17th International Crafts Selling Exhibition

Fieramilano, Rho (Milan, Italy)

December 1-9, 2012

L’Artigiano in Fiera exhibits the capacity of mankind to build something beautiful and good for himself and others.Tradition, originality and innovation in the largest global crafts selling village.

A positive context placing people and their creativity at its centre.

The global arts and crafts village

Why exhibit at L’Artigiano in Fiera?• To promote your territory from

the perspective of tourism

• To introduce the greater public to the best of local culture and crafts.

Sex Visitor satisfaction*:Visitors to “L’Artigiano in Fiera 2011” expressed a high level of satisfaction for the event. The average percentage of po-sitive opinions was 97.9%. Loyalty*:The public at “L’Artigiano in Fiera 2011” confirmed a marked tendency towards returning. 96.6% of visitors stated their intention to participate in the next edition.

*Source: Market study - Acqua Research

Last edition’s figures• Over 2,900 exhibitors• 110 international countries• 44 traditional restaurants

• 6 themed food tasting areas

• 150,000 square metres

• Over 3 million visitors• Thousands of specialised

professionals

Visitor profileAge

WOMEN:57.8% MAN:

42.2%

18-24 YEAR OLDS

25-34 YEAR OLDS

35-44 YEAR OLDS

45-54 YEAR OLDS

55-64 YEAR OLDS

OVER 65 YEAR OLDS

17.8%

27.6%

19.1%

20%

11.2%

4.3%

Marketing & advertising planEach year, the event is promoted through national and local channels: posters, flyers, radio and television broadcasts, newspaper advertisements.

What they say about us...All major national and local media dedicate space to L’Artigiano in Fiera phenomenon.

For the 2011 edition alone, there were 116 articles published in newspapers, 16 in magazines, 71 broadcasts on radio and television and more than 100 notices on the web.

An event which lasts all yearThe www.artigianoinfiera.it website is at the service of exhibitors and visitors, guaranteeing access prior to the event to all information about services, exhibiting crafts companies, directions and the available transport network.

The same information will be available via the iAF application for iPhone, iPod and iPad, on the mini website mobile.artigianoinfiera.it and on the official Facebook page.

A European publicL’Artigiano in Fiera prides itself on being the ideal location for Christmas shopping, not only for Italian visitors, but also for international ones. The event has successfully entered the market for temporary destinations and is an obligatory stopover for tourists visiting Milan during the month of December.

“L’Artigiano in Fiera” is also...• AF–ABITARELACASA(HOME

FURNISHING), dedicated to quality hand crafted furniture. Solutions for studios, one and two bedroom homes on display.

• AF-MODA& SARTORIA(FASHION& TAILORING), showing the best creations by up-and-coming stylists.

• AF–DESIGN& INNOVAZIONE(DESIGN& INNOVATION), a window for young craftsmen.

• AF-PASSIONECREATIVA(PASSION& CREATIVITY), where manual arts and Do-It-Yourself get to work

A non-stop occasion for parties and events L’Artigiano in Fiera represents a large area where people come together, an experience which lasts the entire day. From culture to shows, from food and wine to tailoring: an increasingly rich programme of events. AF represents the ideal occasion to organise promotional events for your territory.

How to participatePotential exhibitors simply need to complete the online application on the website www.artigianoinfiera.it

Exhibition costs• Euro 232.00/m2, including basic booth set-up

(dividing walls, carpet, sign with company name, lighting, electrical power point and switch)

• Euro 30.00/m2 additional charge for open sides

• Euro 250.00 registration fee (to which euro 90 is to be added for all risks insurance)

• Euro 250.00 registration fee for each crafts company (in addition to the owner of the booth) or represented company in collective booths.

• 21% VAT on total12m2, 16m2 and multiple exhibition modules.

For more information, visit www.artigianoinfiera.it

Visitor opening times and daysWeekdays (December 3, 4 and 5) from 3.00 pm to 10.30 pm Saturday and public holidays (December 1, 2, 7, 8 and 9) from 10.00 am to 10.30 pmNew: Thursday, December 6 open from 10.00 am until 10.30 pmFREE ENTRANCE

Hotel arrangementsNumerous agreements have been made with nearby hotels, significantly reducing accommodation costs. For further information, visit the website www.aritigianoinfiera.it

Exhibition Offices

Milan officeViale Achille Papa, 30 20149 Milan (Italy)Tel. +39.02.319.119.11Fax +39.02.700.58.903

Rome officeVia Umbria, 15 00187 Rome (Italy)Tel. + 39.06.978.410.52Fax + 39.06.978.410.61

craftsfair@gestionefiere.comwww.artigianoinfiera.it