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How to use leaderboards before, during and after your event to increase event attendance, improve event engagement and maintain a community after the event, all ready for the next one!
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Leaderboards For Event Planners
When to use a leaderboard at your next event
Before During After
Encourage community discussion on your event
hashtag in the weeks leading up to the event
INCREASE ATTENDANCE
Highlight top, influential tweeters at the event itself
INCREASE ENGAGEMENT
Create a who’s who board to help your community engage with each other, and you, after the event.
MAINTAIN EVENT BRAND
Before the event • Encourage community
discussion on your event hashtag in the weeks leading up to the event
• Lets people see who else is going so helps increase attendance
• Weekly leaderboard •
6-8 weeks before event
• Points for using hashtag and getting followers to use it
• Price indication: (250 person event) £120 for two months
During the event • Highlight top, influential
tweeters at the event
• Lets people see who else is using Twitter and encourages everyone to use the same hashtag
• Hourly leaderboard •
Live during event
• Points for using hashtag and getting followers to use it
• Price indication (250 person event) £100 per day
After the event • Create a who’s who board to
help your community engage with each other, and you, after the event.
• Maintains and grows your core community after the event, all ready for the next one!
• Monthly leaderboard •
Points for influence score e.g. Klout
• Price indication (250 person event) £11.99 per month
Further details and demos
Toby Beresford [email protected] @tobyberesford www.leaderboarded.com www.leaderboarded.com/home/blog
