fechamentoExpoVinis2012 OK Ingles

POST SHOW REPORT

24 TO 26 APRILExpo Center Norte | Pavilion Blue São Paulo | SP | Brazil

W W W . E X P O V I N I S . C O M . B R

Support

Official Magazine Official Cellar Official Wine Glass Official Water

Production

Sponsor

www.exponor.com.br | www.expovinis.com.br

The wine market witnessed on the 16th edition of ExpoVinis Brasil, in São Paulo, an event that attracted more than 400 exhibitors and displayed over 5,000 labels to more than 19,000 visitors present in the largest wine fair of the Americas.

NUMBER OF EXHIBITORS

NUMBER OF VISITORS | TOTAL : 19.329

The information below is a brief overview of the event and allows you to know the profile of the public who visited the 3-day fair.

THE EVENT

POST SHOW REPORT

INTERNATIONAL VISITORS7,80%North America

1,46% Asia

0,98%Africa

29,76%South America

1,46%Central América

58,05%Europe

91,38%Southeast Region

2,08%Northeast Region

0,26% Northern Region

1,37%Midwest Region

4,91%Southern Region

+500PAX

+30 COUNTRIESREPRESENTED

255300

403421

2012

2011

2010

2009


7,80%North America

1,46% Asia

0,98%Africa

29,76%South America

1,46%Central América

58,05%Europe

91,38%Southeast Region

2,08%Northeast Region

0,26% Northern Region

1,37%Midwest Region

4,91%Southern Region

PROFESSIONAL- Owners and Buyers of Bars, Hotels, Restaurants and Bakeries (HoReCa);- Supermarket Buyers;- Warehouse Owners;- Industrial Equipment Buyers;- General Dealers;- Distributors;- Owners and Buyers of Shops Specialized in Luxury Goods;- Beverage Importers and Exporters.

END CONSUMER- Consumer Class A; - Students of Gastronomy, Oenology, Food, Hospitality and Tourism.

GENDER

NATIONAL VISITORS

VISITOR’S PROFILE

AGE

São Paulo - 84%

COMPARISON BY REGION

THE MOST REPRESENTED CITIES

Rio de Janeiro - 3%

Minas Gerais - 2%

Santa Catarina - 1,5%

Paraná - 1,5 %

Other - 8%

VISITOR PROFILE

Trade Visitor- 6%Professional- 94%

Above 4535 - 45 years

25 - 35 Years18 - 23 Years15% 42%

33% 10%61% 39%


NATIONAL RED WINETestardi Syrah, 2010PRODUCER - Miolo Wine Group | PRESENTED BY: MIOLO WINE GROUP

RED NEW WORLDBellingham – The Bernard Series Small Barrel S.m.v., 2009PRODUCER - Bellingham | PRESENTED BY: BELLINGHAM

RED OLD WORLD Casa de Santa Vitória Touriga Nacional, 2008PRODUCER - Casa de Santa Vitória | PRESENTED BY: CASA DE SANTA VITÓRIA / CVR ALENTEJO | IMPORTED BY: VILA DE AROUCA (RJ)

WHITE OLD WORLDTrimbach Riesling Cuvée Frederic Émile, 2004PRODUCER - Pierre Trimbach | IMPORTED BY: ZAHIL IMPORTADORAPRESENTED BY: ZAHIL IMPORTADORA

WHITE NEW WORLDUndurraga T.H. Sauvignon Blanc, 2011PRODUCER - Viña Undurraga | PRESENTED BY: ABFLUGIMPORTED BY: ABFLUG

NATIONAL WHITESanjo Maestrale Integrus, 2010PRODUCER - Sanjo | PRESENTED BY: ACAVITIS’

NATIONAL SPARKLINGQuinta Don Bonifácio Habitat BrutPRODUCER - Quinta Don Bonifácio | PRESENTED BY: QUINTA DON BONIFÁCIO

IMPORTED SPARKLING WINE Lanson Brut RoséPRODUCER - Lanson | IMPORTED BY: IMPORTADORA BARRINHASPRESENTED BY: IMPORTADORA BARRINHAS

ROSÉChâteau de Pourcieux Côtes de Provence, 2011PRODUCER - Château de Pourcieux | PRESENTED BY: UBIFRANCE BRAZIL IMPORTED BY: CANTU

SWEET AND FORTIFIEDMedium Rich Single Harvest, 1998IMPORTED BY: ZAHIL IMPORTADORA | PRESENTED BY: WINES OF PORTUGAL

THE 10 BEST OF EXPOVINIS BRASIL 2012


ExpoVinis Brasil arouses the interest of major media vehicles in Brazil and the world. An example of that, are the more than R$ 7 million, generated spontaneously in media in the latest edition of the event.

MEDIA

The communication and dissemination campaign of ExpoVinis Brasil is of utmost importance to our exhibitors and to the organizers of the event.

In 2012 an investment of R $ 3.1 million was made, in order to achieve, specifically, most industry professionals and premium end consumers.

The advertising investment in specialized media and other means was reflected in the growth of visitation and enstrengthen the confidence of exhibitors.

MAJOR VEHICLES OF COMMUNICATION IN THE COUNTRY ARE AT EXPOVINIS BRASIL

Over $ 3.1 million invested in advertising and communication.

COMMUNICATION AND ADVERTISING


Qualified Visitation ExpoVinis Brasil brought together professionals involved in the production chain; it has expanded relationships, expanded the market, generated business and created real profit opportunities with national and international visibility.

Market TrendsThe diversity and quality of exhibitors at the fair contributed to the market update on news, innovations and trends.

Organization and ProductionQualified service and excellent structure of the pavilions and São Paulo, the main commercial hub of South America, ensured the outcome and success of this fair.

At ExpoVinis Brasil, the most qualified professional integration in the wine industry, professional buyers from Brazil and around the world had the opportunity to learn more and acquire what’s latest about the market.

Opportunity for good businessBy bringing together the best brands and the most important producers, distributors and importers in just three days and at the same place, ExpoVinis Brasil provided several business opportunities for national and international buyers, creating and strengthening relationships.

Approval ExpoVinis Brazil is an event very well consolidated in the market, with continuous growth and evolution, a result of the great success of the event. To maximize business opportunities and ensure that buyers enjoy the show as much as possible until last minute, it is essential that exhibitors keep their booths fully operational until the end of the event.

CONCLUDING REMARKS

EXHIBITOR VISITOR


Documents

fechamentoExpoVinis2012 OK Ingles