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AS Media Studies
The Film Industry
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Media
All media exist to invest our lives with
artificial perceptions and arbitrary values
Marshall McLuhan(Canadian Philosopher, 1911-1980)
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Media Terms
MediaAgencies Who is communicating what and why?
MediaCategories What type of text is it?
MediaTechnologies How is it produced?
MediaLanguage
How do we know what it means?
MediaAudiences
Who receives it, and what sense do they make of it?
.
MediaRepresent-
ationsHow does it present its subject?
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Media Terms
MediaAgencies
Who is communicating what and why?
Who produces a text; roles in the production process; media
institutions; economics and ideology;
intentions and results.
MediaCategories
What type of text is it?
Different media (television, radio, cinema, etc.); forms
(documentary, advertising, etc.); genres
(science fiction, soap opera, etc.); other ways of categorising
texts; how categorisation relates to
understanding.
MediaTechnologies
How is it produced?
What kinds of technologies are available to whom; how to use
them; the differences they make to
the production process as well as the final product.
MediaLanguages
How do we know what it means?
How the media produce meanings; codes and conventions; narrative
structures.
MediaAudiences
Who receives it, and what sense do they make of it?
How audiences are identified, constructed, addressed and
reached; how audiences find, choose,
consume and respond to texts.
MediaRepresent-
ations
How does it present its subject?
The relation between media texts and actual places, people,
events, ideas; stereotyping and its
consequences.
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Institutional Issues
What kind of films do
you expect to come
from Hollywood?
How big are
Hollywood budgets?
How much revenue
does a Hollywood filmexpect to make on
average?
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Hollywood Institutions
Find the names and logos of as many
Hollywood movie institutions as you can
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History of Hollywood
Find out 5 facts about the history of the
Hollywood movie industry
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The Film Industry
Follow the guidance to
research the production
of your chosen film
Concept
Cost/profit
Producer
Director
Casting
Location Production
Post production/editing
Distribution
Audience
Rating
Timing of release
Advertising
Tag line
Publicity
Promotions
Exhibition
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Independent Film
Does it really exist?
Can you find any truly independent film
production companies that are not backedby the big
institutions?
What kind of films do they produce?
