FBS MODULE 6: Gross Margin Calculation

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    How to do good business?

    In this section we will see the possible improvements and how to make good

    decisions. We will use our results and do the same calculations for improved tech-niques.

    Unit Cost: This is the money spent to produce 1 unit of output. To calculate the

    unit cost the total money out (total variable cost) per ha of production is divided by

    the total yield realized from that ha of production.

    Unit Cost = Variable cost (GHC)

    Yield (Kg)

    The unit cost helps the farmer to determine how much it costs him/her to produceevery unit of produce and therefore, he/she can already determine how much to sell

    his/her produce or if the product price is already known to him/her, it helps to de-

    cide if producing and selling the product is profitable.

    Labour Productivity: It is a measure how much of the total money-in (also calledthe total income or the gross revenue) resulted from the use of labour BUT not

    inputs. That is, if a farmer uses 1 man-day of labour, how much income does this

    1man-day provide. Therefore, the more income 1 man-day gives, the more productive

    is the use of that labour.

    Labour productivity = Gross revenueInput costs (GHC)

    Total labour needs (MD)

    The labour productivity helps the farmer to know how labour needs affect his/her

    profits. The higher the labour needs, the lower the profits, therefore enterprises

    that require more labour should provide more income or should have less input cost

    in order to remain profitable.

    Capital Productivity: it is a measure of how the profit obtained from an enter-prise per production compares with the money spent on that enterprise. It seeks to

    answer the question for every 1 GHC that I invested in the enterprise how

    much profit/loss did I make in return?

    Capital Productivity = Gross margin (profit/loss) (GHC)

    Variable cost (GHC)

    The capital productivity helps the entrepreneur to decide the profitability of an en-

    terprise as compared to the money he/she invests in that enterprise for the season.

    Module 6: Decisions for Doing Good

    Business

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of chili

    pepper (Legon 18 variety),

    using current practices

    Gross Margin: 1 ha of chili

    pepper (Legon 18 variety), us-

    ing best practices

    Activity Unit Quantity

    Price

    [GHC] Total Quantity

    Price

    [GHC] Total

    Money-out: Inputs

    SeedKg 0.5 120.00 60.00 0.5 120.0

    0

    Herbicide: Round-up Liter 0 8.00 0.00 0 8.00

    Fertilizer: NPK 50kg 0 56.00 0.00 0 56.00

    Insecticide: Consider Liter 3.75 4.00 15.00 3.75 4.00

    Fungicide: Victory 100g 15 2.00 30.00 15 2.00

    Input Cost [A] GHC 105.00

    Money-out: Labour

    Land preparation MD 17.5 5.00 87.50 35 5.00

    Nursery operation MD 5 5.00 25.00 5 5.00

    Herbicide spraying MD 0 5.00 0.00 2.5 5.00

    Transplanting MD 15 5.00 75.00 15 5.00

    Weeding MD 30 5.00 150.00 30 5.00

    Fertilizer application MD 0 5.00 0.00 12.5 5.00

    Insecticide spraying MD 15 5.00 75.00 15 5.00

    Fungicide spraying MD 15 5.00 75.00 6 5.00

    HarvestingMD 97.5 5.00 450.00 121 5.00

    Labour need and

    Cost [B] GHC

    937.50

    Total Money-out [A + B] GHC 1,042.50

    Yield kg 3500 6500

    PriceGHC/

    kg

    0.90 0.90

    Money-in [C] GHC 3500 0.9 3,150.00 6500 0.90

    Gross Margin [C] MINUS [A + B] GHC 2,107.50

    Exercise: 5

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of maize,

    using current practices

    Gross Margin: 1 ha of maize,

    using best practices

    Activity Unit Quantity

    Price

    [GHC] Total Quantity

    Price

    [GHC] Total

    Money-out: Inputs

    Seed Kg 22.5 1.0022.50

    22.5 1.00

    Fertilizer: NPK Bag 0 39.000.00 5 39.00

    Urea Bag 0 35.000.00 2.5 35.00

    Insecticide Liter 3 12.0036.00 3 12.00

    Jute sack Sack 25 2.5062.50 25 2.50

    Input Cost [A] GHC 121.00

    Money-out: Labour

    Land preparation MD 18 5.0090.00 18 5.00

    Planting MD 13 5.0065.00 13 5.00

    Weeding MD 23 5.00115.00 23 5.00

    Fertilizer application MD 0 4.000.00 10 4.00

    Harvesting MD 8 5.00 40.00 10 5.00

    Threshing MD 6 4.0024.00 8 4.00

    storing MD 6 4.0024.00 8 4.00

    bagging MD 4 4.0016.00 5 4.00

    Labour need and

    Cost [B] GHC78

    374.00

    Total Money-out [A + B] GHC495.00

    Yield kg 1100 3000

    PriceGHC/

    kg0.50 0.50

    Money-in [C] GHC 1100 0.50 550.00 3000 0.50

    Gross Margin [C] MINUS [A + B] GHC 55.00

    Exercise: 6

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of

    mango, (250 trees) using

    current practices

    Gross Margin: 1 ha of

    mango, (250 trees) using

    best practices

    Activity Unit Quantity

    Price

    [GHC] Total

    Quan-

    tity

    Price

    [GHC] Total

    Money-out: Inputs

    Insecticides Liter 3 16.00 48.00 9.00 15.60

    Pheromone traps No. 12 7.50 90.00 12.00 7.50

    Fungicide: Kocide Sachet 25 0.50 12.50 0 0.50

    Fungicide: Pele Liter 0.00 30.00 0.00 5.60 30.00

    Fungicide: Agrithane kg 0.00 5.00 0.00 4.00 5.00

    Weedicide Liter 0.00 12.00 0.00 3.00 12.00

    Bactericide Kg 0.00 12.00 0.00 9.00 12.00

    Foliar fert. + Kelik K kg 0.00 16.50 0.00 9.00 16.50

    Fert.: Asasewura 50 kg 0.00 28.00 0.00 7.50 28.00

    Manure 25kg 0.00 3.00 0.00 50.00 3.00

    Potassium Nitrate Kg 0.00 4.00 0.00 26.00 4.00

    Fruit master Kg 0.00 4.50 0.00 4.80 4.50

    Water - 9.00 1.00 9.00 9.00 1.00

    Input Cost [A] GHC 159.00

    Money-out: Labour

    Fire belt MD 10 5.00 50.00 10 5.00

    Pesticide spraying MD 48 5.00 240.00 144 5.00

    Fertilizer application MD 0 5.00 0.00 80 5.00

    Weeding MD 13 5.00 65.00 10 5.00

    Maintenance pruning MD 4 5.00 20.00 20 6.00

    Scouting/fruit drop MD 12 5.00 60.00 10 5.00

    Harvesting MD 4 5.00 20.00 24 5.00

    Labour need and Cost

    [B] GHCMD 91

    405.00298

    Total Money-out [A + B] GHC 564.50

    Yield Kg 10000 35000

    Price GHC/kg 0.30 0.45

    Money-in [C] GHC 10000 0.30 3,000.00 35000 0.45

    Gross Margin [C] MINUS [A + B] GHC 2435.50

    Exercise: 7

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of chili

    pepper (Legon 18 variety),

    using current practices

    Gross Margin: 1 ha of chili

    pepper (Legon 18 variety), us-

    ing best practices

    Activity Unit Quantity

    Price

    [GHC] Total Quantity

    Price

    [GHC] Total

    Money-out: Inputs

    SeedKg 0.5 120.00 60.00 0.5 120.0

    0

    60.00

    Herbicide: Round-up Liter 0 8.00 0.00 0 8.00 40.00

    Fertilizer: NPK 50kg 0 56.00 0.00 0 56.00 280.00

    Insecticide: Consider Liter 3.75 4.00 15.00 3.75 4.00 15.00

    Fungicide: Victory 100g 15 2.00 30.00 15 2.00 30.00

    Input Cost [A] GHC 105.00 425.00

    Money-out: Labour

    Land preparation MD 17.5 5.00 87.50 35 5.00 175.00

    Nursery operation MD 5 5.00 25.00 5 5.00 25.00

    Herbicide spraying MD 0 5.00 0.00 2.5 5.00 12.50

    Transplanting MD 15 5.00 75.00 15 5.00 75.00

    Weeding MD 30 5.00 150.00 30 5.00 150.00

    Fertilizer application MD 0 5.00 0.00 12.5 5.00 62.50

    Insecticide spraying MD 15 5.00 75.00 15 5.00 75.00

    Fungicide spraying MD 15 5.00 75.00 6 5.00 30.00

    HarvestingMD 97.5 5.00 450.00 121 5.00 605.00

    Labour need and

    Cost [B] GHC

    937.50 1210.00

    Total Money-out [A + B] GHC 1,042.50 1635.00

    Yield kg 3500 6500

    PriceGHC/

    kg

    0.90 0.90

    Money-in [C] GHC 3500 0.9 3,150.00 6500 0.90 5,850.00

    Gross Margin [C] MINUS [A + B] GHC 2,107.50 4,215.00

    Solution: 5

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of maize,

    using current practices

    Gross Margin: 1 ha of maize,

    using best practices

    Activity Unit Quantity

    Price

    [GHC] Total Quantity

    Price

    [GHC] Total

    Money-out: Inputs

    Seed Kg 22.5 1.0022.50

    22.5 1.0022.5

    Fertilizer: NPK Bag 0 39.000.00 5 39.00 195

    Urea Bag 0 35.000.00 2.5 35.00 87.5

    Insecticide Liter 3 12.0036.00 3 12.00 36

    Jute sack Sack 25 2.5062.50 25 2.50 62.5

    Input Cost [A] GHC 121.00 403.5

    Money-out: Labour

    Land preparation MD 18 5.0090.00 18 5.00 90

    Planting MD 13 5.0065.00 13 5.00 65

    Weeding MD 23 5.00115.00 23 5.00 115.00

    Fertilizer application MD 0 4.000.00 10 4.00 40

    Harvesting MD 8 5.00 40.00 10 5.00 50

    Threshing MD 6 4.0024.00 8 4.00 32

    storing MD 6 4.0024.00 8 4.00 32

    bagging MD 4 4.0016.00 5 4.00 20

    Labour need and

    Cost [B] GHC78

    374.00 444

    Total Money-out [A + B] GHC495.00 847.5

    Yield kg 1100 3000

    PriceGHC/

    kg0.50 0.50

    Money-in [C] GHC 1100 0.50 550.00 3000 0.50 1500

    Gross Margin [C] MINUS [A + B] GHC 55.00 652.5

    Solution: 6

    Module 6: Decisions for Doing Good Business

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    Gross margin: 1 ha of

    mango, (250 trees) using

    current practices

    Gross Margin: 1 ha of

    mango, (250 trees) using

    best practices

    Activity Unit Quantity

    Price

    [GHC] Total

    Quan-

    tity

    Price

    [GHC] Total

    Money-out: Inputs

    Insecticides Liter 3 16.00 48.00 9.00 15.60141.00

    Pheromone traps No. 12 7.50 90.00 12.00 7.50 90.00

    Fungicide: Kocide Sachet 25 0.50 12.50 0 0.500.00

    Fungicide: Pele Liter 0.00 30.00 0.00 5.60 30.00168.00

    Fungicide: Agrithane kg 0.00 5.00 0.00 4.00 5.0020.00

    Weedicide Liter 0.00 12.00 0.00 3.00 12.0036.00

    Bactericide Kg 0.00 12.00 0.00 9.00 12.00108.00

    Foliar fert. + Kelik K kg 0.00 16.50 0.00 9.00 16.50148.50

    Fert.: Asasewura 50 kg 0.00 28.00 0.00 7.50 28.00 210.00

    Manure 25kg 0.00 3.00 0.00 50.00 3.00 150.00

    Potassium Nitrate Kg 0.00 4.00 0.00 26.00 4.00104.00

    Fruit master Kg 0.00 4.50 0.00 4.80 4.5021.60

    Water - 9.00 1.00 9.00 9.00 1.009.00

    Input Cost [A] GHC 159.00 1206.10

    Money-out: Labour

    Fire belt MD 10 5.00 50.00 10 5.00 50.00

    Pesticide spraying MD 48 5.00 240.00 144 5.00 720.00

    Fertilizer application MD 0 5.00 0.00 80 5.00 400.00

    Weeding MD 13 5.00 65.00 10 5.00 50.00

    Maintenance pruning MD 4 5.00 20.00 20 6.00 120.00

    Scouting/fruit drop MD 12 5.00 60.00 10 5.00 50.00

    Harvesting MD 4 5.00 20.00 24 5.00 120.00

    Labour need and Cost

    [B] GHCMD 91

    455.00298

    1510.00

    Total Money-out [A + B] GHC 614.50 2716.10

    Yield Kg 10000 32000

    Price GHC/kg 0.30 0.45

    Money-in [C] GHC 10000 0.30 3,000.00 32000 0.45 15,7050.00

    Gross Margin [C] MINUS [A + B] GHC 2385.50 13,033.90

    Solution: 7

    Module 6: Decisions for Doing Good Business

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    Currentpractices RANK

    Improvedpractices RANK

    Chili Pepper

    Gross margin (Profit or loss) GHCMoney in MINUS Money out 2,107.50 4,215.00

    Unit cost (GHS/Kg)

    Variable/Yield

    0.29 0.25

    Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 15.62 21.10

    Capital ProductivityGross margin/Variable Costs 2.02 2.58

    Maize

    Gross margin (Profit or loss) GHCMoney in MINUS Money out 55.00 652.50

    Unit cost (GHS/Kg)Variable/Yield 0.45 0.28

    Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 5.50 11.54

    Capital ProductivityGross margin/Variable Costs 0.11 0.77

    Gross margin (Profit or loss) GHC

    Money in MINUS Money out 2,385.50 13,033.90

    Unit cost (GHS/Kg)Variable/Yield 0.06 0.08

    Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 31.21 48.81

    Capital ProductivityGross margin/Variable Costs 3.88 4.79

    Mango

    After all the calculations, we will determine the opportunities to increase revenues.By looking at the numbers on this page we will learn how to make investment deci-sions. We will determine the best opportunities by using gross margin, unit cost, la-bour productivity and capital productivity.

    Rank crops based on each of these factors (gross margin, unit cost, capital and la-

    bour productivity). For example which crop has the least unit cost of production?

    Finding opportunities to increase revenue and to reduce cost of production

    Module 6: Decisions for Doing Good Business

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    Main Lessons:

    Unit cost (GHS/Kg)

    Variable/Yield

    Labour Productivity (GHS per MD)

    Gross revenue - Input Cost/Labour needs

    Capital Productivity

    Gross margin/Variable Costs

    Improved varieties Chili Maize Mango

    1. The unit cost of a crop indicates if it can compete on the international market withthe same crop produced elsewhere. In the case of food crops, the Unit Cost indi-

    cates if it is better to buy the crop on the market.

    2. If the unit cost of product is greater than the selling price on the market, it is not

    profitable to produce such a product , it is better to buy it on the market and

    concentrate on producing a product which has a lower unit cost than the selling

    price.

    3. Comparing profits of different crops and production techniques help to make deci-

    sions on using the land to maximize revenue. This comparison is important to all ag-

    ricultural entrepreneurs because production decisions are based on them.

    4. Improved production techniques, increases the labour productivity of an enterprise

    because it increases the total income received from the sale of that product

    (remember total income = price x yield). Therefore, improved technology increases

    yield and lower the amount of labour needed in the enterprise.

    5. The good agricultural entrepreneur knows that an enterprise is only profitable when

    the income received (money-in )is greater than the total cost of production (money

    out). The greater the money-in, the more productive is the money invested (money-

    out) and the more profitable is that enterprise.

    Now Compare different enterprises to assess their cost and productivity

    1. Which enterprise is more productive in the use of labour?

    2. What are the factors that affect labour productivity?

    3. Which enterprise is more capital productive?4. Which factors affect capital productivity?

    5. What is the importance of capital productivity to an entrepreneur?

    6. Would an entrepreneur engaged in a business comprising these 3 enterprisesconsider his/her business as profitable?

    Exercise 8: fill in the unit cost, labour and capital productivities using informationfrom the previous page.

    Module 6: Decisions for Doing Good Business