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8/13/2019 FEATS - Handout How to Write a Feature (1) 2011
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How to write an analytical feature - IIJ Economic Journalism Berlin 2011
So how do we write a good feature?
What are the key ingredients?
1 !efine the "E# $%E&'I() it is trying to answer *Bad +uestion , ad feature
2 It has a &'.%/'%.E
It has (/%&E! /()'E)'
It has a 3.I44I)3 I)'.(
5 It has a readale &'#6E
7 It has a 48#( thatfeelslike an ending
Lets look at these in more detail...
1 'HE 4(I)' ( 'HE E8'%.E9
%nless you ha:e identified the key +uestion you are trying to answer; you are
ne:er going to write a good feature< 8 feature is not o=inion< It is not a rant< It is
an attem=t to look dis=assionately; at the e:idence and =ro:ide some kind ofanswer to a to=ical +uestion go ust?
What future for &tate 8irline?
'his e:en a==lies to =rofiles9
Has /hief Eecuti:e &unil .amakrishnant got a sound strategy for the
com=any he is running?
What does /hief Eecuti:e @ohammed 8li think aout the key issues
affecting his com=anyAthe economy
Why is it worth kee=ing an eye on Economics @inister 8=ril (dinga
&o figure out the $%E&'I() you are trying to answer
8/13/2019 FEATS - Handout How to Write a Feature (1) 2011
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)ow; the +uestion may or may not e your own
'< &o many features fail
ecause they are written for insiders< 'o remind yourself what contet you
need to include; imagine you ha:e Gust arri:ed from @ars
8/13/2019 FEATS - Handout How to Write a Feature (1) 2011
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If you are writing aout a com=any; you need to say what it does; how igit is; how =rofitale *or otherwise it is; why it matters< If you are writing
aout an indi:idual; say where he or she is from *=lace; =re:ious Gos;
whate:er has sha=ed themmaye e:en where they seem to e goingto
#ou also need to =ro:ide any necessary history; geogra=hy; and so on; ande=lain technical terms so that they can e understood y your readers or
listeners< !( )(' (E.E&'I@8'E their financial literacy; or their
fascination with the suGect