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Faraday in a nutshell
Faraday*
*Interpreting Academia, Inspiring Industry
*Interpreting Academia, Inspiring Industry
Faraday is a technical consultancy that supports innovation in the consumer goods industry.
Dr. Cathy BarnesFaraday Director
Faraday*
Faraday is owned by the University of Leeds, one of the UK’s leading research universities.
Faraday*|Uniquely Positioned
Winning products
Faraday*|Perfectly Placed
Emerging Technologies
Unique Consumer
Insight Tools
Academic Research
Faraday’s ability to translate these specialist views into ideas that could transform your products makes us unique in the marketplace.
Co
nsu
mer
s
Emerging Technologies
Nanotoxicology
Nanotechnology
Bio-polymers
Plastic Electronics
Coatings & Barriers
Design-Led Research
New Materials
Biomimetics
Tactile Design
Faraday*|Expertise
Emotional Design
Integrity & Reputation
Consumer Goods Focus
Evidenced Based
Research
Leading Academic Expertise
Experts in Academic
Interpretation
Impartial, Independent
Advice
Faraday
Faraday*|Being A Trusted Partner
Knowledge is power. Faraday’s aim is to take the risk out of innovation to enable you to launch winning products more often.
Faraday*|Benefits
Faraday*|Services
Consultancy MembershipA bespoke service
delivering immediate requirements for
individual knowledge
Direct access to the knowledge you
need to innovate
Faraday*
Faraday’s consultancy services deliver the information and understanding you need to underpin your business decisions.
Faraday*|Bespoke Consultancy
Our membership package is simple & flexible.
We build a partnership with you to deliver the relevant knowledge to help support and drive the front end of
innovation.
A Bespoke Consultation Workshop
A Dedicated Knowledge Expert
Two Free Annual Members' Events
Monthly Alert Bulletin
Faraday*|Membership
Access to the knowledge and connections you need to innovate
Nail the Problem Our client wanted to identify ways of keeping bathroom products clean and in perfect condition for daily use.
Find the Brains A scoping study was conducted that included patent searches, academic interviews and current researches
Present the Facts
A bespoke review covering:• a list of commercially available solutions• an overview of potential solutions • expert research groups that would be able to help develop a bespoke solution.
The Outcomes
The insight and knowledge acquired was used to inform our client’s 5 year strategic NPD plan. The study was scoped and delivered quickly: within 3 weeks and inexpensively exceeding our client’s expectations
Consultancy Case Study:Developing Dirt-Free Surfaces
Nail the Problem Reckitt Benckiser wanted to identify the next generation packaging device for air care – Air Wick
Find the Brains Design Perspectives: Faraday’s design-led consumer research service
Present the Facts
A bespoke research solution delivering:
•A list of prioritised consumer requirements relating to air care devices
•Benchmarking against competitor packaging designs
•A set of actionable design guidelines for device and spray optimisation
The Outcomes A new eco-friendly device that stands out on shelves and delivers the ultimate user experience. The client saw 40% increased consumption which led to 30% category growth.
Consultancy Case Study:Optimising Air Care
Before After
Nail the Problem Our client wanted to develop packaging with a more natural feel. The solution was to measure a number of different surfaces based on how we actually feel them.
Find the Brains Faraday has close links to a research project that’s developed the worlds most accurate artificial finger for measuring human touch
Present the Facts Faraday undertook testing of a number of materials for a range of different measurements and presented the results in a short report.
The Outcomes
•The client received a set of surface characteristics based on how the brain measures surfaces •The materials testing and results were completed in under 2 weeksexceeding our client’s expectations•These results are now being used to develop new packaging surfaces
Consultancy Case Study:Surface Characterisation
Nail the Problem Our client wanted to gain a better understanding of how it could make its male oriented drinks product appeal to women.
Find the Brains Faraday’s in-house design-led consumer research service and our sensory design expert
Present the Facts
A bespoke research solution and presentation delivering:•Consumer research to understand which design elements in their existing packaging needed to change to increase female appeal •A set of recommendations on the key design cues most likely to influence female appeal
The Outcomes The findings from our research reinforced other work by the client and shaped a brainstorm to move the project forwards
Consultancy Case Study:Female Pack Appeal
Andrew Revel
+44 (0)7817 863726
+44 (0)113 2601804
www.faradayknowledge.com
*Interpreting Academia, Inspiring Industry
Faraday*
Thank You
