Feel good drinks/Visual Research

I started to look into past designs and illustrations that was produced with the aim to raise awarness of the feel good drinks. During my development of ideas this was helpful to research into some designshat will create inspiration for my own designs.

Here are a few designs that have inspired my inital ideas, I took inspiration from the colours, characters, layouts and general themes. These will hopefully spark some of my own designs when i start design production.

I have developed a few inital ideas that i have come up with after appropriate reseach and informed decisions from facts and �gures. I ahve thought about all aspects of the broef and icluded these in the design descions that i habve been coming up with.

Feel good drinks/audience

These are some results from my research thta i have out about the audience i am aiming to target. 16-34 is a broad range of people but i have discovered that this audience range is very much into socialising outside of education/work.

I have collated my results from a survey that I had sent out to my target audience. I found that there is a vast amount of people who have never heard or seen Feel Good drinks before.

The target audience for this brief is 16-34 year old adults who are happy to pay a little bit more for a healthy, tasty soft drink that isn’t full of junk. The audiences are an up-beat, look-on-the-Brightside, sociable bunch, while also still finding time to feel good and have fun.

53% 47%

Gender proportion for the age range 16-34 year old adults.

males

females

approximately 23 million people aged 16-34 year olds in the uk (YouGov)

Have you ever come across the feel good drinks before?

Yes 41.7%No 58.3%

of people surveyed. (12)YesNo

Feel good drinks/Context

Through researching into the audience i have developed a better understanding of where the audience goes and where they will best see the raise awarness campaign. I wanted the campaign to be interactive and engaging, which will make people stop and look at the campaign.

The idea is to raise awarness of the bottle and also make people smile and feel good. I have looked into di�erent medias to communicate more appropriatly with my audience. I have found that outdoor advertising is appropriate communication for the audience to see when they are socialising.

Locations:AsdaCafe DeliCo-opCostaSainsburysMorrisonsOcadoRoadchefTescoThorntonsWaitroseUniversity cafes

Medias/Context ideas:shopping centerssupermarketsgymparks/running locationspubs and clubscafe’strain stationsbus stationsAdshellstvwebsite/onlinebillboardsmagazinesApps

Have you ever come across the feel good drinks before?

Yes 41.7%No 58.3%

of people surveyed. (12)

Feel good drinks/Swot analysis

Throughout my research i have evaluated and investigated the company and how well they are doing within the market of health juice drinks. The best way to do this was to do a SWOT analysis of the Feel Good drinks company.

This has allowed me to identify where the company is going wrong/right and how I can improve this or use this anayasis to my advantage. The main problems with the drinks company is that you can not �nd the drinks product in many shops. There is also alot of competition with very similar values.

Strengths weaknesses

OpportunitiesThreats

-No added sugar-Healthy-1 of 5 a day-competitive price-Range of flavours-Feel Good-100% natural ingredients

-Competitors are more well known-Crowded market-similar market values-competitive price-Range of flavours-competitions promotion and advertising are well known-competitive target audience

-not located in alot of shops-small company-smaller range of products as other competitors-not alot of people recognise the bottle-alot of competiton-weak advertising and promotion-similar branding and advertising to competitors-no usp compared to other competitors

-Expand on range-unique advertising and promotions-Re-design logo and bottle shape-product placment-wide spread advertising of the brand-target a wider audience-Stock products in more supermarkets

Feel good drinks/Facts

I have looked into various feel good facts to get a better idea of what these healthy drinks do and also the e�ect that it has on the audience. This information will allow me to develop a better informed campaign and also target key information about the drinks.

I now better understand the values and purpose of the feel good drinks and have a better knowlege about the campaign that I am going to create.

Their first products, 20% juice drinks, have been followed with a range of juices made 100% from freshly-squeezed fruit.

Clients in Britain include Tesco, Asda and Coffee Republic, while 15% of sales are through distributors on the Continent and in Hong Kong.

They use 100% recycled, 100% recyclable and sustainably sourced materials wherever we can. Our glass bottles and are 100% recyclable.

The cloudier the juice, the more nutritious it is.

Non-organic juices are likely to have trace amounts of pesticides.

The majority of research shows that 100% juice consumption is not associated with being overweight.

Studies show that drinking 100% fruit juice is linked to a healthier diet overall.

Feel good drinks/branding

The Feel Good brand stand out as a feel good, healthy drinks company. These are some of the designs that i can use within my awarness campaign, however this is not a must. The brand identity is very bright and at the same time simple allowing the drink contents to stand out.

The typeface is very bubbly and con�dent, with the use of bold text and fat features. The volours used for the Feel Good drinks labels are very organic and stick to one colour per �avour.

Feel good drinks/Competitors

Competitors are a big threat to the Feel good company as they are all very similar products, which are competit-ing in a large market. The Feel Good drinks are very expensive as they use alot of fruit. The aim is to make the drinks brand noticed to 16-34 year old adults.

I have researched into the Feel Good campigns and also their competitors. This is good market research as this will inform my decisions of the things that have been done before and communication design that has not. I will aim to make the feel good drinks stand out from the competitors.

Drench -£1.35Innocent -£1.79SOBE V Water – £1.35This Water – £1.29Vitamin Water – £1.42Pomegreat -£1.28 for a litre.Tropicana -£1.10Fruit Shoot – £1 for oneRibena -£1.30Johnsons Juice CompanyVolvic Touch Of Fruit – £1.30

Feel good drinks/Inital ideas

I have developed a few inital ideas that i have come up with after appropriate reseach and informed decisions from facts and �gures. I ahve thought about all aspects of the broef and icluded these in the design descions that i habve been coming up with.

My inital thoughts are to create a wide spread outdoor advertising campaign to make more people aware of the bottle/brand and also make people smile and feel good about themselves in connection to the drink.