appeni+9 was prepare on the :asis o! the

o:ser*ations !rom the pilot stuy. hese were then !inally !ille :y 300 #ustomers

potential #ustomers- !or the #on#lusi*e stuy.

inally the ata #olle#te was !e into the ata analysis so!tware S,SS- to :e analy


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A!!!%de5Opn"n?

hrough the =uestionnaire we ha*e trie to get hol o! #ustomers

pre!eren#e- in#lination an re=uirement. Attitue is an important notion in

the marketing literature- sin#e it is generally thought that the attitues are

relate to the :eha*ior o! #ustomer.

M"!-a!"n?

hrough the =uestionnaire we ha*e trie to !in the hien nee or want o!

#ustomer an ha*e trie to !in i! these people #an :e tappe as the potential

#ustomer !or Shri Group.

Be#a-"r?

Deha*ior #on#erns what su:"e#ts ha*e one or are oing. hrough the

=uestionnaire we ha*e trie to !in out the :eha*ior o! the ini*iuals

regaring the prou#t an their responses. I! the responses are !a*ora:le

then the person #an :e sai to :e our potential #ustomer. he primary ata

ser*es as an important tool to measure the :eha*ioral tren o! the #ustomer.

It helps in answering some o! the *ital Cuestions.

O)!ann$ !#e Pr*ar. Da!a?

he ata #olle#tion was primarily one through #ommuni#ation. ommuni#ation

in*ol*es =uestioning responents to se#ure the esire in!ormation- using a ata

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#olle#tion instrument #alle =uestionnaire. he =uestions were in writing an so

were the responses.

Vera!+!.?

It is the a:ility o! a te#hni=ue to #olle#t the in!ormation on the many types o! primary

ata o! interest to marketers. It has also :een !oun that some o! the people o not answer

truth!ully to all the =uestions espe#ially in the #ase o! the personal etails

'A,&$ >

DATA ANANLYSIS

AND

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INTERPRETATION

DATA ANANLYSIS AND INTERPRETATION

C.19 he pro!essions o! the people I metWW..

258 86.0 86.0 86.39 3.0 3.0 89.3

31 10.3 10.3 99.7

1 .3 .3 .3

1 .3 .3 100.0

300 100.0 100.0

300 100.0

privatebusiness

govt.

owner

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulativ

e "erent

profession type

83


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owner

govt.

business

private

5uring the sur*ey I *isite many Go*ernment an ,ri*ate /!!i#es to meet with people

who #an gi*e me proper response o! my =uestionnaire. I met with total 300 people out o!

whi#h 10.3H 8319 people are oing Go*ernment ser*i#es - @> H82@9 people are oing

,ri*ate ser*i#es an 3 H 8?9 people are oing :usiness.

My target was to meet ser*i#e #lass people :e#ause they are eu#ate an they are

ha*ing #apa:ility o! :uying house or any e+perien#e o! :uying house or any property.

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age o% a person

&1'5030'&025'3020'25

#o

unt

300

200

100

0

I met with people ha*ing i!!erent age. Dut generally I #hoose to met people ha*ing age

more than 30 years .De#ause they ha*e :ought house or they are in pro#ess o! :uying

any house. he people I ha*e met most people :elong to age group o! 30 to 40 years

an ha*ing 71H an people :elonging to age group 2 to 30 years ha*ing 8least9

.7H.,eople are in age group 410 years an more than 40 years are ha*ing 22H.

C2. 'ow mu#h are you satis!ie !rom real estate marketing in!ormation pro*ie :y real

estate #ompaniesQ

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3 1.0 1.0 1.3

93 31.0 31.0 32.3

6& 21.3 21.3 53.7

126 &2.0 &2.0 95.7

13 &.3 &.3 100.0

1 .3 .3 .3

300 100.0 100.0

300 100.0

(ig(l!

satis%ied

satis%ied

neutral

dis'satis%ied

(ig(l!

dis'satis%ied

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulative

"erent

(ig(l! dis'satis%ied

dis'satis%ied

neutral

satis%ied

(ig(l! satis%ied

ith the help o! a:o*e pie #hat an ta:le it is #lear that ma"ority 842H9 o! people are

issatis!ie an *ery less proportion 81H9 o! people are highlysatis!ie with the

marketing in!ormation pro*ie :y the real estate #ompanies . Many people who are

satis!ie with the marketing in!ormation pro*ie :y e*eloper -they were saying that

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$eal estate #ompanies oes not want to share ea#h marketing etail :ut also some real

estate #ompanies oes not want to hie any marketing etail i! #ustomers asking a:out

them. 21.3H people are neutral- 31 H people are satis!ie an 4.3 H people are strongly

issatis!ie !rom the marketing etails pro*ie :y the real estate #ompanies.

e #an make most o! the #ustomers satis!ie :y

1. reating awareness a:out all the marketing etails.

2. Dy asking the e*elopers to pro*ie ea#h 8negati*e an positi*e9 marketing etail

without any terms an #onitions in their :roa#her.

3. Dy making the people aware o! all the legal an te#hni#al o#uments whi#h are

neee while going to :uy a house.

e #an make most o! the 4>.3H #ustomers issatis!ie :y the reason o! this strange

result in simple languages is as !ollows

Duilers o not gi*e #omplete marketing in!ormation in their :roa#her.

Marketing in!ormation pro*ie :y real estate e*elopers is #onition :ase.

In the marketing in!ormation :roa#her- e*elopers o not share the negati*e sie

o! pro"e#t.

he paper work is a :it i!!erent !rom that o! the a#tual work.

C.3. hat sour#e o! in!ormation o you pre!er while :uyingB sear#hing !or a propertyQ

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12& &1.3 &1.3 &1.3

21 7.0 7.0 &8.3

16 5.3 5.3 53.7

7 2.3 2.3 56.0

86 28.7 28.7 8&.7

&6 15.3 15.3 100.0

300 100.0 100.0

300 100.0

print

$edia

tv ) radio

internet

outdoor

add

personal

re%erene

bro*er

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulative

"erent

w(at soure o% in%or$ation do !ou pre%er w(ile sear(in %or a pro

bro*er

personal re%erene

outdoor add

internet

tv ) radio

print $edia

#ount

1&0

120

100

80

60

&0

20

0

88


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he a:o*e a:le an #hart shows that most o! the people pre!er ,rint meia 841.3 H9

an personal re!eren#e [email protected] H9 !or sear#hing house or property. An other sour#es like

Internet- Droker- $aio- /utoor a*ertisement are ha*ing .3 H- 1.3H- 7H- an

2.3H respe#ti*ely.

Many people say that sear#h o! property through internet is *ery #om!orta:le. De#ause in

a single #li#k they #an rea#h to a num:er o! :uilers an their pro"e#ts. hey were saying

that mostly internet property we: portal shows only marketing etail o! pro"e#ts :ut i!

they will show legal an te#hni#al o#ument o! pro"e#t so sear#hing property through

internet :e#ome more :ene!i#ial.

Some people say that print meia is :etter way o! sear#hing property :e#ause it is easily

a*aila:le at e*ery where any time an also gi*es in!ormation a:out #urrent status o!

pro"e#t with marketing etails.

Many people were saying that :uying or sear#hing house or property through :roker is

not sa!e :e#ause o! their ual nature .Generally they are making hype o! the e*elopers

pro"e#t an hie negati*e sie o! the pro"e#t.

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90


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C.4. hoose your pre!era:le lo#ation an types o! house you want to pur#haseQ

91

area o% pre%erene

new del(%aridabaot(ersgurgaonnoidag(a+iabad,at(ura#ount

160

1&0

120

100

80

60

&0

20

0


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93/127

C. onsumers pre!eren#e o! in!ormation relate to property o#ument !rom $eal &state

we: portal- past re#or o! :uilers- an marketing etails

27& 91.3 91.3 91.3

15 5.0 5.0 96.3

11 3.7 3.7 100.0

300 100.0 100.0

300 100.0

propert!

dou$ents

$ar*etind

details

past

reords

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulative

"erent

prioriority amongst the three

prioriorit! a$ongst t(e t(ree

past reords$ar*etind detailspropert! dou$ents

#ount

300

200

100

0

93


94/127

rom the a:o*e we #an #on#lue that :e!ore going to :uy a house people generally look

!or the property o#uments whi#h #omes up to ?1.3H o! the total responses- then the

marketing etails an the past re#ors #ome.

C.>. Is there any nee !or any regulating :oy in the real estateQ

In this =uestion- ma"ority o! the people ha*e a *iew that there is a nee !or some

regulatory :oy whi#h #an ha*e a #ontinuous eye on the real estate se#tor.

ery less people say the answer as J)o- an least no o! people ha*e J)o reply.

94

an-t sa!

no

11

!es


95/127

C.7; 5o the $eal &state e*elopers gi*e possession timelyQ

107 35.7 35.7 35.7

156 52.0 52.0 87.7

37 12.3 12.3 100.0

300 100.0 100.0

300 100.0

!es

no

an-t sa!

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulative

"erent

an-t sa!

no

!es

he answer o! ma"ority was not in !a*or. /ut o! 300 people-1> sai Jno to this

#omprising o! 2H o! the whole population. hereas 107 sai JNes an $est were in

two mins.

95


96/127

C.@; 5o you think go*t. takes ne#essary steps to pro*ie house to the #ommon manQ

98 32.7 32.7 32.7

1&8 &9.3 &9.3 82.0

5& 18.0 18.0 100.0

300 100.0 100.0

300 100.0

!es

no

an-t sa!

Total

Valid

Total

Frequen! "erent

Valid

"erent

#u$ulative

"erent

96


97/127

an-t sa!

no

!es

Ma"ority sai J)o when aske this =uestion an #omprise o! 4?.3H o! the total

answers- 32H sai yes an 1@H int knew where to go.

C.?. ross a:ulation o! the ,la#e o! pre!eren#e the ype o! 'ouse whi#h a person

likes to ha*e.

97


98/127

hen the pla#es o! pre!eren#e were #ross ta:ulate with the types o! houses the

#onsumers want then the result #ame out to :e that;

Ma"ority o! the pu:li# want 3D'K houses 8i.e. 1729 an that too the eman is

the most in Mathura 8@29.

he least is the eman o! the ,ent 'ouses 8total39- whi#h were in Mathura an

)oia region.

here is *ery less eman o! 1D'k houses in the MA'($A region whi#h is

e*enly istri:ute throughout.

98

t!pe o% (ouse a usto$er pre%ers

"./T .

&4

34

24

14

#

ount

100

80

60

&0

20

0

plae o% pre%erene

,at(ura

g(a+iabad

noida

gurgaon

%aridabad

ot(ers


99/127


100/127


101/127

A##oring to the #ross ta:ulation o! the amount a person is willing to pay at a parti#ular

pla#e the results #ame out to :e;

Ma+imum people wante to pay the amount ranging !rom 2>3 lakhs.

he situation is same at all the pla#es.

hen #omes the range :etween 3>4 lakhs. his tren is mainly at the pla#es

like )ew 5elhi- Gha2 lakhs range.

101


102/127

C.11. ross a:ulation :etween the type o! house a person is willing to :uy an the

amount he is willing to pay.

#ount

10 1 1 12

2 &3 20 11 1 77

3 12 107 &5 5 172

21 11 & 36

1 2 3

15 56 127 77 19 6 300

14

24

34

&4

"./T

.

t!pe o%

(ouse a

usto$er

pre%ers

Total

10'15 16'25 26'35 36'&5 &6'55 above 55

,/T 88/: T "; in

Total

he rossa:ulation o! the types o! 'ouses an their range shows the !ollowing things;

he eman !or 3D'K houses with pri#e range in :etween 2>3 lakhs is the

most.

3D'K is also in eman in the range in :etween 3>4 lakhs.

he eman !or 2D'K houses #omes 2nwith the pri#e range o! 1>2 lakhs.

102


103/127


104/127

Also the ma"ority o! people want to li*e in 5elhi-

C.12; hat all o#uments you shoul look :e!ore :uying houseQ

,eoples are now *ery #ons#ious a:out property o#ument. hey were saying that while

:uying or sear#hing property they #he#k property o#ument- :ut sin#e most o! them o

not know the all property o#ument re=uire to #he#k thats why there is nee to #reate

awareness a:out property o#ument an :uilers shoul show the entire property

o#ument to #ustomers themsel*es.

hile sur*ey generally people ga*e name o! !allowing property o#ument

6ink #hain ownership o#ument.

$egistry

Map appro*al o#.

Kheshara Khatauni

Sale ee

Intakhap paper

,aper shows appro*al !rom go*ernment authority

,aper o! agreement :etween :uyer an seller

104


105/127


106/127

106


107/127

C.14. hat ,ro:lems ha*e you !a#e while 5ealing with the $&A6 &SA&

5&A6&$SWWW..Q

S.)o. opi# ,er#entage 8H9

1 Some wante to get ri o! the !alsepromises.

3?

2 here were *arie $esponses to this

=uestion

1

3 Ma"ority sai that they wante to getri o! the :rokers.

2@

4 Some sai they wante the 5e*elopersto isplay their #omplete in!ormationon line an to the #ustomers.

1@

107


108/127

S9OT ANALYSIS OF S2RI GROUP

S!ren$!#

eam o! pro!essional ha*ing te#hni#al e+pertise- past e+perien#e in the !iel o!

marketing- inan#e- ,ro"e#t auit an Meia !or real estate se#tor.

A wie range o! ser*i#es on we: portal #ompare to the other we: portals.

Dy #reating awareness regaring the Marketing etails- legal an te#hni#al

o#ument o! the pro"e#t make #onsumer more satis!ie.

In re#ent years- organi


109/127

$api ur:ani


110/127


111/127

FINDINGS

111


112/127

FINDINGS

Most o! the people are issatis!ie !rom the real estate marketing in!ormation

pro*ie :y the real estate #ompanies- :ut *ery !ew people are strongly satis!ie.

@?H people are #he#king legal status o! #onstru#tion while :uyingB sear#hing a

house.

Some o! the people #he#k elaye eli*ery penalty #lause while :uying a

property.

70.7H people want to #he#k etails o! :ooking :e!ore :uying or sear#hing house.

Most o! the people ha*e #hosen ,$I) M&5IA D$/K&$S as a sour#e o!

in!ormation while :uying or sear#hing !or a property.

,eople who ha*e #hosen internet- print meia- :rokers- an personal re!eren#e as

a sour#e o! in!ormation !or sear#hing house or property are more satis!ie

#ompare to the other sour#es o! in!ormation.

here is great eman o! 2- 3 D'K house in near !uture in Mathura region.

Most o! the people #hose in!ormation relate to the property o#uments as their

!irst pre!eren#e #ompare to the marketing etails o! the pro"e#t- past re#or o!

:uiler an new poli#ies o! go*t. relate to real estate se#tor.

112


113/127

Most o! the people wante the go*ernment to make poli#ies in terms o! legal-

te#hni#al an !inan#ial aspe#ts whi#h #oul #reate transparen#y in real estate

se#tor.

Most o! the people know only the names o! !ew property o#uments an they

#he#k only these o#uments while sear#hing a property.

A num:er o! :uilers o not want to show the property o#uments to the

#ustomers.

113


114/127

C2APTER

114


115/127

SUGGESTIONS

115


116/127

SUGGESTIONS

/n the :asis o! my !inings- I want to make #ertain re#ommenations as !ollows

$e#ommenation to S'$I G$/(, :uil homes ,*t. 6t.

irst an !oremost- the ata:ase generate through the pro"e#t shoul :e put to

e!!e#ti*e use through #ontinuous !ollowups to the potential #ustomers. A !ollow

up shoul :e mae on the inustry potential as a whole as well.

ompany shoul pro*ie in!ormation a##oring to peoples nee an ne#essity.

An !or that they #an open aily polling on their we: portal.

ompany shoul not always try to attra#t the new #ustomers only- :ut shoul

also take !ee:a#ks !rom e+isting on#e- an try to remo*e their pro:lems an

learn !rom their e+perien#e.

ompany shoul make more #onta#t with #ontra#tors an Ar#hite#ts to tap more

:uilers.

116


117/127

Re'"**enda!"n !" '%!"*er

ustomers shoul #he#k all the legal an te#hni#al o#uments an not only the

marketing etails o! the :uilersBpro"e#t- :e!ore :uying or sear#hing house.

ustomers shoul go through all the terms an #onitions o! the pro"e#t

e*elope.

ustomer shoul :e aware o! the go*ernments poli#y relate to J$eal &state.

Re'"**enda!"n !" Pr">e'! De-e+"per B%+derH

Duilers shoul show their legal an te#hni#al o#uments to the #ustomers- to

make them satis!ie :e#ause most o! the #ustomers want to #he#k it an this also

helps in #reating a uni=ue ientity o! the e*elopers.

117


118/127

C2APTER

CONCLUSION

118


119/127

CONCLUSION

)ow a ays people who go !or :uying a house ha*e :e#ome more aware a:out what

they shoul look !or an the in!ormation they shoul seek- an are more #on#erne a:out

the sele#tion o! the right type o! house !or them. Dut ma"ority o! the people are still

unaware o! the o#uments whi#h they shoul look !or :e!ore going to :uying a house.

'ere I ha*e #olle#te the per#eption an analy


120/127

C2APTER 4:

LIMITATIONS OF T2E STUDY

120


121/127

LIMITATIONS OF T2E STUDY

(na*aila:ility o! the esire personnel was the :iggest #onstraint to this stuy.

Although appointments were mae an !ollowe up where possi:le :ut still there

were instan#es where the esire people were either una*aila:le or unwilling to

meet.

)o prior in!ormation regaring the aresses or other etails o! the o!!i#es to :e

*isite was pro*ie- thus a !ew target persons were le!t un#o*ere.

his pro"e#t is #omplete in si+ weeks- so ue to time #onstraints it was not

possi:le to #o*er all the area o! Mathura region an mainly Mathura area was

#o*ere !ollowe :y Mathura.

Some ealers were hesitating to gi*e supporti*e ata. Some o! them ignore the

=uestions whi#h were suppose to :e !ille :y them. hus a!!e#ting the s#ienti!i#

a##ura#y.

Sin#e the ata is not e*enly #olle#te !rom the MA'($A region hen#e there is

a #han#e o! :iasness.

121


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C2APTER 44

BIBLIOGRAP2Y

122


123/127

BIBLIOGRAP2Y

Re(erred B""0?

Kothari- .$. $esear#h MethoologyT )ew Mathura ata M#Graw 'ill In

8?1029

Kotler- ,hillip Marketing management analysis- planning implementation an

#ontrol.

S#hi!!man- 6eon G. Kanuk 6eslie 6a@

1029

$e!erre e:sites

www.trusteproperty.org

www.inianrealestate!orum.#om

www.s#ri:.#om

www.propertywala.#om

123
http://www.trustedproperty.org/http://www.indianrealestateforum.com/http://www.scribd.com/http://www.propertywala.com/http://www.trustedproperty.org/http://www.indianrealestateforum.com/http://www.scribd.com/http://www.propertywala.com/


124/127

www.iniatimes.#om

www.:uisnessstanar.#om

www.e#onomi#stimes.#om

124
http://www.indiatimes.com/http://www.buisnessstandard.com/http://www.economicstimes.com/http://www.indiatimes.com/http://www.buisnessstandard.com/http://www.economicstimes.com/


125/127

C2APTER 43

ANNEURES

125


126/127

UESITONNAIRE

C.19 he pro!essions o! the people I metWW..

,ri*ate

Dusiness

Go*t. /wner

C.2; 'ow mu#h are you satis!ie !rom real estate marketing in!ormation pro*ie :yreal estate #ompaniesQ

'ighly Satis!ie

Satis!ie

)eutral

5issatis!ie

high 5issatis!ie

C.3; hat sour#e o! in!ormation o you pre!er while :uyingB sear#hing !or a propertyQ

,rint Meia

$aio

Internet

/utoor a

,ersonal in!eren#e

Droker

C.4. hoose your pre!era:le lo#ation an types o! house you want to pur#haseQ

Mathura

Gha


127/127

C.; onsumers pre!eren#e o! in!ormation relate to property o#ument !rom $eal&state we: portal- past re#or o! :uilers- an marketing etails

,roperty 5o#uments

Marketing etails

,ast re#ors

C.>; 5o the $eal &state e*elopers gi*e possession timelyQ

Nes

)o

anEt Say

C.7. 5o you think go*t. takes ne#essary steps to pro*ie house to the #ommon manQ

Nes

)o

anEt Say

C.@. ross a:ulation o! the ,la#e o! pre!eren#e the ype o! 'ouse whi#h a personlikes to ha*e.

1 D'K

2 D'K

Documents

Final Amit Kumar New Report