Family Ecosystem Forum 2007 Digital Kitchen. Slide 2 CABA IHA-RC 2007 Family Forum 2007 Digital Kitchen study sheds light on: How technology and consumer

Family Ecosystem Forum 2007

Digital Kitchen

Slide 2CABA IHA-RC 2007 Family Forum

2007 Digital Kitchen study sheds light on:

• How technology and consumer electronics are currently being used in kitchens.

• Designs and technologies that would meet consumers’ future needs.

Results from the study were used to develop a future kitchen display for the 2007 annual Kitchen and Bath Show.


Outline

• How is the kitchen used?

• What do people want in their ideal kitchen?

• Conclusions & Recommendations


Freedom to choosetime spent cooking

Love to experiment with recipes, ingredients, techniques

Attitudes & Emotions About KitchensAmong Total (n=602)

% Describes Me Perfectly; Top-2 Box (4-5)

Love to prepare meals for family, friends

Cooking gourmetmeals is a priority

Q63-Q71B Please answer these questions about your feelings about homemaking.

Entertaining at home is a creative outlet

Appliances/utensils affect enjoyment of cooking

Many enjoy cooking, entertaining


Activities in the Kitchen

Q4. Expressed as a percentage, how much of the grocery shopping is done by … ?Q7. Expressed as a percentage, how much of the meal preparation in your home is done by … ?

Women do most (but not all) of food management

Meal prep done by (Mean %)

Grocery shopping done by (Mean %)

Food Management Among Total (n=601-602)

Female head of HHMale head of HH


Q1. In a typical week, how many meals does your household eat at home? Include breakfast, lunch, and dinner. Q6. Where do you/others eat meals most often?

Got kids? You eat at home, at the kitchen table

16-21

11-15

1-10

Number of Meals Eaten at Home Per WeekIncludes Breakfast, Lunch, & Dinner

Kids

No kids

Breakfast Lunch Dinner

Where Meals are Eaten Kids No Kids Kids No Kids Kids No Kids

Kitchen Table 51% 37% 39% 20% 49% 32%

Dining Room Table 13% 9% 16% 10% 31% 18%

Great Room 13% 20% 18% 28% 16% 38%

Other 22% 27% 26% 34% 3% 10%


Q29-Q31, Q33-Q44 How much do you agree or disagree with the following statements about your kitchen?

It’s the home hub

We hang out in the kitchen

Attitudes & Emotions About KitchenAmong Total (n=602)

% Strongly Agree; Top-2 Box (6-7)

Appearance is important

Best place to leave messages/reminders

Wish we had better lighting

Appliances should be hidden when not used

Wish we had more counter space

Party ends up in kitchen

All kitchens are message centers; large kitchens are home hub


Microwave

Toaster/Toaster oven

Coffee/espresso maker

Landline phone

Blender

Photographs/pictures

Phone/cordless phone base

Phone chargers

Cookbooks

Family paperwork/bills/mail

Cell phone

Address book

Radio

TV

Notebook or Tablet PC

Notebook power supply

Desktop PC

DVR

MP3 player/charger

Printer

92%81%

75%63%

54%54%

51%48%

46%46%

36%29%28%

13%12%

9%8%

5%5%5%

TVs and PCs found in fewer than a fifth of kitchens.

Items on Countertops, Refrigerators or Mounted Under Cabinets

Kitchen space is consumed primarily by small appliances and cooking utensils – not technology


Cook

Talk on the phone

Maintain paper kitchen calendar

Leave notes for others

Leave notes for self

Entertain friends

Check phone messages

Read books/news

Plan family schedules

Pay bills/paperwork

Listen to music/talk radio

Watch TV

Arts & crafts

Homework

Do work assignments

Check weather report

Email

Surf the Web

Use computer (not Internet)

Watch videos/movies

Play video games

83%74%

70%63%63%

53%48%

45%42%

40%38%

33%32%

28%21%

18%14%14%13%12%

8%

The kitchen is a place to cook, congregate and talk to others. Not as much for technology-related entertainment—yet

Q9.

Kitchen Activities


Q22.

Used in Kitchen

Owned

CE & Tech Items Owned

CD playerTV

DVD playerDesktop PC

RadioPrinter

ThermostatStandard landline phone

Stereo systemDVR

Game consoleMP3 player/ iPod

Notebook/Tablet PCHandheld game deviceHome security system

Web cameraPDA

Central lighting controlDedicated media serverWireless media adapter

Landline phone is the most common tech item used in the kitchen.

Radio is the top form of entertainment in the kitchen.

“We enjoy music, and it is a way to relax while enjoying our

meal and conversation.”

By and large, technology devices are used outside the kitchen


Outline




Slide 12CABA IHA-RC 2007 Family ForumQ9, Q60, Q51B

Don’t do now and want to

Do currently and want to

Watch TV

Arts and Crafts

Do work assignments

Check weather report

Surf the Web

Email

Use a computer (not for Internet)

Watch videos/movies

Homework

Play video games

43%

37%

29%

26%

23%

22%

18%

16%

15%

7%

TV is top on the list of desired activities – now, and in the future.

Weather is the top bit of information homeowners are seeking – it’s easy and quick, and helps with planning the day’s activities.

Kitchen Activities

Homeowners want information before pure entertainment in their future kitchens

Don’t do now and want to

Do currently and want to


Q51A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today?

Consumers want a PC in the kitchen to streamline routine tasks, bring family together

“We could get rid of our cookbooks, get weather reports...and print a

shopping list...Now I have to write down the things we need even though

they are almost always the same.”

“Not have to run up two flights to my office to check email, recipes, etc.”

“Spend more time in the same room together and feel a part of the family in the evenings instead of being away in

the computer room.”


Q51A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today?

Consumers want TV and music to provide entertainment while working, eating and hosting

TV“Keep my children closer at hand and give me the ability to control what they watch more.”

“Watch more TV while in kitchen—eating, preparing food, loading/unloading dishwasher,

reading newspaper.”

Radio/Stereo/CD Player/Music Player

“We enjoy music, and it is a way to relax while enjoying our meal

and conversation.”

“Listen to music while cooking/entertaining. Currently,

we have to use our laptop computer in the dining room to

listen to music.”

“Rock out while I cook. Sounds corny, but dangit, it’s important.”


Universal charging stationCharge up to 3 cell phones or PDA's simultaneously. Charges all brands and models.

Home control station A screen where you can view

the temperature inside and outside of your home, adjust the thermostat with a touch of your finger, view live video of the front step of your house and/or the backyard to see kids playing.

Q56, Q58

30%

26%

25%

24%

24%

23%

21%

20%

19%

18%

Digital calendar A calendar on a screen that allows you to add appointment reminders and post notes that

everyone in the household can access while in the house, or can check over the internet when away from home.

Recipe projectionLook up a recipe online or even say aloud what you want to cook (e.g. "beef stroganoff"). The recipe

will be projected wirelessly onto a surface in your kitchen from a small cabinet-mounted device.

Energy usage monitoring & control Monitor energy consumption by area or appliance in your home (family room, hot water heater,

swimming pool, etc.). Monitor energy usage by circuit or appliance; chart peak times; diagnose areas of wasted energy; calculate energy costs.

Wireless Internet Install a wireless network in

your home to get wireless Internet access in all rooms, including the kitchen.

Voice activated speaker phone Use your voice to dial the number, answer calls

hands-free, and to disconnect at the end of the call.

IntercomCentrally controlled, fixed microphone/speaker units distributed around the home.

Indoor air quality Review indoor air quality and temperature; program and change settings.

Satellite radioListen to over 100 channels of ad-free music and talk programming.

The top ten future kitchen concepts enable organization, control, monitoring and flexibility

Concepts Most Preferred in Remodeled Kitchen


QI . Who would make the final choice of brand or model? QK. Who would make the final choice of brand or model?

14% 15% 15% 13%2%

6%

80%

11%

53%

85%74%

32%

Appliance ConsumerElectronics

Appliance ConsumerElectronics

Male OnlyFemale Only

Both

What Men Say(n=304)

What Women Say (n=298)

Appliance & Consumer Electronics Who Makes the Final Choice?

Who makes the buying decisions? It depends...


Outline





Keep in mind:

•Cooking, planning and monitoring first, entertainment next.

•A lot of hanging out and entertaining goes on in the kitchen—appearance is important. Consumers are drawn to tools that reduce clutter and blend in with the environment.

•Flexibility is key—wireless devices will always be preferred over wired.

Conclusions & Recommendations


• Continue to listen to women, the primary kitchen users.

• However, acknowledge the (growing?) role of men in the kitchen/cooking workforce.

• Assume that both men and women believe their opinions and choices count, both for appliances and for consumer electronics.



The kitchen of the future should help people plan, organize, communicate and entertain.

It should include:

• Digital calendar.

• Recipe projection.

• Energy usage monitoring and control.

• Weather info.

• Universal charging station.

• Wireless Internet.

• Home control station (HVAC control, security).

• TV.

• Music.



The kitchen of the future should NOT include:

•A place to do homework.

•A place to do crafts (‘Keep the Play-Doh away from the cookie dough’).

•Movies.

•Video games.



Digital Kitchen at NKBA Show in Las Vegas in February 2007

Questions?

Carole WiedmeyerZanthus115 S.W. Ash St., Suite 610Portland, OR 97204971.404.0275www.zanthus.com

Slide 24CABA IHA-RC 2007 Family ForumQ56, Q58

Concept Most Preferred in Remodeled Kitchen TotalVoice activated controls. Use your voice to turn on/off lights, faucet, music or radio, and other items. 17%

Distributed audio. Listen to and control music/audio programs transmitted from a central area in your home to your kitchen and to other rooms. 16%

On demand news and info. A device that connects to the Internet and provides real-time on-demand local information like weather, news, traffic, and school schedules.

12%

Water usage monitoring. A screen where you can view the amount of water that your household has used this month and compare it to the amount used in previous months. You might also be able to change the programming of your sprinkling system to add or subtract time, change daily schedule, etc.

11%

Refrigerator integration. Allows you to connect consumer electronic devices (such as DVD player, satellite radio, digital picture frame, cell phone charger, etc.) to the front of your refrigerator. The refrigerator provides power and physical support to your devices.

11%

Digital picture frame. Set the 7” LCD screen/frame to show a pre-set or random slide show, displaying photos stored on a home PC or retrieved from an Internet photo site. 6%

DVR (Digital Video Recorder) capability. The ability to record, pause and rewind live TV. 6%Wired Internet. Run wires to your kitchen and strategically place jacks so that computer users can plug in and connect to the Internet. 5%

Distributed video. Watch and control recorded TV and movies transmitted from a central area in your home to your kitchen and to other rooms. 5%

Projection keyboard. A virtual keyboard that can be projected onto any kitchen surface by a small cabinet-mounted device (the size of a palm pilot). The projection device watches your fingers move and translates that action into keystrokes.

4%

Digital yardstick and picture frame. Displays/stores heights of children, and a photo display of children as they grow. 2%

Video games. Play favorite computer, console, or Web games on a screen in your kitchen. 2%

Second Tier Concepts

Documents

Family Ecosystem Forum 2007 Digital Kitchen. Slide 2 CABA IHA-RC 2007 Family Forum 2007 Digital Kitchen study sheds light on: How technology and consumer