Fifth Third BankLaurel Mallea

Period 04

See what Fifth Third can do for your dreams.

History

Fifth Third bank originates from the Bank of Ohio Valley that opened in 1858

The Third National Bank organized five years later and acquired the Bank of Ohio Valley in 1871

Then the Third National Bank and the Fifth National Bank merged to become the Fifth Third Bank

Imaging and Branding

How does fifth third bank uses imaging and branding to appeal to consumers?

*They changed their logo so they would stand out compared to their competition

* Hired a advertising and branding agency in order to get their bank more recongnized to the public, especially in the Tampa, Fl area

Old logo compared to the New Logo

Locations

Fifth Third Bank is mostly situated in the eastern United States region. The states which Fifth Third Bank can be found in are listed below.

Ohio Florida Georgia Illinois Indiana Kentucky Michigan Missouri North Carolina Pennsylvania Tennessee West Virginia

5/3 services: Checking

Rewards Package Secure Package Gold Package Balance Builder Package Interest Package Club 53 Package Student Checking Regular Checking Preferred Banking

“I’ll show you my balance if you show me yours.”

5/3 Services: Checking

Regular Checking Monthly service fee of $15. It can be

waived by: A debit card is purchased Bill are paid online (through www.53.com)

and/or through Fifth Third Telephoned Banking Cleared ChecksAt least five times in one month

$50 minimum opening deposit fee No minimum balance requirements

5/3 Services: Checking

Student Checking No monthly service fee $50 minimum opening deposit fee No minimum balance requirements Incentives *text and e-mail alerts to help keep track

of your balance*five free non-fifth third ATM

transactions per month*you can open this account if you are 16+

(with co-applicant if under the age of 18)

5/3 Services: Savings Accounts

529 Savings Minor Savings Fifth Third Money Market Savings Fifth Third High Yield Savings Fifth Third Safe Saver Fifth Third Relationship Savings Fifth Third Goal Setter Savings

5/3 Services: Savings

Relationship Savings Account No monthly fees Minimum deposit of $50 No minimum monthly balance

requirementsBalance ($) Interest Rate APY

250-2,499 0.05% 0.05%

2,500-4,999 0.08% 0.08%

5,000-9,999 0.10% 0.10%

10,000+ 0.22% 0.22%

5/3 Services: Savings

Minor Savings (kid’s bank account) $50 minimum to open the account No monthly service fees No monthly balance requirements This automatically converts to a

Relationship Savings Account when the account holder turns 22

Balance Interest Rate APY

$0.01-over 0.05% 0.05%

Which account works best for me…

The account which I would most likely use is the Student Checking Account because I am over the age of 16 and will be able to open one. I also choose this account because I like the idea of having alerts frequently sent to my phone or e-mail regarding my accounts to keep it in check.