THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE

INDUSTRY: THE ROLE OF THE BICYCLE TECHNOLOGICAL PLATFORM IN PORTUGAL

José Carlos Mota - University of Aveiro (jcmota@ua.pt)Frederico Moura e Sá - University of Aveiro; Gil Ribeiro – University of Aveiro; Paulo Rodrigues - ABIMOTA

http://www.ua.pt/ptbicicleta/ https://www.facebook.com/ptbicicleta ptbicicleta@ua.pt

GOAL OF THE PRESENTATION

• discuss the potential of the new relationship between knowledge, governance, advocacy and the bicycle industry (tetra-helix), in the light of the challenges of the new European framework 2014-2020;

• to make a critical assessment of the activities developed;

• outline bridges that can be developed with other countries where this interface methodology is being developed;

1. NEEDS AND CHALLENGES

The answer to the needs of economic, social and cultural actors and local authorities in the field of cycling mobility and the different societal challenges requires new

multidisciplinary approaches and new instruments.

REINVENTING THE WHEEL!

• We have more than 4 million cars in Portugal (double than twenty years ago) that produce more than 60% of daily trips, 3 times more than we had 20 years ago, and part of them are short trips – less than 15 km;

• In 2012, the number of bikes sold exceeded the number of cars sold in the same year (113,408 cars and 350,000 bicycles); increasing everyday bicycles;

• Portuguese industry is in the TOP 5 European production of accessories and bicycle parts and TOP 7 European's bicycle production; a significant part of that industrial production is in the region of Aveiro;

• Sector valued at EUR 200 million (exports);

BIKE IS TRENDY!

VALUE

• Production of bicycles and components

• Trade and Repairs

• Infrastructure (Pavement, furniture and signage)

• Tourism (Hotels and restaurants)

• Services (bicycle and Logistics)

• Accessories (Textiles, Plastics, Metal, ...)

Increase the value chain, incorporating knowledge!

Green jobs in cycling as the moto for the reindustrialization of Europe;

But also the social value and «future value» (health and environmental benefits)

ECONOMIC VALUE

Strategy:

• Attract investment;

• Support internationalization;

• Promote entrepreneurship

• Develop bicycle tourism;

• Stimulate Bike-friendly territories;

• Articulate previous ideas in a Green Economy/Well-being framework

Common strategy and involvement of key actors!

PORTUGAL’S BIKE VALLEY & VALUE

2. CHALLENGES OF AVEIRO REGION

• Aveiro is the Portuguese region where there are more regular cyclists in Portugal - 28% of regular bike users work and school, eight times higher than the national average (3.9%). In the region, Murtosa 17% of trips are made by bike (the highest value at the National level) and Ílhavoem Aveiro with 2,000 regular users, have the highest absolute value at the National level.

• More than half the population has a bike at home (535 bicycles per thousand inhabitants), higher than the average motorization rate of municipalities - 502 vehicles / 1000 inhabitants.

• Region is committed to the improvement of cycle paths and encourage the use of bicycles for daily trips (PIMTRA, 2014); the regional administration putted the focus on promoting Cluster bike and sustainable mobility as one of the priorities for 2014-2020;

CONTEXT OF COLABORATION WITH THE REGION

X SEMANA EUROPEIA DO CICLOTURISMO 2014

IX CONGRESSO IBÉRICO A BICICLETA E A CIDADE 2013

BUGA AND SMART TICKETING 2014

LIFECYCLE 2008

CICLORIA 2008-2012PIMTRA 2009-2013

VELÓDROMO NACIONAL 2012

BE ÁGUEDA 2010

MURTOSA CICLÁVEL 2008

PÓLIS RIA 2009-2013

BICYCLE INOVATIVE ECOSSISTEM

UNIVERSITYAVEIRO

BICYCLE INDUSTRY

ASSOCIATIONABIMOTA

CIRAAVEIRO REGION

INTERMUNICIPAL

COMMUNITY

NGOCITIZENS

INOVARIAICT CLUSTER ASSOCIATION

PUBLIC ORGANIZATIONS

CYCLING FEDERATION

MIRALAGO BEWEGEN

PONTO .CMICRO-IOUBIWHERE

BIKEEMOTION(…)

LARUSREVIGRÉS

AMORIM CORK

PARENT ASSOCIATIONSTRANSITION GROUPS

ENVIRONMENTAL ASSOCIATIONS

POLICE – PSPSCHOOLS

BICYCLE DESIGNERSCYCLE TOURISM

OPERATORSTEXTIL MANUFACTORS

OTHER UNIVERSITIES AND RESEARCH

CENTRES

SPORT FACILITIESVELODROME

COMMON GOAL

BICYCLE ACCESSORIES

MIRANDA IRMÃORODI

POLISPORT

INTERNATIONAL NETWORKS

LIVEABLE CITIES

3. BICYCLE TECHNOLOGICAL PLATFORM

an informal structure, composed researchers from various departments or research units, with cross and multidisciplinary expertise to give answers to research, development and innovation challenges in partnership with different public and private stakeholders.

Support the establishment of favorable conditions to promote the use of bicycle and soft modes and the R&D on soft modes as a way to provide the improvement of the environment, economy, territory and life of citizens and communities.

MISSION

TO ENCOURAGE THE DEVELOPMENT OF THE BICYCLE ECONOMY AND SUPPORT THE CREATION OF NEW PRODUCTS AND SERVICES ;

MAIN TARGETS

TO PROMOTE THE BIKE-FRIENDLY TRANSFORMATION OF CITIES, TERRITORIES AND MOBILITY

TO MOBILISE THE POLITICAL AND ECONOMICAL PLAYERS, AS WELL AS FROM THE KNOWLEDGE AND CIVIL SOCIETY SECTOR AND CREATE A NATIONAL AND INTERNATIONAL NETWORK

TO PRODUCE CRITICAL DEBATE ABOUT THE TERRITORY, SOCIETY, MOBILITY AND THE SOFT WAYS OF MOBILITY.

INTERVENTION AREAS

PEDESTRIAN MODE

Pedestrian and public space

BICYCLE / ECONOMY

Bicycle | Bicycle Components | Bicycle Accessories

BICYCLE/ MOBILITY AND TERRITORY

Infrastructures | Environment & Energy | Bike Sharing Systems| Mobility and Territory

BICYCLE/ USERS, STAKEHOLDERS AND MOTIVATION

Users and Motivation | Stakeholders | Memory | Events e Contents

UNIVERSITY OF AVEIRO

BICYCLE AND SOFT

MOBILITY TECHNOLOGICAL

PLATFORM

UACAMPUS-CITY BIKE-FRIENDLY

WORKING GROUPS

BIKE, EDUCATION, HEALTH AND SPORTS

ELECTRIC BIKE

MOBILITY, ENERGY AND ENVIRONMENT

CARGO-BIKES

BIKE-FRIENDLY REGIONS

BIKE SHARING

ECONOMIC VALUE OF BICYCLE

TOURISM AND LEISURE CYCLING

BICYCLE HISTORY

URBAN PLANNING

4. ACTIVITIES OF THE ACTORS INVOLVED

AGENDA

� Support internationalization;� Promote entrepreneurship� Develop bicycle tourism;� Stimulate Bike-friendly

territories;� Articulate previous ideas in a

Green Economy/Well-being framework

• Enterprises with relevant export quota

• ABIMOTA with presence in major international fairs of the sector (Smooth Mobility II) and cooperation in South America

• CAR is internationalized; winning athletes worldwide;

• European Projects (Municipalities) -SITE - Rethinking BUGA

• Partnerships with international Research Centers (UA / PTBMS) -Bikesharing, Bicycle tourism;

SUPPORT INTERNATIONALIZATION

• Support initiatives for entrepreneurship and incubation in Aveiro region in complementary areas to bike (Tourism and TICE eg.)

• Organize new co-creation bicycle event on ideas and mobility in bicycle in response to challenges posed by the community; focused on new future entrepreneurs (students of various departments and alumni)

PROMOTE ENTREPRENEURSHIP

• Map bike tourism products based on existing heritage resources of the Ria de Aveiro (scientific and empirical knowledge);

• Collect international experience in the tourism offer in bicycle and municipal management of leisure bike paths networks and tourism (benchmarking and product design);

• Start working with operators;• Develop projects articulating

technology produced in the region -INOVARIA (mapping, navigation, dissemination);

DEVELOP BICYCLE TOURISM

• Create safer walking and cycling for the university and promote the use of bicycles in commuting to the campus;

• Study cycle infrastructures, signaling and parking in coordination with the Technical Services of the University and Municipality;

• Promote the use of bicycles by students of the UA - initiatives promoted by the Academic Association - Bicycle Sales and 1st Academic Participatory Budget for Cycling promotion!

STIMULATE BIKE-FRIENDLY TERRITORIES

• Map "BIKE AND GREEN ECONOMY" (national and regional) - first effort http://www.gisforcloud.com/bikedata/

• Evaluate the economic value of bicycle;

• Organize events on "BIKE AND GREEN ECONOMY" (Launch of PTBMS, ...)

• Work with Coalition for Green Growth / Portugal 2020

• Proposal for the Velocity2017 bid!

PROMOTE THE AGENDA OF GREEN ECONOMY/WELL-BEING

• CIRA, ABIMOTA and UA aligned with long and fruitful working relationship;

• Municipalities with projects with international references (MURTOSA cycling, BUGA, CAR ANADIA, BEAGUEDA)

• Export productive and innovative sector;• Research on bicycle and smooth mobility -

technology platform bike;• Sports and civic associations with

remarkable dynamics;• Alignment with European agenda

(sustainable mobility and green economy)

IT’S NOW!

AVEIRO REGION AS A REFERENCE

• Communication - Not fully understood the potential of this cycling approach;

• Concertation - arenas to articulate different actors (political, scientific, enterprises, civic,…);

• Finance support - Portugal 2020 and Centro 2020 not yet aligned with cycling/green economy agenda;

FINAL CHALLENGES/DIFICULTIES

http://www.ua.pt/ptbicicleta/

https://www.facebook.com/ptbicicleta

ptbicicleta@ua.pt

BICYCLE AND SOFT MOBILITY TECHNOLOGICAL PLATFORM

«Support the establishment of favorable conditions to promote the use of bicycle and soft modes and the R&D on soft modes as a way to provide the improvement of the environment, economy, territory and life of citizens and communities»

UNIVERSITY OF AVEIRO