James Deliman Ray Ridon Bhavish Parmar Andrew Osborne Briana Farnden Rebecca Rainford Natalia Huerta Raul Aguirre Kristina Navolokina

Client: Al Sisto

Intro: Highlight ChallengePenetrating The US MarketFinding New International MarketsWhich Events Should Fezzee Pursue?Who Are Potential Fezzee Adopters?

Approach To ResearchCreated Custom Survey with 27 RespondentsResearched Potential Venues & Events

Brainstorming Potential Segments● Beer/wine tasting events● Vegas● Theme Parks● Museums● Major city apps ● Local City events

● Conventions / Trade Shows● Spring Break Destinations● Flea Market Style Events● Concerts / Music Festivals● Sporting Events● Special events (America’s

Cup, Olympics,ect.)

Four Chosen Segments● Music● City Specific ● Conventions/ Trade Shows● Sporting Events

Concerts & Music Festivals● # of events: 10● Average Attendance: 272,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $510,000● Penetration Rate: 10%● Vendor Commission: 0.25%

City Specific Events● # of events: 10● Average Attendance: 1.86 million● Average Amount Spent Per Attendant: $50● Estimated Revenue: $930,000● Penetration Rate: 5%● Vendor Commission: 0.1%

Conventions / Trade Shows● # of events: 10● Average Attendance: 100,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $187,500● Penetration Rate: 8%● Vendor Commission: 0.25%

Sporting Events● # of events: 10● Average Attendance: 80,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $60,000● Penetration Rate: 8%● Vendor Commission: 0.1%

Demographics of Respondents

Age Range 18-53 Average Age= 25.88 years old

27 Total Respondents (11 Males)(16 Females)

What comes to mind when you hear “Mass Event?”

Music/ Festivals24

City Specific14

Sports13

Conventions4

Theme Parks2

Large Crowds10

Event Descriptions13

Based on the large events you have attended, what would make the experience at such a venue

easier, more convenient, efficient, or satisfying?

What destinations do you visit that you would like to have an app that offers info about current events there, promotions, etc.?

Music/ Festivals17

Sports10

City Specific6

Conventions5

Theme Parks4

National Parks3

Vacation Areas2

How Participants Use Their Phones at Events

Value Ratings of Fezzee Features

Score from 0-10, how troublesome these items are for you when attending large events.

How Many Trade Shows Do You Attend Annually?

Average = 1.41 Trade Shows Per Year

How Many Music Festivals Do You Attend Annually?

Average = 3.04Festivals Per Year

How Many City Specific Events Do You Attend Annually?

Average = 2.96 EventsPer Year

As a first impression, what are your thoughts about this product?

Key Findings● Satisfying experience at large events● Useful in particular events● The most important features

Ideas & Recommendations● College Campuses and

Mass Transit● Constant presence in Las

Vegas.● Social Aspects and Battery

Saving● Partner with social media

Financials: Event DataMusic Festivals

● Average total attendance: 272,000● Average individual spend: $75● Vendor Commission: 0.25%● Estimated Revenue (10 events): $510,000

Conferences/Trade Shows● Average attendance: 100,000● Average individual spend: $75/day● Vendor Commission: 0.25%● Estimated Revenue (10 events): $187,500

Sporting Events● Average attendance: 80,000● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $60,000

City Specific Events● Average attendance: 1.86 million● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $1,395,000

In conclusion...● Fezzee should enter US market before it's

too late● Americans are very involved in their

smartphones and networking systems● It’s differentiated from the rest

The EndQuestions?