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A Breif on CASE CONSTRUCTION.
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1
Case Construction - Brand & Product Presentation
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CNH is part of the Fiat Group
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178 manufacturing plants
1.7 billion euros
Customers in over
114 Research &
Development centres
Investments in R&D
190 countries
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Fiat S.p.A
Automobiles
Agricultural and Construction Equipment
Trucks and Commercial Vehicles
FPT Industrial (1)
Revenues 2010
(Mln €)
Employees
30,130
10,865
(5,115)
35,880
11,906
8,307
2,415
61,028
66,213
10,560
137,801
28,831
25,583
7,707
Components and Production Systems (1)
Intercompany
21,342
(1,286)
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Fiat Industrial
Intercompany Fiat S.p.A and Fiat Industrial (964)
Fiat Group total 56,258
62,123
199,924
(1) Fiat Powertrain and FPT Industrial include, respectively, the activities of the Passenger & Commercial Vehicles and Industrial & Marine business lines of the former FPT Powertrain Technologies sector
Intercompany
-
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Fiat Industrial
FIAT Industrial a global leader in the capital goods
sector
10 20 30€bn
A global leader in capital goods by scale, scope and size with a powerful brand portfolio
Uniquely diversified across products and geographies
Excellent growth prospects through robust market recovery and strong emerging markets positions
Technological leadership across powertrain and end products
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FIAT Industrial Key Features by Sector (FY ’11)
€ 13 BN REVENUE
GLOBAL NO. 2 IN AG BUSINESS
GLOBAL TOP 5 PLAYER IN CE BUSINESS
€ 9,6 BN REVENUE
GLOBAL NO. 3 TRUCK MANUFACTURER (JVS INCLUDED)
LEADERSHIP POSITION IN CHINA
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€ 3,2 BN REVENUE
TOP 3 PLAYER GLOBALLY
GLOBAL TOP CAPITAL GOODS PLATFORM WITH FY 2011 Revenues of €24.3bn1
1 FY 2011 revenues include FinCo revenues and eliminations 2 CNH AG and CNH CE IFRS Revenues exclude FinCo
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1 FY 2011 revenues include FinCo revenues and eliminations 2 CNH AG and CNH CE IFRS Revenues exclude FinCo
FPT INDUSTRIAL▪ €3.2bn revenue
GLOBAL TOP CAPITAL GOODS PLATFORM WITH FY 2011 Revenues of €24.3bn1
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FIAT Industrial: our products
ENGINES AND TRANSMISSIONS
TRUCKS BUSES FIREFIGHTING AND EMERGENCY EQUIPMENT
CRAWLER EXCAVATORS
WHEEL LOADERS COMBINES TRACTORS
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178 manufacturing plants
Customers in over 190 countries
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Components
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76% goes to the
Fiat Group
3.1 million engines
FIAT POWER TRAIN TECHNOLOGIES
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Brand Profile
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Brand History
1842 1957 1966 1967 1977 1992 19991969 20051994
Case Listed on NYSE
Case Enters ExcavatorSupply Agreement
With SumitomoCase acquires
American Tractor Corp
J.I Case CompanyFounded
Case introduces world’s
First Loader Backhoe
Case enters Excavator Market
Case AcquiresPoclain Excavators
“Construction King”Backhoe line launched
Case Brand Reincorporated
Case enters Market with Uniloader
Skid Steers
Realizó: GUILLERMO NOWELL – Especialista de Producto CASE CE MERCOSUR
CASE HISTORY
1842 Jerome Increase CASE's Company is founded in Racine Wisconsin USA. On 1869
Jerome Increase CASE introduces a belt driven steam-boiler thresher. The company
becomed the larger maker of steam engine by 1886 designed specifically for farm use.
Realizó: GUILLERMO NOWELL – Especialista de Producto CASE CE MERCOSUR
CASE HISTORY….example on SSLs..
CASE 1530(1969 – 1971)
CASE 1737(1971 – 1975)
CASE 1835C(1987 – 1997)
CASE 1845C(1986 – 2000)
CASE 1537(1969 – 1971)
CASE 40XT(2000 - 2005)
CASE SR 200 SERIES(2011 - ..)
Case Loader Backhoe has a strong and proud legacy with a heritage that began with a dedicated tractor loader backhoe introduced in 1957.
Tradition & Innovation
1957
2007
CASE 320The world’s first purpose built unit
500,000 Units sold worldwide
JCB is still behind
at 400,000 units !!!
More than 53 years of excellent experience and history !!
CASE HISTORY….example on SSLs..
CNH Plants worldwideCNH Plants worldwide
NORTH AMERICA LATIN AMERICA WESTERN EUROPE REST OF WORLD
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WORLWIDE TOTAL
4 13 8 40
Tractor Loader Backhoe
Crawler Excavators
Wheel Loaders
Skid Steer Loaders
Crawler Dozers
Wheel Excavators
Mini Crawler Excavators
Telescopic Handlers
Midi Crawler Excavators
Midi Wheel Excavators
Compact Wheel Loaders
Articulated Dumpers
CAT KOM HIT VOL DEE BOB TER JCB LIE
Product Range vs. Competitors
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THANK YOU
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