F.G/$./F.#$/%/ &'('#')*%+/H/:%((/I.$'# · Your "Schtick" Vulnerability Improvisation Audience Response Voice Production Event Pages Handouts Offer pages Shopping Carts Live Event

InstantTeleseminar.com | 503.290.5600 | [email protected]

Copyright © 2014 Joel T. Sanders | All rights reserved.

How to Host a

Teleseminar - Call NotesJoel T. Sanders

INSTANT TELESEMINARSPECIAL REPORT

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InstantTeleseminar.com | 503-290-5600 | [email protected]

Movie Production:

Processes:

Creative / Performance / Production

Notes:

Executive Producer

Director

Creative

Writers Editors

Performance

Actors

Technical / Production

Sound Lighting Stage

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Teleseminar Production:

Processes:

Creative / Performance / Production

Notes:

You as CEO

You as Event Director

Creative

Content Production

Performance

Presenter

You Guest

Call Host

Technical / Production

Live Call Logistics Call Prep

Event Pages Handouts Recordings

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Executive Producer’s Role: Why and For What Purpose?

Every business is now in the Publishing Business!

Notes:

Business Assets

Prospect List

Paying Customers

JV & Affiliate Partners

Structured Content

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Director’s Role: How?

Notes:

Creative

Gathering

Reading

Organizing

Structuring

Authoring

Studying

Performance

Live vs Pre-Record

Personality

Your "Schtick"

Vulnerability

Improvisation

Audience Response

Voice

Production

Event Pages

Handouts

Offer pages

Shopping Carts

Live Event

Recordings

Replays

Transcripts

Slides

Q&A

Chat

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Creative Process

Gather & Organize content (Systems & Habits) Structuring a Call (18 Ways to Host a Teleseminar) Story-telling

Joel’s Gathering & Organizing System

Step 1: Step 2:

Notes:

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Performance

Live vs. Pre-Recorded Perfection is not your goal

Think like a Garage Band (or Willie Nelson) Testing Content for Responsiveness

“Schtick” Voice Audience expectations

Notes:

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Production Event page: Host on webinar company’s platform / site Event Page: Host on your site (WordPress example): http://it-coolstuff.com/lisa-joel/

Hosting on Your Site in 2 Steps

See IT-CoolStuff.com for a 2-minute explanation

Step 1:

Step 2:

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Production (Cont). Preparing Handouts (links) How they will take the next step (button) Power Point Slides

Slides: Image-Heavy, Text Light!

Goal: No more than 3 words per slide

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Live Event Checklist Audio Clips: intro/outro, testimonials, expert teaching Managing the replay: evergreen vs capped (usually 24 to 48 hours) Recordings: Call Recordings (multiple clips), backup recordings Editing audios: Audacity (also Instant Teleseminar’s Support Team) Transcripts

Notes:

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18 Ways to Host Teleseminars

1. Be a Guest Speaker: Give your signature talk / “preview” call to someone else’s audience as a way to build your list.

2. Host a Guest Speaker: Interview another expert to talk about their expertise. If they’ve done it before, let them provide you with the questions. If not, have a 15 to 20-minute pre-call with them to come up with the list of questions together, or at the very least, a couple of emails back and forth.

3. "Hot Seat" Call: Invite one of your customers to let you coach them in front of a group. At the end of the call, allow the group to ask questions.

4. "Ask the expert" (you) Q&A Call: One week before your call, send an email to your list with the question, “What’s the biggest question you have on _________.?” Have them ask their questions in the Instant Teleseminar Q&A form, then just answer each question, one by one.

5. "Ask the expert" (some other expert) Q&A Call: This works exactly the same way with an expert. You and your expert both email your lists and ask, “What’s the biggest question you have for (expert) on (expert’s area of expertise)? Again, the easiest way to do this is to have people ask in the Instant Teleseminar online Q&A form before the call begins. During the call, just read the questions to the expert, who then answers them. You can also ask deeper questions based on things the expert discusses.

6. 3 to 6-week workshop: Workshop calls are usually part of a paid program offered after a preview call, generally following some multi-step program you’ve developed, but going deeper into each step.

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7. Mastermind group call: A mastermind group call brings the expertise of a group – usually 4 to 12 people – to discuss topics and hold each other accountable to specific action steps. Often, Mastermind groups are peers led by one peer (you?). Paid mastermind groups almost always outperform free.

8. One-on-one / Private Client coaching call: One-on-one calls can be recorded, so that clients can go back and review their coaching sessions in between live calls. The value of these recordings cannot be underestimated…they add HUGE value to any coaching relationship.

9. Group coaching call: Group coaching is a version of a Mastermind group, but where the leader (you) is directing the coaching for the benefit of all.

10. Full-day / half-day "virtual seminar" call: An expert or a group of experts give back-to-back sessions on a specific topic, just like a live face-to-face seminar

11. Virtual book tour: If you’re an author, this is a way for you to be a guest on others’ teleseminars as a way to promote your book or e-book.

12. Customer FAQ Call: These are generally short audios or audio+slide presentations (30 seconds to 10 minutes in length) that you create to help customers with frequently asked questions. You would have links to the audios on your website, or embed the audios onto your website. See http://support.instantteleseminar.com as an example.

13. Affiliate training call: A call to help affiliates learn about your promotions and answer their questions

14. Quickstart training call: A 20- or 30-minute call that helps customers quickly consume your information, usually accompanied by a PDF handout or other worksheet.

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15. Customer Success Testimonials: 1 to 5 minute recordings from your customers where they brag about you and your services.

16. Customer Case Study: Basically an in-depth testimonial: 45 to 90 minutes with specific and detailed how-to examples.

17. Telesummit: A compilation of other experts’ preview calls and /or “other expert” preview calls, usually lasting one to two weeks with a call every day. Often these are pre-recorded, then broadcast live on AutoPilot.

18. Expert Interview Series: Like a telesummit, but without a beginning or an end: you just interview experts on an ongoing basis.

Documents

F.G/$./F.#$/%/ &'('#')*%+/H/:%((/I.$'# · Your "Schtick" Vulnerability Improvisation Audience Response Voice Production Event Pages Handouts Offer pages Shopping Carts Live Event