FIBA EuroBasket 2015i6.tiesraides.lv/files/2015-12/2015-12-17_fiba_eurobasket_visitors... · FIBA EuroBasket 2015 Visitor’s Survey The key objective of this research was to determine

FIBA EuroBasket 2015 Visitors’ Survey

Strictly private and confidential

October 2015

October 2015 Strictly private and confidential FIBA EuroBasket 2015

Contents

Executive Summary

1

Berlin

2

Montpellier

3

Riga

4

Zagreb

5

Lille

6

Appendix

7

Executive Summary

1

October 2015 Strictly private and confidential

Background, Methodology and Overview of respondents

Background

Overview of respondents

FIBA EuroBasket 2015

Visitor’s Survey

The key objective of this research was to determine the social and economic impact of EuroBasket 2015 on host cities as well as to understand the respondents overall satisfaction with the host cities and the EuroBasket 2015 games. The research was structured around 4 key themes: • Perception of the Host City • Expenditure • Legacy impact of EuroBasket event • Satisfaction with EuroBasket event

Methodology

• FIBA representatives interviewed those who were attending the EuroBasket 2015 games in Berlin, Montpellier, Lille, Riga and Zagreb and entered their responses into an online survey

• A total of 2,252 online surveys were achieved. • The survey was live during a 2 week period from

05/09/15 to 20/09/15.

Host City Number of completes

Berlin 506

Montpellier 340

Zagreb 430

Riga 408

Lille 568

Total 2,252

2

Type of respondent

Host City Spectator/

ticket holder

Sponsor of a national

team

Sponsor of the event

Member of a team

Media rep Member of

LOC

Berlin 94% 1% 1% 0% 1% 3%

Montpellier 91% 0% 3% 1% 1% 4%

Zagreb 97% 0% 1% 0% 0% 2%

Riga 97% 0% 0% 1% 0% 1%

Lille 87% 1% 2% 3% 0% 7%


Summary of results Satisfaction with EuroBasket event

• Overall satisfaction with EuroBasket tournament high in all cities.

• Attendees were most satisfied with the stadiums, staff and atmosphere and least satisfied with the information provided to fans about EuroBasket.

• Fans who attended games in Lille are least likely to return to the next tournament, while those who attended games in Riga are more likely to play more basketball and participate in more sports than those who attended games in other cities.

• Satisfaction with information provided to fans about the EuroBasket event was generally low, other than in Riga, where over half of attendees (57%) were very satisfied.

Perception of Host City

• Perception of the host cities before visiting was high and didn’t change greatly as a result of the visit – visitors to Berlin, Montpellier and Zagreb were as satisfied or more satisfied as a result of their visit.

• Overall satisfaction fell slightly in Riga and Lille, but Lille’s score may have been affected by the weather, which scored particularly low.

• The majority of respondents are likely/very likely to return to the host city for holiday within the next 5 years, however, visitors to Lille were less likely to return to Lille than those visiting other cities.

• Satisfaction with activities for EuroBasket fans was low in Berlin, Montpellier and Lille, but was particularly high in Riga.

Areas for improvement

• In order to overall improve future events and encourage more fans to attend the next tournament, FIBA should focus on improving the information they provide to fans on the tournament, the activities offered in host cities and ticketing. As Riga scored highest in overall satisfaction with information provided to fans and as those who attended games in Riga are more likely to play more sports and basketball than those in other cities, FIBA should look at what was done differently here and apply this to future host cities.


Visitor’s Survey

3


Riga

82

Host City Index Scores


Berlin

77

Lille

69

Montpellier

79 Zagreb

80

Visitor’s Survey

Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This

approach effectively highlights the differences among responses, where such differences may not be immediately obvious at

first glance.

4


Riga

85

Game Index Scores


Berlin

81

Lille

82

Montpellier

83 Zagreb

81

Visitor’s Survey

Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This

approach effectively highlights the differences among responses, where such differences may not be immediately obvious at

first glance.

5

Berlin

2


Overview of Berlin

• The majority of game attendees in Berlin were from Germany (65%) and males (74%) aged between 25-34 (41%). Most of the attendees had travelled from other parts of Germany –just a third of fans from Germany were from Berlin.

• Overall, attendees were satisfied with the EuroBasket event held in Berlin, with over 90% stating they were satisfied/very satisfied (46% very satisfied). They were particularly happy with the stadium (74% very satisfied), staff (68% very satisfied). Attendees were least satisfied with the food/drink (26% very satisfied), information about EuroBasket (30% very satisfied) and ticketing (42% very satisfied).

• Just over a third (34%) of attendees in Berlin are very likely to attend the next EuroBasket tournament. As a result of their visit to the EuroBasket event, around a third of attendees are very likely to play more basketball and participate in more sports.

• The majority (87%) of visitors to Berlin are likely/very likely to return in the 5 years for a holiday. Visitors views of Berlin increased slightly as a result of their visit to the city. Visitors were most satisfied with Berlin’s transport (55% very satisfied) and tourist attractions (50% very satisfied) and least satisfied with the weather (19% very satisfied) and information - just a quarter of visitors were very satisfied with activities for EuroBasket fans.

Improving the information provided to fans about the EuroBasket event would have the biggest impact on overall satisfaction with games and may encourage more fans to attend the next tournament.


Berlin

7


Overview of respondents in Berlin

Berlin

Respondent Age

2%

4%

10%

20%

41%

22%

65+

55-64

45-54

35-44

25-34

18-24

Base: 506

23% 76%

Gender

Base: 506, Prefer not to disclose - 1%


3%

1%

1%

2%

4%

7%

8%

8%

65%

Other European country

Netherlands

Russia

Turkey

Spain

Serbia

Iceland

Italy

Germany

Base: 505

Country of origin

33%

From Berlin

Base: 329

8


Perception of Berlin before visiting was high and didn’t change greatly as a result of the visit, with a slight increase in overall satisfaction with the city

9

Opinion of Berlin before visiting city

1%

4%

14%

42%

39%

Very negative

Quite negative

Neither/nor

Quite positive

Very positive

Overall satisfaction with Berlin

5%

2%

4%

45%

44%

Very dissatisfied

Quite dissatisfied

Neither/nor

Quite satisfied

Very satisfied

Difference between perception and experience

4.1 4.2

0.1 MEAN SCORE MEAN SCORE

Base: 170 Base: 170


Berlin


3rd

1st

2nd

15

10

5

5

1

2

4

3

3

1

40

33

42

35

36

35

19

25

43

47

50

55

Weather

Activities for EuroBasket fans

Accommodation/hotels

Restaurants/food outlets

Tourist attractions

Transport

Only a quarter of visitors to Berlin were very satisfied with the activities offered to EuroBasket fans. Visitors were most satisfied with Berlin’s transport and tourist attractions

10

Satisfaction with aspects of Berlin

Base: 153-169

Neither/ Nor

7%

13%

10%

10%

29%

22%

MEAN SCORE

4.4

4.4

4.2

4.2

3.7

3.6

%


Berlin

Impact on Overall

Satisfaction

Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.


17

12

15

9

2

34

16

5

9

5

15

22

28

27

28

18

32

34

35

59

Conduct business in Berlin

Play more basketball

Attend the next EuroBasket tournament

Participate in more sports

Return to Berlin within the next5 years for a holiday/short break

Almost 60% of visitors are very likely to return to Berlin for a holiday in the next 5 years, while around a third of game attendees are very likely to attend the next EuroBasket tournament, participate in more sports and play more basketball as result of their visit to the event

11

Legacy impact of EuroBasket event

Base: 297-386

Neither/ Nor

6%

19%

18%

18%

15%

MEAN SCORE

4.3

3.7

3.7

3.4

2.7

%


Berlin


Lack of information about EuroBasket and the perceived poor quality of the games may discourage fans from attending the next EuroBasket tournament

12


Berlin

15 5 28 34 Attend the next EuroBasket tournament

%

Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely

Information about EuroBasket

Quality of game

Ticketing

Toilet facilities

Atmosphere in stadium

0.55

0.36

0.32

0.26

0.19

3.89

4.50

4.22

4.29

4.49

Very/ quite likely

3.34

4.14

3.90

4.03

4.30

Unlikely/ very unlikely

Difference

How likely are you to…

(18% neither/nor)

Base: 377


3rd

1st

2nd

15

13

3

6

3

3

2

3

2

1

10

5

3

1

2

1

2

2

1

1

31

37

40

38

36

38

36

28

25

22

26

30

42

46

51

52

55

60

68

74

Food/drink


Ticketing

Toilet facilities

Game entertainment

Quality of game

Security


Event staff

Stadium

4 3 45 46 EuroBasket event

Less than a third of attendees were very satisfied with the information provided about EuroBasket. Improving this would have the greatest impact on overall satisfaction

13

Satisfaction with EuroBasket event

Base: 354-390 %


Berlin

Base: 400 %

Impact on Overall

Satisfaction with event

MEAN SCORE

4.7

4.6

4.4

4.4

4.4

4.3

4.2

4.1

3.7

3.5

4.3

Neither/ Nor

2%

4%

7%

6%

6%

8%

9%

12%

15%

18%

3%

Regression analysis used to measure the impact of game attributes on level of satisfaction with event

Montpellier

3


Overview of Montpellier

• The vast majority of game attendees in Montpellier were from France (91%) of which around two-fifths (38%) were from Montpellier. They were mainly males (76%) aged between 18-44 (79%).

• Over 90% of attendees at the event in Montpellier were satisfied/very satisfied with the EuroBasket event (54% very satisfied). Around three-quarters were very satisfied with the stadium (77%) and event staff (74%), while only two-fifths were very satisfied with the food/drink (39%).

• Over half (57%) of the respondents who attended games in Montpellier are very likely to return to the next EuroBasket tournament. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball after attending the EuroBasket tournament.

• Almost two-thirds (63%) of visitors to Montpellier are very likely to return in the next 5 years for a holiday. There was very little change in visitors’ perception of Montpellier before and after their visit. Visitors were most satisfied with the weather (80% very satisfied) and transport (51% very satisfied) and least satisfied with the tourist attraction (33% very satisfied) and the information provided about EuroBasket (38% very satisfied).

Improving the information provided to fans about the EuroBasket would have the biggest impact on overall satisfaction with games.

A better ticketing process may encourage more fans in Montpellier to attend the next tournament.

Overall satisfaction with Montpellier could be increased by improving the activities offered to EuroBasket fans.

15


Montpellier


Overview of respondents in Montpellier

16

Montpellier

Respondent Age

1%

6%

12%

25%

30%

24%

65+

55-64

45-54

35-44

25-34

18-24


23% 76%

Gender



1%

1%

7%

91%

Israel

Poland

Finland

France

Base: 340

Country of origin

38%

From Montpellier

Base: 310


A small percentage of visitors were less positive about Montpellier after their visit, but overall, satisfaction was high

17

Opinion of Montpellier before visiting city

1%

0%

16%

40%

43%

Very negative

Quite negative

Neither/nor

Quite positive

Very positive

Overall satisfaction with Montpellier

5%

0%

9%

39%

47%

Very dissatisfied

Quite dissatisfied

Neither/nor

Quite satisfied

Very satisfied


4.2 4.2


Base: 117 Base: 118


Montpellier


3rd

2nd

1st

5

3

3

3

2

1

3

4

8

5

6

6

38

35

32

30

29

10

33

35

38

42

51

80

Tourist attractions




Transport

Weather

Just over a third of visitors to Montpellier were very satisfied with the activities offered for EuroBasket fans, one of the factors that has the greatest impact on overall satisfaction

18

Satisfaction with aspects of Montpellier

Base:79-117

Neither/ Nor

3%

12%

20%

19%

23%

22%

MEAN SCORE

4.6

4.2

4.0

3.9

3.9

3.9

%


Montpellier

Impact on Overall

Satisfaction



12

5

6

9

5

44

23

19

6

4

16

27

23

21

23

17

37

40

57

63

Conduct business in Montpellier




Return to Montpellier within the next5 years for a holiday/short break

Nearly two-thirds of Montpellier visitors are very likely return for a holiday, while over half of visitors are very likely to attend the next EuroBasket. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball

19


Base: 142-224

Neither/ Nor

5%

7%

13%

9%

11%

MEAN SCORE

4.4

4.1

3.6

3.5

2.5

%


Montpellier


Concerns around security and ticketing may deter some fans from attending the next EuroBasket event

20


Montpellier


%


Security

Ticketing

Quality of game

Food/drink


0.81

0.48

0.33

0.29

0.17

4.45

4.44

4.33

4.33

3.88

Very/ quite likely

3.64

3.96

4.00

3.59

4.38


Difference


(7% neither/nor)

Base: 218


3rd

1st

2nd

9

2

6

6

5

2

3

2

2

7

2

3

5

3

4

7

1

2

1

26

38

34

28

31

26

28

29

21

20

39

49

50

52

53

58

59

64

74

77

Food/drink

Quality of game


Toilet facilities

Game entertainment

Ticketing

Security


Event staff

Stadium


Only half of attendees were very satisfied with two of the factors that have the greatest impact on overall satisfaction - information about EuroBasket and the quality of the game

21


MEAN SCORE

4.7

4.6

4.5

4.3

4.3

4.3

4.2

4.2

4.3

3.8

4.3

Base: 193-229

Neither/ Nor

2%

2%

3%

4%

10%

8%

9%

6%

10%

19%

3%

%


Montpellier

Base: 231 %

Impact on Overall



Riga

4


Overview of Riga

• Game attendees in Riga were the most diverse with a mix of people with fans travelling from Latvia (31%), Estonia (28%) and Lithuania (21%) to attend the games. The majority of those from Latvia were also from Riga (78%). Attendees were mainly males (75%) aged between 25-34 (38%).

• Overall satisfaction with the EuroBasket event held in Riga was high – 91% were satisfied/very satisfied with the event (51% very satisfied). Attendees were most satisfied with the atmosphere in the stadium (71% very satisfied) and least satisfied with the toilet facilities (43% very satisfied) and food and drink (47% very satisfied).

• Less than half (46%) of those who attended the games in Riga are very likely to return to the next tournament. After their visit to the tournament, half of game attendees in Riga are very likely to play more basketball and participate in more sports.

• Visitor’s opinion of Riga decreased slightly after their visit to the city, however, the majority (85%) of visitors are likely/very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the accommodation/hotels (54% very satisfied) in Riga as well as the activities offered to EuroBasket fans (52% very satisfied). They were less satisfied with Riga’s tourist attractions (48% very satisfied) and the weather (36% very satisfied).

Overall, satisfaction with the information provided to fans and the activities for EuroBasket fan was higher in Riga than in all other cities.

Fans in Riga are more likely to attend the next tournament if the quality of the game was improved.

23


Riga


Overview of respondents in Riga

24

Riga

Respondent Age

2%

3%

8%

21%

38%

26%

65+

55-64

45-54

35-44

25-34

18-24


22% 75%

Gender



1%

4%

5%

8%

21%

28%

31%

France

Czech Republic

Ukraine

Belgium

Lithuania

Estonia

Latvia

Base: 408

Country of origin

68%

From Riga

Base: 129


Although overall satisfaction with Riga was high, visitor’s opinion of Riga decreased slightly after their visit to the city

25

Riga

Opinion of Riga before visiting city

0%

1%

4%

43%

51%

Very negative

Quite negative

Neither/nor

Quite positive

Very positive

Overall satisfaction with Riga

3%

2%

5%

44%

46%

Very dissatisfied

Quite dissatisfied

Neither/nor

Quite satisfied

Very satisfied


4.4 4.3


Base: 204 Base: 208



3rd

1st

2nd

4

3

3

1

1

2

2

1

1

2

2

2

39

36

41

38

35

36

36

48

48

50

52

54

Weather

Tourist attractions


Transport



Riga visitors were least satisfied with the tourist attractions and weather, while over half were very satisfied with the accommodation and activities for fans

26

Satisfaction with aspects of Riga

Base: 171-198

Neither/ Nor

7%

11%

9%

7%

13%

19%

MEAN SCORE

4.4

4.4

4.3

4.3

4.3

4.1

%


Riga

Impact on Overall

Satisfaction



10

4

2

6

3

21

4

6

7

2

18

31

28

19

30

29

46

49

50

55

Conduct business in Riga




Return to Riga within the next5 years for a holiday/short break

Over half of visitors to Riga are very likely to return for a holiday while less than half are very likely to attend the next EuroBasket event. Half of game attendees in Riga are very likely to play more basketball and participate in more sports

27


Base: 185-248

Neither/ Nor

10%

17%

15%

14%

22%

MEAN SCORE

4.3

4.0

4.1

4.1

3.2

%


Riga


Improving the quality and game entertainment in Riga may increase the likelihood of fans to return to the next EuroBasket tournament

28


Riga


%


Quality of the game

Game entertainment


Stadium


4.42

4.45

4.51

4.64

4.73

Very/ quite likely

3.95

4.09

4.36

4.50

4.59


0.47

0.36

0.15

0.14

0.14

Difference


(14% neither/nor)

Base: 245


3rd

2nd

1st

6

2

1

2

1

3

1

1

3

1

1

2

2

2

35

43

41

39

41

33

34

31

32

26

43

47

49

51

51

56

57

62

64

71

Toilet facilities

Food/drink

Game entertainment

Quality of game

Ticketing

Security


Event staff

Stadium



Satisfaction with the atmosphere in the stadium was very high in Riga, but toilet facilities could be improved

29


MEAN

SCORE

4.7

4.6

4.5

4.4

4.4

4.4

4.4

4.3

4.4

4.1

4.3

Base: 251-259

Neither/

Nor

3%

4%

6%

7%

7%

7%

6%

8%

7%

13%

4%

%


Riga

Base: 267 %

Impact on Overall



Zagreb

5


Overview of Zagreb

• Two-fifths of those interviewed in Zagreb were from Slovenia (39%). One-fifth (21%) of were from Croatia. This is the only city which does not reflect the actual split of attendees of the games in Zagreb. The vast majority (79%) of Croatians interviewed were from Zagreb. They were mainly males (73%) aged between 18-34 (64%).

• Half of game attendees in Zagreb were very satisfied with the EuroBasket event. In particular, they were satisfied with event staff (60% very satisfied) and atmosphere in the stadium (57% very satisfied). They were least satisfied with the information provided about EuroBasket with only a third stating that they were very satisfied.

• Just over a third (35%) are very likely to attend the next EuroBasket tournament. Over a third of game attendees in Zagreb are very likely to participate in more sports and play more basketball as a result of their visit to the games.

• Overall perception of Zagreb increased slightly as a result of visitors’ time there, however, just two-fifths of visitors are very likely to return Zagreb for a holiday. Visitors to Zagreb were most satisfied with the restaurants/food outlets (49% very satisfied). They were least satisfied with Zagreb’s tourist attractions (34% very satisfied). Less than half of visitors (44%) were very satisfied with the activities for EuroBasket fans in Zagreb.

Improving the tourist attractions in Zagreb would have the biggest impact on overall satisfaction with city.

Improving the ticketing and atmosphere in the stadium may encourage more fans in Zagreb to attend the next tournament.

• s 31


Zagreb



32

Zagreb

Respondent Age

1%

1%

13%

20%

31%

33%

65+

55-64

45-54

35-44

25-34

18-24


25% 73%

Gender



2%

1%

1%

1%

6%

6%

8%

14%

21%

39%


Germany

Italy

Serbia

Georgia

Netherlands

Greece

Macedonia

Croatia

Slovenia

Base: 430

Country of origin of respondents

79%

From Zagreb

Base: 92


Overall view of Zagreb increased slightly after visiting

33

Opinion of Zagreb before visiting city

0%

3%

10%

38%

50%

Very negative

Quite negative

Neither/nor

Quite positive

Very positive

Overall satisfaction with Zagreb

1%

3%

6%

38%

52%

Very dissatisfied

Quite dissatisfied

Neither/nor

Quite satisfied

Very satisfied


4.3 4.4

MEAN SCORE MEAN SCORE

Base: 149 Base: 151

0.1


Zagreb


3rd

1st

2nd 3

2

2

5

3

1

3

1

41

43

44

36

44

42

34

37

42

44

44

49

Tourist attractions

Weather



Transport


Zagreb visitors were least satisfied with the three aspects of the city that have the greatest impact on overall satisfaction – tourist attractions, accommodation and activities for fans

34

Satisfaction with aspects of Zagreb

Base: 131-150

Neither/ Nor

9%

9%

11%

13%

17%

22%

MEAN SCORE

4.4

4.3

4.1

4.3

4.1

4.1

%


Zagreb

Impact on Overall

Satisfaction



17

7

7

8

5

16

3

2

3

1

32

31

43

33

41

16

35

35

37

40

Conduct business in Zagreb




Return to Zagreb within the next5 years for a holiday/short break

Only two-fifths of visitors are very likely to return to Zagreb for a holiday, while only a third are very likely to attend the next tournament. Over a third of attendees are very likely to participate in more sports and play more basketball as a result of their visit to the games

35


Base: 248-324

Neither/

Nor

13%

19%

14%

23%

20%

MEAN

SCORE

4.1

3.9

4.0

3.9

3.2

%


Zagreb


Improving ticketing and atmosphere in the stadium in Zagreb could increase likelihood for fans to attend the next EuroBasket tournament

36


Zagreb


%


Ticketing


Security


Food/drink

0.52

0.35

0.29

0.22

0.22

4.28

4.47

4.10

4.02

4.26

Very/ quite likely

3.76

4.12

3.81

3.80

4.04


Difference


(14% neither/nor)

Base: 301


3rd

1st

2nd

4

7

2

5

2

2

2

1

2

2

3

2

2

2

1

2

1

1

36

35

38

32

43

34

34

37

31

30

33

39

40

43

43

48

49

56

57

60


Toilet facilities

Ticketing

Security

Quality of game

Food/drink

Game entertainment

Stadium


Event staff


Only a third of attendees in Zagreb were very satisfied with the information about EuroBasket. They were more satisfied with event staff and the atmosphere in stadium

37


MEAN

SCORE

4.5

4.4

4.5

4.3

4.3

4.3

4.1

4.1

4.0

3.9

4.4

Base: 321-335

Neither/

Nor

7%

8%

6%

13%

15%

12%

18%

18%

17%

24%

6%

%


Zagreb

Base: 337 %

Impact on Overall



Lille

6


Overview of Lille

• The vast majority of game attendees in Lille were from France (85%) of which almost two-fifths (37%) from Lille. They were mainly males (69%) aged between 18-24 (44%).

• Over half (51%) of attendees at games in Lille were very satisfied with the EuroBasket event. They were most satisfied with the event staff (64% very satisfied), quality of the game (62% very satisfied) and the stadium (62% very satisfied). Only a quarter (27%) were very satisfied with the food/drink, while only two-fifths (42%) were very satisfied with the information about EuroBasket.

• Just over a third (37%) of the respondents who attended games in Lille are very likely to return to the next EuroBasket tournament. Two-fifths of game attendees are very likely to participate in more sports after their visit to the EuroBasket event in Lille.

• Overall perception of Lille fell as a result of fans’ visit to the city - just two-fifths (42%) of visitors to Lille are very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the transport (43% very satisfied) and accommodation/hotels (30% very satisfied), and least satisfied with the weather (36% dissatisfied/very dissatisfied). Only a quarter (27%) of visitors were very satisfied with the activities for EuroBasket fans in Lille.

Improving the activities offered to fans in Lille would have the biggest impact on overall satisfaction with city.

Improving the food/drink and security in Lille may encourage more fans to attend the next tournament.

39


Lille



40

Lille

Respondent Age

0%

3%

9%

19%

24%

44%

65+

55-64

45-54

35-44

25-34

18-24


29% 69%

Gender



1%

1%

1%

1%

1%

1%

1%

1%

6%

85%


Croatia

Georgia

Netherlands

Latvia

Greece

Lithuania

Serbia

Belgium

France

Base: 568

Country of origin

37%

From Lille

Base: 486


Overall perception of Lille fell as a result of fans’ visit to the city

41

Opinion of Lille before visiting city

0%

1%

11%

54%

33%

Very negative

Quite negative

Neither/nor

Quite positive

Very positive

Overall satisfaction with Lille

4%

6%

4%

57%

29%

Very dissatisfied

Quite dissatisfied

Neither/nor

Quite satisfied

Very satisfied


4.2 4.0


Base: 246 Base: 248


Lille


3rd

1st

2nd

26

3

7

7

1

3

10

4

4

4

3

3

31

48

42

49

50

45

9

25

27

30

30

43

Weather

Tourist attractions




Transport

Only a quarter of Lille visitors were very satisfied with activities for fans and tourist attractions, two of the factors that has the greatest impact on overall satisfaction with the city

42

Satisfaction with aspects of Lille

Base: 177-237

Neither/ Nor

7%

16%

9%

19%

21%

24%

MEAN SCORE

4.2

4.0

3.9

3.8

3.9

3.0

%


Lille

Impact on Overall

Satisfaction



13

7

12

10

8

17

9

12

11

9

28

35

32

24

30

26

37

38

40

42

Conduct business in Lille




Return to Lille within the next5 years for a holiday/short break

The majority of visitors would return to Lille for a holiday, while over a quarter are very unlikely to attend the next tournament. Two-fifths of attendees are very likely to participate in more sports as a result of their visit to EuroBasket in Lille

43


Base: 370-380

Neither/

Nor

11%

16%

7%

13%

16%

MEAN

SCORE

3.9

3.7

3.7

3.8

3.3

%


Lille


Fans in Lille who are likely to attend the next EuroBasket event were more satisfied with the food and drinks and the security than those who are unlikely to attend

44


Lille


%


Food/drink

Security

Ticketing


Stadium

0.35

0.22

0.21

0.18

0.16

3.71

4.43

4.29

4.56

4.56

Very/ quite likely

3.36

4.21

4.08

4.38

4.40


Difference


(7% neither/nor)

Base: 371


2nd

3rd

1st

14

5

3

4

4

3

3

2

1

1

9

3

2

3

2

3

1

3

1

2

35

41

45

40

43

38

31

30

34

31

27

42

43

44

45

52

60

62

62

64

Food/drink


Toilet facilities

Ticketing

Game entertainment

Security


Stadium

Quality of game

Event staff


Fans in Lille were most satisfied with event staff and the quality of the game and least satisfied with information and food/drink

45


MEAN SCORE

4.5

4.5

4.5

4.5

4.3

4.3

4.2

4.2

4.1

3.6

4.2

Base: 356-386

Neither/ Nor

3%

2%

3%

5%

4%

6%

9%

7%

8%

15%

3%

%


Lille

Base: 394 %

Impact on Overall



Appendix

7


Host City Index breakdown

47

Visitors’ Survey


Transport

Restaurants/ food outlets

Tourist attractions


Weather

81

85

80

84

67

64

75

79

74

73

73

90

75

80

74

72

70

51

85

83

83

82

84

76

81

82

85

77

78

78

Host City Index

Berlin

77 Montpellier

79 Riga

82 Lille

69 Zagreb

80


Significantly higher than host city index

No significant difference to host city index

Significantly lower than host city index

Scores calculated by assigning a numeric value to each level of

response (e.g. Very satisfied=100, Satisfied=75, etc.).


Game Index breakdown

48

Visitors’ Survey

Stadium

Security

Event staff

Ticketing

Toilet facilities

Food/drink

92

85

89

79

80

62

93

82

91

83

79

70

87

83

88

79

81

64

90

85

89

86

77

83

87

77

87

78

75

82

Host City Game Index

Berlin

81 Montpellier

83 Riga

85 Lille

82 Zagreb

81

Quality of game


Game entertainment


84

86

83

68

82

88

82

81

88

86

82

78

84

92

84

86

82

85

81

73


Significantly higher than host city game index

No significant difference to host city game index

Significantly lower than host city game index

Scores calculated by assigning a numeric value to each level of

response (e.g. Very satisfied=100, Satisfied=75, etc.).

Documents

FIBA EuroBasket 2015i6.tiesraides.lv/files/2015-12/2015-12-17_fiba_eurobasket_visitors... · FIBA EuroBasket 2015 Visitor’s Survey The key objective of this research was to determine