Faraday FramesPremium made-to-order anodized aluminum sunglasses

Problem• High price for premium quality polarized

sunglasses.• Customers pay for brand not material. • Solid colors in plastic look cheap.• Very low customization options.• Luxottica has a monopoly over the brand names.

$LUX• Brands keep trying to differentiate with wood

Solution• Made-to-order anodized

aerospace aluminum frames with a patent pending magnetic hinge.

• Fully customizable ordering process through online design studio.

• All sunglasses are polarized• Frames start at $50• Temple arms start at $24• Total starting price of $74

Design

• We wanted to keep the design and number of parts as low as possible.

• By using a cylindrical magnet we are able to effectively eliminate the need for a hinge.

• We’ve also refined the design so the arm and frame meet at a 45 degree angle giving a cleaner look

Design

• 2 frame Styles: LAX & JFK

• 2 more frame styles designed and tested

• Temple arms will fit every current and future frame style

Current Revenue

• Officially launched on April 1st.

• 196 reservation holders.

• $15,768 in sales. ~$80 per transaction.

• All sales are pre-orders.

• ZERO marketing dollars spent.

Cost Breakdown

• Tooling

• Mold of LAX Frame - $6,000

• Mold of JFK Frame- $6,000

• Mold of Arms - $3,000

• Mold for rubber nose tips - $1,800

• Mold for ear tips - $2,000

• Total = $18,800

All figures based on a small batch of 2000 units

• Price per unit 

• JFK Frame - $16

• LAX Frame- $16

• Arms (One Pair)- $8

• Rubber tips - $1.50

• Polarized Lens (One Pair) - $5

• Packaging - $.50

• Total= $31

Colors.Anodized in 8 Colors: Black, Red, Pink, Blue, Slate, Gold, Purple, Cyan

Business Model

• Primary revenue from direct to customer model.

• Custom retail packaging will be made for stores.

• 2.0 of site will have a design studio allowing customers to design custom pair of sunglasses.

• Continue with recurring revenue when customers come back to order more temple arms. Possible subscription service for temple arms.

• Provide custom laser engraving for additional cost or bulk orders.

• Offer accessories. (Sunglass clean and upgraded carrying pouch)

Market Adoption

• Events

• Partner with Cuttle for college events where they can see our products in person.

• Attend streetwear & surf/beach trade shows.

• Partnerships with artists, brands, and celebrities.

• Sexy captivating photos of the sunglasses.

Competitive advantage• Manufacturing and sourcing abilities in China

• Strong partnership with skilled engineering team located in China

• Magnetic hinge allowing for seamless swap of temple arms

• Patent pending design focused on the “hinge”.

• Small outsourced team able to be cost efficient

• Passion and hustle

kunal@montecool.com