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FearlessIdeas:TheCampaignforMaryland
CAMPAIGNGOALS
• RaiseMoney|DoubletheEndowment
• EnhanceReputation
• EstablishPhilanthropicVolunteerCulture
• EstablishBestPracticesinAdvancement
• IncreaseDonorBase
SchoolsandCollegesCampusLife
– AdeleH.StampStudentUnion– Athletics– AlumniAssociation– Hillel– Libraries– ParentsAssociation– TheClarice
StudentOrganizations– SportsClubs– StudentGroups– GreekLife
Leaderboards• DollarsRaised($22,500)• NumberofGifts($22,500)• HourlyPrizes($14Kintotal)• GreekLife($3K)• StudentOrganizations($3K)
ChallengePage• BeatOurBest($5K)andUnitChallenges
MichaelSchwab• TrusteeChairofAnnualGivingiscontributing$50,000toGivingDaymatchingfunds
TheClarvit FamilyStudentChallenge• $10foreachstudentgift,upto$25,000
CollegeofEducationChallenge• BoardofVisitorsofferinga$1-for-$1match,upto$10,000
BSOSChallenge• RobertSatterfield’95pledging$10,000ifBSOSgets150gifts
CMNSandPublicHealthChallengesFaculty/StaffPrizes
• 11:00-1:00and4:00-5:00
• givingday.umd.edu/toolkit• Livenow!• GivingDaylogo• Email/newslettergraphics• Socialgraphicsand
sampleposts• Hourlychallengegraphic• ProfilePhotoOverlay• Flyer• DigitalTVgraphics• GIFs