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7/28/2019 FBS MODULE 6: Gross Margin Calculation
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How to do good business?
In this section we will see the possible improvements and how to make good
decisions. We will use our results and do the same calculations for improved tech-niques.
Unit Cost: This is the money spent to produce 1 unit of output. To calculate the
unit cost the total money out (total variable cost) per ha of production is divided by
the total yield realized from that ha of production.
Unit Cost = Variable cost (GHC)
Yield (Kg)
The unit cost helps the farmer to determine how much it costs him/her to produceevery unit of produce and therefore, he/she can already determine how much to sell
his/her produce or if the product price is already known to him/her, it helps to de-
cide if producing and selling the product is profitable.
Labour Productivity: It is a measure how much of the total money-in (also calledthe total income or the gross revenue) resulted from the use of labour BUT not
inputs. That is, if a farmer uses 1 man-day of labour, how much income does this
1man-day provide. Therefore, the more income 1 man-day gives, the more productive
is the use of that labour.
Labour productivity = Gross revenueInput costs (GHC)
Total labour needs (MD)
The labour productivity helps the farmer to know how labour needs affect his/her
profits. The higher the labour needs, the lower the profits, therefore enterprises
that require more labour should provide more income or should have less input cost
in order to remain profitable.
Capital Productivity: it is a measure of how the profit obtained from an enter-prise per production compares with the money spent on that enterprise. It seeks to
answer the question for every 1 GHC that I invested in the enterprise how
much profit/loss did I make in return?
Capital Productivity = Gross margin (profit/loss) (GHC)
Variable cost (GHC)
The capital productivity helps the entrepreneur to decide the profitability of an en-
terprise as compared to the money he/she invests in that enterprise for the season.
Module 6: Decisions for Doing Good
Business
Module 6: Decisions for Doing Good Business
7/28/2019 FBS MODULE 6: Gross Margin Calculation
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Gross margin: 1 ha of chili
pepper (Legon 18 variety),
using current practices
Gross Margin: 1 ha of chili
pepper (Legon 18 variety), us-
ing best practices
Activity Unit Quantity
Price
[GHC] Total Quantity
Price
[GHC] Total
Money-out: Inputs
SeedKg 0.5 120.00 60.00 0.5 120.0
0
Herbicide: Round-up Liter 0 8.00 0.00 0 8.00
Fertilizer: NPK 50kg 0 56.00 0.00 0 56.00
Insecticide: Consider Liter 3.75 4.00 15.00 3.75 4.00
Fungicide: Victory 100g 15 2.00 30.00 15 2.00
Input Cost [A] GHC 105.00
Money-out: Labour
Land preparation MD 17.5 5.00 87.50 35 5.00
Nursery operation MD 5 5.00 25.00 5 5.00
Herbicide spraying MD 0 5.00 0.00 2.5 5.00
Transplanting MD 15 5.00 75.00 15 5.00
Weeding MD 30 5.00 150.00 30 5.00
Fertilizer application MD 0 5.00 0.00 12.5 5.00
Insecticide spraying MD 15 5.00 75.00 15 5.00
Fungicide spraying MD 15 5.00 75.00 6 5.00
HarvestingMD 97.5 5.00 450.00 121 5.00
Labour need and
Cost [B] GHC
937.50
Total Money-out [A + B] GHC 1,042.50
Yield kg 3500 6500
PriceGHC/
kg
0.90 0.90
Money-in [C] GHC 3500 0.9 3,150.00 6500 0.90
Gross Margin [C] MINUS [A + B] GHC 2,107.50
Exercise: 5
Module 6: Decisions for Doing Good Business
7/28/2019 FBS MODULE 6: Gross Margin Calculation
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Gross margin: 1 ha of maize,
using current practices
Gross Margin: 1 ha of maize,
using best practices
Activity Unit Quantity
Price
[GHC] Total Quantity
Price
[GHC] Total
Money-out: Inputs
Seed Kg 22.5 1.0022.50
22.5 1.00
Fertilizer: NPK Bag 0 39.000.00 5 39.00
Urea Bag 0 35.000.00 2.5 35.00
Insecticide Liter 3 12.0036.00 3 12.00
Jute sack Sack 25 2.5062.50 25 2.50
Input Cost [A] GHC 121.00
Money-out: Labour
Land preparation MD 18 5.0090.00 18 5.00
Planting MD 13 5.0065.00 13 5.00
Weeding MD 23 5.00115.00 23 5.00
Fertilizer application MD 0 4.000.00 10 4.00
Harvesting MD 8 5.00 40.00 10 5.00
Threshing MD 6 4.0024.00 8 4.00
storing MD 6 4.0024.00 8 4.00
bagging MD 4 4.0016.00 5 4.00
Labour need and
Cost [B] GHC78
374.00
Total Money-out [A + B] GHC495.00
Yield kg 1100 3000
PriceGHC/
kg0.50 0.50
Money-in [C] GHC 1100 0.50 550.00 3000 0.50
Gross Margin [C] MINUS [A + B] GHC 55.00
Exercise: 6
Module 6: Decisions for Doing Good Business
7/28/2019 FBS MODULE 6: Gross Margin Calculation
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Gross margin: 1 ha of
mango, (250 trees) using
current practices
Gross Margin: 1 ha of
mango, (250 trees) using
best practices
Activity Unit Quantity
Price
[GHC] Total
Quan-
tity
Price
[GHC] Total
Money-out: Inputs
Insecticides Liter 3 16.00 48.00 9.00 15.60
Pheromone traps No. 12 7.50 90.00 12.00 7.50
Fungicide: Kocide Sachet 25 0.50 12.50 0 0.50
Fungicide: Pele Liter 0.00 30.00 0.00 5.60 30.00
Fungicide: Agrithane kg 0.00 5.00 0.00 4.00 5.00
Weedicide Liter 0.00 12.00 0.00 3.00 12.00
Bactericide Kg 0.00 12.00 0.00 9.00 12.00
Foliar fert. + Kelik K kg 0.00 16.50 0.00 9.00 16.50
Fert.: Asasewura 50 kg 0.00 28.00 0.00 7.50 28.00
Manure 25kg 0.00 3.00 0.00 50.00 3.00
Potassium Nitrate Kg 0.00 4.00 0.00 26.00 4.00
Fruit master Kg 0.00 4.50 0.00 4.80 4.50
Water - 9.00 1.00 9.00 9.00 1.00
Input Cost [A] GHC 159.00
Money-out: Labour
Fire belt MD 10 5.00 50.00 10 5.00
Pesticide spraying MD 48 5.00 240.00 144 5.00
Fertilizer application MD 0 5.00 0.00 80 5.00
Weeding MD 13 5.00 65.00 10 5.00
Maintenance pruning MD 4 5.00 20.00 20 6.00
Scouting/fruit drop MD 12 5.00 60.00 10 5.00
Harvesting MD 4 5.00 20.00 24 5.00
Labour need and Cost
[B] GHCMD 91
405.00298
Total Money-out [A + B] GHC 564.50
Yield Kg 10000 35000
Price GHC/kg 0.30 0.45
Money-in [C] GHC 10000 0.30 3,000.00 35000 0.45
Gross Margin [C] MINUS [A + B] GHC 2435.50
Exercise: 7
Module 6: Decisions for Doing Good Business
7/28/2019 FBS MODULE 6: Gross Margin Calculation
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Gross margin: 1 ha of chili
pepper (Legon 18 variety),
using current practices
Gross Margin: 1 ha of chili
pepper (Legon 18 variety), us-
ing best practices
Activity Unit Quantity
Price
[GHC] Total Quantity
Price
[GHC] Total
Money-out: Inputs
SeedKg 0.5 120.00 60.00 0.5 120.0
0
60.00
Herbicide: Round-up Liter 0 8.00 0.00 0 8.00 40.00
Fertilizer: NPK 50kg 0 56.00 0.00 0 56.00 280.00
Insecticide: Consider Liter 3.75 4.00 15.00 3.75 4.00 15.00
Fungicide: Victory 100g 15 2.00 30.00 15 2.00 30.00
Input Cost [A] GHC 105.00 425.00
Money-out: Labour
Land preparation MD 17.5 5.00 87.50 35 5.00 175.00
Nursery operation MD 5 5.00 25.00 5 5.00 25.00
Herbicide spraying MD 0 5.00 0.00 2.5 5.00 12.50
Transplanting MD 15 5.00 75.00 15 5.00 75.00
Weeding MD 30 5.00 150.00 30 5.00 150.00
Fertilizer application MD 0 5.00 0.00 12.5 5.00 62.50
Insecticide spraying MD 15 5.00 75.00 15 5.00 75.00
Fungicide spraying MD 15 5.00 75.00 6 5.00 30.00
HarvestingMD 97.5 5.00 450.00 121 5.00 605.00
Labour need and
Cost [B] GHC
937.50 1210.00
Total Money-out [A + B] GHC 1,042.50 1635.00
Yield kg 3500 6500
PriceGHC/
kg
0.90 0.90
Money-in [C] GHC 3500 0.9 3,150.00 6500 0.90 5,850.00
Gross Margin [C] MINUS [A + B] GHC 2,107.50 4,215.00
Solution: 5
Module 6: Decisions for Doing Good Business
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Gross margin: 1 ha of maize,
using current practices
Gross Margin: 1 ha of maize,
using best practices
Activity Unit Quantity
Price
[GHC] Total Quantity
Price
[GHC] Total
Money-out: Inputs
Seed Kg 22.5 1.0022.50
22.5 1.0022.5
Fertilizer: NPK Bag 0 39.000.00 5 39.00 195
Urea Bag 0 35.000.00 2.5 35.00 87.5
Insecticide Liter 3 12.0036.00 3 12.00 36
Jute sack Sack 25 2.5062.50 25 2.50 62.5
Input Cost [A] GHC 121.00 403.5
Money-out: Labour
Land preparation MD 18 5.0090.00 18 5.00 90
Planting MD 13 5.0065.00 13 5.00 65
Weeding MD 23 5.00115.00 23 5.00 115.00
Fertilizer application MD 0 4.000.00 10 4.00 40
Harvesting MD 8 5.00 40.00 10 5.00 50
Threshing MD 6 4.0024.00 8 4.00 32
storing MD 6 4.0024.00 8 4.00 32
bagging MD 4 4.0016.00 5 4.00 20
Labour need and
Cost [B] GHC78
374.00 444
Total Money-out [A + B] GHC495.00 847.5
Yield kg 1100 3000
PriceGHC/
kg0.50 0.50
Money-in [C] GHC 1100 0.50 550.00 3000 0.50 1500
Gross Margin [C] MINUS [A + B] GHC 55.00 652.5
Solution: 6
Module 6: Decisions for Doing Good Business
7/28/2019 FBS MODULE 6: Gross Margin Calculation
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Gross margin: 1 ha of
mango, (250 trees) using
current practices
Gross Margin: 1 ha of
mango, (250 trees) using
best practices
Activity Unit Quantity
Price
[GHC] Total
Quan-
tity
Price
[GHC] Total
Money-out: Inputs
Insecticides Liter 3 16.00 48.00 9.00 15.60141.00
Pheromone traps No. 12 7.50 90.00 12.00 7.50 90.00
Fungicide: Kocide Sachet 25 0.50 12.50 0 0.500.00
Fungicide: Pele Liter 0.00 30.00 0.00 5.60 30.00168.00
Fungicide: Agrithane kg 0.00 5.00 0.00 4.00 5.0020.00
Weedicide Liter 0.00 12.00 0.00 3.00 12.0036.00
Bactericide Kg 0.00 12.00 0.00 9.00 12.00108.00
Foliar fert. + Kelik K kg 0.00 16.50 0.00 9.00 16.50148.50
Fert.: Asasewura 50 kg 0.00 28.00 0.00 7.50 28.00 210.00
Manure 25kg 0.00 3.00 0.00 50.00 3.00 150.00
Potassium Nitrate Kg 0.00 4.00 0.00 26.00 4.00104.00
Fruit master Kg 0.00 4.50 0.00 4.80 4.5021.60
Water - 9.00 1.00 9.00 9.00 1.009.00
Input Cost [A] GHC 159.00 1206.10
Money-out: Labour
Fire belt MD 10 5.00 50.00 10 5.00 50.00
Pesticide spraying MD 48 5.00 240.00 144 5.00 720.00
Fertilizer application MD 0 5.00 0.00 80 5.00 400.00
Weeding MD 13 5.00 65.00 10 5.00 50.00
Maintenance pruning MD 4 5.00 20.00 20 6.00 120.00
Scouting/fruit drop MD 12 5.00 60.00 10 5.00 50.00
Harvesting MD 4 5.00 20.00 24 5.00 120.00
Labour need and Cost
[B] GHCMD 91
455.00298
1510.00
Total Money-out [A + B] GHC 614.50 2716.10
Yield Kg 10000 32000
Price GHC/kg 0.30 0.45
Money-in [C] GHC 10000 0.30 3,000.00 32000 0.45 15,7050.00
Gross Margin [C] MINUS [A + B] GHC 2385.50 13,033.90
Solution: 7
Module 6: Decisions for Doing Good Business
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Currentpractices RANK
Improvedpractices RANK
Chili Pepper
Gross margin (Profit or loss) GHCMoney in MINUS Money out 2,107.50 4,215.00
Unit cost (GHS/Kg)
Variable/Yield
0.29 0.25
Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 15.62 21.10
Capital ProductivityGross margin/Variable Costs 2.02 2.58
Maize
Gross margin (Profit or loss) GHCMoney in MINUS Money out 55.00 652.50
Unit cost (GHS/Kg)Variable/Yield 0.45 0.28
Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 5.50 11.54
Capital ProductivityGross margin/Variable Costs 0.11 0.77
Gross margin (Profit or loss) GHC
Money in MINUS Money out 2,385.50 13,033.90
Unit cost (GHS/Kg)Variable/Yield 0.06 0.08
Labour Productivity (GHS per MD)Gross revenue - Input Cost/Labour needs 31.21 48.81
Capital ProductivityGross margin/Variable Costs 3.88 4.79
Mango
After all the calculations, we will determine the opportunities to increase revenues.By looking at the numbers on this page we will learn how to make investment deci-sions. We will determine the best opportunities by using gross margin, unit cost, la-bour productivity and capital productivity.
Rank crops based on each of these factors (gross margin, unit cost, capital and la-
bour productivity). For example which crop has the least unit cost of production?
Finding opportunities to increase revenue and to reduce cost of production
Module 6: Decisions for Doing Good Business
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Main Lessons:
Unit cost (GHS/Kg)
Variable/Yield
Labour Productivity (GHS per MD)
Gross revenue - Input Cost/Labour needs
Capital Productivity
Gross margin/Variable Costs
Improved varieties Chili Maize Mango
1. The unit cost of a crop indicates if it can compete on the international market withthe same crop produced elsewhere. In the case of food crops, the Unit Cost indi-
cates if it is better to buy the crop on the market.
2. If the unit cost of product is greater than the selling price on the market, it is not
profitable to produce such a product , it is better to buy it on the market and
concentrate on producing a product which has a lower unit cost than the selling
price.
3. Comparing profits of different crops and production techniques help to make deci-
sions on using the land to maximize revenue. This comparison is important to all ag-
ricultural entrepreneurs because production decisions are based on them.
4. Improved production techniques, increases the labour productivity of an enterprise
because it increases the total income received from the sale of that product
(remember total income = price x yield). Therefore, improved technology increases
yield and lower the amount of labour needed in the enterprise.
5. The good agricultural entrepreneur knows that an enterprise is only profitable when
the income received (money-in )is greater than the total cost of production (money
out). The greater the money-in, the more productive is the money invested (money-
out) and the more profitable is that enterprise.
Now Compare different enterprises to assess their cost and productivity
1. Which enterprise is more productive in the use of labour?
2. What are the factors that affect labour productivity?
3. Which enterprise is more capital productive?4. Which factors affect capital productivity?
5. What is the importance of capital productivity to an entrepreneur?
6. Would an entrepreneur engaged in a business comprising these 3 enterprisesconsider his/her business as profitable?
Exercise 8: fill in the unit cost, labour and capital productivities using informationfrom the previous page.
Module 6: Decisions for Doing Good Business