Facebook Stories Jan11

8/7/2019 Facebook Stories Jan11

http://slidepdf.com/reader/full/facebook-stories-jan11 1/5 2011 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.

How Sponsored Stories work:

A person likes your Page, interacts with your application or checks-in to one o your locations

Normally, a story about this activity can be generated on their riends’

News Feeds, which their riends may or may not see due to the dynamic

nature o News Feed

By including Sponsored Stories with your Facebook Ads campaign, this

user’s riends can also see the story appear in the right-hand. Just like

Premium Ads, Premium Sponsored Stories are served on a targeted user’s

Home Page and Profle pages with 100% share o voice.

The best orm o recommendation is one you get rom a riend. Sponsored Stories

allow you to surace word-o-mouth recommendations about your brand that exist

organically in the Facebook News Feed. Sponsored Stories are dierent rom ads,

and including them in your Facebook Premium Ad campaign amplifes the actions

your target audience takes with your Premium Ads during a Target Block or Sustained

Media. No matter how many ans you have, they are only a portion o the people

you can reach on Facebook. Sponsored Stories broadens your reach by allowing your

ans to help their riends discover your brand and connect with your campaign objectives. The types o organic stories

that can be suraced in Sponsored Stories include: Page Likes, Application interactions, Place check-ins and Page posts.

Like Facebook Ads, Sponsored Stories are non-disruptive and respect people’s privacy settings.

Sponsored Stories on Facebook

Sponsored Stories also support the content that your Facebook Page publishes to the people who like your

Page. The dynamic nature and unique algorithm behind each person’s News Feed means that each person’sexperience is dierent on Facebook. For Page owners, this means that some o the people who like your Page

do not see your valuable Page posts (status updates, videos, photos) in their News Feed. Sponsored Stories

or Page Posts allows Page owners to ensure your ans see the content that your Page publishes.

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http://slidepdf.com/reader/full/facebook-stories-jan11 2/5

2011 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.

1. Sponsored Stories - Page Likes Product Specifcations

Total size o Sponsored Story240px wide, variable height

Page Name

Full name o Page is preserved

(up to 70 characters)Page Image Thumbnail50px wide, 50px high (same asthumbnail managed by Page; aspectratio is preserved)

Creative requirementsNone

AudienceOnly riends o the person(s) inthe Sponsored Story

News Feed Story

Sponsored Sto




Total size o Sponsored Story

240px wide, variable height

Application Name

Full title o application story is preserve

(up to 70 characters)Application Image Thumbnail50px wide, 50px high (same as thumbnamanaged by Application; aspect ratio ispreserved)

Comment by Friend (i applicable)

100 character maximum (ollowed byellipses)


Audience

Only riends o the person(s) in theSponsored Story

2. Sponsored Stories - Application Interactions Product Specifcations

Sponsored Story

News Feed Story




Total size o Sponsored Story240px wide, variable height

Place NameFull name o Place is preserved (up to 70

characters)Place Image Thumbnail50px wide, 50px high (same as thumbnailmanaged by Place Page; aspect ratio ispreserved)

Comment by Friend (i applicable)100 character maximum (ollowed byellipses)


Audience

Only riends o the person(s) in theSponsored Story

3. Sponsored Stories - Place Check-ins Product Specifcations

News Feed Story

Sponsored Sto




How to get started

Ask your Facebook Sales Representative

how to incorporate Sponsored Stories

in your next Facebook Ads campaign to

engage and build deeper, long lasting

relationships with people on Facebook.

Total size o Sponsored Story

240px wide, variable height

Page Name

Full name o Page is preserved (up to 70

characters)

I Page post is an image alonemax dimensions are 90px wide, 90px high(aspect ratio is preserved); 70 charactermaximum or photo title

4. Sponsored Stories - Page Posts Product Specifcations

News Feed S

Sponsored Story

I Page post is an image with comment50 px wide, 50px high (aspect ratio is preserved); 70 character maximumor photo title; 100 character maximum (ollowed by ellipses) or comment

I Page post is a video alone

90px wide, 90px high (aspect ratio is preserved); 70 character maximum orvideo title

I Page post is a video with comment50px wide, 50px high (aspect ratio is preserved); 70 character maximum orvideo title; 100 character maximum (ollowed by ellipses) or comment

I Page post is a status update100 character maximum (ollowed by ellipses)

Creative requirementsNone. Just the Page post.

AudienceAll o the people who have liked your Page. *Note: Sponsored Stories donot support location/language targeting publishing at this time.

Documents

Facebook Stories Jan11