Francisco-Cervantes.com24522 Cornell Park Lane about@theSEOwhisperer.comKaty, TX 77494 linkedin.com/in/HoustonSEOCell 832.964.5290 Portfolio: theSEOwhisperer.com________________________________________________________________________________________

SummaryCreative bilingual individual who offers 10+ years of web marketing and content management experience. Produces and implements complete online strategies that use innovative techniques to achieve lasting top search engine positions by utilizing experience in organic SEO (search engine optimization), paid SEM (search engine marketing), and SMM (social media marketing). Continually produced top PR (page ranking) positions for many websites with very high ROI.

SharePoint 2013 Dreamweaver HTML/Flash Photoshop PHP/CSS/JS/CMSSEO Tracking e-Commerce PPC/SMM/SMO e-mail Campaigns KPI Development

Account Mgmt. Google Analytics Video Editing WordPress TaxonomyUser Interface User Experience Corp. Branding Copyrighting Bilingual/Spanish

Selected Accomplishments

Attained #1 search engine ranking for multiple websites in specific service fields by implementing multiple SEO and SMM techniques

Published in the Houston Business Journal and ADP's corporate newsletter Won two corporate logo designs against ADP’s preferred advertising agency Recognized Best of Show, Art Institute Alumni Gallery Show for Innovative Brochure design layout Produced high quality graphic design work for top Houston's design firms Piland Design & Pegasus Honor list and perfect attendance every quarter at The Art Institute of Houston Successfully managed 20+ websites including hosting, SEO, SMM, PPC, branding, and content

Employment

R&H Supply, Houston, Texas 4/2014 – Present

Web design, graphic design, logo design, SEO, SMM, NOPCommerce, WordPress, Syspro Update NOPCommerce online store producing a 50% increase in traffic during the 1st month First page Google rankings for hundreds of key products without using a paid SEO service Increased monthly eCommerce and Amazon sales from $100+ to $10,000+ within 8 months Increased of online traffic by 400% within seven months without the use of outside SEO support Social media management of Facebook, LinkedIn, Twitter, YouTube, and online directories PPC account management, online strategy development and SEO friendly content creation Account management, support and fulfillment of all eCommerce, eBay, & Amazon customers Created a customized email campaigns to target regional and specific oil industry leads

Nabors Industries LLC, Houston, Texas 1/2012 – 9/2013

Web design, graphic design, UX, UI, video editing and Visio wireframes SharePoint site collection and administration technical lead for 2013 SharePoint migration Mobile app development including icon development and user interface design Review of UX/UI and design for intranet websites and .net applications and mobile apps

ADP Dealer Services, Houston, Texas 8/1999 – 11/2010

Web/graphic designerFrancisco Cervantes 832.964.5290 Page 2

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ADP Dealer Services - Continued

Web Design Strategized, designed, developed, launched, and maintained multiple large corporate websites. Researched, quoted, and directed programmers on the development of dynamic functions. Also

managed multiple SEM campaigns and implemented SEO features to corporate websites. Developed multiple total branding projects in which website design, logos, and marketing materials

were created with matching styles to keep message consistent and make it more effective. Researched potential key word phrases to strategically pursue for improved ranking. Implemented key

word padding and other SEO processes to improve and track search engine improvement Coordinated multiple company staff to maintain up-to-date content and develop dynamic features Implemented a call-to-action, give away for data mining, and a streamlined sales process for better ROI

Social Media MarketingPlanned and scheduled social media strategies including posting of tweets, blogs, videos, images, press releases, and Facebook updates seamlessly.

Adhered to strict corporate guidelines and created a social media schedule of tweets, posts, blogs, and video postings for Facebook, Twitter, Blogger, and YouTube

Edited and posted videos on YouTube and websites and then promoted and tracked their popularity Created customized SEO, SEM, and social media marketing plans for multiple companies

Marketing StrategyDesigned, conceptualized, and produced marketing materials and training collateral such as logos, brochures, mailers, posters, workbooks, and company newsletters.

Managed entire production of company newsletter; designed, pre-press, estimated, fulfilled and wrote multiple featured articles

Designed and updated corporate training workbooks including translation of workbooks to Spanish capturing the true meaning rather than just the literal translation

Initiated a marketing mailer campaign which involved researching and maintaining a list of all automotive dealerships in the nation, resulting in higher training participation in events

Skills Bilingual Spanish with verbal and written abilities Developed and measured KPIs (Key Performance Indicators) Expertise in Google Analytics and Google Webmaster central to track website performance Strong background in UX (user experience) best-practices and emerging trends Knowledge in CMS, HTML, ASP, PHP, CSS, UX, UI, Mobile Apps, JavaScript, SharePoint 2013

information architecture, and Taxonomy Expertise in SEO, SEM/PPC campaigns in Google and Yahoo, social media marketing and analytics Plan and communicate verbal or written concept, design, marketing, and strategies Able to work independently or in a multi-project team environment Comply with strict corporate graphic design guidelines Leadership abilities, good communication and interpersonal skills

Early experiencePegasus Inc. and Piland Design Inc., Houston, Texas 8/1997 – 7/1999Houston Lawyer and Houston's Health & Fitness Magazine 1/1994 – 12/1996Washington Hispanic Newspaper and Vida & Salud Magazine (Spanish) 9/1994 – 7/1997

EducationThe Art Institute of Houston, Texas. Associate of Applied Arts, Degree in Visual Communications GPA 3.7/4.0 7/1992 – 6/1994