February 13, 14, 15 2021

www.cgaf.com

COCONUT GROVE ARTS FESTIVAL®

WHAT’S INSIDED e m o g r a p h i c s

D i d Yo u K n o w

M e d i a O v e r v i e w

F e s t i v a l P e r k s

S p o n s o r s h i p

O p p o r t u n i t i e s & B e n e f i t s

C o n t a c t I n f o r m a t i o n

58 Years HistoryAPPROXIMATELY

100,000VISITORS

63%

FEMALE

37%

M A L E

350 ARTISTS

37%40%

10%

White African American

Hispanic

74% Say they are more likely to do business with festival sponsors

70%

93%

of visitors have previously visited

of visitors plan to return next year

20% 21 – 34 YEARS OLD

39% 35 – 54 YEARS OLD

23% 55 – 64 YEARS OLD

61% 17% 17% 3%24%HOUSEHOLD

INCOMEOVER

$105K15% HOUSEHOLD INCOME OVER

$ 4 5 K – 6 5 K

SOCIAL MEDIA 27,000+ SUBSCRIBERS

WEEKLY REACH

960,790+

FESTIVAL ANALYTICS

AT THE EVENT

A HISTORIC EVENTThe Coconut Grove Arts Festival® (CGAF), held in February during Presidents’ Day weekend,

celebrates more than 58 years as a community icon that has commemorated the arts with millions of

people across the region and throughout the years. For more than a half century, CGAF has earned a

national reputation as a leading outdoor, fine arts exhibition held each winter in sunny South Florida.

58 YEARS IN THE MAKINGCoconut Grove has long been considered Miami’s original art district. In 1963, local theatre

maven Charlie Cinnamon asked a handful of locals to recreate an outdoor Parisian exhibition

as a publicity stunt for the Coconut Grove Playhouse’s production of Irma la Douce. Over 50

years later, the little clothesline arts fair is now known as CGAF ® one of the largest art

festivals in the nation.

A VISUAL ARTS MARATHONMore than 350 internationally-known artists bring their collections to Coconut

Grove each year. These diverse artist styles range across a spectrum of 13

categories including mixed media, painting, photography, digital art, printmaking &

drawing, watercolor, claywork, glass, fiber, jewelry & metalwork, sculpture, and

wood. There is even a category for new & emerging artists.

GUARANTEED QUALITY Committed to excellence, CGAF prides itself on a competitive

curatorial program. Artists are selected by a panel of collectors,

influencers and educators in the local arts community during a blind

jury process based solely on artistic merit. Only 30 percent of

applicants are selected to participate. In addition, CGAF boasts a

selective group of poster artists from previous years that include

such notable world favorites as Romero Britto, Clyde Butcher and

Guy Harvey.

DID YOU KNOW

DID YOU KNOWFOOD IS ART

Art doesn’t have to be displayed solely on a wall.

Inside the popular Culinary Arts Pavilion world-

renowned chefs create masterpieces of their own

as they prepare famous dishes and invite guests

to sample gourmet fares. Live cuisine

demonstrations serve as a perfect pairing to each

day’s activities and allow Festival-goers to meet

and learn from some of South Florida’s most

successful culinary artists.

PARTY IN THE PARKAdjacent to Biscayne Bay sits the lawn of

picturesque Peacock Park and one of CGAF’s

newest attractions. The CGAF Main Stage

hosts a Friday Night Kick-off Concert and

features three days of live entertainment, giving

visitors an added auditory bonus to their general

admission ticket. Featuring regional and national

headline acts, national touring favorites take to the

CGAF Main Stage for a community-wide bash.

EARLY ADOPTERSDedicated to inspiring the community at large,

CGAF hosts The CGAF Family Zone. A creative

hub, located in Regatta Park, which encourages

children to draw, paint, sculpt and design from a

youthful perspective. Complete with a kid’s

performance stage that will entertain the

family all day.

FAMILY FUNChildren of all ages can enjoy themselves by

integrating with the different physical activities

offered inside the CGAF Family Zone. Making it

one of South Florida’s true family-friendly events,

this recreational space inside CGAF is dedicated

to providing healthy, imaginative and outdoor

activities.

ART 365 DAYS A YEARCGAF maintains a multitude of highly visible

community-oriented programs throughout the year

through the Coconut Grove Arts and Historical

Association, producers of CGAF. Promoting

ongoing arts education in South Florida, the Arts

Festival hosts the highly visible and popular

Visiting Artists program where artists visit select

classrooms in Miami Dade County after the

Festival, mentor workshops, showcase

opportunities and high-end gallery receptions

outside of its three-day festival.

SCHOLARSHIPS&DEVELOPEMENTFor more than 20 years, CGAF has made an

annual commitment in cash scholarships to top

students at Miami-Dade County arts magnet

schools. Since 2013, CGAF has also presented

an annual scholarship to young, aspiring chefs at

the Miami Culinary Institute. Together with its

partners, CGAF continues to create a positive

impact in the community.

AT THE EVENT

MEDIA OVERVIEW

P R I N T O O H D I G I TA L R A D I O S O C I A LT V & P R

Customized ads inprint publications: Travel Host/Miami Kids Mag/ Indulge/Outclique

Miami Herald/El Nuevo Herald

Sticker inclusion on Miami Herald & El Nuevo Herald front page

Coconut Grove Maps

Community Newspapers:

Value: $77,450

Pole Banners

Bus Benches & Trolley Wraps & Metro Digital Signage

Street-Crossing Signage

Mobile Ads – Geo Targeted at MIA and FLL airports and surrounding areas. Miami Art District, Wynwood, Miami Beach, Coconut Grove, Coral Gables

Value: $71,673

Website refresh with current design

Targeted Web Banner and Digital video ad placements/streaming

Google Ad Words

Email Blasts email addresses

Sponsor logo on festival website

Community Newspapers: 360,000

Value: $1,350,000

Entercom RadioOn-air & online campaign

445 spots, 335 traffic promos & live liners: 4,435,200

Impressions for Digital Station Ad Placements

Social Media Posts: 76,967

WLRN FM: 194,040

UM Radio: 50,000

Value: $120,000

Television: 151 + packages, mentions, and live coverage on English and Spanish media

Broadcast Featured Segments total viewership 1,921,472 TV Value: $228,513

Print/Web: 55 total articles

Impressions: 100,141,426

PR Value: $23,970,082

Total: $24,198,595

Partnered with local bloggers and 13 Influencers: 865,792

Live video updates on Facebook and Instagram likes: 20,504

Followers: 30,290Facebook/Instagram/Twitter

Promoted social posts to boost ticket sales: 1,506,499

Community News: FB/TW: 360,000

2 0 2 0 T O TA L M E D I A & P R I M P R E S S I O N S = 146,627,944

T O TA L M E D I A & P R VA L U E O F $25,871,718

3,998,924TOTAL

IMPRESSIONS

31,252,850TOTAL

IMPRESSIONS

2,217,451 TOTAL

IMPRESSIONS

4,693,240 TOTAL

IMPRESSIONS

102,062,898 TOTAL

IMPRESSIONS

2,402,581 TOTAL

IMPRESSIONS

AT THE EVENT

CGAF PERKSSPONSORSHIP PACKAGES are not just limited to your experience on-site during our event.

CGAF offers its partners many additional perks that enhance your Festival experience and create a

lasting relationship with our event. CGAF also offers its sponsors:

EXCLUSIVITYDepending on your level of investment, your

company or name of brand will enjoy freedom

from competitors.

NEWSLETTER INCLUSIONNewsletters issued by the Festival include

sponsor names, articles or communities outreach

pieces according to the level of investment.

Dedicated e-blasts can be issued for certain

levels of investment.

PRE AND POST EVENT

PRINTED MATERIALSCGAF has made a name for itself in the South

Florida community for not only putting on a great

event in February, but also for its dedication to

year-round arts programming.

Sponsors at select levels will receive inclusion in

flyers and invites for general CGAF promotions,

including VIP events and gallery receptions.

CGAF PERKSPOSTER UNVEILINGThe legendary event, broadcast LIVE on NBC6,

is the CGAF signature event that kicks off the

Coconut Grove Arts Festival Season! Network

with some of the community’s top movers and

shakers. Enjoy one of the most celebrated

events leading up to the Festival with CGAF

VIP’s as we gather at on of Coconut Grove’s

more picturesque Hotels.

SPONSOR SUMMITAn annual breakfast held at the architecturally

award-winning Mayfair Hotel & Spa allows

sponsors to come together prior to the

Presidents ’ Day weekend event. Sponsors

are presented with a reveal of the

advertising campaign for the upcoming Festival,

as well as all of their fulfillment materials.

PALETTE BREAKFASTThe Palette Breakfast offers patrons a private

reception held at the luxurious Ritz-Carlton

Coconut Grove, complete with an exquisite

breakfast and the opportunity to meet

the annual poster artist. Palette members

receive complimentary valet parking at the

Ritz-Carlton the day of the breakfast.

Weekend-long perks include a 10% discount for

artwork purchased at the Festival (from

participating artists), all-access credentials that

gain entrance into the Festival and into our

Hospitality Pavilion for all three days of the event,

a commemorative poster and a credit toward the

purchase of Festival merchandise.

HOSPITALITY PAVILIONA designated area in the Festival offers VIP

attendees an opportunity to socialize and enjoy

limited complimentary appetizers and beverages

all day, each day at the Festival.

AT THE EVENT

SPONSORSHIP BENEFITS

THE COCONUT GROVE ARTS FESTIVAL (CGAF) is committed to offering our

supporters valuable and effective sponsorship packages. A customized sponsorship package will be

developed to fit your company’s individual needs. Sponsorship packages range from $10,000 to

$150,000. The following opportunities are a sample of what is available:

ON-SITE ACTIVATIONSJoin us at one of the weekend’s most attended events and engage with a desirable audience face-to-

face. Customized packages that include on-site activations can leverage:

High-traffic placement

High-visibility booth signage

Sampling and couponing availability

Cross promotional opportunities

Tickets & Hospitality Passes

CGAF Gallery Opening

ON & OFF SITE SIGNAGEIn addition to your own space at CGAF, the event provides several opportunities for multiple

location signage to remind patrons of your brand. Depending on your commitment, your logo will

be seen on-site via:

Entry/Exit Arches

Pole Banners

Sponsor & Entertainment

Towers

Custom Banners

Digital Billboards

CGAF Collateral Materials

Specialty Booths

Credentials & Tickets

30 or 60 second video on Main

Stage Entertainment Screen

AWARD-WINNING ADVERTISING CAMPAIGNDepending on your level of investment, your message will be seen during CGAF’s promotional periods

as well as on-site, through a variety of media:

Television

Print

Out of Home

Online & Local Radio

Digital Networks

Social Media

Festival Website

Public Relations

Google Advertising

CGAF.COM

SPONSORSHIP OPPORTUNITIES

TITLE SPONSOR & PRESENTING SPONSOR: Major visibility for your corporate brand, beginning

with our promotional & marketing campaigns coupled with onsite activation to reach your target

audience.

VIP CORPORATE PRIVATE HOSPITALITY: Corporate brand exposure while enjoying a private area.

Provide a VIP festival experience for your employees, guests, or clients.

FESTIVAL SPONSOR: Interact and connect directly with patrons. Enjoy online and onsite presence to

promote your products and services.

IN-KIND SPONSOR: Companies who want a strong presence at the festival and want a strong media

presence that CGAF can deliver, will find a great value in this package.

Main stage

Children’s

Entertainment Stage

Website

The Family Zone

Hospitality

Volunteer Program

Culinary

CGAF Gallery

Credential & Ticket

NAMING RIGHTS Sponsorship packages with naming rights:

CGAF.COM

FOR MOREINFORMATIONCONTACT:

PHONE: (305) 447-0401

EMAIL: info@cgaf.com

CONTACT US

T H A N K Y O U F O R

Y O U R S U P P O R T