Project Name : Project Name : EFFECTIVENESS of VISUAL EFFECTIVENESS of VISUAL MERCHANDISING on RETAIL INDUSTRY MERCHANDISING on RETAIL INDUSTRY

Store Name:Store Name: BB Z SQUARE BB Z SQUARE Presented By: Presented By: MAYANK SINGH CHANDELMAYANK SINGH CHANDEL

Roll no.: 86 Roll no.: 86

Zone : North Zone

Table of Content1. Company Study2. Future Group Outlets3. Company Profile4. Visual Merchandise5. Components 6. Research Methodology7. Data Analysis &

Interpretation

8. Finding

9. Suggestion

10. Conclusion

Company StudyFuture Value Retail Limited

• Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, operates some of India’s most popular retail formats that include Pantaloon ,Big Bazaar, Central, Home Town, E zone and Food Bazaar.

• The company operates 214 Big Bazaar stores, among other formats, in over 90 cities across the country.

• The group has partnered with Tata Group to operate the brand T24 as a telecom service provider for its customers.

• The group also has exclusive brand license partnerships with leading global brands like Lee Cooper, Converse, Callaway, Prince, Spalding and Wilson.

Future Group Outlets

COMPANY PROFILE

• FUTURE GROUP, led by its founder and Group CEO,

MR. KISHORE BIYANI, is one of India’s leading business

houses with multiple businesses spanning across the

consumption space.

• In 2008, BIG BAZAAR opened its 100th store. The first set of

Big Bazaar stores opened in 2001 in Kolkata, Hyderabad

and Bangalore.

VISUAL MERCHANDISE

• Visual Merchandising is everything the customer sees.

• It creates a positive image of the business.

• Visual Merchandising influences consumers in purchase decision.

• Visual merchandising leads to impulse purchase of the product.

• It is exterior and interior Branding

COMPONENTS OF VISUAL MERCHANDISING

1. DANGLERS 2. DROPDOWN

3. TENTCARDS 4. STANDEE (PERMANENT,CHANGABLE)

5. FLEX 5. GLASS PRINT

6. SELFTALKER 6. SINAGE

7. MANIQUENCES 8. POSSITIVE AREA

9. NEGATIVE AREA 10. PROMO AREA

11. GANDOLA HEADERS 12. TENT TABLE

13. WOBLERS 14. STOR FRONT

15. LIGHTNING 16. COLOUR

17. FLOR CLEANING 17. SHEALVING

Research Methodology

TYPE OF RESEARCH - The study can be well described by Sampling method.

AREA OF ENQUIRY - It is proposed to conduct research in Kanpur City

Primary Data -Primary Data was collected using the structured questionnaire.

Secondary Data -The secondary data of the study will be based on the available literature in Journals in the retailing sector.

Sample Size - Total 100 respondents were selected as the sample size. Random Sampling

DATA ANALYSIS & INTERPRITATION

1) How often do you visit Big Bazaar?

Respondents

Once in 3 days 0

Once in a week 10

Monthly 23

No time frame 67

2) What is your opinion of the Store Display?

Respondents

Very Good 15

Good 53

Satisfactory 22

Poor 10

Very Poor 0

3) How do you rate the store on basis of Store Design & Display?

Respondents

Excellent 14

Good 63

Average 23

Poor 0

FINDINGS From the research conducted it is evident that overall ambience of the store is a very important component of Visual Merchandising and clearly influences consumers purchasing decisions

FINDINGS

• Most of the people who visited Big Bazaar had no exact time frame.

• Nearly half of the respondents believed that the overall store display at Big Bazaar was

good, and over 20% respondents feel that there was further need for improvement.

• Majority of the respondents said that Store Design & Display is goog . While few said it

requires further treatment.

SUGGESTION

• Faster replenishment of shelf during peak• Lightings near the grocery department must be bright to enable the

customers to carefully select the groceries.• Flooring should be made innovative.• Window display should be changed weekly or fortnightly to ensure

freshness.• Use symbols as directions• Use SINAGES for auto selling

CONCLUSION

• Visual merchandising used effectively is no doubt, a powerful tool to entice

customers in making a purchase decision.

• Retailers can attract more customers and increase sales by proper use of

visual merchandising techniques.

• Effective use of visual merchandising a store can improve its image and also

build a brand that helps in achieving long term goals of the retailer.

NAMASTE!!!