Feedback Industry Report Bicycle

8/10/2019 Feedback Industry Report Bicycle

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Contents

01 Background

a. Scope and limitations

b. Research aim and objectives

c. Research methodology

02 Bicycle market in Germany

a. Bicycle market

b. Bicycle production

c. Market by bicycle type (indicative)

d. Key market trends

e. Key players in the market

f. Key market drivers

g. Key market challenges

h. Future market size

03 About Us




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Assessment of the Germany Bicycle Market for

forecast for 2018

Feedback has considered the Calendar Year 201

assessment, which represents the period between2013

The study was conducted during January 2014

Limitations

Product wise splits and total production of the bicyc

of magnitude estimates, based on discussions with s

Qualitative information is based primarily on discus

key players and could therefore be subject to variatio

Scope and timelines




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The aim of the research isto present a

comprehensive overviewof the Bicycle Market in

Germany

Market estimate for Bicycle market in Germany for CY 13

Research aim

Market segmentation by products and total bicycle pro

market trends and dynamics.

Research objectives

Key players in the market

Providing insights into challenges, market drivers and

and their impact on the future market

Market projections for 5 years




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Information Collection Quality check and Information Analysis Futu

Secondary Research

Harnessed internal Body of

Knowledge (BoK)

Leveraged access to 10+

commercial databases

(Securities, Prowess, Factiva,

Reuters, RoC, IRS, etc)

Study research reports, company

annual reports, investor

presentations, analyst reports

Accessed import/ export data Primary Research

Industry experts

Companies operational in India

Channel partners

Other key stakeholders

Analyzed gathered data to determine

Market dynamics

Drivers in the market

Key trends

Segmentation

Market size estimated via extrapolation

models and expert views

Analysis of d

restraints

Growth tren

Industry dy

Stakeholde

Secondary

Respective Ministry

Planning Commission

Individual Company Annual Reports, Analyst reports

News articles, BlogsBusiness Line, Economic Times, Reute

Relevant research reports, white papers

Primary research across a sample of stakeholders in the industry

Selectsources




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Production ImportsExports =+

+2.17 mn Nos. 1.39 mn Nos. 3.11 mn Nos. =

German market share in European Bicycle market;

Production share of 19%

Sales share of 20%

EPAC (Electric Power-Assisted Cycle) share 44%

The average price (Including VAT) of bicycle in Germany was at USD 700 as of 2013

German Bikes parts and accessories production was at USD 356.2 mn in 2013

+USD 1,525 mn. USD 977 mn. USD 2,349 mn. =

Source: Feedback Analysis, News Articles




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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Bicycle Sales (mn) 5.12 4.70 4.60 4.90 4.70 4.75 4.43 4.60 4.35 4.05 4.01 4.05

YoY Growth (In %) -8.20% -2.13% 6.52% -4.08% 1.06% -6.84% 3.95% -5.43% -6.90% -0.99% 1.00%

0

2

4

6

Bicycle Sales (In mn units)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 201

Bicycle Sales (USD mn) 2,428 2,325 2,225 2,310 2,196 2,219 2,113 2,313 2,300 2,474 2,524 2,74

YoY Growth (In%) -4.2% -4.3% 3.8% -4.9% 1.1% -4.8% 9.5% -0.5% 7.6% 2.0% 8.8%

0

1,000

2,000

3,000

4,000

Bicycle Sales (In USD mn)





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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 201

Bicycle Production (mn) 3.40 3.00 3.05 3.20 2.94 2.71 2.49 2.40 2.42 2.25 2.23 2.2

YoY Growth (In %) -11.76 1.50% 5.19% -8.21% -7.69% -8.25% -3.61% 0.75% -7.03% -0.85% 1.78

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

Bicycle Production (mn)





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Touring

Bikes, 34%

City Urban

Wheel,

25%

MTB, 10%ATB, 8%

E-Bikes,

8%

Others,

15%

Market by bicycle type 2013 (indicative)

Total: 3.89 million

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

Other

Kid

Holland U

Juveniles

Racing m

City bikes and touring bikes have

largest combined market shareof 59%

E-bike as a segment is relatively

new but has grown significantly

in last 3 years, Governments

initiative of creating charging

station in major locations has

further pushed the demand for

ebikes

Demand for Racing/sports bike

has decline over the years due

to reduction in related sports

event





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Although the market is dominated by city bikes and touring bikes with a combined share of 59% of the tota

growth YoY has been in electric bicycle segment (15%)

Electric bicycle gaining popularity

Market of hybrid bikes and especially city bikes continue to grow positively

More citizens are opting for electric bicycle for short distance travel on a daily basis

The frequency of cycle usage has increased which has resulted in better health of the citizens

About 70% of the bicycle was through specialty stores and shops

Larger specialty retailers have benefitted more from the e-bicycle trend because small retailers are rarely able to handle

capital necessary to enter the e-bicycle segment

Small retail shops generally do not have the warehouse or display space necessary to offer customers a wide selection of

Individual Bike Dealers (IBD) professionalization pays out in growing market share

Nearly 70% of all new bicycles sold in Germany are through qualified retail shops

Total shops dealing in cycles are 5,640 which includes specialist retailers, self service counters and discount markets

German market is highly dependent on imports from other countries, almost 52% of imports form other Eu





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No. of Players

20 players manufacturing cycles in Germany

20+ players importing cycles from other Europea

Taiwan

4 large players with maximum number of brands

Derby Cycles, Accell Group, Prophete and Steve

Retail Strategy

Most Players operate through specialty store andof sales coming through large organized retails

Most of these large special shops stock and dis

MTBs and ATBs

Small shops generally do not have the warehou

able to offer wider selection to the customer

Products Offered

Most of the manufacturers offer Touring bikes, C

ATB's which is 77% of their overall sales

Most players have started looking at high growth

Name of the Players and

Brands

Derby Cycle - Focus, Kalkhoff, Raleigh, Univega, R

Accell Group - Ghost, Haibike, Hercules, Winora,

Prophete - Stratos, Prophete, Rex

Stevens Bikes - Steven, Oxegen

Key Players





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SL# Company Name Location Brands Website Link

01 Derby Cycle Cloppenburg, Germany Focus, Kalkhoff, Raleigh, Univega, Rixe http://www.derby-cy

02 Accell Group Sennfeld, Germany Ghost, Haibike, Hercules, Winora, Raleigh http://www.accell-gr

03 PropheteRheda-Wiedenbrck,

Germany

Stratos, Prophete, Rex http://www.prophete

04 Stevens Bikes Hamburg , Germany Steven, Oxegen http://www.stevensb

05 Centurion Bicycles Magstadt, Germany Centurion http://www.centurio

06 Corratec Raubling, Germany Corratec http://www.corratec

07 Cube Waldershof, Germany Cube http://www.cube.eu/

08 Diamant Chemnitz, Germany Diamant http://www.diamant

09 Hase bikes Waltrop, Germany Hase http://hasebikes.com

10 Kettler Ense, Germany Kettler http://de.kettler.net/

11 Patria Bikes Bielefeld, Germany Patria http://www.patria.ne

12 Porsche BikesBaden-Wrttemberg,

GermanyPorsche

http://www.porsche-

bikes/

13 Riese und Mller Darmstadt, Germany Birdy http://www.r-m.de/

14 Canyon Bicycles Koblenz, Germany Canyon https://www.canyon.

15 Storck Bicycle Idstein, Germany Storck http://www.storck-bi



http://www.derby-cycle.com/http://www.prophete.de/http://www.stevensbikes.de/2014/index.phphttp://www.centurion.de/en_inthttp://www.corratec.com/enhttp://www.cube.eu/en/cube-bikes/http://www.diamantrad.com/home/http://hasebikes.com/2-1-news-homepage.htmlhttp://de.kettler.net/http://www.patria.net/en/bicycles/http://www.porsche-bike.com/the-new-porsche-bikes/http://www.porsche-bike.com/the-new-porsche-bikes/http://www.r-m.de/https://www.canyon.com/_en/http://www.storck-bicycle.de/de/web0.asp?ID=1000&sub=1000&objekt=Homehttp://www.storck-bicycle.de/de/web0.asp?ID=1000&sub=1000&objekt=Homehttp://www.storck-bicycle.de/de/web0.asp?ID=1000&sub=1000&objekt=Homehttp://www.storck-bicycle.de/de/web0.asp?ID=1000&sub=1000&objekt=Homehttps://www.canyon.com/_en/http://www.r-m.de/http://www.r-m.de/http://www.r-m.de/http://www.porsche-bike.com/the-new-porsche-bikes/http://www.porsche-bike.com/the-new-porsche-bikes/http://www.porsche-bike.com/the-new-porsche-bikes/http://www.patria.net/en/bicycles/http://de.kettler.net/http://hasebikes.com/2-1-news-homepage.htmlhttp://www.diamantrad.com/home/http://www.cube.eu/en/cube-bikes/http://www.corratec.com/enhttp://www.centurion.de/en_inthttp://www.stevensbikes.de/2014/index.phphttp://www.prophete.de/http://www.derby-cycle.com/http://www.derby-cycle.com/http://www.derby-cycle.com/


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Cycling Infrastructure development

EURO 70 mn investment by 2020 to build bicycle trails in Germany

New dedicated cycling lanes in urban and rural areas

Environmental & Health Friendlyhigher awareness

Reduced carbon dioxide emission

80 and 70 per cent of men and women respectively forecast to be overweightor obese in Germany

Gender-neutral product

Cycling has been made both segment- and gender-neutral, appealing to the

widest number of user groups, across all ages and genders

Cycle to Work Scheme

The Cycle to Work Scheme, which has resulted in people to take advantage of

the tax- efficient incentive to buy a bike

Electric bicycle popularity

Market of hybrid bikes especially in city bikes continue to gain popularity amongcitizens

Cycle rental schemes

Large group of cyclists gaining exposure to riding by using rented bikes in citycentres

1

2

3

4

5

Targets

Cycle Market CAGR

Value USD mn3,6

Volume4.3 Mn U

6





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The proportion of GDP spent on public cycling infrastructure by the Germany Government has been lower

spending in many other European countries

Declining market for sports bicycle in German market

Future regulations on Electric Bicycle by the government

Average speed of a bicycle is 20 km/ h and with electric bicycle it has gone up to 40 km/ h, which has resulted in higher a

Government is emphasizing to get new regulations in speed limit for electric bicycle

Growing popularity of Cars and bikes among the younger generation

German winters are extremely harsh and does not encourage to ride bicycle in winters

Cycling infrastructure has not been completely developed in few parts of the country

There has been an almost doubling of the proportion of children being driven to school over the past 20 y

cent owning bikes





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Bicycle Production (Mn units)

2.17 2.17 2.17

2.13

2.09 2.09

2013 2014 2015 2016 2017 2018

Future Outlook Bicycle Sales Value (In USD Mn)

Bicycle Sales Volume (Mn units

German Bicycle production estimated to go down by 2% between

2015-2017.

German bicycle sales volume projected to witness a CAGR of 2%

from 2013-2018. German bicycle sales value likely to see a CAGR of 4% from 2013-

2015 and of 5% from 2016-2018.

Low value imports from other Asian countries and European

countries to dominate the market

3.893.97

4.054.13

2013 2014 2015 2016

2897 30133134 3290

2013 2014 2015 2016





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Feedback Industry Report Bicycle