Feel Good Drinks Co

Nathan Bolton Feel Good Drinks Co. 01

Feel Good Drinks pride themselves for using 100% natural ingredients and no added sugar. Using this as the background information for the brief, I wanted to created the idea of forfronting this statement and making this the focus of the bottle design. The design of the bottles also needed updating and modernising to make them stand out in the vast competition of the drinks sector. This concept will work across all the different product range the company has.

The idea to focus the bottle design around the use of 100% natural ingredients is to take away the bottle label and print direct onto the bottle. Incorpor taing the juice and ingredients into the label design by using the colour of the ingredients of the juice as the main accent colour, this will communicate and show that the ingredients is the best thing about the drink. To emphasise and home through the idea more, the back label will be taken away and produced as a bottle tag. In doing this the bottle has a much cleaner design making it more modern and standing out from the rest, but also the whole side and back of the bottle will be open to see the juice and bright vibrant colour of it due to the use of 100% natural ingredients.


The design of the bottle label is to be printed directly onto the bottle, this is so that the colour of the 100% natural ingredients can be showcasted and be the main focus of the bottle design, this also acts as the main accent colour for the label. The information for the label is set out into a structured grid which a hierarchy has been applied so the most impor tant information stands out and is seen first. The design of the bottle makes it more modern and now a better competitor in the vast drinks market.

Still Fruit DrinkNo Added Sugar100% Natural Ingredients

Feel Good Drinks co.

Sparkling Fruit DrinkNo Added Sugar100% Natural Ingredients





















Still Fruit DrinkFlavours include - Orange & Mango, Cranberr y & Pomegranate and Apple & Blueberr y275ml Glass Bottle

Still Fruit DrinkFlavours include - Orange & Mango, Apple & Blueberr y, Cloudy Lemon and Cranberr y & Pomegranate 375ml Glass Bottle


Sparkling Fruit DrinkFlavours include - Orange & Passion fruit, Cloudy Lemon and Cranberr y & Lime.375ml Glass Bottle











Sparkling Fruit DrinkFlavours include - Orange & Passion fruit, Cranberr y & Lime.275ml Glass Bottle

The bottle neck tag holds the information about the juice drink - this includes ingredients, nutritional information and about the drink itself. The idea of this is to take the information off the back of the bottle, so there is more free area of the bottle to see the vibrant colour of the 100% natural ingredients.

Orange & Passion Fruit

Grape, Orange, Lemon,

Acerola

Natural �avours, natural stab

carob & pectin, natural colour;

beta carotene

60% Fruit Juice (from conc

Sparking Water & Fruit

Juicy Goodness (per 100ml)

Energy 169KJ (40 kcals), Protein 0.2g,

Carbohydrate 9g(of which sugar 8.8g*), Fat 0g,

Fibre 0.2g, Sodium 0g

*100% naturally occurring fruit sugar

Still Fruit Juice Drink

100% Natural Ingredients




Acerola



beta carotene










Orange & Mango




Acerola



beta carotene








Sparkling Fruit Juice Drink








Acerola



beta carotene














Acerola



beta carotene





Carbohydrate 9g(of which sugar 8.8g*), Fat

0g,





Cranberry & Lime




Acerola



beta carotene





Carbohydrate 9g(of which sugar 8.8g*), Fat

0g,





Orange & Mango




Acerola



beta carotene










Cranberry & Pomegranate




Acerola



beta carotene










Apple & Blueberry






Acerola



beta carotene










Apple & Blueberry





Acerola



beta carotene









Orange & Mango



Cloudy Lemon


Acerola



beta carotene













Acerola



beta carotene










Cranberry & Pomegranate





Acerola



beta carotene












Cloudy Lemon


Acerola



beta carotene











Acerola



beta carotene










Cranberry & Lime



Documents

Feel Good Drinks Co