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MUSIC UNTOLD

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Filtr  LIVE  is  a  Sony  Music  pla5orm  to  launch  emerging  ar:sts  

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Filtr  LIVE  brings  you  closer  to  the  ar:st  than  ever  before…  L I V E

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following  Millennial  ar:sts  throughout  the  year…..  

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…and  reveal  their  stories  in  real  :me...  

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   …from  making  and                        performing  their  music…  

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   …to  traveling  across  the  country…        amplifying  brands  through  engaging  content  

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Filtr  LIVE  takes  you  on  a  musical  journey…  

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…one  glimpse  at  a  :me.  

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Coming  in  2016  

     

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MUSIC UNTOLD

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CAUSE

DIGITAL

STREAMING

RADIO

BRANDED CONTENT

RETAIL

TOURING

MOBILE

DELIVERS  BRANDED  CONTENT  

24/7/365  

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FILTR  LIVE  CONSUMER  JOURNEY  

INTRODUCTION

CHAPTER 1

Who are the artists?

Where are they from?

How long have they

been around?

What are their top songs?

What have they

done?

DISCOVERY

CHAPTER 2

GET TO KNOW ‘EM

CHAPTER 3

BREAKING OUT

CHAPTER 4

Let’s hear their music.

Have you seen them

perform?

I wonder what their like?

What does that song

mean? What inspires them?

What are they up to? What are they

doing next?

What goes on behind the scenes?

What are they like

as people? Family?

Likes? Dislikes?

We want more music!

Breaking news on

what’s on tap!

Sneak preview of new songs

Where can

we meet next?

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CHAPTER  1  INTRODUCTION  

Filtr  LIVE  generates  BUZZ  at  SXSW  with  eight  emerging  mul:cultural  acts  &  interviews  with  each  ar:st!  Fans  exposed  to  some  new  ar:sts  for  the  first  :me!  

FILTR  LIVE  LAUNCH!  

Brand  sponsored  behind  the  scenes  at  SXSW  Videos  revealed  

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Tickets  go  on  sale  for  Filtr  LIVE  concert  series  

FILTR  LIVE  CONSUMER  JOURNEY  

CHAPTER  2  DISCOVERY  

CHAPTER  3  GET  TO    

KNOW  EM!  

CHAPTER  4  BREAKING  OUT  

Ar:sts  video  diary  talk  about  upcoming  performances,  latest  projects,  rehearsals,  what  inspires  them,  etc.  

Radio  promotes  Filtr  LIVE  Local  Events  

Fans  enter  to  win  VIP  PASSES  to  the  branded  lounge  &  back  stage  meet  &  greet  

Branded  s  Music  video  with  Filtr  LIVE  Ar:sts  released!  

SPRING  LIVE    SHOWS!    Los  Angeles,  San  Diego,  Houston,  Dallas,  San  Antonio,  Miami    Sponsored  Scavenger  Hunts  at  local  retail  Stores  

FALL  LIVE  SHOWS!    New  York,  Chicago  

Branded  Playlist  from  FILTR  Live  Ar:sts  Released  

Filtr  LIVE  OTT  Pla5orm  streams  live  event  

Brand  have  exclusive    Filtr  LIVE  BONUS  Tracks  &  ar:st  interviews  on  breaking  ar:sts  new  CD’s,  in-­‐store  pop  ups,  etc.  

Ar:st  visit  local  Store  for  exclusive  surprises  

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THE ARTISTS

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ARTIST  SELECTION  CRITERIA  

Relevant,    Brand-­‐Friendly,    

Emerging  ArOsts  with  Broad  Appeal  

MANY  YEARS  IN  INDUSTRY  

NOTABLE  ACHIEVEMENTS  

TRENDING/INTERESTING  

SOCIALLY  ACTIVE  

PERSONABLE  

COLLABORATIVE  

HARD-­‐WORKING  

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JOSS  FAVELA    

Ar:sts  -­‐  Sonus  

LESLIE  GRACE   PEDRO  CAPO   DIANA  FUENTES  

RAQUEL  SOFIA  MAU  &  RICKY  

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BRAND EXCLUSIVELY

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ARTIST  ENGAGEMENT  

TITLE  PARTNER  OF  BRANDED  MUSIC  PLATFORM  

E.G.  LOS  ANGELES,  SAN  DIEGO,  DALLAS,  HOUSTON,  CHICAGO,    MIAMI,  ORLANDO,  NEW  YORK  (TBD  BY  BRAND)  

LIVE  EVENTS  ALIGNED  WITH  BRAND  KEY  MARKETS  

BRAND  INCLUDED  IN  “ALL  ACCESS”  VIEW    “BRAND  IN  MOTION”  WITH  ARTIST-­‐CENTRIC  CONTENT  &  PROMOTION  

“AVIALABLE  ONLY  AT”  

EXCLUSIVE  &  CUSTOM  CONTENT  &  PROMOTIONS  

US  HISPANIC  EMERGING/BREAKING  ARTISTS  

“BRAND  BECOMES  THE  ROADIE!”  

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     5  Bands,  5-­‐10  live  events  

 Los  Angeles,  San  Diego,  Houston,  Dallas,  San  Antonio,  Miami,  Orlando,  Chicago,  New  York    Brand  integrated  throughout:  •  Integrated  within  promo  packages  

(radio,  digital,  social)  •  Tailored  branded  content  with  ar:sts  

(brand  placement,  integra:ons,  behind  the  scenes,  vignehes,  brand  in  mo:on,  brand  at  store,  etc.)  

•  On  site  branding  &  offers  (signage,  sampling,  swag  bags,  etc.)  

•  Fan  engagement  -­‐    custom  brand  ac:va:on,  contests,  makeovers,  etc.  

PERFORMING  COAST  TO  COAST  2016  

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Los  Angeles  

San  Diego  

Chicago  

Dallas  

Houston  

San  Antonio  

Miami  

Orlando  

New  York  

Events  from  Coast  to  Coast  

Note:  Markets  can  be    adjusted  for  naOonal  sponsor  

First  Half  2016  

Second  Half  2016  

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     Brand  promoted  across  ar.sts:  •  Ar:sts  pos:ng  about    

special  content    •  Filtr  LIVE  YouTube  channel  &  video  

content  •  Facebook  pages  with  special  posts  

and  fan  chats  –  link  to  brand  sponsored  content  

•  Twiher  accounts  with  tweets  from  the  road  and  links  to  video  and  other  media  

•  Instagram  accounts  with  Filtr  Live  photo  sharing  and  BTS  

•  Filtr  LIVE  Spo:fy  playlists    •  Google+  Hangouts  and  ar:sts  

interac:ng  with  fans  

SOCIAL  MEDIA  

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EXCLUSIVE  TICKETING  

LIVE:  Tickets  can  be  produced  integra:ng  brands,  partners,  and  ar:sts.  Complete  with  bar  codes  and  scanning  capabili:es  these  one-­‐of-­‐a-­‐kind  :ckets  can  include  the  ahendees  name  or  individual  :cket  numbers.    COMMEMORATIVE:  Used  as  a  clever  keepsake  these  :ckets  can  be  used  for  social  media  posts  before,  during  or  aler  the  event.    SOCIAL:  Sweepstakes  and  contes:ng  can  be  run  off  the  :ckets  using  special  hashtags,  instruc:ons,  and  chances  to  win  BIG  prizes.      

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LED  WRISTBAND  ACTIVATION  

Audience  interacts  in  live  shows.  LED  wristband  (in  brand  colors)  has  microsite  on  inside.  When  a  certain  song  is  played,  all  wristbands  light  up  and  fans  go  wild!  Fans  can  download  that  song  for  free  from  site.  

Watch  fans  go  wild  @  filtrLIVE.com/brand  &  get  your  FREE  music  download!  

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LIVE  EVENT  STREAMING  

Live,  global  stream  with  brands  integrated  across  the  pla5orm  including  pre/post  promo:on.  

 Live  video  can  be  licensed  for  future  use  by  brands  

LIVE  from  Los  Angeles    LIVE  from  Los  Angeles  

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METRICS & PACKAGES

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2016  FILTR  LIVE  PLAN  

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Filtr  LIVE  METRICS  100%  SOV  

ELEMENT   DESCRIPTION   EST  IMPS  

 Filtr  LIVE  Events   Branding  at  events,  ac:va:ons,  ar:sts  on  tour,  branded  vehicles  &  local  promos    20,000,000    

 Social  Media   Ar:st/Pla5orm  posts/tweets/media  buys/etc.    50,000,000    

 Digital  Media   Digital  Media  buys  to  promote  Filtr  LIVE  content/tour   85,000,000    

 Commercial  Radio   Brand  spots  promo:ng  Filtr  LIVE  events  &  content    28,000,000    

 Promo  Radio   Value  added  announcements/contests/etc.    42,000,000    

 Proper:es   Branding  across  Filtr  LIVE  Proper:es    25,000,000    

 Streaming   Branding  &  promo:on  across  streaming  pla5orm    25,000,000    

 YouTube     Promo:onal  Drive  to  Filtr  LIVE  Channel   250,000,000  

 Brand  Impressions   Total  branded  impressions  across  all  media   525,000,000  

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EXCLUSIVITY  &  CONTENT  USE  

Turn-­‐key  360  plaborm  includes  pre  negoOated  

rights  &  clearances  

Category  exclusivity  for  2016  across  Filtr  LIVE  pla5orm  First  right  op:on  for  2017  Rights  to  branded  content  (non-­‐  music  playing)  for  2016  Rights  to  BTS  Filtr  LIVE  content  for  2016  Pre-­‐nego:ated  exclusive  ads  on  Vevo.com  Filtr  LIVE  license  (name,  look,  feel)  for  brand  to  amplify  

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PARTICIPATING BRANDS

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