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1 Case Construction - Brand & Product Presentation

Fiat Group And Case Ce Heritage

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Page 1: Fiat Group And Case Ce Heritage

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Case Construction - Brand & Product Presentation

Page 2: Fiat Group And Case Ce Heritage

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CNH is part of the Fiat Group

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Page 3: Fiat Group And Case Ce Heritage

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178 manufacturing plants

1.7 billion euros

Customers in over

114 Research &

Development centres

Investments in R&D

190 countries

3 3

Fiat S.p.A

Automobiles

Agricultural and Construction Equipment

Trucks and Commercial Vehicles

FPT Industrial (1)

Revenues 2010

(Mln €)

Employees

30,130

10,865

(5,115)

35,880

11,906

8,307

2,415

61,028

66,213

10,560

137,801

28,831

25,583

7,707

Components and Production Systems (1)

Intercompany

21,342

(1,286)

2

Fiat Industrial

Intercompany Fiat S.p.A and Fiat Industrial (964)

Fiat Group total 56,258

62,123

199,924

(1) Fiat Powertrain and FPT Industrial include, respectively, the activities of the Passenger & Commercial Vehicles and Industrial & Marine business lines of the former FPT Powertrain Technologies sector

Intercompany

-

Page 4: Fiat Group And Case Ce Heritage

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Fiat Industrial

FIAT Industrial a global leader in the capital goods

sector

10 20 30€bn

A global leader in capital goods by scale, scope and size with a powerful brand portfolio

Uniquely diversified across products and geographies

Excellent growth prospects through robust market recovery and strong emerging markets positions

Technological leadership across powertrain and end products

Page 5: Fiat Group And Case Ce Heritage

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FIAT Industrial Key Features by Sector (FY ’11)

€ 13 BN REVENUE

GLOBAL NO. 2 IN AG BUSINESS

GLOBAL TOP 5 PLAYER IN CE BUSINESS

€ 9,6 BN REVENUE

GLOBAL NO. 3 TRUCK MANUFACTURER (JVS INCLUDED)

LEADERSHIP POSITION IN CHINA

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€ 3,2 BN REVENUE

TOP 3 PLAYER GLOBALLY

GLOBAL TOP CAPITAL GOODS PLATFORM WITH FY 2011 Revenues of €24.3bn1

1 FY 2011 revenues include FinCo revenues and eliminations 2 CNH AG and CNH CE IFRS Revenues exclude FinCo

Page 6: Fiat Group And Case Ce Heritage

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1 FY 2011 revenues include FinCo revenues and eliminations 2 CNH AG and CNH CE IFRS Revenues exclude FinCo

FPT INDUSTRIAL▪ €3.2bn revenue

GLOBAL TOP CAPITAL GOODS PLATFORM WITH FY 2011 Revenues of €24.3bn1

Page 7: Fiat Group And Case Ce Heritage

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FIAT Industrial: our products

ENGINES AND TRANSMISSIONS

TRUCKS BUSES FIREFIGHTING AND EMERGENCY EQUIPMENT

CRAWLER EXCAVATORS

WHEEL LOADERS COMBINES TRACTORS

Page 8: Fiat Group And Case Ce Heritage

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178 manufacturing plants

Customers in over 190 countries

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Components

Page 9: Fiat Group And Case Ce Heritage

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76% goes to the

Fiat Group

3.1 million engines

FIAT POWER TRAIN TECHNOLOGIES

Page 10: Fiat Group And Case Ce Heritage

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Brand Profile

Page 11: Fiat Group And Case Ce Heritage

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Brand History

1842 1957 1966 1967 1977 1992 19991969 20051994

Case Listed on NYSE

Case Enters ExcavatorSupply Agreement

With SumitomoCase acquires

American Tractor Corp

J.I Case CompanyFounded

Case introduces world’s

First Loader Backhoe

Case enters Excavator Market

Case AcquiresPoclain Excavators

“Construction King”Backhoe line launched

Case Brand Reincorporated

Case enters Market with Uniloader

Skid Steers

Page 12: Fiat Group And Case Ce Heritage

Realizó: GUILLERMO NOWELL – Especialista de Producto CASE CE MERCOSUR

CASE HISTORY

1842 Jerome Increase CASE's Company is founded in Racine Wisconsin USA. On 1869

Jerome Increase CASE introduces a belt driven steam-boiler thresher. The company

becomed the larger maker of steam engine by 1886 designed specifically for farm use.

Page 13: Fiat Group And Case Ce Heritage

Realizó: GUILLERMO NOWELL – Especialista de Producto CASE CE MERCOSUR

CASE HISTORY….example on SSLs..

CASE 1530(1969 – 1971)

CASE 1737(1971 – 1975)

CASE 1835C(1987 – 1997)

CASE 1845C(1986 – 2000)

CASE 1537(1969 – 1971)

CASE 40XT(2000 - 2005)

CASE SR 200 SERIES(2011 - ..)

Page 14: Fiat Group And Case Ce Heritage

Case Loader Backhoe has a strong and proud legacy with a heritage that began with a dedicated tractor loader backhoe introduced in 1957.

Tradition & Innovation

1957

2007

CASE 320The world’s first purpose built unit

500,000 Units sold worldwide

JCB is still behind

at 400,000 units !!!

More than 53 years of excellent experience and history !!

CASE HISTORY….example on SSLs..

Page 15: Fiat Group And Case Ce Heritage

CNH Plants worldwideCNH Plants worldwide

NORTH AMERICA LATIN AMERICA WESTERN EUROPE REST OF WORLD

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WORLWIDE TOTAL

4 13 8 40

Page 16: Fiat Group And Case Ce Heritage

Tractor Loader Backhoe

Crawler Excavators

Wheel Loaders

Skid Steer Loaders

Crawler Dozers

Wheel Excavators

Mini Crawler Excavators

Telescopic Handlers

Midi Crawler Excavators

Midi Wheel Excavators

Compact Wheel Loaders

Articulated Dumpers

CAT KOM HIT VOL DEE BOB TER JCB LIE

Product Range vs. Competitors

Page 17: Fiat Group And Case Ce Heritage

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THANK YOU

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