Faisal Coke 2

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CONTENTS

1. Acknowledgement 5

2. Preface 63. Introduction 7

(a) History of Coca-Cola

(b) Around the world

(c) Various brands of Coca-Cola Company

(d) Products and packaging MYTHS and RUMORS

(e) Mission Coca Cola India

(f) Faboulas facts about Coca-Cola

(g) Slogan

(h) Going Global Coca-Cola dominated,

4. A Brief profile of Flavoured & Pack. 53

5. Objective 57

6. Research Methodology 58

(a) Method of marking research

(b) Research decision

(c) Method of data collection

(d) Sampling plan

7. Limitations 68

8. Analysis & Design 69

9. Finding 83

10. Conclusion 84

11. Bibliography 91


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INTRODUCTION

HISTORY OF COCA-COLA

BIRTH OF A REFRESHING IDEA

John Stryth pemberton first introduced the refreshing coke taste of Coca

cola in Atlanta Georgia. It way may of 1886 when the pharmacist concocted

a caramel colored syrup in a three legged brass kettle in this backyard. The

first distribute the new product by carrying Coca Cola in a Jud down the

sstrect to Jacobs Pharmacy for five cenls consumers could enjoy & glass

of Coca Cola at the soda function whether we design or accident

carbonated water way termed with new syrup, producing a drink, that was

proclaimed Delicious and refreshing.

Dr. pembertons partner and bookkeeper frank M. Robinson, Suggested the

name and penned Coca Cola in unique following script that is famous worldwide

today.Mr. Robinsan thought the two Cs would look well in advertising.

By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr.

Pemberton sold 25 gallons of syrup, shipped in bright red wooden kgs .red has

been a distinctive color associated with the No.1 soft drink brand ever since. For

this effort, Dr. Pemberton grossed $50 and spent $73.96 on advertising.

In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship

of the Coca cola business within for his merchandising flair helped expand

consumption of Coca cola to every state and territory. In 1919, the coca cola way

sold to a group investors for $25million, Robert W.Woodrup become president ofthe Coca cola Company in 1923, and his more than six decades of leadership

took the business to unrivaled height of commercial success making coca Cola in

institution the world over.


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COCA-COLA FIRST BOTTLED

Coca Cola began as a ferntevin product but candy merchant jusepth A.

Biedentrnn of Mississippi was looking for a way to serve this resrashing beverage

at picnics. Tiebegan offering bottled Coca Cola, using syrup shipped from

Atlanta, during an especially, busy summer in 1894.

In 1899, large scale bottling become possible when as concluder granted

exclusive bottling rights to Joseph B. whiter head and Benjamin F. Thomas of

Chattanooga, Jenacessec. The contract market the beginning of the Coca cola

Companys unique intendment bottling system that remains the formdation of the

company soft drink operations.

Back then, sods a bottle were all very similar and Coca-Cola has many imitators,

which consumers would be unable to identify until they took a sip.

The answer way to create a distinct bottle for Coca Cola. As a result the genuine

Coca Cola bottle with the contour shape now known the world way developed in

1915 by the red Glass Company.

THE BOTTLING SYSTEM

The day Coca Cola reach consumers and customer around the world through a

vast distribution network made up of local bottling companies. These bottlers are

located around the world, and most are independent business. Using

concentrates and beverages bases produced by the Coca Cola company, our

bottling partners package and market products, distribute them to more than &

million customer and more than 2 million vending machines around the world.

The Coca Cola Company is committed to assisting its bottlers with the function of

an efficient bottling operation. Quality contract, ministered constantly by the

company is necessary to produce high quality soft drinks.


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TRADE MARKS.

A trademark or trade mark or trade-mark is a distinctive sign or indicator used by

an individual, business organization, or other legal entity to identify that the

products or services to consumers with which the trademark appears originate

from a unique source, and to distinguish its products or services from those of

other entities.

Our trademarks are our most valuable assets. The trademark Coca-Cola was

registered with the U.S. patent and trademark office in 1893, followed by Coke

in 1945 the unique contour bottle, familiar to consumers every when, way

granted registration is a trademark by the U.S. patent and trademark office in

1977, in honor a warded to few other packages. In 1982, the Coca Cola

company introduced diet Coke is U.S. consumer marking the first extension of

me companys most precious trademark to another product later years saw the

introduction DP additional products bearing the Coca Cola name which now

emcon passes a powerful line of six Coal products.

Today, the worlds favorite soft drink Coca Cola the world best known and most

admired trademark; recognized by more than 90 percent of the world population.

PRODUCT ADVANCEMENT

In 1985, a new Cola emerged from laboratory research. Through internal

evaluation and thousand by blind taste tests, consumer said they preferred it

over both Coca Cola and its primary competition. As a result. In April 1985, the

company proudly introduced the new taster of coke the first change in the

secrete formula since my product way created in 1886.

The launch of Coke with the new taste took place in the United State and

Canada.


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Consumer respected with an unprecedented and new famous out pouring of

loyalty and offering for me original formula of Coca-cola returned & Coca-Cola

classic. In 1986, Coca-Cola classic became and still remains, the nations top-

selling soft drink.

AROUND THE WORLD

Although Coca-Cola was first created in the United States; it quickly

became popular wherever it went. Our first international bottling plants

opened in 1906 in Canada, Cuba and Panama, soon followed by many

more. Today, we produce more than 300 brands in over 200 countries. More

than 70 percent of our income comes from outside the U.S., but the real

reason we are a truly global company is that our products meet the varied

taste preferences of consumers everywhere

OUR PARTNERS

The Coca-Cola Company works with a wide variety of organizations

to support health, fitness and good nutrition. Visit these sites for more

information about positions, programs and activities.

The Coalition for a Healthy and Active America (CHAA) CHAA was

formed in 2003 by concerned organizations and national leaders to educate

parents, children, schools, and communities about the critical roles physical

activity and nutrition education play in reversing the alarming trends of childhood

obesity. As a non-profit national grassroots coalition, CHAA is a vigorous

advocate for developing healthy and active lifestyles for America's youth.

CHAA is committed to working with schools to rededicate time for physical

fitness; giving parents the freedom to help their children make their own

nutritional choices; building school-business model relationships that benefit our

families by supporting healthy and active lifestyles; and finding solutions to

childhood obesity that are both responsible and realistic
http://www.chaausa.org/http://www.chaausa.org/


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American Council for Fitness and Nutrition The American Council for

Fitness and Nutrition (ACFN) is a group of food, beverage and consumer

products companies, not-for-profit organizations and trade associations

working together to improve the health of all Americans, particularly youth,

by encouraging a healthy balance between fitness and nutrition. The

cornerstone of all ACFN initiatives is the idea that lasting solutions to the nation's

obesity problem must be based on sound science and behavioural research.

Such policies are likely to help parents and their children develop eating and

exercise habits that lead to a healthier life.

Grocery Manufacturers of America the Grocery Manufacturers of

America (GMA) represents the food, beverage and consumer products

industry on key issues that affect the ability of brand manufacturers to

market their products profitably and deliver superior value to the

consumer.

International Food Information Council (IFIC) Foundation the IFIC

Foundation is a public education foundation disseminating sound, science-

based information on food safety, nutrition and health.

International Life Sciences Institute Founded in 1978, the

International Life Sciences Institute (ILSI) is a nonprofit, worldwide

foundation that seeks to improve the well-being of the general public

through the pursuit of balanced science. Its goal is to further the

understanding of scientific issues relating to nutrition, food safety,

toxicology, risk assessment, and the environment by bringing together

scientists from academia, government, and industry.

Kidnetic.com

Kidnetic.com is a fun, interactive Web site that emphasizes healthy living

achieved through a balance of physical activity and responsible eating

habits. The Web site gives young people and their parents the tools and ideas to

help change habits and plant the seeds for healthier families tomorrow.
http://www.acfn.org/http://www.ilsi.org/http://www.ilsi.org/http://www.acfn.org/


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Kidnetic.com is a program of the International Food Information Council (IFIC)

Foundation.

National Association for Sport and Physical Education association for Sport and

Physical Education seek to enhance knowledge and professional practice in

sport and physical activity through scientific study and dissemination of research-

based and experiential knowledge to members and the public.

National Soft Drink Association the National Soft Drink Association (NSDA) is the

trade association for America's soft drink industry, serving the pub.
http://www.aahperd.org/naspe/template.cfmhttp://www.aahperd.org/naspe/template.cfm


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VARIOUS BRANDS OF COCA-COLA COMPANY

A

A&W * Ades Alive Almdudler

Ambasa American Andifrut Andina Nectar

Aqua Aquactive Aquana Aquarius

Aqvaris Arwa Aybal

B

Bacardi Mixers Barq's Beat Belte

Beverly Bibo Bimbo Bimbo Break

Bistrone Bjare BlackFire Bom Bit Maesil

Bonaqua/Qa BPM Bright And Early Burn

Buzz

C

caffeine free Coca-

Cola

caffeine free Coke

light/diet CokeCal King Calypso

Canada Dry * Canning's Cappy Caprice

Carvers Chafresco Chaho Charrua

Cheers Cherry Coke Chinotto Chinotto Light

Chippewa Chivalry Ciel Citra

Coke II Coca-Cola Cocoteen Cresta *

Cristal Crush * Crystal Cumberland Gap


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D

Dannon * Dasani Water Delaware Punch DESCA

diet A&W * diet Almdudler

Diet Andina

Nectar/Andina

Nectarlt

diet Barq's

diet Canada Dry * diet Charrua diet Cherry CokedietCoke/Coca-

Cola light

Diet Coke/Coca-

Cola light with lemondiet Crush * diet Dr Pepper * diet Fanta

diet Inca Kola diet Kia Ora * diet Krest diet Lift

diet Lilt diet Mello Yello

diet Minute Maid Soft

Drink diet Mr Pibb

diet Nestea Cool

diet

Nestea/Nestea

Light

diet Oasis * diet Schweppes *

diet Sprite/Sprite

Lightdiet Squirt * diet Tai diet Vanilla Coke

Disney Hundred

Acre Wood

Disney Extreme

Coolers

Dorna Dr Pepper *

Drim

E

Eight OclockEight Oclock

Fountain

Eight Oclock Litro

PackEmblem

Eva Evian *


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F

Fanta Finley Fioravanti Five Alive

Fontana Fraser & Neave Freezits Fresca

Frescolita Freskyta Frestea Frisco

Frugos Fruit Labo Fruit Tree Fruitia

Fruitopia Fruitopia Tea Fruktime Frutina

Frutonic Funchum

G

Georgia Georgia Club Georgia Gold Gini *

Gira Gold Spot Grand Blue Grapette

Guarana Jesus

H

H2OK Hanul Yeon Cha Hawai Hi Spot *

Hi-C Hit Horizon Huang

I

Ice Cold Mix Ice Dew Ice Mountain Inca Kola

Itu Izvorul Alb

J

Jaz Cola Jet Tonic Jinmeile Jolly Juice

Joy Jurassic Well


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K

Kapo Axion KapoKapo Super

PowerKia Ora *

Kilimanjaro Kin Kin Light Kinley

KMX Kochakaden Koumi Soukai Krest

Kuat Kuat Light Kuli

L

Leafs Lift Lilt Limca

Limonade Linnuse Love Body

M

Maaza Mad River Magnolia Magnolia Funchum

Magnolia Zip Manzana Mia Marocha Master Chill

Master Pour Mazoe Meijin Mello

Mello Yello Mer Mezzo Miami

Mickey Mouse Migoro-Nomigoro Milo Minaqua

Minute MaidMinute Maid Juice

To Go

Minute Maid Soft

DrinkMireille

Mr Pibb

N

Nagomi Nalu Namthip Water Natua

Nectarin Nescafe Nestea Nestea Cool

Nestle Nevada New VegitabetaNihon Alps Mori No

Mizudayori

Nordic Mist Northern Neck Nusta

O

Oasis * Odwalla OK Old Colony *P

Paani Parle Pepe Rico Pilskalna

Planet Java Play Pocket Dr Poiana Negri

Poms Ponkana Ponkana Litro Pop


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Pack

Portello POWERade POWERade Light Private Label

Pulp Pump

Q

Qoo Quatro

R

Ramblin' Root

BeerReal Gold Red Flash Red Lion

Refresh Tea Rimzim Rio Ripe N Ready

Risco Riwa Roses * Royal Tru

S

Samantha Samurai Santiba Santolin

Sarsi Saryusaisai Schweppes * Seagrams *

Seasons Seiryusabo Seltz Sensation

Sensun Senzao Shock Simba

Simply Apple Simply Orange Slap Smart

Sokenbicha Solo * Sonfil Soonsoo

Sparkle SparlettaSparletta Iron

BrewSplash

Sport * Sports Plus Sprite Spur *

Squirt * Stoney Ginger Beer Sun Valley Sunfill

Sunkist * Supa Superkools Surge

T

Tab Tab Clear Tab X-Tra Tahitian Treat *

Tai Tasters Choice Tavern Tea World Collection

Thums Up Tian Yu Di Tiky * TopToppur Tropical Tuborg Turkuaz

Tutti *

U

Urge


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V

Vanilla Coke Vegitabeta VICA Vita

Vital Vital O Vitingo

W

Wannabe Water Salad Wink * Winnie the Pooh

Y

Yangguang Youki Yumi

Z

Zip


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PRODUCTS AND PACKAGING MYTHS & RUMORS

INGREDIENTS MYTHS & RUMORS

All our soft drinks are wholesome beverages manufactured in compliance with the

U.S. Federal Food Laws, the laws of all U.S. states, and the laws of nearly 200

countries throughout the world where our product share marketed.

Unfortunately, the incredible power of the Internet is sometimes used to spread

false information about the ingredients in our products. There are several baseless

rumours circulating on the Internet claiming that ingredients in our products can

cause health problems. We've gathered some of those rumours here so that you

can easily get the facts about these false claims.

Here are some rumours you may have seen or heard

The acidity of cola drinks is strong enough to dissolve teeth and bones.

Phosphoric acid in Coca-Cola leads to osteoporosis.

Aspartame, a sweetener in low calorie beverages, causes headaches, brain

tumours and other diseases.

Caffeine in soft drinks is addictive.

Saccharin causes cancer. Sugar in soft drinks makes people hyperactive.

Caramel colouring produces genetic effects and causes cancer.

The polyethylene glycol in soft drinks is also used as anti-freeze in

automobiles and as an oil solvent.

Some products of The Coca-Cola Company contain alcohol.
http://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_nonalcoholic.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_nonalcoholic.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.htmlhttp://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.html


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YOUR HEALTH AND OUR BEVERAGES

There is growing confusion about what constitutes a healthy diet. With so much

conflicting information available about health and nutrition, it can be very difficult

to determine what is accurate and what is not.

The truth is that soft drinks and other beverages have a place in a healthy

lifestyle. A healthy diet incorporates the basic principles of variety, balance andmoderation without sacrificing enjoyment.

HEALTH AND OUR BEVERAGES -- THE FACTS

Facts on Diabetes and Soft Drinks

Soft drinks do not contribute to diabetes.

Children who are obese have a greater risk of type 2 diabetes but this

is not related to the sugar content in soda

Facts on Aspartame and Soft Drinks

Key Fact

Aspartame is a safe low-calorie sweetener, approved by more than 90

nations and scores of health organizations, that has never been linked to

any health risks.

Facts on Healthy Bones and Soft Drinks

Key Fact

The caffeine and phosphoric acid in soft drinks does not affect bone

health.


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Facts on Hyperactivity and Soft Drinks

Key Fact

The sugar in soft drinks does not cause children to be hyperactive.

Facts on Milk Consumption and Soft Drinks

Key Fact

The consumption of soft drinks has not affected calcium consumption.

Facts on Sedentary Lifestyle and Obesity

Key Facts

Rising obesity rates are due in large part to sedentary lifestyles and lack of

physical activity.

Soft drinks can be part of an active lifestyle

Facts on Sugar and Soft Drinks

Key Facts

Sugar consumption has not been shown to cause obesity.

There are no nutritional differences between sugars and the body uses

them all the same way.

The amount of sugar and calories in soft drinks is about the same as

many fruit juices

Facts on Caffeine and Soft Drinks

Key Facts

Soft drinks containing caffeine are not addictive.

Caffeine has no negative impact on hydration or bone health.

There is no connection between cardiovascular disease and caffeine


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HISTORY OF BOTTLING

Coca-Cola originated as a soda fountain beverage in 1886 selling for five

cents a glass. Early growth was Impressive, but it was only when a strong

bottling system developed that Coca-Cola became the world-famous brand it

is today.

1894 A modest start for a bold idea In a candy store in Vicksburg,

Mississippi, brisk sales of the new fountain beverage called Coca-Cola

impressed the store's owner, Joseph A. Biedenharn. He began bottling

Coca-Cola to sell, using a common glass bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company.

Candler thanked him but took no action. One of his nephews already had

urged that Coca-Cola be bottled, but Candler focused on fountain sales

1899 The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a

business around bottling Coca-Cola. In a meeting with Candler, Benjamin F.

Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola

across most of the United States -- for the sum of one dollar. A third Chattanooga

lawyer, John T. Lupton, soon joined their venture.

1900-1909 Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling

rights to local entrepreneurs. Their efforts were boosted by major progress in

bottling technology, which improved efficiency and product quality. By 1909,

nearly 400 Coca-Cola bottling plants were operating, most of them family-owned


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businesses. Some were open only during hot-weather months when demand

was high

1916 Birth ofthe Contour Bottle

Bottlers worried that Coca-Cola's straight-sided

bottle was easily confused with imitators. A

group representing the Company and bottlers

asked glass manufacturers to offer ideas for a distinctive bottle. A design from

the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The

Contour Bottle became one of the few packages ever granted trademark status

by the U.S. Patent Office. Today, it's one of the most recognized icons in the

world - even in the dark!

1920s Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the

U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge

hit starting in 1923. A few years later, open-top metal coolers became the

forerunners of automated vending machines. By the end of the 1920s, bottle

sales of Coca-Cola exceeded fountain sales

1920s and '30s International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the Board,

the Company began a major push to establish bottling operations outside the

U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium,

Italy and South Africa. By the time World War II began, Coca-Cola was being

bottled in 44 countries


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1940s Post-war growth

During the war, 64 bottling plants were set up around the world to supply the

troops. This followed an urgent request for bottling equipment and materials from

General Eisenhower's base in North Africa. Many of these war-time plants were

later converted to civilian use, permanently enlarging the bottling system and

accelerating the growth of the Company's worldwide business.

1950s Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and type-

the traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12- and

26-ounce versions. Cans were also introduced, becoming generally available in

1960.

1960s New brands introduced

Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr.

Pibb and Mello Yello were added in the 1970s. The 1980s brought diet

Coke and Cherry Coke, followed by PowerAde and Fruitopia in the 1990s.

Today scores of other brands are offered to meet consumer preferences in local

markets around the world

1970s and '80s Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola

Company merged and evolved into international mega-chains. Such customers

required a new approach. In response, many small and medium-size bottlers


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consolidated to better serve giant international customers. The Company

encouraged and invested in a number of bottler consolidations to assure that its

largest bottling partners would have capacity to lead the system in working with

global retailers

1990s New and growing markets

Political and economic changes opened vast markets that were closed or

underdeveloped for decades. After the fall of the Berlin Wall, the Company

invested heavily to build plants in Eastern Europe. As the century closed, more

than $1.5 billion was committed to new bottling facilities in Africa.

21st Century Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local

communities. This heritage serves the Company well today as consumers seek

brands that honour local identity and the distinctiveness of local markets. As was

true a century ago, strong locally based relationships between Coca-Cola

bottlers, customers and communities are the foundation on which the entire

business grows

BOTTLING TODAY

Think local, act local

From the world's largest cities to its most remote villages, our bottling system

is made up of locally rooted enterprises committed to quality. The Coca-Cola

Company bottling partners are always local businesses, exerting a strong

influence on economic development and actively participating in community

life through local events and philanthropic activities.


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Bottlers and Customers

Bottlers are a critical local link. They sell our brands to businesses and

institutions, retail chains, supermarkets, restaurants, small neighbourhood

grocers, sports and entertainment venues, schools and colleges, among others.

These customers, in turn, are where you go when you want a Coke or one of

our other brands.

For each of our customers, providing the right mix of Company products and

packages at the right price is the foundation of mutual success. Local consumer

tastes determine the brands and package types a particular customer wants us

to supply. Bottlers in many countries offer tours of their facilities to schoolchildren

and adult groups. Contact the local bottler in your region for more information on

tours and other activities that our bottlers sponsor.

A Revolution in Plastics Recycling

If you ask Peter Anderson, project director of the Plastic Redesign Project (PRP),

The Coca-Cola Company has spurred a revolution in the economics of plastics

recycling, with its decision three years ago to establish a public goal for using

recycled content in PET (Polyethylene Terephthalate) bottles.

The company made the ground-breaking commitment in 2000 to use 10%

recycled content in its plastic bottles by 2005, culminating its years-long work to

help commercialize recycling PET bottles from curb side programs into new

bottles.


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In February 2003, The Coca-Cola Company received an award from the PRP,

as it reached a milestone in that commitment, with 10% recycled content in 80%

of its bottles. During the ceremony, Anderson expressed the industry's gratitude

to the company's commitment, "We cannot begin to tell you how much we

appreciate your bold decision to step up to the plate, following on your decade-

long dedication to technology development with a public commitment."

The PRP is a coalition of local and state recycling officials. It works constructively

with packagers to improve the economics of plastics recycling by designing

plastic bottles for recyclability and by increasing the use of recycled content in

plastic bottles.

According to Anderson, the PET recycling system had struggled financially for

years. Because of the size and influence of The Coca-Cola Company, their 2000

commitment jolted the market and initiated an overall improvement to the

industry. He revealed that the company can claim responsibility for increasing the

demand for recycled PET, expanding the size of the RPET (recycled PET) bottle

market, creating a standard for other beverage companies to follow that should

eventually double the impact, and helping to develop technological innovation

that is anticipated to bring down the cost of upgrading technologies, making it

less expensive to use recycled PET.

The PRP and The Coca-Cola Company also plan to work together to encourage

bottle designs that consider their impacts on recycling, in an effort to protect the

valuable new end markets for recycled PET that the company's commitment has

created.

Receiving the award for outstanding corporate responsibility on behalf of The

Coca-Cola Company were Scott Vitters, Environmental Manager, and Jeffrey

Hansen, Packaging Recycling System Manager.

Vitters explained that the Coca-Cola system has worked diligently over the past

decade to develop sustainable recycling technologies. "We appreciate the


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recognition for these efforts and look forward to continuing to drive new

innovation. The company continues ahead of schedule to meeting its 2005 goal.

WORKPLACE CULTURE

With the same spirited investment as the world's premier marketer and beverage

industry leader for more than 116 years, we are focused on strategic workplace

programs that help assure the success of our commitment to embracing the

similarities and differences of people, cultures and ideas.

Cultural Sensations - This employee awareness program takes diversity

beyond representation and provides employees an opportunity to learn about

different cultures and regions of the world in which we do business. Our Cultural

Sensations program is designed to foster dialogue about the similarities and

differences of people, cultures and ideas through the use of art, music, dance,

food and special events.

Diversity Advisory Council - The Companys corporate Diversity Advisory

Council consists of a representative group of employees from all levels, functions

and business units of the organization. The Council develops recommendations


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for senior management on advancing the company's efforts towards achieving

our diversity objectives.

Employee Forums - We believe that a sense of community enhances our ability

to attract, retain, and develop diverse talent and ideas as a source of competitive

business advantage. In the United States, through employee forums, employees

can connect with colleagues who share similar interests and backgrounds. In

those forums and elsewhere, employees support each other's personal and

professional growth and enhance their individual and collective ability to

contribute to the company. Forums that are currently active include:

WORKPLACE POLICIES

Within every large organization, there are always governing rules, and our

company is no exception. The Coca-Cola Company and its subsidiaries maintain

a long-standing commitment to equal opportunity, affirmative action and valuing

the diversity of our employees. In order to foster an environment that is

productive, healthy, safe, and successful for all of our employees, our company

has policies to help guide the behaviour that shape our work environment.


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Code of Business Conduct

Our Code of Business Conduct (English Translation) serves to guide the actions

of our employees, officers and directors in ways that are consistent with our core

values: honesty; integrity; diversity; quality; respect; responsibility; and,

accountability. The Code helps our people play by the rules wherever we operate

around the world. And, we have well-defined procedures for times when

concerns arise, in The Code of Business Conduct Procedural Guidelines (English

Translation).

Equal Opportunity

The Coca-Cola Company values all employees and the contributions they make.

Consistent with this value, the company reaffirms its long-standing commitment

to equal opportunity and affirmative action in employment, which are integral

parts of our corporate environment. The company strives to create a work

environment free of discrimination and physical or verbal harassment with

respect to race, gender, colour, national origin, religion, age, disability, sexual

orientation, or veteran status. We will make reasonable accommodations in the

employment of qualified individuals with disabilities, for religious beliefs, and

whenever else appropriate

The company maintains equal employment opportunity functions to ensure

adherence to all laws and regulations, and to company policy in the areas of

equal employment opportunity and affirmative action. All managers are expected

to implement and enforce the company policy of non-discrimination, equal

employment opportunity, and affirmative action, as well as to prevent acts of

harassment within their assigned area of responsibility. Further, it is a part of

every individual's responsibility to maintain a work environment that reflects the

spirit of equal opportunity and prohibits harassment.


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Individuals with Disabilities, Disabled Veterans and Veterans of the

Vietnam Era

The Coca-Cola Company has a long-standing commitment to take affirmative

action to employ and advance the employment of qualified individuals with

disabilities, disabled veterans, and veterans of the Vietnam Era. As part of these

efforts, we periodically invite disabled individuals, disabled veterans, veterans of

the Vietnam Era, and other covered veterans to identify themselves as such, if

they have not already done so, by advising their Human Resources

representatives.

The information provided by an employee is voluntary, and will be handled

confidentially. However, if it's necessary to assist an employee in performing job

responsibilities, appropriate managers may be informed regarding any

restrictions on work, necessary accommodations, or conditions that might require

emergency treatment

THE COCA-COLA PROMISE

The Coca-Cola Company exists to benefit and refresh every one it touches.

The basic proposition of our business is simple, solid and timeless. When we

bring refreshment, value, joy and fun to our stakeholders, then we successfully

nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling

our ultimate obligation to provide consistently attractive returns to the owner so

four business.

MARKETPLACE
http://www2.coca-cola.com/ourcompany/theactions.htmlhttp://www2.coca-cola.com/ourcompany/enduringstory.htmlhttp://www2.coca-cola.com/ourcompany/people_promise.htmlhttp://www2.coca-cola.com/ourcompany/theactions.htmlhttp://www2.coca-cola.com/ourcompany/enduringstory.htmlhttp://www2.coca-cola.com/ourcompany/people_promise.htmlhttp://www2.coca-cola.com/ourcompany/theactions.htmlhttp://www2.coca-cola.com/ourcompany/enduringstory.htmlhttp://www2.coca-cola.com/ourcompany/people_promise.html


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More than a billion times every day, thirsty people around the world reach for

Coca-Cola products for refreshment. They deserve the highest qualityevery

time. Our promise to deliver that quality is the most important promise we make.

And it involves a worldwide, yet distinctively local, network of bottling partners,

suppliers, distributors and retailers whose success is paramount to our own. Our

investment in local communities in over 200 countries totals billions of dollars in

jobs, facilities, and marketing, the purchase of local goods and services, and

local business partnerships. Always and everywhere, we pursue continuous

innovation in the products we offer, the processes we use to make them, the

packages we develop and the ways we bring them to market.

WORKPLACE

The Coca-Cola system is one of the most diverse organizations on earth, with a

rich mosaic of talented colleagues who bring a variety of intellectual,

professional, ethnic and cultural perspectives to our enterprise. They reflect the

nations, cultures and languages of the world.


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Our policy is to foster an inclusive environment that encourages all employees

to develop and perform to their fullest potential.

Our workplace must be a place where everyone's ideas and contributions are

valued. Our employees deserve equal treatment under our policies governing

compensation, advancement, health, safety and other aspects of workplace life.

We understand that fairness in the workplace, coupled with the opportunity to

develop individual capabilities, fosters our collective success.

ENVIRONMENT

Responsible stewardship of the environment is a top priority for The Coca-Cola

Company. By preserving and enhancing our natural world, we brighten the future

for our planet and for each other. We put this principle into practice through The

Coca-Cola Environmental Management System, known as ecosystem. We

operate our business as stewards of the environment, with a commitment to

continually move our business toward sustainability: striving to consume fewer

natural resources, and to recover and reuse resources more extensively. Our

commitment to protect the environment extends throughout our organization,


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involving officers, managers and employees at all levels. We are accountable for

our actions, conducting assessments of our environmental performance and

taking action toward continuous improvement in all that we do.

COMMUNITY

Society advances on the strength of community: people sharing their ideas and

resources to reach common goals. We seek to strengthen local communities

worldwide through our support for education, through partnerships with other

organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for

individuals and increase understanding between cultures. We partner with

national and international organizations to alleviate economic disadvantage and

help improve the quality of life in local communities. Together with our local

bottling partners, we strengthen communities by giving with our hands and our

hearts, as partners in the promise of a better life.


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DIVERSITY AT WORK

Our people to develop to their fullest potential.

The heart and soul of our enterprise has always been our people. Over the past

century, Coca-Cola people have led our successes by living and working with a

consistent set of values. While the world and our business will continue to

change rapidly, respecting these values will continue to be essential to our long-

term success.

As we have expanded over the decades, our company has benefited from the

various cultural insights and perspectives of the societies in which we do

business. Much of our future success will depend on our ability to develop a

worldwide team that is rich in its diversity of people, cultures and ideas.

We are determined to have a diverse culture, from top to bottom, that benefit

from the perspectives of each individual.


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COMMUNITY SUPPORT

Success alone isn't what makes us a trusted neighbor and a welcomed friend in

communities where we sell our products. We earn that place only by being

involved, concerned and committed citizens."

Douglas N. Daft, Chairman, Board of Directors and Chief Executive Officer

At The Coca-Cola Company, we constantly strive to be the best neighbor

possible by strengthening our communitiesthose places our employees,

customers and consumers call home.

In the nearly 200 countries where we do business, The Coca-Cola system

celebrates a tradition of giving back to the community. And we do it in many

different ways. Whether providing financial contributions, awarding scholarships

or supporting our employee volunteer efforts, we are able to reach out to a

diverse range of families and communities across the globe.


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SUPPLIER DIVERSITY

Our approach to Supplier Diversity is simple ... it's inclusive! Minorities are

the fastest-growing segment of the U.S. population, and women make most

purchasing decisions involving consumer goods, including our products.

Including minorities and women as our partners is a business imperative at The

Coca-Cola Company

Our supplier diversity mission is to provide equal access to procurement

opportunities for minority- and women-owned enterprises (MWBEs). We have

made a commitment to proactively building relationships with and purchasing

goods and services from MWBEs to the maximum extent possible. This mission

underscores our long-standing commitment to being a leader in supplier diversity

and a model corporate citizen in the communities we serve. In addition, it is in

keeping with the Coca-Cola Promise "...to benefit and refresh everyone who is

touched by our business."

As a part of our commitment to supplier diversity and in collaboration with

Clark Atlanta University, we have established a MWBE Supplier Mentoring

program to assist minority- and women-owned firms to enhance their capability

and capacity.

We believe second-tier engagement with minority- and women-owned

firms is a critical component to the success of supplier diversity. It helps us to

reach and include more MWBE suppliers in our procurement process. We also

require our primary suppliers to proactively engage minority and women firms on


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all company projects and contracts. In fact, our major suppliers have embraced

this second-tier program and have become our partners in supplier diversity.

WASTE MANAGEMENT

Every year, the world produces billions of tons of waste. Recycling and

reusing waste materials is absolutely crucial if we are to maintain the health and

beauty of the earth. The Coca-Cola Companys working constantly toward

coming up with smart, creative ways to reuse waste. Here's a glance at what

we're doing.

To introduce innovative and environmentally friendly packaging, we

opened a breakthrough facility in Sydney, Australia for the world's first PET

bottles to be produced from recycled PET bottles. Today, one in four PET

containers sold by our company in North America contains recycled content.

At Peru's famous Machu Picchu archaeological site, we organized an

aggressive clean-up campaign, Campaa de Limpieza de Machu-Picchu, with

the Machu Picchu Sanctuary Authority. The program systematically removes

trash that constantly threatens the site - including PET bottles discarded by

tourists, which are then recycled. The effort has collected more than 20 tons of

garbage and has been highly praised by local authorities. More than 120

students have taken part.


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The serving tray the art work of

popular magazine illustrator Hamilton

kin in 1913.

The famous Sprite Boy was

created by noted artist Haddon

Sundblom and was used for the

first time in 1942 advertising to

introduce the name Coke.


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MISSION OF THE COCA-COLA COMPANY

The mission of the Coca-Cola Company is to increase share-owner value over

time. The company accomplished the mission by working with its business

partners to deliver satisfaction and value to customers and consumers through a

worldwide system of superior brands and services, thus increasing brand equity

on a global basis.

GUIDING PRINCIPLES OF COCA-COLA INDIA

We will conduct ourselves and our business activities with the highest

standards of honesty integrity and professionalism.

We will recognize the positive contributions that we make as individuals

and team members to produce our business success.

We will encourage a learning environment where people can constantly

grow, develop and contribute.

We will strive for excellence and seek continuous improvement in

everything we do.

We will respect all stakeholders, including employees, partners and

suppliers and instill them with a passion to deliver the highest quality

goods and service.

We will foster initiative and creativity by empowering individual to

attain well-defined objectives.


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VISION OF COCA-COLA INDIA

Provide exceptional strategic leadership in the Coca-Cola India System-resulting

in consumer and customer preference and loyalty, through Coca-Colas

commitment to them, and in a highly profitable Coca-Cola Corporation branded

beverages system.

MISSION OF COCA-COLA INDIA

Create consumer products, services and communication customer service and

bottling system strategies, processes and tools in order to create competitive

advantage and deliver superiors value to:

Consumer as a superior beverage experience.

Consumers as an opportunity to grow profit through the use of finished

drinks.

Bottlers as an opportunity to grow profits and volume.

TCCC as trademark enhancement and positive economic value-added.

Suppliers as an opportunity to make reasonable profits when creating real

value-added in an environment of system wide teamwork, flexible

business system and continuous improvement.

CCI Associates as superior career opportunity. Indian society in the form of a contribution to economic and socio

development.


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FABOULAS FACTS ABOUT COCA-COLA

The world has changed in many ways since pharmacist; John Styth Pemberton

first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However,

the pure and simple magic of one thing remains the same Coca-Cola the name

and the product mean so many good things to hundred of millions of consumers

around the globe. Coca-Cola products are served more than 7 05 million times

long way to come after such a modest beginning.

May 1986

Pemberton concocted a caramel-colored syrup in a three-legged brass kettle in

his backyard. He first distribute the new product by carrying Coca-Cola in jug

down the street to Jacobas Pharmacy. For five cents, consumers could enjoy a

glass of Coca-Cola at the soda fountain. Whether by design or accident,

carbonated water was teamed with the new syrup, producing a drink that was

proclaimed Delicious and Refreshing. Dr. Pembertons partner and bookkeeper,

Frank M. Robinson, suggested the name and penned, in the unique flowing script

that is famous worldwide today.

1885

Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton

sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a

distinctive color associated with the No. 1 soft drink brand ever since. For this

efforts, Dr. Pemberton grossed #59 and spent $73.96 on advertising.

1891

Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the

Coca-Cola business. Within four years, Candlers merchandising flair helped

consumption of Coca-Cola to every state and territory.


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1893

In January Coca-Cola was registered in the U.S. Patent office.

1894 The first syrup plant outside of Atlanta was opened in Dallas.

1906

The first two countries outside the United States to bottle Coca-Cola were cuba

and Panama.

1915

The Root Glass company created the Coca-Cola contour glass bottle.

1917

3 Milloin Cokes sold per day. Coca-Cola is the worlds most recognized

trademark.

1919

The Coca-Cola company was sold to a group of investors for $25 million.

1923

Robert W. Woodruff became president of the Coca-Cola Company. His more

than six decades of leadership took the business to unrivaled heights of

commercial success, making Coca-Cola an institution the world over.

1925

6 Million Cokes sold per day.

1927

The first Coca-Cola radio advertisement.

1928

Sales of bottled Coca-Cola surpassed fountain sales for the first time.


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1929

Advertising slogan

1940

Coke is bottled in over 40 countries.

1956

Advertising slogan Coca-Cola, making good things taste better.

1961

Sprite was introduced.

1970

Advertising sloganIts the Real Thing.

1971

The song Id like to Buy the World a Coke was released.

1979

Advertising sloganHave a Coke and a Smile.

1982

Diet Coke was introduced in July.

1988

Coca-Cola was the first independent operator in the Soviet Union.

1989

Advertising slogan-Cant Beat the Feeling.


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1993

Coca-Cola exceeds 10 billion bases sold worldwide.

1993

Advertising slogan-Always Coca-Cola.

1907

In Hawaii.

1912

IN the Philippines.

1920

In France.

1927

In Belgium, Bermuda, Colombia, Honduras, Italy, Mexico, Haiti and Burma.

1928

In Antigua, China, Guatemala, Holland, Spain, Venezuela, and the Dominican

Republic.

1929

In Germany and Spanish Morocco.

1938

Australia, Austria, Gutana, Surinam, Jamaica, Curacao, Luzemboug, Norway,

Scotland, South Africa, the Virgin Islands, and Trinidad.

1940

In Ecuador, and EI Salvador.


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1942

In Nicaragua, Argentina, Brazil, Costa Rica, Iceland, and Uruguay.

1945

In Egypt. And Martinique

1946

In Barbados, Japan, and Okinawa

1947

In Morocco and Tangier

1948

In Liberia, Rhodesi, and Guadeloupe.

More fund facts and trivia.

Mexico and Iceland have the highest per capita consumption of Coca-Cola

Coca-Cola translated to Chinese means, To make mouth happy.

Every second over 7,000 Coca-Cola products are consumed.

If all the Coca-Cola every produced were in 61/2 oz. Bottles and paled

end to end they would wrap around the earth more than 11,863 times.

The tallest Coca-Cola bottling plants are in Hong Kong. The plant in

Quarry Bay is 17 floors, and the plant in Shatin is 25 floors.

The bottling plant at the highest elevation in the world is located in Bolivai,at 12,000 feet.

The worlds longest Coca-Cola truck is in Sweden. It is 7 0 feet long with a

four-azle trailer.

The best selling non-carbonated soft drink in Japan is a product of the

Coca-Cola Company named Georgia, a coffee flavored beverage.

Coca-Cola first crossed the Atlantic on borad the Graf Zeppelin, the

Geman dirigible.

The Varsity Restaurant in Atlanta, Georgia, bas earned the distinction of

serving the highest volume of Coca-Cola anywhere. It dispenses nearly 3

million servings of Coca-Cola annually.

If all the Coca-Cola vending machines in the U.S. were stacked one on top

of each other, the pile would be over 450 miles high


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What in a Coke

Carbonated

Water

High Fructose

Corn SyrupCaramel Color

Phosphoric

Acid

Natural Flavors

Caffeine


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SLOGANS FORM THE 1900S

1904- Delicious and Refreshing

1905- Wherever you go. You will find Coca-Cola

1905- Coca-Cola Revives and Sustains

1906- The drink of quality. The Great National Temperance

1907-Coca-Cola is full of vim, vigor and go

1908- Get the genuine

1909- Whenever our see an arrow, think of Coca-Cola

1911- Enjoy a glass of liquid laughter

1917- Three Million a Day.

SLOGANS FROM THE 1920S

1920- Drink Coca-Cola with soda, the hit that saves the day

1922- Thirst knows no season

1923- Refresh yourself, Theres nothing like it when youre thirsty.

1924- Pause and refresh yourself

1925- Six Million a Day

1926- Stop at the red sign

1927- Around the corner anywhere, at the little red sign

1928- A pure drink of natural flavors

1929- The pause that refreshes


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1930- Meet me at the soda fountain

1932- The drink that makes the pause refreshing

1933- Dont wear a tired, thirsty face

1934- When its hard to get started, start with a Coca-Cola

1935- All trails lead to ice-cold Coca-Cola

1936- Get the feel of wholesome refreshment

1937- Stop for a pause go refreshed

1938- Anytime is the right time to pause and refresh, Pure as sunlight

1939- Thirst stops here. Makes travel more pleasant

SLOGANS FORM THE 1940S

1940- The packages that gets a welcome at hoem

1941- A stop that belongs on your daily timetable

1942- the only thing like Coca-Cola is Coca-Cola itself

1943- A taste all its own

1944- Coke means Coca-Cola

1947- Relax with the pause that refreshes

1948- Where theres Coca-Cola theres Hospitality

1949- Along the highway to anywhere


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1950- Help yourself to refreshment

1951- Good of food and Coca-Cola just naturally go together

1952- Coke follows thirst everywhere

1953- Dependable as sunrise

1954- For people on the go

1955- Americas preferred taste

1956- Feel the difference, Makes good things taste better

1957- Sign of good taste

1958- Refreshment the whole world prefers

1959- Make it a real meal


1960- Relax with a Coke, Revive with a Coke

1961- Coke and food

1962- Enjoy that refreshing new feeling

1963- Things go better with Coke

1964- Youll go better refreshed

1965- Something more than a soft drink

1966- Coke after Coke after Coke


1970- Its the real thing

1971- Id like to buy the world a Coke

1972- Coke goes with the good times

1975- Look up America, see what weve got

1976- Coke adds life


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1980- Have a Coke and a smile

1982- Coke is it

1985- Weve got a taste for you. Amercias real choice Coca-Cola Classic!

1986- Catch the Wave, Red, White and you!

1988- Cant beat the feeling

1989- Cant beat the real thing


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A BRIEF PROFILE OF FLAVOUR AND PACK

Flavour Ingredients Pack Product Company

Cola Cola Flavourcarbonated water

sugar

200Ml.

300Ml.

500Ml.

1 Litre

1.5 Litre

2 Litre

Coke,

Thums up

Pepsi

Coca-Coal

Pepsi

Orange Orange Flavour +Carbonated Water+Sugar

200Ml.

300Ml.

500Ml.

1 Litre

1.5 Litre

2 Litre

Fanta

Mirinda

Coca-Cola

Pepsi

Fruit Juice Mango Pulp+Treated water+sugar

250 ML Maaza

Slice

Coca-Cola

Pepsi

CloudyLemon

Lemon Flavour +Carbonated Water+Sugar

200Ml.

300Ml.

500Ml.

1 Litre

1.5 Litre2 Litre

Limca

Mirinda Lemon

Coca-Cola

Pepsi

Clear Lemon Lemon Flavour+Carbonated Water+ Sugar

200Ml.

300Ml.

500Ml.

1 Litre

1.5 Litre

2 Litre

Sprite

7Up

Dew

Coca-Cola

Pepsi


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GOING GLOBAL: COCA-COLA DOMINATES

COCA-COLA is certainly no stranger to global marketing. Long the worlds

leading soft drink marker, the company now sells its brands in more than 200

countries. In fact, in recent years, as its domestic markets have lost their fizz.

Coca-Cola has revved up every aspect of its global marketing. The result; near

world dominance of the soft drink market. The great global Cola wars between

Coca-Cola and rival Pepsi have become decidedly one-sided. In the 1990s, while

Pepsis sales volume rose just 2 percent, Coke Classic consumption increased

by more than 30 percent.

Since the early 1980s, soft drink consumption has grown at a rate of 3 percent

annually both domestically and internationally; during that same period, Cokes

volume has grown 5 percent and 7 percent, respectively. Coca-Cola international

prowess has played a major role in its dominance. In fact, Coca-Cola earns over

70 percent of its profits aboard. Whereas in the United States Coca-Cola

captures a 44 percent market share versus Pepsis 31 percent, it outsells Pepsi 3

to 1 overseas and boasts 4 of the worlds 5 leading soft drink brands: Coca-

Cola, diet Coke, Sprite, and Fanta. Coca-Cola has handed Pepsi a number of

crushing international setbacks. As a result, Pepsi has recently experience flat or

declining international soda sales. During the same period, Coca-Cola has

reported strong growth in Latin America and grew a stunning 20 percent in

China, 17 percent in India, and 16 percent in the Philippines. Pepsi is new

retrenching its efforts aboard by focusing on emerging markets-China, India, and

Indonesia-where Coke is growing but does not yet dominate. Together, these

three emerging markets boast 2.4 billion people, nearly half the worlds total

population. With their young populations, exploding incomes, and

underdeveloped soft drink demand, they represent prime potential for Coca-Cola

and Pepsi. For example, Chinas 1.2 billion consumers-drinks and average of

only 5 servings of soda per year, compared with 343 in the United States, crating

heady opportunity for growth. Indonesia, with 200 million people, nearly all of


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whom are Muslims for-bidden to consume alcohol, is what one top Coca-Cola

executive calls a soft drink paradise.

But even in these emerging markets, Pepsi will find the going rough in the face of

Coca-Colas international marketing savvy and heavy investment. For instance,

by the turn of the century, Coca-Cola will have spent almost $2 billion building

state-of-the-art Asian bottling plants and distribution systems. And Coca-Cola

possesses proven marketing prowess. It carefully tailors its ads and other

marketing efforts for each local market. For example, its Chinese New Year

television ad featured a dragon in a holiday parade, adorned form head to tail

with red Coke cans. The spot concluded, For many centuries, the color red has

been the color for good luck and prosperity. Who are we to argue with ancient

wisdom? In India, Coca-Cola aggressively cultivates a local image. It claimed

official sponsorship for World Cup Cricket, a favorite national sport, and used

Indian cricket fans rather than actors to promote Coke products. Coca-Cola

markets effectively to both retailers and imbibers. Observes one Coke watcher,

the company hosts massive gatherings of up to 15,000 retailers to showcase

everything from the latest coolers and refrigerators, which Coke has for loan, to

advertising displays. And its salespeople go house-to-house in their quest for

new customers. In New Delhi alone, workers handed out more than 100,000 free

bottles of Coke and Fanta last year.

Nothing better illustrates Coca-Colas surging global power than the explosive

growth of Sprite. Sprites advertising uniformly targets the worlds young people

with the tag line image is nothing thirst is everything. Obey your thirst. The

campaign taps into the rebellious side of teenagers and into their need to form

individual identities.

According to Sprites director of brand marketing the meaning of [Sprite] and hat

we stand for is exactly the same globally. Teens te ll us its incredibly relevant in


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nearly every market we go into. However, as always, Coca-Cola tailors its

message to local consumers.

Coca-Colas success as a global power has made it one of the most enduringly

profitable companies in history. As one observes states, Coke will remain the

800 pound gorilla in the soft drink business for the foreseeable future. How

profitable ahs Coca-Cola been over the decades? Incredibly, a single share of

Coca-Cola stock purchased for $40 in 1919 would be worth $4,847,000 today.


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OBJECTIVE

Objective is a very important in every filed of life. Every work is done according to

a predetermined objective.

objectives of my study

What is the retailers problem.

What is the distribution system of Coca-Cola India?

What is the share of Coca-Cola India in market?

To know the retailers response towards the company.

To know retailers suggestions and recommendation about the Coca-

Cola India.


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RESEARCH METHODOLOGY

The research study is descriptive in nature, statistical techniques are used to

study the number respondents. The comprehensive of S.G.A. and future

prospect of S.G.A. in Shashadra reason the data is collected so as to determine

the effect an S.G.A. on the sale & volume customer attitude and expectation.

There are three of methods for marketing Research. These are as follows:-

The observation Method

The experimental Method

The Survey Method

i) THE OBSERVATION METHOD: Under the observation method, the

information is sought by way of Investigator s own direct observation

with out asking for the respondent hence data are collected on the

banks of observation no talk take place.

ii) THE EXPERIMENTAL METHOD: Experimentation is not easy to

define. It will refer to that Research Process in which one or more

variables are manipulated under candidacies that permits the collection

of data that show the effects if any of such variable in confused

fashion. Such a definite indicates that the distinction between

experimental and non experimental research may some times be a

matter of degree rather is based on the concept that small scale

experimental is useful to indicate the expectations of large scale

experiment. Never their a well designed experiment even through it

can not replicate total market. Candidates can provide guidance andinformation for decision making.

iii) THE SURVEY METHOD: The information gathered directly from

individuals is cooled survey method.


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a) Personal Interview

b) Mail Survey

c) Telephonic Survey

For me above survey method I have followed the following two types of method

for my project:-

d) Observation Method :- I went to route ride with sales men

and observed various routes of dilshad Garden, Nand

Nagri, Bhajanpura, Gokalpuri, Moti Nagar, Man Sarover

Park, Mojpur, Karaval Nagar,Babarpur Area, Seelampur,

and Sewadhman Road and various out lets of those

routes.

e) Firstly, we have to 0 serve the market condition of the

routed.

f) These route rides helped me to new various routes and

identify the outlets.

ii) Survey Through Personal Interview: In this method the in formation

gathered directly sami individuals & home I prepared questionnaire and

take direct personal interview of retailers.

Advantages: I) Direct Interaction with the retailers.

II) It helped me to collect reliable data.


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RESEARCH DESIGN

A Research project conducted scientifically has a specific frame work of research

from the problem & this frame work is condition research is known as the

research design.

A research design is simply the frame work or plan for a study that is used

as a guide in collecting and analyzing the data. It is blue print that is

followed in completing a study.

The research process design way conclusive and statistical in nature which

would enable the company to take rational design. This is because the sample

size taken way large and techniques adopted were for mass data. The data

observation tabled and the results were in form of percentage.


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METHOD OF DATA COLLECTION

a. PRIMARY DATA COLLECTION: Primary data are those which are

collected from the original source of event these are two types:-

i. OBSERVATION: In this method, I went to route ride with the

salesman and observed various routes, outlets and the

entire supply system of Coca-Cola.

ii. SURVEY: Personal Interview: In survey method I prepared a

questionnaire and take direct personal interview of retailers.


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QUESTIONNAIRE

Topic :Analysis of market position of Coke and Pepsi in India

Student Name : Md Faisal

Date :

1. a) Name of the outlet

b) Address

c) Contact Person with Phone Number

d) Type of outlet: Glossary Kiosk Provision Store Eatery Other

2. Present share of your outlet: Coke Pepsi

3. Customer Demand of Flavour-wise:

Flavour Coca-Cola Pepsi

Cola Thums Up Pepsi

Orange Fanta Mirinda

Cloudly Lemon Limca Lemon Mirinda

Clear Lemon Sprite 7-Up M.Dew

Mango Maaza Slice

Soda Kinley Everress

Water Kinley Aquafina

4. What are the demands of various packs of Coca Cola?

PACK DEMANDS IN %200ml.250/300ml.500ml.1000ml.1500ml.


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2000ml.

5. Demand of different customer group:

Group Coke Pepsi

MaleFemaleChildren

6. a) You are interested to sell : COKE PEPSI

REASON:

7. Satisfaction about Supply: COKE PEPSI

8. Salesmans behavior: COKE PEPSI

9. If you are interested to scale monopoly basis coca cola then what is your

demand?

10. Your recommendation about coca-cola company?

-----------------------xxxxxxxxxxx-----------------------


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Numbers of retailers covered : 50 Retailers

Company Name: Network Distribution

MARKET AREA OF PATNA

Market Area:

Paschim Darwaza, Patna City

Ashok Raj Path, Near P.M.C.H.

Patthar Ki Masjid

Patna city chowk

Kankarbagh Rajendra Nagar

jhauganj

Boring Road

Exhibition road

Frazer road

Dakbangla Road

Budh Marg

Nala road

Bhikna Pahari

Maurya Complex

Nala Road


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LIST OF OUTLETS = 50

Yo spice hub

City Sweets

Salimar Sweets National Store

Soda Fountain

Bansi Vihar Restaurant

Janta Hotel

Palji restaurant

Rajdhani Sweets

Dosa caf

Shubham Restaurant

Soda fountain

Ravi General Store

Daisy

Basant Vihar Restaurant

Rosy Sweets

Payal Restaurant

Snacks Point

Hina panchwati

Kalewa

Nidhi General Stores

Center Point

Nand Hotel

Amit Sweets

King Kong hotel

Kozi sweets

Royal Biryani House

Janta stores


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Gokul

Anaekali Resturant

Joy & Joy Restaurant

Kumar General Store Cathy Confectionaries

Rajprabha Sweets & Sweets

Oxygen Hotel

Coffee House

Velocity Restaurant

Rama Stores

Rupali Restaurant

Gopalganj Sweets

Food & Fun

Sujata Restaurant

New Palson Restaurant

Rimjhim Hotel

Rajasthan Restaurant

Jagdhamba Sweets

Ashok Hotel

Madhuban Restaurant

Vikas Restaurant


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SAMPLING PLAN

a. The universe studied is the sum total of the retailers in the Patna area.

b. Sampling unit is a single retailers outlet which may be provision store;stationery shop, grocery shop, eating and kisok.

c. Elementary retailers.

d. The geographical limit is the area of Patna.

e. Keeping in Mind the number of major market area of Patna the sample sizearrived it was


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LIMITATIONS

The company did not provide any financial support for the project.

I had lack of deep knowledge about the product of the local market.

The time allowed for the project was very short ( 6 weeks). It was

impossible to study deeply in that short period.

There was the staying place hearer to local market.


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ANALYSIS

The soft drink market of India are by and large controlled and governed by the

soft drink giant company, COCA-COLA and PEPSI. Except these two, there is a

very weak and limited participation is felt by the CADBURY SCHWEEP.

The only presence of the two giant company doesnt mean absence of

competition rather a neck to neck competition, a dual of strategy and counter

strategy is all time present to capture a greater market share. For extracting the

total strength, two companies have a wide variety of soft drink.

Different flavour and different packs are available from both the companies. Let

us take a glimpse of the different flavour available for both the company.

Flavour Coca-cola Pepsi

Cola Thums-Up, Coke Pepsi

Clear Lemon Sprite Mountain Dew, 7-Up

Cloudy Lemon Limca Lemon Mirinda

Orange Fanta MirindaFruit Juice Maaza Slice

Soda Kinley Everess

Water Kinley Aquafina

By the survey of retailers out lets, we have got the relative demand of each

different flavour both the companies


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Flavour Coca-cola Pepsi

Cola Thums-Up 35

Coke 25

Pepsi 40

Orange Fanta 60 Mirinda 40

Cloucly Lemon Limca 80 Lemon Mirinda 20

Clear Lemon Sprite 45 Mountain Dew 35

7 UP 20

Fruit Juice Maaza 80 Slice 20

Soda Kinley 45 Evress 55

Water Kinley 40 Aquafina 60

TOTAL 410 290


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DEMAND OF COLA FLAVOUR

For cola flavour coca-cola has two products coke and Thums-UP and Pepsi

percentage in shown below.

Flavou r Company Product Demand in %

Cola Coca-Cola Thums-UP 35

Coke 25

Pepsi Pepsi 40

It is represented by the following pie chart.

0

20

40

60

80

100

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North


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DEMAND OF ORANGE FLAVOUR

For orange flavour coca-cola has the product name is Fanta and Pepsi has the

product range is Mirinda.


Orange Coca-Cola Fanta 60

Pepsi Mirinda 40

It is represented by the following:


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DEMAND OF CLOUDY LEMON FLAVOUR

Coca-cola has the most popular product limca in cloudy lemon flavour and Pepsi

has Lemon Miranda.

The relat ive demand is s how n in th e fol lowing table.


Cloudy Lemon Coca-Cola Limca 80

Pepsi Lemon Mirinda 20

It is represented by the following chart.


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DEMAND OF CLEAR LEMON FLAVOUR

IN clear lemon coca cola has sprite, Pepsi has two products. Products in this are

7-up and Mountain Dew.



Clear Lemon Coca-Cola Sprite 45

Pepsi Mountain Dew 35

7-Up 20



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DEMAND OF FRUIT JUICE

In fruit juice Coca-Cola product is Maaza and Pepsi product is Slice. The demand

of percentage is shown below :-



Fruit _Juice Coca-Cola Maaza 80

Pepsi Slice 20



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DEMAND OF SODA

Coca-Cola has the product Kinley in Soda and Pepsi has Evress. The demand

of % is shown below :-


Soda Coca-Cola Kinley 45

Pepsi Evress 55



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DEMAND OF WATER

And the final and lost product from Coca-Cola is water KINLEY and the PEPSI is

Aquafina. The demand of percentage is shown below:-


Water Coca-Cola KINLEY 40

Pepsi AQUAFINA 60



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DEMAND OF COCA-COLA AND PEPSI

OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI

Over all demand of Coca-Cola and Pepsi in Patna area is 58% coca-cola and

42% of PEPSI.

Pepsi42%

Coca-Cola58%


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DEMAND OF COCA-COLA AND PEPSI IN VARIOUS CUSTOMER GROUP

On the basis of survey and with the help of questionnaire. The demand of coca-

cola and Pepsi in various customer groups is presented in the following table:-

Customer Company Demand of %

MALE COCA-COLA 65PEPSI 35

FEMALE COCA-COLA 55PEPSI 45

CHILDREN COCA-COLA 70PEPSI 30


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DEMAND OF FEMALE CUSTOMER GROUP

The demand of Female customer group is represented by the following chart:-

Pepsi30%

Coca-Cola

70%


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DEMAND OF VARIOUS PACKS OF COCA-COLA

PACK DEMAND IN %

200 ML 40%

250/300ML 30%

500 ML 12%

1 Litre 3%

1.5 Litre 5%

2 Litre 10%

200 ML40%

250/300ML30%

500 ML12%

1 Litre3%

1.5 Litre5%

2 Litre10%


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DEMAND OF CHIILDREN CUSTOMER GROUP

The demand of children customer group is represented by the following Pie

Chart:

Pepsi30%

Coca-Cola70%


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FINDINGS

With the predetermined objective for finding the customer demand and

retailers respondent for Coca-Cola product is Patna area. A detail survey

of the retailer and proper analysis of the available data has been done.

Coca-Cola is having a greater customer demand for its product. But

PEPSI is no longer for behind. They are also coming up with their full

strength and have started to capture the market with & customasssers.

The total marked of Patna can be grouped in to main areas, Gandhi

Maidan, Ashok Raj Path (Near P.M.C.H), Kankarbagh, Patna City, Pathar

Ki Mashjid, Boring Road, Macha toil, Bhikana Pahadi, exhibition Road,

Dakbangala Road, Maurya Complex, Nala Road, Frazer Road, etc. All

there are quite vast and possess a fish customer demand.

Coke has made an impact in all over India .most of the people they are

going to prefer coke brand.

Coke has built a brand image about itself due to good positioning of its

product and quality.

Only coke provides new scheme and offer. The route agent and sales representative gives the information about new

scheme and offer to the dealers and retailers.

Most of the dealers or retailers were demand visicooler to keep only coca

cola products.

There are lack of display material like board,banners, glow sign etc.in

most of the area of patna.

Coca cola is one of the companies that give the highest trade margin.

There is a number of exclusive counter of coke is less than their

competitor. The demand of 200ml bottle of coke is more.

2 litter bottles of coke are sold more than 1.5 litter of bottle.


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CONCLUSION

From the analysis of the data, it can be concluded that the market share of

Coca-Cola is more than the market share of Pepsi. The demand of Coca-Colas product is more with the comparison of Pepsi product.

Supply of various flavours is not adequate. Flavor likes Limca and Maaza

have a high customer demand, but their supply is irregular. Competitors

are taking advantage of this.

Replacement procedure of faulty bottles is very low. It promotes retairs

dissatisfaction.

It can be noticed that the company has spent a lot on its advertising and

sales promotion, its sales are better. The only thing that is lacking to some

extent is service. So by enhancing the quality of service and also by

modifying some of the routes of distribution, the company can gain more

turnovers from the market what the company just doing is just

concentrating on increasing the sales without bothering the relationship

with the retailers. So, instead of relying on volume of sales, the company

should try to build a long-lasting relationship with the retailers.

It has observed that coca cola flavouer leads the other entire flavouer with a

margin in the market.

The demand of coke exceeds the demand of pepsi.


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BIBLIOGRAPHY

Internet site

www.cocacola.com www.pepsico.com

Record of M.N. Softdrinks, Patna.NEWS ITEMS OF ENGLISH DAILIES, PUBLISHED FROM PATNA

The Times of India The Telegraph The Economic Times

Advertisement on coke products. Advertisement on Pepsi product. Consulted Libraries

American Library British Library

Consulted Books Research for marketing Decision by P. Green, D.S. Tull, G. Albaum Marketing Management -Phillip Kotler.


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Documents

Faisal Coke 2