FCOR Market Guide September 2015

TABLE OF CONTENTS

FOREWORD .....................................................................................................................................................

ECONOMIC PARTNERSHIP AGREEMENT .......................................................................................................

SECTION 1.0: MARKET OVERVIEW .............................................................................................................. 1

1.1 Introduction .......................................................................................................................... 1

1.1.1 International Dialing Access ............................................................................................... 2

1.2 Public Holidays .................................................................................................................... 3

1.3 Travel & Transportation ...................................................................................................... 3

1.3.1 Individual Entry Requirements for the Three Territories .............................................. 4

1.3.2 Yellow Fever Vaccination .................................................................................................... 4

1.3.3 Visa Requirements ............................................................................................................... 4

1.3.4 Individual Exit Requirements from Trinidad and Tobago ............................................ 4

1.3.5 Ground Transportation ....................................................................................................... 4

SECTION 2.0: ECONOMIC AND POLITICAL ENVIRONMENT ....................................................................... 5

2.1 Economic Performance ........................................................................................................ 5

2.2 Economic Outlook ................................................................................................................ 5

2.2.1 Guadeloupe ........................................................................................................................... 5

2.2.2 Martinique ............................................................................................................................. 6

2.2.3 French Guiana ....................................................................................................................... 6

2.3 Business ................................................................................................................................. 7

2.4 Labour Force ......................................................................................................................... 7

2.5 Political Structure ................................................................................................................. 8

2.5.1 Caribbean Integration .......................................................................................................... 9

SECTION 3.0: TRADE ENVIRONMENT .......................................................................................................... 9

3.1 Import Statistics .................................................................................................................. 11

3.1.1 Guadeloupe ......................................................................................................................... 11

3.1.2 Martinique ........................................................................................................................... 13

3.1.3 French Guiana ..................................................................................................................... 14

3.2 Import Tariffs & Taxes ....................................................................................................... 16

3.2.1 General Customs Duty ...................................................................................................... 16

3.2.2 The Value Added Tax ........................................................................................................ 16

3.2.3 Internal Taxes: The “Octroi de Mer” (O.M.) ................................................................... 17

3.2.4 The Quay Tax ...................................................................................................................... 18

3.3 Trade Barriers ..................................................................................................................... 18

3.4 Prohibited and Restricted Imports ................................................................................... 18

3.5 Trade Agreements .............................................................................................................. 19

SECTION 4.0: MARKET CHALLENGES ....................................................................................................... 20

4.1 Culture ................................................................................................................................. 20

4.2 Price ...................................................................................................................................... 21

4.3 Brand Loyalty ..................................................................................................................... 21

4.4 Competition ........................................................................................................................ 21

4.5 Taste Preference .................................................................................................................. 21

SECTION 5.0: TOP MARKET OPPORTUNITIES AND PROSPECTS ............................................................... 21

SECTION 6.0 MARKET ENTRY STRATEGIES ............................................................................................... 22

6.1 Using an Agent or Distributor .......................................................................................... 22

6.2 Joint Ventures/Licensing ................................................................................................... 22

SECTION 7.0 SELLING, MARKETING & PROMOTIONS .............................................................................. 23

7.1 Selling Factors/Techniques ................................................................................................ 23

7.2 Trade Promotion ................................................................................................................. 23

7.3 Advertising .......................................................................................................................... 24

7.4 Electronic Commerce ......................................................................................................... 25

7.5 Distribution and Sales Channels ...................................................................................... 26

7.6 Pricing .................................................................................................................................. 26

7.7 Shipping Information ........................................................................................................ 26

7.8 Due Diligence ...................................................................................................................... 29

SECTION 8.0: REGULATIONS AND STANDARDS ........................................................................................ 29

8.1 Import Regulations ............................................................................................................ 29

8.2 Samples ................................................................................................................................ 30

8.3 Packaging, Labelling and Marking Requirements ........................................................ 30

8.4 Customs Regulations ......................................................................................................... 32

SECTION 9.0: TRADE EVENTS AND FAIRS ................................................................................................. 32

SECTION 10.0: FINANCING EXPORTS TO THE FRENCH CARIBBEAN ........................................................ 32

SECTION 11.0: USEFUL CONTACTS ........................................................................................................... 33

11.1 Trinidad and Tobago ......................................................................................................... 33

11.2 French Caribbean Outermost Regions ............................................................................ 34

11.3 Other .................................................................................................................................... 37

APPENDICES ..........................................................................................................................................................

Appendix I – Applicable Taxes to Products of Interest for CARIFORUM Exporters ........................

Appendix II – Pricing Information for Selected Goods in the FCOR ...................................................

Appendix III– Comparative Pricing Information for Selected Goods in the FCOR ...........................

Appendix IV ‐ Opportunities & Threats Related to Selected Sectors in the FCOR ............................

Appendix V – Recommendations on FCOR Market Entry for Selected Goods ..................................

Appendix VI– Buyers & Distributors ........................................................................................................

Appendix VII– Major Competitive Brands in the FCOR .......................................................................

Appendix VIII – Import Regulations for a Selected Group of Products ..............................................

Appendix IX – Public Translators ..............................................................................................................

FOREWORD

This Market Guide was sponsored by UK Aid, facilitated by the Caribbean Development Bank and prepared

by exporTT Limited.

The Market Guide is intended to give Trinidad & Tobago exporters relevant and valuable information for

successfully exporting their goods to the French Caribbean Outermost Regions (Guadeloupe, Martinique,

and French Guiana). The information contained therein is based on a compilation of exporTT’s visits to the

market, in‐market consultant information, and desk research which is cited accordingly. Feel free to contact

us at 1.868.623.5507 to discuss your exporting needs.

***********

ECONOMIC PARTNERSHIP AGREEMENT

BETWEEN

THE CARIFORUM STATES

AND

THE EUROPEAN COMMUNITY AND ITS MEMBERS STATES

Signed in 2008, between the European Union and 15 Caribbean countries (comprising 14

CARICOM States and the Dominican Republic), the CARIFORUM ‐ EU Economic Partnership

Agreement is in part a free trade agreement between the two regions which liberalises trade in

goods, selected services and investment. The accord also facilitates financial support from the EU

to assist the Caribbean nations implement the agreement, increase exports to the EU and attract

foreign investment.

The objectives of the Agreement are:

a) Contributing to the reduction and eventual eradication of poverty through the

establishment of a trade partnership consistent with the objective of sustainable

development, the Millennium Development Goals and the Cotonou Agreement;

b) Promoting regional integration, economic cooperation and good governance thus

establishing and implementing an effective, predictable and transparent regulatory

framework for trade and investment between the Parties and in the CARIFORUM region;

c) Promoting the gradual integration of the CARIFORUM States into the world economy, in

accordance with their political choices and development priorities;

d) Improving the CARIFORUM Statesʹ capacity in trade policy and trade related issues;

e) Supporting the conditions for increasing investment and private sector initiatives and

enhancing supply capacity, competitiveness and economic growth in the CARIFORUM

region;

f) Strengthening the existing relations between the Parties on the basis of solidarity and

mutual interest. To this end, taking into account their respective levels of development

and consistent with WTO obligations, the Agreement shall enhance commercial and

economic relations, support a new trading dynamic between the Parties by means of the

progressive, asymmetrical liberalisation of trade between them and reinforce, broaden and

deepen cooperation in all areas relevant to trade and investment.

See http://eur‐lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2008:289:0003:1955:EN:PDF for

the full economic partnership agreement.i

Market Guide for Exporting Goods from Trinidad and Tobago to the French Caribbean Outermost Regions Page 1 of 37

SECTION 1.0: MARKET OVERVIEW

1.1 Introduction

Guadeloupe and Martinique are two small Caribbean islands located in the Lesser Antilles.

Guadeloupe is located north of Dominica and South of Antigua & Barbuda. Alternatively,

Martinique is located north of Saint Lucia and south of Dominica. French Guiana is located on

the South‐American continent (east of Suriname; west and north of Brazil) and is the largest FCOR

in terms of land surface.

The French Caribbean Outermost Regions of Martinique, Guadeloupe and French Guiana are

effectively a part of the overall EU market and a microcosm of the market regime that exists for

CARIFORUM and other exporters to the EU. The Least Developed parts of the EU are the seven

ultra‐peripheral regions of the European Union, including the French Overseas Departments.

They are governed by the same ever evolving rules and regulations that govern France and its

regions, in addition to those laws that govern the EU. FCORs conduct most of their business with

mainland France due to longstanding colonial ties. There is a high preference for French culture

and French influence dominates their way of life.

This Guide concerns the French Caribbean Outermost Regions of Martinique, Guadeloupe and

French Guiana (FCORs). Quick facts are provided below on the three territories.

Guadeloupe Martinique French Guiana

Population 405,739 386,486 250,001

Growth rate +0.2% ‐0.4% +3.1%

% under 20 years ‐ 25% 43%

Language Official: French

Other spoken language is Creole Patois

Official: French

Other languages : French

Guianese Creole,

Bushinenge, Amerindian

and Hmong NJua

Geography

Area 1,628 sq. km 1,128 sq. km. 83 846 sq. km

Population Density 249/sq. km ‐ 3/sq km

Climate

Tropical moderated by trade winds and maritime

influences,

Relatively high humidity,

Rainy season : June to October

Equatorial and damp

climate with low wind

Dry seasons : March and

August to November

Average Temperature 27° C (87° F) at lower altitudes

23° C (73° F) at higher levels Tropical

Natural risks Earthquakes, hurricanes and volcano Landslide, flooding,

coastal erosion

Capital Basse Terre Fort‐de‐France Cayenne

Major towns Pointe‐à‐Pitre, Baie‐

Mahault, Les Abymes

Le Lamentin, Le

Robert, Le François

Kourou, Matoury,St

Georges, Saul, Saint

Laurent du Maroni


Opening Hours

Business

Monday – Friday 8/9

a.m. to 12/1 p.m.

2:30/3 p.m. to 5/6 p.m.

Monday – Friday 8/9

a.m. to 12/1 p.m.

2:30/3 p.m. to 5/6 p.m.

Monday – Friday 8/9 a.m.

to 12/1 p.m.

2:30/3 p.m. to 5/6 p.m.

Shops 9 A.M. to 7:30 P.M.

Government agencies

Monday, Tuesday,

Thursday

8 a.m. to 1 p.m. and

2 p.m. to 5:30 p.m.

Wednesday & Friday

8 a.m. to 1 p.m.

Monday – Friday

7:30 a.m. to 1 p.m.

2:00 to 5:30 p.m.

(closing at 1:30 p.m. at

specific days of the

week)

Monday – Friday

7:30 a.m. to 12:30 p.m.

3 p.m. to 6 p.m.

Hours are shorter on

Wednesday and

Thursday afternoons

Conveniences

Public Holidays (see holiday listing below)

18 Days including religious, cultural and

historical celebrations

17 Days including

religious, cultural and

historical celebrations

Currency Euro

Communication ‐

ISDN network with

international dialing,

local access to Internet

(ADSL and SL)

Cellphone coverage

99% of the population

Working on the

improvement of good

internet reception in

other town than

Cayenne.

77% of the population

have access to 3G. The

objectives for 2014 was to

spread it to Maroni,

South centre and

Oyapock.

Time Zone Eastern Caribbean Time (UTC–04:00)

French Guiana Time

(UTC‐03:00). Time

Difference: 1 hour ahead

of Trinidad & Tobago

(Source: INSEE, 2013)

1.1.1 International Dialing Access

Guadeloupe

Calls from Trinidad and Tobago to Guadeloupe = 011 – 596 – 9 digit phone number

Calls from Guadeloupe to Trinidad and Tobago = 00 – 1 – 868 – 7 digit phone number

Martinique

Calls from Trinidad and Tobago to Martinique = 011 – 590 – 9 digit phone number

Calls from Martinique to Trinidad and Tobago = 00 – 1 – 868 – 7 digit phone number


French Guiana

Calls from Trinidad and Tobago to French Guiana = 011 – 594 – 9 digit phone number

Calls from French Guiana to Trinidad and Tobago = 00 – 1 – 868 – 7 digit phone number

1.2 Public Holidays

Day Guadeloupe Martinique French Guiana

New Yearʹs Day 1 Jan 1 Jan 1 Jan

Epiphany 6 Jan ‐ ‐

Carnival Monday* 16 Feb ‐

Mardi Gras (Shrove Tuesday)* 17 Feb 17 Feb 17 Feb

Ash Wednesday* 18 Feb 18 Feb 18 Feb

Mi‐Carême (Mid‐Lent) 15 Mar ‐ ‐

Good Friday* ‐ 3 Apr 3 Apr

Easter Monday* 6 Apr 6 Apr 6 Apr

Labour Day 1 May 1 May 1 May

Victory Day 8 May 8 May 8 May

Ascension Day 14 May 14 May 14 May

Whit Monday 25 May 25 May 25 May

Abolition Day 27 May 22 May 10 Jun

Bastille Day 14 Jul 14 Jul 14 Jul

Schoelcher Day 21 Jul 21 Jul 21 Jul

Assumption 15 Aug 15 Aug 15 Aug

Cayenne Festival ‐ ‐ 15 Oct

All Saintsʹ Day 1 Nov 1 Nov 1 Nov

Armistice Day 11 Nov 11 Nov 11 Nov

Christmas Day 25 Dec 25 Dec 25 Dec

*These dates vary depending on the date of Easter Sunday.

1.3 Travel & Transportation


Main Airport Pointe‐à‐Pitre

International Airport

Martinique Aimé

Césaire

Félix Eboué Airport

Distance to Capital City Basse Terre

30.8 km

Fort‐de‐France

9 km

Cayenne

16.4 km

Driving Time 46 minutes 11 minutes 24 minutes

There are two daily flights to Martinique as follows:

1) Liat ‐ Trinidad/Barbados/Martinique. Connecting flights are available from Martinique

to Guadeloupe or French Guiana via Air Caraibes.

2) Caribbean Airlines – Trinidad/St Lucia. Connecting flights are available from St Lucia to

Martinique.


1.3.1 Individual Entry Requirements for the Three Territories

(This information is purely indicative and subject to change according to regulations from the

Government of France)

1) Valid Passport (should not be expiring in 6 months)

2) Travel itinerary

3) Hotel booking (evidence of booking such as a hotel confirmation) or “French lodging

certificate”

4) Travel insurance

5) Financial means (debit/credit cards)

1.3.2 Yellow Fever Vaccination

Evidence of the yellow fever vaccination is only applicable to French Guiana. Persons will not be

allowed entry into the territory without it.

1.3.3 Visa Requirements

It should be noted that a Visa is only applicable to French Guiana. Kindly note that individuals

must now travel to St Lucia to have the Visa issued for French Guiana. An application form to

apply for the visa and other pre‐requisite documents are available on the website

www.ambafrance‐lc.org. See full contact detail in Section 11.0.

A non‐refundable application fee is accepted only in Eastern Caribbean (EC) dollars. Please

contact the Embassy for the exact amount since it may vary depending on the date of your

application. Applicants are advised to schedule their appointment at least two (2) months before

the date of travel.

1.3.4 Individual Exit Requirements from Trinidad and Tobago

1. Valid Passport (visa for only French Guiana)

2. Airline Ticket

3. Departure Tax = US40 (it is either included in the ticket price and if not, it can be paid at

the airport) (Source: The Embassy of France)ii

1.3.5 Ground Transportation

Transportation in each market can be done via taxis. There is limited public transport in the three

territories, as a result, taxis are very expensive in Martinique and Guadeloupe, however less

expensive in French Guiana. It may be more economical to rent a car when visiting the territories.

Where interpreter services are required, it is recommended that an interpreter be engaged who

can provide the service of both driver and interpreter. The Chamber of Commerce in each market

may provide recommendations in this regard.


SECTION 2.0: ECONOMIC AND POLITICAL ENVIRONMENT

2.1 Economic Performance

2013 Guadeloupe Martinique French Guiana

Economic performance

Gross Domestic Product (GDP) 8.1 B€ 8.4 B€ 3.9 B€

GDP Growth 0.5% 0.2% 3.3%

GDP/capita 19,593 € 21,527 € 15,416 €

Inflation rate 0% 0.7% 1%

Breakdown of added value 2009 2009 2007

Non market services* 41% 40% 34%

Market services** 44% 44% 42%

Construction 6% 6% 9%

Agriculture 3% 3% 4% Source: Annual IEDOM Report 2013 of Guadeloupe

Annual IEDOM Report 2013 of Martinique

Annual IEDOM Report 2013 of French Guiana

*A unit is considered to render non market services when it provides them free of charge or at prices which are not

economically significant. These services include: education, health, social work and administration (INSEE).

** Activities such as wholesale, retail, trade, hotel, restaurant, transport, real estate.

2.2 Economic Outlook

2.2.1 Guadeloupe

The economy of Guadeloupe has been impacted by the financial crises which has affected the

wider EU. Thus, the economic performance has been described as lackluster. In 2011, the average

net salary in the local civil service was €1,823 per employee and inflation was 2.1. By 2012,

unemployment grew by 8.2%. Women and young people have been most affected. Nonetheless,

the economy can be considered as lucrative. Since the first quarter of 2011, the average value of

merchandise imports has been measured at €657 million annually. The main industries are agro‐

products, construction, services (trade, tourism, public services) and main exports are Agro‐

products (sugarcane, banana), light industrial products, and transhipments. The outlook for the

economy remains closely tied to measures for stimulating overseas economies to be implemented

by the European Commission. About 80,000 tourists visit the country annually.

Despite the recent lackluster performance, Guadeloupe is listed as one of the five (5) richest

islands in the Caribbean. An estimated 70% of its revenue is credited to services and 15% to

international trade. Although the construction sector is relatively small, one out of five small

businesses is construction‐related. Agricultural production has been slowing over the last decade.

External trade is mostly geared towards France and imports are 30 times the volume of exports.

Energy related products account for nearly 40% of imports, intermediate goods 20%; and car‐

related goods 10%. Agriculture and food‐industry (banana, rum and sugar) account for about

40% of exports, equipment goods 22%; and intermediate goods 15%.


The major industrial plants are located in the industrial zone of Jarry. This area also has the Euro‐

Caribbean Centre which encompasses the international trade zone, the World Trade Center and

the port. Jarry industrial Zone has approximately 900 firms and is ranked among the top 3 major

industrial zones in France and account for 80% of jobs on the island. Guadeloupe also has the

largest international airport of the FCORs.

2.2.2 Martinique

The country’s economy is supported by household consumption and the export of services with

tourism as the leading foreign exchange earner. Agricultural products (bananas, sugarcane and

pineapples) remain important, together with rum, refined petroleum and construction. The

economy is made up of many small companies, many of which are in the services sector. The

population is augmented by about 490,000 tourists annually. However, in absolute terms, the

added value of all sectors is increasing, with the exception of the hotel and catering industry (‐

2.7% a year on average). The unemployment rate however has remained at a high level over the

past ten years, above 20%. Trade and commercial services account for about 50% of business;

administrative services 33%, industrial activities 8% and construction 6%.

The Martinique Chamber of Commerce and Industry is in charge of the port, airport, industrial

zones and World Trade Center. The Center employs foreign trade specialists to inform business

people on market regulations; set up meetings between local and foreign businesses. It also

employs interpreters to facilitate adequate communications at these meetings. At the industrial

zones, factory space for rent and in‐bond facilities are among the special services provided. These

zones are Zone de Gros de La Jambette in Fort‐de‐France; Place d’Armes Industrial Zone and La

Lezarde Industrial Zone in Lamentin; Petite‐Cocotte Industrial Zone in Ducos and La Laugier

Industrial Zone in Riviere‐Salee.

2.2.3 French Guiana

French Guiana is located on the South‐American continent and is the largest FCOR in terms of

land surface (83,846 km2). About 90% of the country is covered with Amazonian forest and

approximately 58% of its inhabitants live on 6% of the country, mainly on the sea coast and rivers.

French Guiana is least developed of the 3 FCORs and accounts for the lowest GDP per capita. In

addition, about 80,000 tourists visit the country annually.

Gold mining, fishing, rice, cattle, lumber, tourism and the aerospace industry are the main

industries in French Guiana. The GDP growth mainly relies on public administration,

consumption, construction and French Guiana space shuttle activities. Indeed the presence of the

Space Centre not only increases the country’s exports but also attracts investment. With 1,685

employees and approximately 4,200 other jobs related to the Space Centre, it is the driving force

of the Guianese economy. The other key sectors of development showed signs of decline in 2013.

The construction industry, considered as the second pillar of this economy, was in decline

because of the cancellation of numerous contracts and a decrease in new construction projects

and permits granted. The gold industry ‐ one of the main local exports has been in decline, since


the fall of gold prices. The business sentiment indicator reflected a consistent decline in these

sectors throughout the year.

Ocean freight transport is costly, largely because of the shipping routes: between the European

continent–Caribbean‐French Guiana‐Brazil‐Europe; and back haul containers remain empty thus

attracting return freight. Nonetheless, the similarities to Martinique and Guadeloupe and the

proximity to the Caribbean Region present good potential for trade. French Guiana has also been

seeking closer integration with Suriname and Brazil, more specifically through the PO Amazonia.

This initiative entails easier cross‐border movement of goods and persons in South America.

2.3 Business

In the Ease of Doing Business Index, 2015iii, France improved its ranking from 33rd in 2014 to 31st

in 2015 out of 189 countries. This index measures a country’s economic performance in relation

to it attaining its positive socio‐economic goals. France improved its performance in starting a

business and in resolving insolvency among others. However, decreased its performance in areas

such as getting credit and registering property. There was no movement on the rating for

enforcing contracts.

Other business nuances should be noted when attempting to do business with the French

Caribbean. Findings from an EU Funded project in Doing Business in the French Caribbean found

the following could assist when attempting to do business in any of the three (3) countries:

1. Proficiency in French or a French‐native speaker, whether it be translator, interpreter or

member of staff;

2. An appreciation for the regulations, culture (discussed further in Chapter 4.1 – Culture)

and the bureaucracy linked to doing business;

3. Small‐size of the territories and interconnectedness of their business community;

4. Cost of transportation is high, therefore, longer terms of payment may be required. (Source: A‐Z Information Jamaica 2013)iv

2.4 Labour Force

Guadeloupe – There is a relatively high unemployment rate (27%). The tertiary sector accounts for

86.1% of the labour force. The primary sector ‐ 1.5%; industry ‐ 7% and construction 5.4%.

Martinique ‐ The unemployment rate has remained at a high level over the past ten years, above

20% and was 22.8% in 2013. Age and the low level of training are the main factors attributing to

the unemployment level. Central Martinique accounts for almost two‐thirds of paid employment

in the territory. Public sector employment accounts for about a third of paid employment

comprises three categories: the state civil service (39.5%), the territorial civil service (40.0%) and

the public hospital service (20.5%).


French Guiana ‐ The tertiary sector however is the one employing most of the labour force. Just

over 59,000 individuals were working for the markets sector in 2013, with more than three

quarters of them working in the services sector. The public sector however accounts for 30% of

the workforce. In 2011, 21,438 persons were working in public services. In 2013, the

unemployment rate for French Guiana was 21% representing a total of 16,045 persons. In

addition, INSEE recorded another category of 18,000 classified as “discouraged”. These

individuals are unemployed who wants to work, but estimates that their chances of finding a job

is practically non‐existent, therefore they do not actively seek a job.

2.5 Political Structure

Official Structure: Overseas Region and Department/European Union Outermost Regions

Guadeloupe, Martinique and French Guiana have been Departments of France since the

Departmentalisation Laws of 19th March 1946 and Regions since 31st December 1982. This

institutional framework is defined by the Constitutional Law of 28th March 2003 which created

the denomination of “Overseas Departments and Regions” (ODRs). Unlike its counterparts in

mainland France, it is a single department territory with extended powers, particularly for local

public finances. All French laws are directly applicable there but can be adapted to the specific

situation of the region (on the basis of Art 73 of the Constitution). Since the 1st of January 2015

the ODRs have been given new authority to manage their economic development, health,

education, culture and the social sector.

They are also represented at both the National Assembly and Senate of France. They also have

representatives at the Economic, Social and Environmental Council. The Prefect is the local

representative of the French Government on the territories. As Overseas Departments,

Guadeloupe, Martinique and French Guiana are also European Union Outermost Regions

(OMR), which means that Community Law is applicable and allows them to benefit from

structural funds.

The French Constitution now gives ODRs the possibility of creating a single entity replacing the

Department and Region, subject to the consent of the electorate. In the referendums on the 10th

and 24th of January 2010, voters in Martinique widely rejected its transformation into an Overseas

Territory, governed by Article 74 of the Constitution, and decided to create a single, entity

exercising the powers conferred on the Departments and Regions under Article 73 of the

Constitution. The single entity of Martinique is expected to come into being in 2015.

Following the referendum of January 2010 in French Guiana, it was decided that a new single

entity would replace the department and region and discharge the functions of both. A draft law

defining the organizational and operational arrangements (governance, voting method, number

of councilors, financial resources) for the territory was put before the Council of Ministers in

January 2011 and voted in July 2011. It was expected to be introduced in 2014 but has been

postponed to December 2015 simultaneously with the renewal of all regional councils. It will be

established as a unique council called a Collectivité Unique (with 51 members), and executive


power represented by the President of the Council and standing committees (Commission

permanente). Contrary to these, Guadeloupe has chosen not to modify its political organization.

2.5.1 Caribbean Integration

In order to empower the French overseas territories in their relationship with neighboring

countries, they are granted authorization to negotiate and sign cooperation agreements with their

neighbors. Both Guadeloupe and Martinique have asked to join OECS and CARICOM and are

already associated members of the Association of Caribbean States (ACS) since February 2014.

Guadeloupe has also joined the CEPALC (ECLAC) since August 2012.

SECTION 3.0: TRADE ENVIRONMENT

Many exporters from Trinidad and Tobago and other CARICOM countries are already doing

business in the FCORs as illustrated in the tables below. Trade data show that all CARICOM

countries export to, and import from the FCOR, where trade spans all categories of goods. The

export opportunities span a broad cross section of goods.

CARICOM Exports to the FCORs (USD) 2009‐2011

Country/Region 2009 2010 2011

CARICOM 70,565,893 182,656,243 176,203,443

MDCs 59,475,366 176,274,332 170,884,630

Barbados 1,276,692 1,242,340 1,496,766

Guyana 2,420,890 2,923,421 1,931,471

Jamaica 3,851,890 5,177,951 5,846,997

Suriname … … …

Trinidad & Tobago 51,925,895 166,930,620 161,609,396

LDCs 11,090,527 6,381,911 5,318,812

Belize 78,102 30,524 7,892

OECS 11,012,424 6,351,387 5,310,920

Antigua 629,649 469,183 868,290

Dominica 5,532,113 3,631,920 2,475,092

Grenada 787,997 803,528 262,894

Montserrat 31,697 … …

St. Kitts/Nevis 184,884 216,146 577,279

St Lucia 3,827,860 1,211,262 1,125,003

St. Vincent 18,224 19,348 2,363

(Source: CARICOM Secretariat)


Export of Goods from CARIFORUM to FCORs by Category in USD (2006‐2008)

CATEGORY 2006 2007 2008 AVERAGE

01‐05: Animal & Farm Products 4,202,432 4,081,058 3,253,686 3,845,725

06‐15: Vegetable Products 4,176,646 2,643,030 4,760,254 3,859,977

16‐24: Foodstuffs 4,665,627 5,268,107 8,172,136 6,035,290

25‐27: Mineral Products 298,130,188 85,525,074 173,552,153 185,735,805

28‐38: Chemicals & Allied Industries 4,466,250 6,851,266 8,806,572 6,708,029

39‐40: Plastics/Rubbers 1,248,742 929,355 2,009,031 1,395,709

41‐43: Raw Hides, Skins, Leather & Furs 8,627 98 5,625 4,783

44‐49: Wood & Wood Products 1,497,243 1,580,762 1,836,639 1,638,215

50‐63: Textiles 194,754 55,613 466,219 238,862

64‐67: Footwear/Headgear 229,225 268,841 302,459 266,842

68‐71: Stone/Glass 80,269 99,273 408,559 196,034

72‐83: Metals 19,088,364 23,324,991 33,349,087 25,254,147

84‐85: Machinery Electrical 489,962 72,176 111,145 224,428

86‐89: Transportation 76,897 74,919 101,667 84,494

90‐97: Miscellaneous 652,986 360,865 1,010,384 674,745

TOTAL 339,208,213 131,135,427 238,145,616 236,163,085

(Source: CARICOM Secretariat)

CARIFORUM exports currently account for a fraction of the total imports of the FCORs, the

majority of which is sourced from France. The trade data for 2008, however indicated that the

total CARIFORUM exports to the FCORS was valued at US$ 238Mv. The data on trade in goods

suggest that many firms in CARIFORUM States have been taking advantage of the market

opportunities available in the outermost regions. Since the signature of the CARIFORUM EU

EPA, CARIFORUM States have collectively maintained a positive trade balance with the FCORs.

A look at CARICOM’s trade data between 2008 and 2011 suggests that while the trade balance

has reduced somewhat from USD 213M to USD 155M over the period, the balance has been

consistently in favour of CARICOM’s exportsvi.

In terms of the overall value, CARIFORUM goods exports to all three FCORs is dominated by

mineral based products (petroleum and gas), metals and chemicals that are exported from

Trinidad & Tobago. Minerals exports account for over 90% of the value of all CARIFORUM

exports to the FCORs. The data also shows that significant amounts of agro‐processed products

(fish and sea food, aerated beverages, vegetables and tubers) labels, steel products, sand and

gravel/crushed stones are exported by CARIFORUM. Market intelligence suggests that there are

additional opportunities for agro‐processed products (sauces, spices, condiments, jams, jellies,

etc.); food and beverages (food preparations, mineral waters, beers, aerated waters, etc.); paper


and paperboard products; furniture; cosmetics; household chemicals and other products. It

should be noted that the FCORs import a large portion of the vegetables and fruits that it

consumes.

The interest by CARIFORUM States in increasing exports to the FCORs is exemplified by

Trinidad and Tobago which is seeking to expand exports from the non‐energy sector. The OECS

sub‐region has also been making efforts to increase trade in goods and services to the FCORS.

3.1 Import Statistics

3.1.1 Guadeloupe

Guadeloupe – Major Imports & Exports, 2014

Sector

Imports Exports

Value (million euros)

% Change

2014 Value

(million euros)

% Change

2014

Agriculture, forestry & fishing 52,7 2,2 39,0 2,8

Natural hydrocarbons , other mining and

quarrying products , electricity, waste 29,5 ‐14,9 12,5 ‐9,3

Food, beverages and tobacco products 424,4 2,0 59,7 ‐3,3

Refined petroleum products and coke 475,3 ‐4,1 12,6 ‐73,8

Mechanical equipment, electrical, electronic

and computer 411,1 ‐20,2 25,5 ‐1,0

Transport equipment 246,0 4,3 16,6 ‐44,2

Automotive Industry etc 203,2 2,1 5,6 ‐9,5

Other industrial products 932,5 ‐2,8 54,0 ‐13,0

Pharmacy etc 161,5 3,0 0,9 ‐40,2

Other 19,0 ‐14,5 0,8 ‐10,7

TOTAL 2 590,4 ‐5,1 220,8 ‐21,2

(Source: INSEE, 2015)vii


Guadeloupe – Imports by Territory, 2009 – 2014


In 2014, imports into Guadeloupe decreased by 5% despite increases in import of food and

beverage, transport equipment and industrial products. While France and the EU are the main

suppliers to Guadeloupe, the USA is now the 3rd largest supplier due to petroleum products. In

the Caribbean, the ACP countries are the only ones doing business with Guadeloupe. Except for

energy products, Guadeloupe exports mainly bananas and melons to France, the EU (generally

to countries bordering France) and to Martinique.


3.1.2 Martinique

Martinique – Major Imports & Exports, 2014

Sector

Imports Exports


% Change

2014 Value

(million euros)

% Change

2014

Agriculture, forestry & fishing 48,0 ‐9,4 92,0 19,3


quarrying products , electricity, waste 384,5 24,1 14,6 1,2

Food, beverages and tobacco products 406,2 ‐1,7 58,2 1,9

Refined petroleum products and coke 396,1 ‐13,6 359,0 99,8

Mechanical equipment, electrical,

electronic and computer 395,5 6,2 11,6 26,5

Transport equipment 264,3 2,5 8,0 ‐60,7

Automotive Industry etc 243,7 2,4 4,1 121,9

Other industrial products 857,7 1,8 36,5 ‐15,2

Pharmacy etc 146,9 2,6 4,0 35,7

Other 21,6 ‐7,7 1,3 57,7

TOTAL 2 774,0 1,6 581,1



Martinique ‐ Imports by Territory, 2009 – 2014


Energy accounts for a significant part of Martinique’s foreign trade, due to the fact that the oil

refinery company SARA (Société Anonyme de la Raffinerie des Antilles), which exports refined

fuel, is established in the department. This explains why Guadeloupe and French Guiana are

important export partners for Martinique, while mainland France and the European Union are

its largest suppliers. Regional trade (excluding energy) is, for the most part, still in its infancy.

The trade balance is structurally in deficit and the trade deficit has grown over the decade

(+46.6%).

3.1.3 French Guiana

French Guiana – Major Imports & Exports, 2011

Sector

Imports Exports


% Change

2011 Value

(million euros)

% Change

2011

Agriculture, forestry & fishing 13,7 12,4 0,7 29,7


quarrying products , electricity, waste 1,5 25,0 1,1 87,0

Food, beverages and tobacco products 199,9 11,6 12,9 ‐12,6

Refined petroleum products and coke 184,5 ‐5,7 0,0 24,3

Mechanical equipment, electrical, electronic

and computer 329,5 27,1 41,3 ‐27,9

Transport equipment 156,7 7,7 38,9 25,3

Automotive Industry etc 139,5 6,7 37,4 22

Other industrial products 417,9 29,6 72,4 34,6

Pharmacy etc 51,8 8 0,0 151

Other 11,5 8,5 0,2 132

TOTAL 1,315,3 16,8 167,5 6,0



French Guiana ‐ Imports by Territory, 2011


French Guiana has a few productive industries; consequently it has to import equipment, raw

materials and goods for consumption. The import of capital goods is important to service the

space shuttle and petroleum sectors. In 2013 France (including the French West Indies) remained

the main suppliers to French Guiana. The European Union remains a major partner. Imports

from Trinidad and Tobago, which is traditionally an important supplier of energy products,

decreased between 2011 and 2013 since Martinique is now the major supplier of petroleum

products.

30%

11%

6%6%5%

3%3%

2%

34%

France métropolitaine

Union européenne hors

France

Caraïbe ACP

Martinique

Chine

Etats‐Unis

Guadeloupe


French Guiana’s exports are essentially in two main categories: the re‐export of space related

goods and gold. In 2013, Guianese exports increased by 31% mainly because of capital goods

(55.7%) and transport materials such as empty containers (78.5%). Despite that fact, exports

remain insufficient to offset the rise in imports.

In the last 10 years, the structure of Guianese exports has changed remarkably. Gold exports

which formerly constituted 70.7% of French Guiana’s exports in 2003 has drastically decreased to

only 31.6% in 2013. The agro‐processing industries (especially the fisheries industry) fell by 7.6%.

In parallel the capital goods industry, exports linked to space activities and re‐export of transport

materials increased from 10.1% to 53.2%. These products are not locally produced so

consequently they have low added value for French Guiana.

In 2013 the structure of French Guiana’s foreign markets has also changed. France, which was

formerly the leading client has now moved to second place receiving 81.6 million euros (27.7%).

Trinidad took the first place with 40.7% of Guianese exports totaling, 119.2 million euros. This is

a remarkable progression since in 2012 French Guianese exports towards that destination were

around 20 million Euros. These exports are related to petroleum exploration off the coast of the

French region.

3.2 Import Tariffs & Taxes

The Economic Partnership Agreement signed between the EU and 15 Caribbean territories

(comprising 14 CARICOM States and the Dominican Republic) is in part a free trade agreement

between the two regions which liberalises trade in goods and selected services. There are

however specific import taxes which are unique to the FCOR and are discussed below.

3.2.1 General Customs Duty

Goods coming from the African Caribbean and Pacific (ACP) countries are exempted from

General Customs Tax because Trinidad and Tobago and the rest of CARICOM are fellow ACP

countries. Where the goods do not qualify for exemption, which may be the case of re‐exports or

on non‐origin issues, the import duties are calculated on an ad valorem basis, i.e. expressed as a

percentage of the value of imported goods. This dutiable value is the “transaction value” plus

freight, insurance, commissions, and all other charges and expenses incidental to the sale and

delivery of goods to the point of entry into the EU customs territory including the FCORs. The

invoice price is used as the transaction value providing there is no relationship between the seller

and the buyer.

3.2.2 The Value Added Tax

The FCORs (other than French Guiana) apply VAT closely resembling the European Community

system but with certain adaptations (reduced rates). The current rate averages 8.5% for most

goods. The VAT is applied on the “tax excluded price”. VAT must be added to the price of all

goods and services sold. The VAT is reduced to 2.1% on food and medical products.


3.2.3 Internal Taxes: The “Octroi de Mer” (O.M.)

The Octroi de Mer is applied to imports from the EU and the rest of the world. It affects all goods

both locally produced and imported. The Octroi de Mer is also applicable to the local production

of goods whether from manufacturing operations, processing, and renovation of tangible assets

as well as agriculture and mining operations.

The basis for the calculation of the tax is the CIF value in the case of imports and for local

production, it is the quarterly statement of turnover. The tax base consists of the following

elements:

a) For imported goods, the customs value for the purposes of Community law;

b) For the supply of locally produced goods, the price excluding value added tax and

excise off.

The Octroi de Mer is locally set by the Regional Council and not at the EU level. It is specific to

the FCORs to cover costs related to Government Administration in the territory. Thus, imports of

Goods originating from France, other members of the European Union, third countries, Reunion

and French Guiana are liable to pay Octroi de Mer.

The Octroi de Mer has two components, the OM and the OMR. When both OM & OMR are

combined, the average is 17.5%. It is applicable to all imports and the locally manufactured

goods.

The OM has a variable rate and the OMR is fixed.

OM (financing the municipalities) – 0% to 70% (average 15%). Upper levels applicable

to products such as oil, tobacco, liquors e.g. 70% on tobacco

OMR (financing the Regional Council) – fixed rate of 2.5%

With regard to the application of the Octroi de Mer (OM & OMR) to the local production, the

quarterly statement of turnover is the basis of calculation. In the case of imports, the CIF value is

the basis for calculation.

Exceptions to the Octroi de Mer

Both the OM and the OMR are waived or reduced in the following four circumstances.

1. Local manufacturers are exempted of this tax if they are below the threshold turnover

of €550,000/year.

2. Some local manufacturers whose turnover exceeds €550,000/year benefit from an

exemption or reduction. This applies only to a list of 218 products out of the 5088

products imported (2008) and as listed in appendices of EU Decision 2004/162/EC of

February 10, 2004 and known as List A, List B and List C (maximum authorized

differential of max differential 10, 20 and 30% respectively). Regarding the other

products locally manufactured the normal tariff applies.

3. Imports under franchises;


4. For some imported products such as raw or intermediate goods, which are used in the

local manufacturing, the Regional Council may authorise an exemption or reduction,

irrespective of their origin. (Source: A‐Z Information Jamaica Ltd, 2012)

See Appendix I for the identification of the various taxes which may be applicable to products of

interest to CARIFORUM Exporters.

3.2.4 The Quay Tax

The Quay tax corresponds to a tax for the unloading of goods. Each port has a different charge

and the formula is calculated based on different variables such as weight; size of the ship, type of

goods and applies both when the ship arrives and departs etc. The average cost is €120 for a 40ft

container.

3.3 Trade Barriers

In terms of performance in world trade, France ranked 12th in the EU and 21st in the world,

according to the World Economic Forum Enabling Trade Index. The FCOR is officially part of

France, however, if they were ranked separately the score would be considerably lower due to

their economic dependence on a few products which are exported. The specific barriers and

challenges however on entry into the FCORs are:

Challenges in meeting French/EU Standards and technical requirements;

Lack of knowledge of the French system (tax and market structure);

Unavailability of less than a container load (LCL) shipments to the market;

Lack of on the ground representation in the French Caribbean and CARIFORUM to

assist exporters to those markets;

Language differences;

Overall lack of market information that can guide taking meaningful decisions on

opportunities in the outermost regions;

The French and hence FCORs invariably apply standards which are somewhat higher

than those of the EU;

Competition from large multinationals particularly from the EU.

Recent experiences have indicated that perhaps the greatest hurdle to increasing exports to the

EU relate to product standards and regulations. It is anticipated that in time, some of these

challenges can be reduced through better representation in the market place such that the

gathering of market intelligence and the interface between exporters, importers and the

regulatory agencies can be facilitated and improved.

3.4 Prohibited and Restricted Imports

The import and export of the following goods are prohibited:

Counterfeit goods

Products of a pedophilic nature, namely “items of any kind containing images or


representations of minors of a pornographic nature”;

Asbestos or products containing asbestos

The import of the skin and fur of cats and dogs and all products containing these are also

prohibited. Sources: A‐Z Information Jamaica Ltd, 2012

World Economic Forum, 2014viii

Cayribe Sarl, 2015)

3.5 Trade Agreements

Europe

• Norway ‐ 01 July 1973

• Iceland ‐ 01 April 1973

• Switzerland ‐ 01 January 1973

• Faroe Islands ‐ 01 January 1997

• The former Yugoslav Republic of Macedonia ‐ Stabilisation and Association Agreement,

01 May 2004

• Albania ‐ Stabilisation and Association Agreement, 01 April 2009

• Montenegro ‐ Stabilisation and Association Agreement, 01 May 2010

• Bosnia and Herzegovina ‐ Interim Agreement on trade and trade related matters, 01 July

2008

• Serbia ‐ Interim Agreement on trade and trade related matters, 01 February 2010

Mediterranean

• Palestinian Authority ‐ Association Agreement, 01 July 1997

• Syria ‐ Co‐operation Agreement, 01 July 1977

• Tunisia ‐ Association Agreement, 01 March 1998

• Morocco ‐ Association Agreement, 01 March 2000

• Israel ‐ Association Agreement, 01 June 2000

• Jordan ‐ Association Agreement, 01 May 2002

• Lebanon ‐ Interim Agreement, 01 March 2003

• Egypt ‐ Association Agreement, 01 June 2004

• Algeria ‐ Association Agreement, 01 September 2005

Other Countries

• Mexico ‐ Economic Partnership, Political Coordination and Cooperation Agreement, 01

July 2000

• South Africa ‐ Trade, Development and Co‐operation Agreement, 01 January 2000

• Economic Partnership Agreements ‐ European Union – CARIFORUM, 2008

• Chile ‐ Association Agreement and Additional Protocol, 01 February 2003 (trade) / 01

March 2005 (full agreement)

• Madagascar, Mauritius, the Seychelles, and Zimbabwe Interim Partnership Agreement

signed in August 2009

• Korea ‐ New Generation Free Trade Agreement, signed 06 October 2010


• Papua New Guinea and Fiji ‐ Interim Partnership Agreement ratified by Papua New

Guinea in May 2011

• EU‐Iraq ‐ Partnership and Cooperation Agreement, signed on 11 May 2012

• Colombia and Peru ‐ Trade Agreement, signed 26 July 2012

• Central America ‐ Association Agreement with a strong trade component, signed 29 June

2012

• EU‐Ecuador text of the trade agreement published, not yet ratified, 17 February 2015

Custom Unions

• Andorra ‐ 01 July 1991

• San Marino ‐ 01 December 1992

• Turkey ‐ 31 December 1995


SECTION 4.0: MARKET CHALLENGES

4.1 Culture

The geography of the FCOR is similar to Trinidad and Tobago in terms of climate, features of

small island states, beaches and marine resources. The population is relatively small, the heritage,

history and sport are similar. The peoples are of African, European, Indian heritage; numbered

among the populations are world famous sports persons and artistes. There is also the same

vulnerability to natural disasters; a limited range of products for exports and high import

dependence. On the other hand, the per capita income, wage rates and technological expertise

are very high when compared with CARICOM. The culture music and cuisine of the FCORs also

reflect the French influence.

T&T’s exporters should never finalise an agreement before visiting the market and getting a good

understanding of the market and how business is normally conducted. Know the cultural

nuances.

The official language in the FCOR is French and thus, an interpreter may be needed to facilitate

the dialogue between trading partners. The response to follow‐up calls or emails after a meeting

may not always be as forthcoming. Patience and persistence is required to do business with this

market.

Also, because of the language difference between Trinidad & Tobago and the FCOR, this presents

opportunities for serious miscommunication and misunderstandings and sometimes with grave

consequences which you would want to avoid. Therefore when entering into agreements with

FCOR companies, it is imperative to utilize the services of a competent bi‐lingual attorney to

avoid communication failures.


4.2 Price

An estimated 90% of products in the FCORs originate in France; however return freight cost is

added to imports given the lack of backhaul freight and this impacts on the retail price. The price

of goods in the market are relatively expensive, however, the working class has the disposable

income as they benefit from a minimum wage of €8.86/hour which is over four times that of

Trinidad and Tobago’s. It means that T&T’s main competitive edge in the market is the price of

its goods. See Appendix II for pricing information and Appendix III for comparative pricing

information in the FCOR. Also, quality and brand loyalty are important issues in the market.

4.3 Brand Loyalty

There is a strong affinity to French brands and buyers will not just abandon a traditional supplier

in lieu of a cheaper product. Developing long‐standing relationships with potential buyers are

also critical. However, with good relationships in times of economic downturns, buyers will be

willing to support your business if you had a healthy relationship. Another challenge to be faced

by exporters is the economic domination of buyer groups who are represented across a range of

sectors and in all three of the markets. It is therefore imperative that products be adapted to the

local context in terms of taste profile, design, packaging and labelling to meet the demands of the

market. The exporters must prove the credibility of their company and provide quality products.

Covering the travel expenses for the buyer to visit your company’s operations to illustrate that

you can supply on par with the French competition will be a useful investment.

4.4 Competition

The FCORs conduct most of their business with mainland France and the wider EU markets due

to longstanding colonial ties. Other key suppliers include North America and China and they

generally meet the EU quality standards to penetrate the market. The key local productive sectors

include: agri‐business, food and beverage and construction materials. Martinique has a

competitive distribution sector, dominated by five large importers. The retail network includes a

few small and medium sized family‐owned firms with close links to the local wholesale and retail

trade. Business relations tend to be monopsonistic (one Buyer, multiple Sellers); while it is easier

to make large market penetration, the buyers have more power. Nonetheless, Trinidad and

Tobago is a lower cost producer and has the added advantage of proximity in terms of lower

freight costs and lead time to the market.

4.5 Taste Preference

There is a high preference for French culture as French influence dominates their way of life. It

is strongly recommended that sampling be first conducted for food and beverage products to

ensure that there is a market for it. Product adaptations may be required to enter the market.

SECTION 5.0: TOP MARKET OPPORTUNITIES AND PROSPECTS

It is a level playing field to enter the FCOR as the import taxes such as the Octroi de Mer apply

to both imported and locally produced goods. The added advantage for Trinidad and Tobago’s


exporters are the close proximity to the market and the preferential treatment under the EPA

Agreement. exporTT recently concluded a Market Survey to the territories and the products with

the greatest prospect include: Fashion; Food & Beverage; Industrial and Household Cleaning

Chemicals; Personal Care Products; Printing, Packaging, Plastics & Tissue Products; Construction

Materials; and Wood & Wood Based Products. The quantities however demanded in each

territory is relatively small due to the size of the market. Interested persons may contact exporTT

for further information on these market opportunities.

Appendix IV also provides further information on opportunities and threats related to selected

sectors in the FCOR.

SECTION 6.0 MARKET ENTRY STRATEGIES

6.1 Using an Agent or Distributor

The FCOR is considered a consumer market as there is limited domestic production within the

three territories. As a result, there are many Agents and Distributors represented. However,

some large retailers such as hypermarkets also purchase directly from foreign suppliers.

Exporters should start their market research by consulting with the right “authority” in the

market e.g. for building materials, it may be appropriate to consult the architects and contractors.

The Chambers of Commerce is also a useful source for obtaining a list of buyers in other targeted

sectors. It is also important to prepare part of the promotional kit for the education of users of the

products e.g. masons, processors, engineers, etc.

As a small market, the recommended business relationship is a single distributor in each of the

FCOR territories rather than a situation in which there are several distributors for the same

product. In such situations, distributors are likely to request deals for exclusive distribution of

products. Acceptance of this will depend on a number of factors including the breadth of the

market covered, distribution margins, plans for promotion of the product and the potential

profitability of the deal. The choice of distributor will, among other things, depend on how each

proposes to promote the product in the marketplace.

Ideally, exporters may wish to ensure that there is a provision in their distribution contracts

which allows them to go to another buyer if the distributor has not progressed adequately within

a four (4) month period. In other words, there should be an obligation on the part of the

distributor to promote the sale of the product if an exclusive distribution arrangement is to be

mutually satisfactory.

6.2 Joint Ventures/Licensing

Private labelling arrangements are common in the FCOR where foreign suppliers are contracted

to produce under the brand name of FCOR companies. This is also a natural entry point into the

market. Through the development of joint ventures, companies can benefit from technology

transfer from France/FCORs. This may be an option in some cases and can foster the development


of an exotic Caribbean brand. Future efforts in market penetration should include possibilities for

joint ventures with the production taking place in T&T ‐ where advantages in production costs

can be achieved over the FCORs. Buyers in FCORs also have contacts in the rest of FCORs as

well as other Caribbean territories and the EU. Through investments and strategic alliances in the

FCORs, possible synergies may result for both TT and FCOR companies.

Appendix V provides further information on strategies for selected goods to enter the market.

SECTION 7.0 SELLING, MARKETING & PROMOTIONS

7.1 Selling Factors/Techniques

A good website, high quality brochure; videos on plant operations, online company profile all

help to establish credibility. Give the business meaningful impact because FCOR buyers will

research you on the internet. The Trinidad and Tobago exporter should be prepared to visit the

market. The Chambers of Commerce can assist with setting up a schedule of appointments and

exporTT may also provide useful contacts in the market. Good screening of potential buyers is

important. Business profiles are critical.

Prior to a market visit, it is important that an initial email contact with the buyer be written in

proper French. A google translation will not be acceptable and may be considered as spam.

Companies should engage the services of an indigenous French speaker to assist with the written

communication. exporTT may provide contacts who can assist with translations. A call may

serve as a follow‐up to the initial email to obtain feedback from the buyer. It is possible to have

a three‐way call including an interpreter who can facilitate a meaningful exchange.

Business Schools in the FCORs may be able to provide research assistance including translation

services on market visits. During a trade mission or market visit, the exporter should walk with

a suitably designed company profile showing the manufacturing plant, catalogue of the products

being offered with specifications and quality standards and having price information on spot are

critical. Buyers want to understand the capacity and capability of the industrial unit to ensure

that the delivery of quality products can be made on time and at competitive prices. Additional

useful information for company profiles include plant layout, size, capacity, designs and the

export successes of the company etc. Videos where available may provide better content than

brochures/flyers. Sampling and taste testing for food and beverage products are also critical in

the marketplace and feedback for product adaptations should be addressed. Buyers may indicate

an interest in the product line, however exporters should not be daunted if follow‐up emails are

ignored but should be persistent and exercise patience. Whilst an initial order may be secured,

follow‐up visits to the market have proven to yield repeat orders from buyers.

7.2 Trade Promotion

exporTT is committed to providing support to exporters who are seeking to penetrate the FCOR

market. exporTT provides a range of co‐financing services including the shipping of samples,


translations, in‐market product registration, participation in trade fairs, missions and buyer‐

exporter meetings. These programmes are conducted with a pre‐approved budget so that

exporters are invited to contact exporTT prior to undertakings related to the market.

With respect to the FCOR market in particular, exporTT undertook a four (4) year programme

(2011‐2015) entitled, “Development of Sustainable Exports to the European Union under the

Economic Partnership Agreement” with funding from UK Aid, under the CARTFUND and

facilitated by the Caribbean Development Bank (CDB). The project consisted of capacity

development of 20 exporters on entering the FCORs, in‐market research in the FCORs (goods and

services), exporter training, trade missions, a gender‐inclusive export development project, a

mentorship project, development of a look book of fashion designers and its promotion in the

FCORs and an exporter success story video. Below are dedicated links to access the training

materials and testimonials resulting from this intervention.

exporTT’s Resources on the FCORs

Link to exporTT’s Export Mentorship Programme Webpage. It includes the EPA Agreement;

market intelligence reports; seminar presentations; an export manual and case studies of

Trinidad and Tobago companies on market penetration. The case studies provide useful

information on the FCOR business climate for selected products.

http://www.exportt.co.tt/node/485

CARTFUND Project YouTube Channel ‐ FCOR Seminars ‐ Video Presentations. https://www.youtube.com/watch?v=KqK8a‐ysGDQ&list=PLMiA‐6LLB0pZgDZyNvliXVh6gx__upZUF&index=1

FCOR Exporter Success Story Video https://www.youtube.com/watch?v=KUjl‐SlxQlw&index=12&list=PLMiA‐6LLB0pZgDZyNvliXVh6gx__upZUF

7.3 Advertising

Normally if the products are being sold under a private label, the Distributor is responsible for

advertisements. Alternatively, the promotional cost for individual brands is the responsibility of

the exporter. There is however, no hard and fast rule and in some private label arrangements,

the cost of promotion may be shared between the distributor and the supplier. Due to cost

differentials between FCORs and Trinidad and Tobago, it is advisable to prepare an

advertisement to run on television (in French) as well as in store promotional material. The

following media are used in French advertising: Billboards, Flyers, TV, Print and Web

advertising.

The Billboard is a popular medium due to the road traffic situation and is significantly cheaper

than TV. The Billboards are used mainly for special offers on products intended for both retail

and industrial use. Ads on the billboards are changed every two weeks and T&T’s exporters may


consider launching an ad campaign with various printed ads running for example, over a three

month period as a means of creating awareness in the market.

Advertising in the FCOR is also common surrounding promotional events Christmas, Carnival,

Easter, Anniversaries. Flyers are used mainly by SME’s and are distributed by hand or placed in

mailboxes. They generally present special offers and where applicable reinforce the messages

displayed on Billboards. Web advertising is less popular but it used to showcase special offers

such as large discounts (from 40% to 70%). TV commercials are mainly used for brand awareness

promotion since this kind of advertising is much more expensive than the others. It is sometimes

combined with website banners for industrial products or for top brands. Radio commercials are

more focused on special offers. Consumers are generally attracted to low prices and product

specials. Concerning advertising, press media is divided into two groups:

Content related press (free or not) mostly used for brand awareness

Flyers distributed in mailboxes with ads promoting price or special offers

The key advertising channels are outlined below:

Key Advertising Channels in the French Caribbean

Channel Guadeloupe Martinique French Guiana

TV – Local Media

Guadeloupe 1er

Canal 10

Alizée Guadeloupe

Martinique 1ière

ATV

KMT

Zouk TV

Guyane 1ière

Ktv Guyane

Radio – Main

Players

RCI

Guadeloupe 1ière

MFM

RCI

Martinique 1ière

Trace FM

NRJ

Guyane 1er

Ouest fm Guyane

RDI

Trace fm

NRJ

Billboard

Companies

SAMSAG

CLG

SEDECA

PRESTO

AVENTI ANTILLES

CLG

SAMSAG

Nextone

SmartDay

Tip top Media

Smartday

Nextone

Print Media ‐

France‐Antilles

Madin Mag

Creola

France‐Guyane

Saison en Guyane

Guyamang (Source: Cayribe Sarl, 2015)

7.4 Electronic Commerce

Because of delivery issues, e‐commerce is not a key channel for local firms. When they do, they

organise meeting points for the customers to retrieve their goods. Consumers will buy online if


they have a way of being delivered at home. They are attracted to known products found at less

expensive prices, particularly fashion‐related products. Within the last few years, firms acting as

forwarding agents for individuals have been established.

7.5 Distribution and Sales Channels

Cultural norms suggest that it may be better to work through a Commercial Agent. Very often,

Distributors and Commercial Agents will negotiate together. The main reason is that the

Commercial Agent usually has a warehouse and transportation to move the products to outlets

in the market place. The Distributor depending on the size and sophistication of his operation

may only be able to place orders with the exporter taking responsibility for making direct

shipments of the orders. Large Distributors such as Multigros‐Geant or Leader Price have their

warehousing and multiple outlets in the territories. See Appendix VI for a list of Buyers and

Distributors in the FCOR market.

7.6 Pricing

The pricing in the FCOR is as follows:

CIF

Tax ‐ Octroi de Mer (Average 17.5%)

VAT (in Martinique and Guadeloupe only. Average 8.5% on most goods and 2.1% on

food and medical supplies)

Quay Tax (Average 120euros for a 40ft container)

Agent/Distributor Mark‐up (negotiable)

Retailer Mark‐up (20‐30%)

The retailer mark‐up for fast moving consumer goods range between 20‐30%. However, it ranges

between 25‐30% for sauces and condiments. If an Agent is used, the Agent’s margin is negotiable.

The Distributor may request an additional percentage of the annual turnover to support

promotion of the product. The Distributor may also request a rebate, payable in cash at the rate

of 3‐6% on the gross sales of the product for the year. See Appendix III for comparative product

prices and Appendix VII for major brands in the FCOR.

7.7 Shipping Information

The FCORs are seeking to become more Caribbean oriented. Although the shipping services

between Trinidad and Tobago and FCORs are well established, the available loads are minimal

at this time. The tables below highlight the average cost of shipping a 20ft and 40ft container to

the French Caribbean. Also hereunder are air freight rates to Martinique and Guadeloupe.


Sea Freight Rates to the French Caribbean (US$) – Gulf Shipping

Description

20 ft 40ft

Guadeloupe Martinique French


Guiana Guiana

Port of

Loading in

T&T

Point Lisas Point Lisas Port of

Spain Point Lisas Point Lisas

Point

Lisas

Port of

Discharge Pointe a Pitre

Fort de

France

Degrad

Des Cannes

Pointe a

Pitre

Fort de

France

Degrad

Des

Cannes

Freight Rates

Inclusive of

Charges (US$)

2667.88 2117.88 1917.88 3067.88 2617.88 2467.88

Sailing Weekly Weekly Weekly Weekly Weekly Weekly

Transit Time 11 days 13 days 22 days 11 days 13 days 22 days

(Source: Gulf Shipping)

Sea Freight Rates to the French Caribbean (US$) – CMA/CGM

Description

20 ft 40ft


Guiana Guadeloupe Martinique

French

Guiana

Port of Loading in

T&T Point Lisas Point Lisas

Port of

Spain Point Lisas Point Lisas

Port of

Spain

Port of Discharge Pointe a

Pitre

Fort de

France

Degrad

Des

Cannes

Pointe a Pitre Fort de

France

Degrad

Des

Cannes

Transit Time 11‐12 days 12 days 3‐4 days 11‐12 days 12 days 3‐4 days

Charges:

Ocean Freight 1200 1500 1500 1900 2150 2100

Terminal

Handling Charge

– Origin

189 189 189 189 189 189

Terminal

Handling Charge

– Destination

229 286 0 352 395 0

Chassis add

destination

Carrier Haula

35 0 0 35 0 0

Bunker Surcharge 91 91 91 182 182 182


Local

Administration

Charge (LAC)

43 43 43 43 43 43

Export

Declaration

Surcharge

25 25 25 25 25 25

ISS01 – Ocean

Carrier‐Intl Ship

& Port

12 12 12 12 12 12

Total (US) 1824 2146 1860 2738 2996 2551

(Source: CMA CGM Trinidad Ltd)

Airfreight Rates to Martinique & Guadeloupe Liat Quikpak Rates ‐ Express Package Service

All rates are door to door ‐ Airport pickup is optional. No price adjustment

Effective July 15, 2012

Tariffs subject to change without notice ‐ Charges exclude duties and taxes

Each additional pound after 50lbs = $3.00

Limits: Maximum weight per individual package is 30kgs or 70 lbs

Maximum length per package is 60 inches

Weight (lbs) US$ Weight (lbs) US$ Weight (lbs) US$

1 23.10 18 88.55 35 154.00

2 26.95 19 92.40 36 157.85

3 30.80 20 96.25 37 161.70

4 34.65 21 100.10 38 165.55

5 38.50 22 103.95 39 169.40

6 42.35 23 107.80 40 173.25

7 46.20 24 111.65 41 177.10

8 50.05 25 115.50 42 180.95

9 53.90 26 119.35 43 184.80

10 57.75 27 123.20 44 188.65

11 61.60 28 127.05 45 192.50

12 65.45 29 130.90 46 196.35

13 69.30 30 134.75 47 200.20

14 73.15 31 138.60 48 204.05

15 77.00 32 142.45 49 207.90

16 80.85 33 146.30 50 211.75

17 84.70 34 150.15 (Source: Liat Cargo & Quikpak Expressix)


Liatʹs Cargo Rates

Fuel Surcharge of USD 0.25 per kilo and Security Fee of USD 0.03 apply

Destination Under 45 kgs

(US$)

Over 45 kgs

(US$)

Over 500 kgs

(US$)

Minimum

Charge (US$)

Fort de France,

Martinique 1.55 1.21 0.92 70.00

Point‐A‐Pitre,

Guadeloupe 1.94 1.55 1.02 70.00

(Source: Liat Cargo & Quikpak Express)

7.8 Due Diligence

Trinidad and Tobago’s exporters should visit at least 2‐3 prospective customers in the market to

facilitate comparison. The Chamber of Commerce will be in a position to provide information on

the bona fides of Buyers. In addition, a credit check is recommended to evaluate the credit

worthiness of the business. The potential partner should also be requested to provide trade

references.

SECTION 8.0: REGULATIONS AND STANDARDS

8.1 Import Regulations

While the market prospects for the FCORs appear attractive to exporters, the greatest challenge

is expected to be that of meeting the regulatory standards. The Europa Export Helpdesk provides

information on the EU tariffs, standard requirements, preferential arrangements, quotas and

statistics.

The Europa TARIC database is a multilingual database in which are integrated all measures

relating to EU customs tariff, commercial and agricultural legislation. TARIC gives economic

operators a clear view of all measures to be undertaken when importing or exporting goods.

Below are links to the Europa website:

EU – Help Desk

http://exporthelp.europa.eu/thdapp/index.htmx

Sanitary & Phytosanitary Requirements

http://www.exporthelp.europa.eu/thdapp/display.htm?page=rt%2frt_SanitaryAndPhytosanitar

yRequirements.html&docType=main&languageId=en


Import Restrictions

http://www.exporthelp.europa.eu/thdapp/display.htm?page=rt/rt_ImportRestrictions.html&doc

Type=main&languageId=EN

Tariffs

http://exporthelp.europa.eu/thdapp/display.htm?page=it/it_Tariffs.html&docType=main&langu

ageId=EN

TARIC Database ‐ Tariff of the European Union ‐ Integrating all measures relating to the EU

customs tariff, commercial and agricultural legislation

http://ec.europa.eu/taxation_customs/customs/customs_duties/tariff_aspects/customs_tariff/ind

ex_en.htm

The specific import requirements for a selected group of products are also presented in Appendix

VIII.

8.2 Samples

Samples and Carnets that carry no commercial value do not attract duties and taxes. Shipping

documents must specify that such samples are of “No commercial value” when they are being

imported into the FCORs.

If they are being sent via the parcel post, the types of samples must be clearly identified. Samples

of commercial value can also enter duty and tax free, however a bond or deposit of the total

amount of duties and taxes must be supplied. This money is refunded if the samples are re‐

exported within a year. An ATA Carnet can be used instead of this deposit.

An ATA Carnet is an international customs document which simplifies and streamlines customs

entry procedures for merchandise imported to participating countries for a year. They may be

used for commercial samples, professional equipment and goods destined for exhibitions and

fairs. They are accepted as a guarantee that all customs duties and excise taxes will be paid if any

of the items covered by the carnet are not re‐exported within the time period allowed. Advertising

material attracts duties.

8.3 Packaging, Labelling and Marking Requirements

The label regulations in the FCORs must comply with those of the EU. The following are

generally required for all categories of products.


Labelling and Marking Requirements

Origin: Cite the country of origin and the lot number

Language:

Labels must be written in French. This however, does not preclude having a

label in more than one language. In such a case, French authorities must

authorise any foreign words or abbreviations. The writing must be clear and

non‐promotional.

Designation: The identifying name of the product must be stated clearly on the label. For

example: ʺolive oil.ʺ

Brand

Names/Trademarks

Any name, symbols and marks relating to the product must be found on the

exterior of the packaging, the product label, and the bottle‐top or lid, as the

case applies. A manufacturer can only use registered brand names and

trademarks.

Composition: All ingredients or materials constituting the product must be listed, ranking

them starting with the one with the highest content.

Qualifiers: For example: ʺmade by handʺ on leather goods.

Usage Instructions: Explain how the product is to be used and stored.

Specifications: Labels must inform the consumer of any particular product limitations or

special sales conditions.

Bar Code Price

Labelling (GENCOD):

Stores are increasingly using this system to speed up the passage of clients at

cash registers. GENCOD ‐‐ Franceʹs bar code price labelling system, is

generally used for products with a low per‐unit value and rapid turnover, as

well as for food and non‐food products requiring an individual price

marking because of their value, nature, or presentation.

Quality and Ecological

Labels:

More established quality seals and labels exist in France than in any other

European country.

Though desirable because they offer extra information to the customer, they

are not mandatory.

Quality Labels

There are various types of French quality certificates: Public labels certify the

quality of a product that cannot be otherwise observable (credence goods)

and recognized as such by consumers, eg geographical indications used for

various types of cheese. The ʺOrigine France Garantieʺ label is used to

promote products ʺMade in Franceʺ. The Quality labels tell you about

product performance, and environmental labels (ecolabels) tell you that the

product has lower impact on nature or man compared to other products.

Where certificates are issued by professional associations, they must be

contacted individually for more information.

All labels entering the EU require metric units

Quality labelling can be viewed as a ‘silent salesperson’ that is, it can

prove to be critical in market penetration and participation.

(Source: A‐Z Information Jamaica Ltd, 2012)


8.4 Customs Regulations

It is recommended that a customs broker with experience on the FCOR market be engaged to

facilitate the export documentation process. The following documents are required by French

law for all goods being exported into the FCORs:

Commercial Invoice

Certificate of Origin

Bill of Lading or Airway bill

Transit Document (T1 or T2) if the goods passed through a EU country

EUR 1 circulation certificate

Phytosanitary certificate where required.

SECTION 9.0: TRADE EVENTS AND FAIRS

The two major annual shows hosted in Martinique are:

Foire Expo (Trade Fair): Multisectoral trade fair aimed at showcasing a countries’ culture

and art. The next event is tentatively carded for March, 2016. Website:

http://www.foireexpo‐dillon.com/

Salon de l’Habitat: Trade exhibition for housing and related products. The next scheduled fair is October 21-25, 2015. Website: www.salonhabitat-dillon.com

SECTION 10.0: FINANCING EXPORTS TO THE FRENCH CARIBBEAN

exporTT Limited provides co‐financing options (50% reimbursement) for the following market

access activities:

a. Product Registration b. Trademark Registration

c. Product Testing d. Translation & Interpretation Services e. Legal representation for product, brand and trademark registration

f. Booth rental at trade shows

g. Business to business matchmaking services

h. Shipping of samples

i. In‐store marketing and promotions

j. Booth design at trade shows

k. Ground transportation for exporTT led groups at trade missions and trade shows

l. Brand registration

m. Label modification

n. Registration at international capacity building forum/workshop

o. Consultancies for international standards certification


Please contact the following person or any other exporTT representative for more information on

these services:

Mr. Crisen Maharaj

Manager‐ Capacity Building and Programme Financing

exporTT Limited

151B Charlotte Street

Port of Spain

Tel.: (868) 623‐5507 Ext. 362

Fax: (868) 625‐8126

Mobile: (868) 796‐4276

Email: [email protected]

Website: www.exportt.co.tt

In addition to local banks, to obtain information on financing exports to French Caribbean, please

contact:

Mr. Shaun Waldron

Manager, Credit & Business Development

Export Import Bank of Trinidad & Tobago Limited

#30 Queenʹs Park West,

Port of Spain

Phone: 1‐(868)‐628‐2762 Ext. 288

Fax: 1‐(868) ‐628‐9370


Website: www.eximbanktt.com

SECTION 11.0: USEFUL CONTACTS

11.1 Trinidad and Tobago

Office Contact Information

exporTT Limited

Natalie Paul‐Harry (Mrs.)

Senior Export Officer

151B Charlotte Street

Port of Spain

Tel: (868) 624‐3932 Ext. 364

Fax: (868) 625‐8126

Email: npaul‐[email protected]

Web: www.exportt.co.tt



French Embassy

Embassy of France in Trinidad and Tobago

Tatil Building

#11 Maraval Road

Port of Spain

Phone: (868) 622‐7447

Fax: (868) 628‐2632

Head of Mission: His Excellency Hedi Picquart, Ambassador

Customs & Excise

Division

Customs and Excise Division

Ministry of Finance

Custom House

Nicholas Court

Cor. Abercromby Street and Independence Square

Port of Spain

Phone: (868) 625‐3311‐9 Ext 335‐8

Shipping Agency

Shipping Association of Trinidad & Tobago

15 Scott Bushe Street, Port of Spain

Phone: (868)625‐2388, (868)623‐3355

Fax: (868)623‐8570


Web: http://shipping.co.tt/member%20search.php?id=1&page=1

Translation Services

A list of official translation and interpreting agencies approved

by the Ministry of Foreign Affairs, Trinidad and Tobago can be

found in Appendix IX.

11.2 French Caribbean Outermost Regions


GUADELOUPE

Regional Council

Regional Council

(Région Guadeloupe)

Avenue Paul Lacave

97100 Basse‐Terre

Tel.(590)‐80.40.40

Fax.(590)‐80.40.35

Website: http://www.regionguadeloupe.fr/accueil/



Customs Department

Customs Department

(Direction Regionale des Douanes)

Chemin stade Felix Eboue

97100 Basse‐Terre

Tel.(590)‐81.54.32

Fax.(590)‐81.18.22

Website: http://www.douane.gouv.fr/accueil

Guadeloupe Chamber of

Commerce

Guadeloupe Chamber of Commerce

(Chambre de commerce et industrie de la Guadeloupe)

Morne Mamiel Petit Pérou

97139 Abymes

Tel: (590) 21 11 00

Website: http://www.guadeloupe.cci.fr

MARTINIQUE

Regional Council

Regional Council

(Conseil Regional de la

Martinique)

Rne Gaston Deferre‐cluny

97262 Fort‐de‐France ‐BP 601

Tel: (596) 59 63 00

Fax: (596) 72 68 10

Website: www.cr‐martinque.fr

E‐mail: [email protected]

Customs Department

Customs Department

(Direction Inter‐régionale des

Douanes)

Cluny Quartier Plateau Roy BP630

97200 Fort‐de‐France

Tel: (596) 63 04 82

Fax: (596) 63 61 80

Martinique Chamber of

Commerce

Martinique Chamber of Commerce

(Chambre de Commerce et

d’industrie de la Martinique)

50 Rue Ernest Deproge BP. 478


Tel. (596) 55 28 00

Fax. (596) 60 66 68

E‐mail: [email protected]

Website: www.martinique.cci.fr



Chamber of Trade and

Craft

Chamber of Trade and Craft

(Chambre des Métiers de la Martinique)

2, Rue du Temple

Morne Tartenson BP 1194


Tel: (596) 71 32 22

Fax: (596) 70 47 30

Website: www.cma‐martinique.com

FRENCH GUIANA

Regional Council

Regional Council

(La région Guyane )

Carrefour Suzini

4179 route de Montabo

BP 47025

97307 Cayenne

Tel: (594) 29 20 20

Fax: ( 594) 31 95 22

Website: www.cr‐guyane.fr

Customs Department

Customs Department

(Direction régionale des douanes)

8, rue Louis‐Blanc

BP 5026

97305 Cayenne

Tel: ( 594) 29 74 74

Fax: (594) 29 74 52

French Guiana Chamber

of Commerce

French Guiana Chamber of Commerce

(Chambre de commerce et d’industrie de la Guyane)

Place de l’Esplanade BP49

97321 Cayenne

Tel: (594) 29 96 00

Fax: (594) 29 96 34

Website: www.guyane.cci.fr

Chamber for Trade and

Craft

Chamber for Trade and Craft

(Chambre des métiers et de l’artisanat)

41 ZA Galmont

97300 Cayenne Cedex

Tel: (594) 2524 70

Fax: (594) 30 54 22

Website: www.cm‐guyane.fr


11.3 Other


French Embassy to the

O.E.C.S Member States

Consular Affairs Section

French Embassy to the O.E.C.S Member States

Nelson Mandela Drive Vigie

Castries

Saint Lucia

Tel: 1 (758) 455 6081; 6060

Fax: 1 (758) 455 6056


Website: www.ambafrance‐lc.org

Public office hours: 8.30a.m. to 1.00p.m

Appointments by e‐mail or by phone only from 1.00p.m to

3.00p.m

Appendices

Appendix I – Applicable Taxes to Products of Interest for CARIFORUM Exporters

Import Taxes Applicable to Selected Trinidad & Tobago Products

COMPANY PRODUCT HS CODE EU

TARIFF

EPA

(EUR 1) OM OMR VAT

Total

non

EPA

TOTAL

EPA

Ansa Mc Al Bleach 281511 5,50% 0,00% 7,00% 2,50% 8,50% 23,50% 18,00%

Bonsal Thinset

Mortars 382440 6,50% 0,00% 7,00% 2,50% 8,50% 24,50% 18,00%

Bowen

Boats 890110 1,70% 0,00% 7,00% 2,50% 8,50% 19,70% 18,00%

Caribbean

Safety

Flame

Retardant

Gloves

621139

392620

12,00%

6,50%

0,00%

0,00%

10,00%

15,00%

2,50%

2,50%

8,50%

8,50%

33,00%

32,50%

21,00%

26,00%

Dyna Plas

Ltd Small Jars 321310 6,50% 0,00% 7,00% 2,50% 8,50% 24,50% 18,00%

Global

Marketing Plastic Bags 392310 6,50% 0,00% 20,00% 2,50% 8,50% 37,50% 31,00%

KC Candy Confectionery 1704.90.00 13,40% 0,00% 10,00% 2,50% 8,50% 34,40% 21,00%

Electrical

Industries

Electrical

Cables

854470

900110

0,00%

2,90%

0,00%

0,00%

7,00%

25,00%

2,50%

2,50%

8,50%

8,50%

18,00%

38,90%

18,00%

36,00%

Print‐a‐Pak

Limited

Packaging &

Printing 481920 0,00% 0,00% 20,00% 2,50% 8,50% 31,00% 31,00%

Rotoplastics Water Tanks 3925.10.10 6,50% 0,00% 20,00% 2,50% 8,50% 37,50% 31,00%

Sacha

Cosmetics Cosmetics 330410 0,00% 0,00% 15,00% 2,50% 8,50% 26,00% 26,00%

Stuart

Brothers Flavours 330290 0,00% 0,00% 20,00% 2,50% 8,50% 31,00% 31,00%

Trinidad

Aggregate

Products

Blocks

Tiles

681011

681019

1,70%

1,70%

0,00%

0,00%

20,00%

20,00%

2,50%

2,50%

8,50%

8,50%

32,70%

32,70%

31,00%

31,00%

Trinidad

Tissues

Tissues,

Towels 480300 0,00% 0,00% 20,00% 2,50% 8,50% 31,00% 31,00%

Wood

Home F. Furniture 940310 0,00% 0,00% 15,00% 2,50% 8,50% 26,00% 26,00%

National

Canners Hot Sauces 21039010 0,00% 0,00% 7,00% 2,50% 8,50% 18,00% 18,00%

Chemtrax Detergents 340111 0,00% 0,00% 7,00% 2,50% 8,50% 18,00% 18,00%

MDCUM Furniture 940310 0,00% 0,00% 15,00% 2,50% 8,50% 26,00% 26,00%

Hyline

Label Labels 482110 0,00% 0,00% 15,00% 2,50% 8,50% 26,00% 26,00%

EPA (EUR1) EPA Regime

OM Octroi de Mer

OMR Octroi de Mer Régional

VAT Value Added Tax

(Source: A‐Z Information Jamaica Ltd, 2012)xi

Import Taxes Applicable to Selected Products

Product Description Guadeloupe Martinique French Guiana

O.M.R. Regional

O.M. O.M.R.

Regional

O.M. O.M.R.

Regional

O.M.

Food and Beverage

Curry 7% 2.5% 15% 2.5%

Chocolate confectionery 7% 2.5% 0% 1,5% 7% 2.5%

Other, spaghetti, macaroni,

noodles, shells 7% 2.5% 0% 2,5% 7% 2.5%

Other [Prepared corn

products incl cereals] 7% 2.5% 7% 2.5%

Sweet biscuits 7% 2.5% 0% 2,5% 7% 2.5%

Wafers & waffles 7% 2.5% 7% 2.5%

Other [Roti skins] 7% 2.5% 7% 2.5%

Prepared corn products 7% 2.5% 0% 1,5% 7% 2.5%

Prepared potato &

multigrain products 7% 2.5% 0% 1,5% 7% 2.5%

Other [Fried & Pepper ‐

Chick Peas or Split Peas] 7% 2.5% 7% 2.5%

Other orange juices 7% 2.5% 0% 2,5% 7% 2.5%

Other mixtures, fruit juices 7% 2.5% 0% 2,5% 7% 2.5%

Tomato ketchup 7% 2.5% 0% 1,5% 7% 2.5%

Other tomato sauces [BBQ

Sauce] 7% 2.5% 0% 1,5% 7% 2.5%

Pepper sauce 7% 2.5% 0% 1,5% 7% 2.5%

Mayonnaise 7% 2.5% 0% 1,5% 7% 2.5%

Amchar, kuchela and similar

preparations 7% 2.5% 0% 1,5% 15% 2.5%

Other sauces and

preparations [incl Green

liquid seasoning; powdered

seasoning]

7% 2.5% 0% 1,5% 20% 2.5%

Aerated waters 7% 2.5% 0% 2.5% 7.5% 2.5%

Aerated beverages 7% 2.5% 0% 2.5% 17.5% 2.5%

Other drinks 7% 2.5% 0% 2.5% 17.5% 2.5%

Chemicals & Non‐Metallic Minerals

Dish washing liquids 7% 2.5% 0% 1,5% 15% 2.5%

Liquid bleaches for retail 7% 2.5% 0% 1,5% 15% 2.5%

Liquid detergents 7% 2.5% 0% 1,5% 15% 2.5%

Other detergents 7% 2.5% 0% 1,5% 15% 2.5%

Preparations for the

treatment of textile materials

or other materials [Fabric

softener]

7% 2.5% 0% 1,5% 15% 2.5%

Disinfectants 7% 2.5% 0% 1,5% 15% 2.5%

Paper, Printing, Packaging and Publishing

Plastic bottles [packaging

material] 7% 2.5% 7% 2.5% 15% 2.5%

Toilet paper 7% 2.5% 0% 1,5% 15% 2.5%

Articles of Base Metal [Construction Materials]

Aluzinc roofing sheets, floor

decking 7% 2.5% 7% 2.5% 7.5% 2.5%

Aluminium profiles [to

produce doors, windows,

handrails, solar panels,

angles, flats etc]

7% 2.5% 7% 2.5% 15% 2.5%

Aluminium windows, doors,

louvres 7% 2.5% 7% 2.5% 15% 2.5%

Wood and Wood Related Products

Mattress support 7% 2.5% 7% 2.5% 17.5% 2.5%

Mattresses: of cellular rubber

or plastics, whether or not

covered

7% 2.5% 7% 2.5% 17.5% 2.5%

Other articles of bedding,

furnishings such as pillows,

cushions, mattress covers etc.

7% 2.5% 7% 2.5% 17.5% 2.5%

(Source: Cayribe Sarl, 2015)xii

Appendix II – Pricing Information for Selected Goods in the FCOR

Prices quoted in Euros

Product Guadeloupe Martinique French Guiana

Tomato Ketchup

(1 kg)

MM Min price 1.02 1.39 1.20

MM Max price 3.18 4.21 4.90

Leader Price 1.14 1.13 1.59

Mayonnaise

(250 g)

MM Min price 1.50 2.19 0.50

MM Max price 3.98 4.19 3.90


Pepper Sauce

(490 g)

MM Min price 1.99 1.39 1.25

MM Max price 2.95 3.15 1.35

Leader Price 1.29 Not Found Not Found

Amchar,Kuchela

and Similar

preparations

MM Min price 3.02 Not Found 2.17

MM Max price 5.66 Not Found 2.50

Leader Price Not Found Not Found Not Found

Curry

(420 g)

MM Min price 1.25 1.14 2.28

MM Max price 4.60 1.95 2.49

Leader Price NF 1.10 NF

Cereals

(375 g)

MM Min price 2.68 1.79 2.65

MM Max price 4.85 5.05 5.79

Leader Price Not Found 1.62 3.95

PopCorn

(270 g)

MM Min price 2.80 0.99 1.45

MM Max price Not Found 2.95 3.10

Leader Price Not Found Not Found Not Found

Prepared Potato

(600 g)

MM Min price 3.95 1.08 1.29

MM Max price 4.70 6.43 7.45


Fried & Pepper

MM Min price 1.49 Not Found 0.89

MM Max price 3.35 Not Found 3.35

Leader Price 1.98 Not Found 1.89

Chik peas

(500 g)

MM Min price 1.25 0.99 0.89

MM Max price 1.59 1.56 2.79


Split Peas

(265 g)

MM Min price 1.10 1.01 1.19

MM Max price 2.39 1.43 3.09

Leader Price 1.35 Not Found 1.95

Curry(Spice)

(42 g)

MM Min price 1.04 0.82 Not Found

MM Max price 1.99 1.92 Not Found

Leader Price Not Found 0.79 Not Found

Spaghetti

(500 g)

MM Min price 1.95 1.13 0.95

MM Max price 2.05 1.99 2.69



Macaroni

(500 g)

MM Min price 0.98 1.05 0.95

MM Max price 2.77 2.08 2.69


Shells

(500 g)

MM Min price 1.09 1.22 0.95

MM Max price 1.87 2.08 2.95


Noodles

(500 g)

MM Min price 0.96 1.09 1.49

MM Max price 1.89 1.92 2.89


Sweet Biscuits

(200 g)

MM Min price 1.49 1.39 0.45

MM Max price 4.95 3.67 5.10

Leader Price 4.50 Not found 2.95

Chocolate

Confectionery

(100 g)

MM Min price 1.15 1.57 2.10

MM Max price 2.56 2.85 7.35


Wafer & Waffles

MM Min price 1.59 Not found Not found

MM Max price 2.48 Not found Not found

Leader Price 2.46 Not found 3.59

Orange Juice

(1 l)

MM Min price 2.19 1.75 1.25

MM Max price 4.24 2.55 3.25


Mixtures, fruit

juice

(1 l)

MM Min price 1.79 1.71 1.75

MM Max price 3.29 2.55 3.79


Aerated

Beverages

(1.5 l / 2 l)

MM Min price 1.25 1.45 0.95

MM Max price 2.75 2.85 3.50


Tea

(1 l)

MM Min price Not Found 1.98 1.65



Flavored Water

(1 l)

MM Min price 1.63 1.59 1.69

MM Max price 2.55 1.74 2.29


Aerated Water

(1 l)

MM Min price 0.98 1.15 1.30

MM Max price 1.25 1.99 1.30

Leader Price Not Found 0.78 Not Found

Bleach

(2 l)

MM Min price 3.01 1.95 1.10

MM Max price 6.25 4.31 5.35


Dish washing

(750 ml)

MM Min price 1.54 1.49 0.90

MM Max price 5.15 2.99 5.40

Leader Price 1.59 1.79

Detergents

(1 l)

MM Min price Not Found 1.75 1.99




Disinfectants

(1 l)

MM Min price 1.95 2.13 1.45

MM Max price 4.49 7.89 3.59

Leader Price Not Found 2.19 X

Treatment of

textiles, materials

or other materials

(1.8 l)

MM Min price 4.49 3.39 2.29

MM Max price 12.48 7.21 18.15


Toilet Paper

(12 rolls)

MM Min price 1.68 4.3 2.20

MM Max price 3.90 6.35 7.99


Mattress support

(140 cm x 190 cm)

Market Min

price 53 171 82.80

Market Max price 1 190 894 488

Mattress

(140 cm x 190 cm)

Market Min price 109 193 99.99

Market Max price 2 295 1294 758

Pillow

(60 cm x 60 cm)

Market Min price 9.99 9.99 5.99

Market Max price 119 95 89

Louvre Companies were

unable to provide

us with a price

since they using a

special software

for that purpose

280

(80 cm x 80 cm) Companies were

unable to provide

us with a price

since they using a

special software for

that purpose

Window 560

(120 cm x 120 cm)

Door 700

(90 cm x 220 cm)

(Source: Cayribe Sarl, 2015)

Appendix III– Comparative Pricing Information for Selected Goods in the FCOR

Pricing Information (Guadeloupe) quoted in Euros


Pricing Information (Martinique) quoted in euros


Pricing Information (French Guiana) quoted in euros


Appendix IV ‐ Opportunities & Threats Related to Selected Sectors in the FCOR

Sauces, Condiments & Prepared Foods



Opportunities

• Traditonnal or local sauces are not much

represented

• Indian sauces are not really represented on the

market.

• The market of split and chick peas is not highly

competitive

Threats

• Large offer for classic products like ketchup or

mayonnaise

• The consumption of certain product, such as

popcorn, is not entrenched in these

societies

•Mass market retailing

•Convenience store

•Tasting events

•Word of mouth

•Market entry below market

price

•Market price

•Taste approval by local

population

•European standard

packaging with locally adapted

textsProduct Price

Placement via

wholesalers

Proximity Promotion

Pasta



Opportunities

• Consummer ready to pay more for quality

• Few noodles products

Threats

• Large offer on classic products in the whole spectrum

• Premium brands setting the standards for innovation



•Billboard & leaflets

•Recipe leaflet for adults and children

•Market entry below market price

•Market price for equivalent quality

•Combined with sauces

•European standard packaging with locally

adapted texts

Product Price

Placement via

wholesalers

Mass media

Promotion

Biscuits & Snacks



Opportunities

• Large price range

• Limited offer on waffles

Threats

• Saturated market



•Billboard & broadcasting

•Taste animations

•Market entry below market price


•Taste testing

•European standard packaging with locally

adapted texts

Product Price

Placement via

wholesalers

Mass media

Promotion

Non‐Alcoholic Beverages



Opportunities

• Lack of a complete product range on tropical juices

• Increase of demand for energy drinks

Threats

• Strong brand loyalty to the products of the

local industry

• Strong competition between international

and local brands

• Specific tastes



•Billboard, movie theater advertising, sport event sponsoring

•Taste animations

•Higher perceived quality at market price

•Taste testing

•Locally adapted and evolutive packaging with bright colors and eventually a differenciating bottle

Product Price

Placement via

wholesalers

Mass media

Promotion

Bleach & Detergents



Opportunities

• Consumers sensitive to product efficacy or at least value for money

Threats

• Strong brand loyalty when satisfied

• French regulation

• Market is essentially occupied by French

Brands

•Mass market retailing•TV broadcast of effeciency test


•Locally adapted packaging

Product Price

Placement via

wholesalers

Mass media

Promotion

Toilet Paper



Opportunities

• Products are not really differenciated

Threats

• Quasi monopolistic position of one groupe

•Mass market retailing•Discount coupons

•Referencing in leaflets

•Lower than market price

•Locally adapted packaging eventually

differentiating

Product Price

Placement via

wholesalers

Mass media

Promotion

Appendix V – Recommendations on FCOR Market Entry for Selected Goods

Place Price Promotion

Food & beverages Mass market and

convenience stores via

wholesalers

Market penetration

strategy Billboards, mass media

Tasting event

Rum Wine shop

Private events

Luxury packaging Community

management

Detergents Mass market and

convenience stores via

wholesalers

Market penetration

strategy

Efficacy demonstration

on local TV Demonstrations on site

Plastic bottlers Distributors Market penetration

strategy

Construction materials

(raw materials) Distributors

Local manufacturersTo be negotiated Easy terms of payment

Bedding products (raw

materials) Local manufacturer To be negotiated Easy terms of payment


Appendix VI– Buyers & Distributors

Guadeloupe

Carrefour Destreland

Ccial Destrelland

97122 Baie‐Mahault

Tel: (590) 26 10 10

Fax: (590) 26 14 78

Website: http://www.carrefourguadeloupe.com/

Géant Casino

Bas du fort

97190 Gosier

Tel: (590) 93 68 00

Leader price

La Jaille

97122 Baie‐Mahault

Tel: (590) 41 09 65

Super U

72 rue Jean Jaurès

97110 Pointe‐à‐Pitre

Tel: 0590 83 05 77

Ecomax (head quarter)

Imm/Logistika

Voie verte

ZAC Houelbourg 3

97 122 Baie‐Mahault

Tel: (590) 41 94 60

Fax: (590) 41 94 78

SAFO group

Voie Verte

ZI Jarry

97 122 Baie‐Mahault

Tel: (590) 38 12 33

Fax: (590) 26 73 15

Website: www.groupesafo.com


LP Guadeloupe

Moudong Centre

97122 baie‐Mahaiult

Tel: (590) 32 28 08

Fax: (590) 32 23 03

Martinique

Géant Casino ( groupe Ho Hio Hen)

Centre commercial

La Batelière

97233 Schoelcher

Tel: (596) 61 32 62

Website: www.geantcasinomartinique.fr

Hyper U

Centre Cial Galléria

97232 Le Lamentin

Tel: (596) 50 66 33

Website: http://www.coursesu.com/lelamentin

Chez Mireille Proxi

Rte des plages

Cap chevalier

972727 Sainte‐Anne

Tel: (596) 74 70 18

Fax: (596) 76 99 18

Website: http://www.chez‐mireille‐martinique.fr

Carrefour

Centre cial Dilon

97200 Fort‐de‐france

Tel: (596) 75 20 21

Fax: (596) 75 07 19

Website: www.carrefour‐martinique.com

GBH ( Bernard Hayot Group)

Acajou‐ BP 423

97292 Le Lamentin

Tel: (596) 50 37 56

(596) 50 81 76

Website : www.gbh.fr

Groupe créO

Leader price (Martinique and French Guiana)

Zone de Manhity

97232 Le Lamentin

Tel: (596) 39 00 12

Website: http://www.leaderprice‐

martinique.com/fr

Groupe Ho Hio Hen / H distribution

2 avenue Arawaks


Tel: (596) 75 16 14

Website: www.groupehohiohen.com

Groupe SAFO

ZI place d’Armes

972232 Le Lamentin

Tel: (596) 30 07 93

Fax: (596) 30 07 84


Website: www.groupesafo.com

French Guiana

Géant Cayenne

ZI Collery

5 Rocade Leblond

97300 Cayenne

Tel: (594) 29 81 00

Ecomax

9 k rte Rémire

97354 Montjoly

Tel : (594) 35 40 93

Carrefour

Zone terca,

97351 Matoury

Tel: (594) 25 70 00

Website: http://www.carrefour‐matoury‐guyane.fr

Ho Shiang Ming

8 ZI Collery Ouest

BP 116

97300 Cayenne

Tel: (594) 35 08 89

Propadis

Zi Collery

97300 Cayenne

Tel: (594) 35 17 17

Fax: (594) 35 31 14

Appendix VII– Major Competitive Brands in the FCOR


Tomato Ketchup

Amora, Heinz,

Casino, Carrefour,

Leader Price

Lessieur, Amora,

Casino, Carrefour,

Heinz

Heinz, Amora,

Carrefour, leader

Price, Casino

Mayonnaise

Amora, Casino,

Carrefour, Leader

Price

Amora, Carrefour,

Lessueur, Casino

Amora, Benedicta,

Carrefour, Casino,

Leader price

Pepper Sauce Baron, Bello, Hot

sauce Louisiana

Benedicta,

Carrefour, Lessueur

Carrefour, Benedicta,

Casino

Amchar,Kuchela and

Similar preparations Sharwoods Not found Ducros

Curry Lesieur, Suzi wan Casino, Lessieur Ducros

Cereals

Kelloggʹs, Casino,

Carrefour, Leader

Price

Nestlé, Lion, Casino,

Carrefour, Leader

price

Nestlé, Joe’s farm,

Casino, Carrefour,

Leader price

PopCorn MagicPop Magicpop, Riglopop Carrefour, Menguy’s

Prepared Potato

Lay’s, Casino,

Carrefour, Leader

Price

Leader price,findus

Mc Cain, Casino,

Carrefour

Mousseline, Maggi

Fried & Pepper Kellogg’s, Leader

Price NF Ducros, Leader price

Chick Peas Bonduelle, Bina Casino, Bonduelle, A.

legal, Leader price

Split Peas Vivien Paille Isis Celimen Carrefour, Casino,

Bonduelle

Chocolate

Confectionery

Lindt, Casino,

Carrefour, Leader

Price

Cote d’or, Lindt,

Nestlé

Nestlé, Poulain,

Carrefour, Casino,

Leader Price

Sweet Biscuits

Lu, Pimps, Casino,

Carrefour , Leader

Price

Casino, Carrefour,

Lu, Leader Price

Lu, Oréo, Carrefour,

Casino, Leader Price

Wafer & Waffles

Loacker, Casino,

Carrefour, Leader

Price

Not found Serebis

Orange Juice

Joker, Réa, Banga,

Casino, Carrefour,

Leader Price

Casino Carrefour

Royal Jocker, Rea,

Leader price

Casino, Bravo, Joker,

Réa, Carrefour,

Leader Price

Mixtures, fruit Juice

Joker, Jaïgo, Casino,

Carrefour, Leader

Price

Casino Carrefour

Royal Jocker, Rea,

Pamphil, Leader

price

Sunland, Joker, Jaïgo,

Carrefour, Leader

Price


Aerated beverages

Coca‐Cola,

Orangina, Ordinaire,

Gwada Cola, Vaval

tropique, Amigo,

Casino, Carrefour,

Leader Price

Casino, Orangina

Royal soda, Zwel,

Coca Cola, Fanta

Orangina, Casino,

amigo, Leader Price

Tea Lipton

Carrefour, Casino,

Lipton, Chanflor,

Leader price

Lipton, Casino,

Carrefour,

Flavored Water Volvic, Chanflor

Chanflor Vittel,

Contrex ,Leader

price

Matouba, Chanflor,

Aerated Water

Capès, Didier, Saint

Pellegrino, Perrier,

Fine Ligne

Didier, Pellegrino,

Vichy Didier


Bleach

Lacroix, BEC, Ajax,

Casino, Carrefour,

Leader Price

Tropic force, Bref,

LaCroix, Leader

Price

Carrefour, Casino

Tropic force, Bref,

Lacroix, Leader Price

Dish washing

Paic, Chlorex,

Casino, Carrefour,

Leader Price

Casino, Mir PAIC,

Carrefour

Casino Maison Verte,

Kris, PAIC, Carrefour

Detergents Not Found

Casino , Carrefour

Saint marc,Lacroix,

Cillit Bang , Leader

Price

Cilit bang, Vigor,

Casino, Carrefour,

Leader price

Disinfectants Sanytol, Casino

Casino,

Carrefour,Canard

Harpic , Leader

price

Casino, St‐Marc,

Dettol, Leader price

Treatment of textiles,

materials or other

materials

Ariel, Gama, Skip,

OMO, Le chat, X‐

TRA, Casino,

Carrefour, Leader

Price

Casino, Carrefour

Doudou, Lenor,

Soupline, Leader

Price

Dash, Mechat,

Carrefour, Casino,

Leader Price

Bleach

Lacroix, BEC, Ajax,

Casino, Carrefour,

Leader Price

Tropic force, Bref,

LaCroix, Leader

Price

Carrefour, Casino

Tropic force, Bref,

Lacroix, Leader Price

Dish washing

Paic, Chlorex,

Casino, Carrefour,

Leader Price

Casino, Mir PAIC,

Carrefour

Casino Maison Verte,

Kris, PAIC, Carrefour

Detergents Not Found

Casino , Carrefour

Saint marc,Lacroix,

Cillit Bang , Leader

Price

Cilit bang, Vigor,

Casino, Carrefour,

Leader price

Disinfectants Sanytol, Casino

Casino,

Carrefour,Canard

Harpic , Leader

price

Casino, St‐Marc,

Dettol, Leader price


Treatment of textiles,

materials or other

materials

Ariel, Gama, Skip,

OMO, Le chat, X‐

TRA, Casino,

Carrefour, Leader

Price

Casino, Carrefour

Doudou, Lenor,

Soupline, Leader

Price

Dash, Mechat,

Carrefour, Casino,

Leader Price

Mattress

Dunlopillo, Matelas

Baptistide, Selina,

Diroy, Bultex, Sonjia,

Dremea

Dunlopillo, Body

impression, Ebac,

Kalmboe, Simmons,

Dremea, Epada

Dreamea, Duniopillo,

Epeda, Simmons,

Treca

Pillows Sweet dreams, Dodo,

Diroy, Ergoform

Tempur, Dreams,

meribel Dreams, Meribel


Appendix VIII – Import Regulations for a Selected Group of Products

Specific Import Regulations – Selected Food & Beverage Products

Product Description Control of

contaminants in

foodstuff

Control of residues

of veterinary

medicines

Control of pesticide

residues

Health control of

foodstuffs of non‐

animal origin

Traceability,

compliance and

responsibility in

food and feed

Labelling for

foodstuff

Products from

organic production –

Voluntary

Regulations

Curry X X X X X X

Chocolate confectionery X X X X

Other, spaghetti, macaroni, noodles, shells X X X X X

Other [Prepared corn products incl cereals] X X X X X

Sweet biscuits X X X X X

Wafers & waffles X X X X X

Other [Roti skins] X X X X X X

Prepared corn products

Prepared potato & multigrain products X X X X X X

Other [Fried & Pepper ‐ Chick Peas or Split

Peas] X X X X X X

Other orange juices X X X X X

Other mixtures, fruit juices X X X X X

Tomato ketchup X X X X X

Other tomato sauces [BBQ Sauce] X X X X X

Pepper sauce X X X X X

Mayonnaise X X X X X

Amchar, kuchela and similar preparations X X X X X

Other sauces and preparations [incl Green

liquid seasoning; powdered seasoning] X X X X X

Aerated waters & beverage, Other drinks X X X X


Specific Import Regulations – Selected Chemicals & Non‐Metallic Mineral Products

Product Description

Prohibition

of products

containing

fluorinated

greenhouse

gases

Ozone‐

depleting

products

Import

requirements

for seal

products

Import

requirements

for medicinal

active

substances

Control of

trade in

dangerous

chemicals

Marketing

requirements

for dangerous

chemicals,

pesticides and

biocides

Marketing

requirements

for detergents

Voluntary ‐ Eco Label…

…for

lubricants

...for all

purpose

cleaners

and

sanitary

cleaners

...for

dishwashing

detergents

...for hand

dishwashing

detergents

…for

laundry

detergents

Dishwashing liquids X X X X X X X

Liquid bleaches for retail X X X X X X X

Liquid detergents X X X X X X

Other detergents X X X X X X

Preparations for the

treatment of textile

materials or other

materials

X X X X X

Disinfectants X X X X (Source: Cayribe Sarl, 2015)

Specific Import Regulations – Selected Articles of Base Metal

Product Description Technical Specifications for Construction Products Technical standards for Motor Vehicles Prohibition of Products containing Fluorinated

Greenhouse Gases

Aluzinc roofing sheets, floor decking X X

Aluminum profiles X X

Aluminium windows, doors, louvres X X


Specific Import Regulations – Selected Wood and Wood Related Products

Product Description General Product Safety Eco‐label for Bed Mattresses Restriction on the use of certain Chemical Substances

in Textile and Leather Products

Mattress support X X

Mattresses: of cellular rubber or plastics,

whether or not covered X X

Other articles of bedding, furnishings such

as pillows, cushions, mattress covers etc. X X


Appendix IX – Public Translators

(Approved by the Ministry of Foreign Affairs, Trinidad and Tobago)

1) Mr. Luis Arreaza

# 38 Carlos Street, Woodbrook French, Spanish

Tel: 764‐8683

2) Mr. Chantale Leonard‐St. Clair

Director (Ag.)

Translation & Interpreting Services Unit

College of Science Technology and Applied Arts

of Trinidad and Tobago (COSTAAT)

Tel: (868) 625 5030 Ext. 5270

Fax: (868) 627 5714

E‐mail: [email protected]; [email protected]

3) Mr. David Coutisson

Director

THE ALLIANCE FRANÇAISE French

# 17 Alcazar Street, Port of Spain

Tel: 622‐6119/6728

4) Eric Maitrejean

CITB Coordinator

Caribbean Interpretation & Translation Bureau

University of the West Indies French, Spanish, Arabic

St. Augustine Campus, St. Augustine

Tel: 662‐0758


French, Spanish, Portuguese, Dutch, German

WORKS CITED

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iii World Bank Group (2015) Ease of Doing Business in France. Retrieved from

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viii World Economic Forum (2014). The Global Enabling Trade Report 2014. Retrieved from

http://www3.weforum.org/docs/WEF_GlobalEnablingTrade_Report_2014.pdf

ix Liat Cargo & Quikpak Express (2015) Air Freight Rates to the French Caribbean. Cargo

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xii Cayribe Sarl (2015) FCOR Market Survey Report. Study Commissioned by exporTT Ltd

‐000‐

Documents

FCOR Market Guide September 2015