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FASHION BEFORE FASHION CAME

Before the 13th Centuryclothing was not forbeauty but for use.

However, after 13th century, due to success

of trade in parts ofEurope, mainly Italy,

clothes began to takenew designs. It became a

sign of wealth.

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NAPOLEAN’S CONTRIBUTION 

When Napoleon came into rule

in 1804, the French

economy was destroyed

after 15 years of war.

He did two things to improve

French economy using

fashion industry-

• Prevented import of

material to make dresses.

•

He then instructed that noone could come to French

court in the same dress two

times.

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Start of modern French fashion

The peak of the fashionindustry was reached

when Napoleon III’s wifeEugenia of Spain (queen

from 1853) supportedthe work of CharlesFrederick Worth, an

English designer, who

became owner of the‘Worth House ofFashion’. Initially. Worthworked in grocery shop.

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Charles Frederick Worth

Worth was called fatherof haute

couture(fashion madeto fit one particularperson, made with

expensive fabric).Hewas the first designerto show his clothes onlive models, the first to

put his name on a

label inside the clothesand the first to set aschedule for showing

seasonal clothes.

BY

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World Wars and French fashion

Many fashion houses closed during

occupation of Paris during the World

War II, including the Maison Vionnet  

and the Maison Chanel .

Due to the difficult times, to save

material, evening wear was shortened

and day wear was much lighter, made

using substitute materials whenever

possible. From 1940, no more than

thirteen feet (four meters) of cloth was

permitted to be used for a coat and a

little over three feet (one meter) was all

that allowed for a blouse.

In this period, hats were often made of

scraps of material that would have

otherwise been thrown away,

sometimes incorporating butter muslin,

bits of paper, and wood shavings.

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Post war

Post-war fashionwas

characterised bydresses with tinywaists, majesticchests, and fullskirts swelling

out beneathsmall bodices.

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Word-wide fame of French Fashion

LEFT-Babe Paley- American socialite and style icon.

RIGHT-Gloria Guinness- American socialite and style icon.

Both bought entire collections at a time from different Fashion

houses in Paris.

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Other notable houses of fashion arePoiret, Chanel, and Dior, among

others.

Dior

Poiret

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Regulation of fashion standards

The expression Haute couture is, in France, a legallyprotected name, guaranteeing certain qualitystandards.

French couture is regulated by an industry governing

body, the Fédération française de la couture, du prêt-à- porter des couturiers et des créateurs de mode createdin 1973, which itself consists of the Chambre Syndicalede la mode masculine (men's fashion), the Chambresyndicale du prêt-à-porter des couturiers et des

créateurs de mode (ready-to-wear) and the Chambresyndicale de la haute couture (high fashion), the latterhaving been created in 1868.

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Fashion industry eventLasting approximately one week.Fashion designers brand or"house" to display their latestcollections in runway shows. Buyers take a look at the latest trends.

lets the industry know what's"in" and what's "out" for theseason.

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Christian Marie Marc Lacroix

Pierre Cardin

Jean Paul Gaultier

Sonia Rykiel

Yves saint laurent

Th di i l f h

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The traditional french

hats.

BERETCLOCHETOQUE

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 L’Oreal’s largest single shareholder is85-year-old French heiress LilianBettencourt, daughter of L’Oreal’sfounder. Worth an estimated $22billion, Bettencourt is also the

 world’s richest woman 

The impressive shopping mall of Lafeyettein Sentier from the inside

• Avenue Montaigne •Boulevard Haussmann •Champs-Élysées•Les Halles •Passage de l'Argue

•Promenade de laCroisette•Rue de Brest•Rue de la Paix, Paris•Rue de la République•Rue de Rivoli, Paris

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  ome famous brands…