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Farming experience

Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

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Page 1: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Farming experience

Page 2: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Business Development1970

- Resettlement of the farm with 7 cows and 7 hectares of arable land

- The construction of a cow shed was made possible through a 50 year loan with an effective annual interest rate of 1 percent

- The annual production volume of milk increased to 150,000 kg of milk

- Our initial location remained the same

1980 – 1990

- Expansion of dairy cattle to 90 dairy cows through local loans

- Increase in the annual milk production volume to 630,000 kg due to higher animal comfort and professional knowledge

29.03.2017 Michael Dörr Karlshof - Landwirtschaft 2

Page 3: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

1970

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Page 4: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

1988

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Page 5: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Further Business Development

Funding through 30% of the net investment

2002

- General modernization of the farm

- Extension of livestock to 200 cows

- Construction of a milking carousel with a capacity for 28 cows

- Higher efficiency and effectiveness result in:- Increasing comfort for animals

- Improvement of working conditions for employees and staff

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Page 6: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Public Relations and Marketing

2000

- Invitation of schools to present the reality of agriculture

- Initial financial supported of 100 € per school class

2017

- Financing of public relations activities through own entrance fees

- More than 15,000 regional and foreign visitors- Opening times between 5am and 10pm- Motivation: To learn about and experience modern agriculture

- 1500 middle and high school students are introduced to modern agriculture through the concept of “School Farming” annually

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Page 7: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Experiencing & Learning

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Page 8: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Diversification - Appreciation

2002

- Construction of a biogas plant with an output of 80 KW /h- Construction was encouraged through a lump sum payment of € 75,000

- Smell reduction of bovine slurry

- Better fertilizer for plants- Reduction of mineral fertilizers

- Appreciation of smell reduction by local communities

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Page 9: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

2007

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Page 10: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Rotary Milking Parlor

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Page 11: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Diversification: Photovoltaic Park

2010 -2012

- Construction of a PV plant of 800 kw peak

- 20 year long price and demand guarantee

- Provides the business with additional income and revenue source

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Page 12: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Further expansion of dairy cattle farming

2011 -2012

- Extension of livestock to 300 dairy cows

- Modernization to support the highest animal comfort- Special calving sheds

- Calf rearing sheds

Funded through 25% of net investment

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Page 13: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

2014

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Page 14: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

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Page 15: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Expansion of the biogas plant

2014

- Extension of the biogas plant to 310 kw/h

- Expansion of dairy farming operations- Improved utilization of bovine slurry by a larger biogas plant

- Better technology leads to more efficiency and higher performance (electricity and heat)

- Supported by guaranteed electricity price

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Page 16: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

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Page 17: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Crop Ratio

55 hectare Winter Wheat

19 hectare Sugar Beet

50 hectare Corn

45 hectare Grassland

40 hectare Clover Gras

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Page 18: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Awards

2006 1st Place: Agricultural Building with wood - Germany

2nd Place: Dairy Farmer (DLG & European dairy farmers) - Europe

2009 1st Place: „Kallpreis“ for outstanding Hessen milk producer - Hessen

2012 1st Place: Agricultural - Germany

2015 2nd Place: Best Glassy animal welfare - Hessen

2016 Dairy Cattle Farmer of the year - German speaking countries

Farmer of the year - German speaking countries

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Page 19: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Ceres Award

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Page 20: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

What kind of support do we need?• Promotion for TV advertisements of agricultural products

• Support of farms that promote agriculture in local communities• E.g. Opening farms for consumers

• Promotion of animal comfort for all farming business without any limitations regarding farm size

• Governmental support of insurance models as in the US, where different margins can be hedged depending on the premium level

• Dairy factories should be more accountable for price risks to develop a joint strategy for milk price management

• Promotion of direct marketing in agricultural companies and farms

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Page 21: Farming experience - Rural developmentenrd.ec.europa.eu/sites/enrd/files/wp16-farm-resilience_farm... · Public Relations and Marketing 2000 - Invitation of schools to present the

Thanks foryour attention

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