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Feasibility Study
A Feasible Plan for XIAOMI to Get into South Africa Market
Draft
Copyright @ Bo Lu
36A PARK AVENUE
KUDU STREET , ALLEN’S NET
JOHANNESBURG,GAUTEN
SOUTH AFRICA
E-MAIL: [email protected]
CELL: +27 083 377 9771
Education:
1. 2011– 2012, Udine, Italy
Università degli studi di Udine
Major: M.A English and language and culture
2. 2015, Jan to recent
Johannesburg, South Africa
University of Wits
Major: B.A.H Translation, Interpreting, Media & Communication
Working experience:
1. 2012. 04 to now
SA Asia Cable (Pty) Ltd , a South African Brunch of WUXI JIANGNAN CABLE
PA to the CEO
In supervise of
Administration
General administration job routine
Sells
In response of Transformer selling.
EPC
Purchasing and equipment sourcing
Tender
Tender document preparing
Logistic
Importing & Exports
HR
Second Gate keeper
Skill: PSC (Chinese Mandarin Test): 91 of 100
English language level: C1
Italian language level: B1
German language level: A1
Forte: Communication with people
Renascences and Metaphysical poem study
Chinese ancient culture interpretation
Gathering and organizing written materials
Bo Lu
Job Have Done
In Participate of founding the Brunch. Special in registration, office rental, hiring, localization
etc.
Deal with Dti, SABA, NRCS and got our cable and LV transformer approve.
As the only one Chinese Supplier to ESKOM, I prepared tender document with the team to
ESKOM, and we were awarded two 1.2 Billion Rand tenders.
In charge of two substation Job with supplying and civil work. (for more details will supply to
you at next stage)
Organize every exhibition.
Smooth internal working progress.
Recommendation letter by Professor from University and Former CEO from Powertech, Altron Group
if you request.
Index
Introduction
Phase I
Stage 1
1.1 Plan
1.2 Budget
1.3 Profit model
…….
Phase I
Stage 1
1.1 Plan: Founding the Brunch
1.1.1 Registration
Registration should be done before getting approved by ICASA. Similar to get approved by SABA and
NRCS, if the certification goes under someone else’s name, XIAOMI will be controlled by that
company, for the reason that the same good can only be registered under one name.
1.1.2 B-BB EE partnership
Within South Africa, the department Dti is in charge of basically everything related to business, the
special policy called localization demands a certain amount of local employment. Who comply with
the policy will get the preference on government side. To find a local shareholder so that can comply
the BBBEE policy is the key.
HUAWEI‘s success of choosing a right BE partner is a opposite example against ZTE’s wrong choice.
ZTE is struggling ********************************************************************
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1.1.3 possible funding from government
the Dti, as well as other department offers certain funding for the foreign investor
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1.2.1 ICASA approve & other approves
ICASA
The Independent Communications Authority of South Africa (ICASA) is the regulator for the
South African communications, broadcasting and postal services sector. ICASA was established
by an Act of statute, the Independent Communications Authority of South Africa Act of 2000, as
Amended. To get approve by such institution normally take long time for a new brand, but there
still is a way to accelerate.
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1.2.2 Pre – advertising
Before even the device has been approved, the advertising should come out. By building up a
show room in Sandton Mall Etc. To get the phones into SA legally without ISACA we should
********************************************** we could give people 1000 phones as a
gift ******************* also in university.
1.2.3 Price and Market positioning
For the reason like unstable Ex rate with Rand, **************and ***************** the
price level of smart phones are unusually higher than European countries and China. The
strategy for us would be slightly different within China. We’d rather give client the idea of we
are good quality as Samsun and Apple but our prices are just reasonable lower than them.
Instead of very low in china. The reason
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It is cheap not because it comes from China, it only because the innovation and new technology
it use. We cannot give South African client the idea that it’s cheap because it’s bad
quality.************************************************************************
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1.2.4 Wholesaler & retails
2 Budget required
2.1 Rental *******************************************************
3. Profit model
Stage II 2-Years-Plan
1. Channels
Operator sides
Vodacom, Telkom, MTN, Neotel, Cellc and others. Will never sign sole agreement with anyone. For the
reason
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Show Room
Supporting group based on university.
Online (not recommended)
1.2 wireless trunking communication, private network, hard wire for infrastructure and solution
provider.
Phase II Smart City
1. Combined with all electric equipment in domestic area, not only household appliances, but also
other equipment, such as turning a Smart Meter to Wi-Fi- hotspot.
2. Based on the undeveloped infrastructure, could invent a new internet connection solution with
power cables, links from TRANSNET to Telkom and to more, to more forward to everywhere.
Basically built up an environment for all Mi devices.
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3. ******************************************************************************
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